TECHNICAL SPECS · 1. GENERAL NOTES / BANNER FORMATS Banner formats website: Superbanner: 980 x 150 px Sticky Skyscraper: 160 x 600 px (max. 200 x 600 px possible)

TECHNICAL SPECS WWW.LEBENSMITTELZEITUNG.NET

INDEX

1. GENERAL NOTES AND BANNER FORMATS

2. SPECS FOR GIF OR JPG

3. SPECS FOR HTML 5 BANNER

4. SPECS FOR FLASH BANNER

5. SPECS FOR NEWSLETTER

6. SPECS FOR MOBILE

7. SPECS FOR IPAD APP

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TECHNICAL SPECS LZ DIGITAL

1. GENERAL NOTES / BANNER FORMATS

Banner must be delivered 5 days before publication to Ms Lydia Bertram:

[email protected]

Maximum volume website-banner: 150 KB / maximum volume mobile-banner: 30 KB

To guarantee visibility in all browsers, please send a fallback-GIF-file.

Please indicate target URL for each banner.

Please note: To have your banner displayed correctly in all screen resolutions,

please don‘t use fixed width (width = 980 px); please use a maximum width (max

width = 980 px) for your banner.

Third Party Advertising is possible. Customers assume liability. No ad clicks counted

by LZ digital.

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1. GENERAL NOTES / BANNER FORMATS

Banner formats website:

Superbanner: 980 x 150 px

Sticky Skyscraper: 160 x 600 px (max. 200 x 600 px possible)

Sitebar: 300 x 600 px

Medium Rectangle: 300 x 250 px

Content Banner: max. 617 x 250 px

Wallpaper: 980 x 150 px and 160 x 600 (max. 200 x 600 px)

Billboard: 940 x 250 px; mobile: jpeg, gif or png file 300 x 80 px, max. 30 KB

Fireplace Ad: 980 x 150 px and160 x 600 each (max. 200 x 600 px)

Advertorial: Text with max. 430 characters incl. blank spaces, max. 90 for headline / picture

size: 120 x 120 px

Banner formats newsletter:

Maxi-Banner: 520 x 200 px, Medium Rectangle: 300 x 250 px; only jpeg, gif or png files

Text ad: Text with max. 430 characters incl. blank spaces, max. 90 for headline

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2. SPECS FOR GIF OR

JPG


SPECS FOR GIF OR JPG GIF or JPG file with max. 150 KB possible.

Mobile banner: max. 30 KB possible.

Additionally: target URL requested (link)

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3. SPECS FOR HTML 5

BANNER


Currently HTML 5 can only be implemented as a Redirect link!

3. SPECS FOR HTML 5 BANNER When booking an HTML banner in ADTECH IQ, do not build the basic structure of an HTML file (the

elements html, head, title, body etc.). The banner will almost always be delivered within a TAG that is

part of the website with an existing HTML file structure. For exceptions (e.g. your banner will be delivered

into an IFRAME Tag) please reach out to your ADTECH CS contact.

Put all necessary scripts within the index.html file (root directory).

Put all files into the root directory, do not use a folder structure.

Use unique identifiers, classes, variables and function names per banner.

Use adserver variables only within the index.html file. The adserver will not replace adserver variables

within .js files, additional HTML files or any other file types.

Adserver variables are used for example to count clicks or to define the correct path to images.

One option for linked files could be to store the necessary files on a server and to use the absolute path.

HTML banner code example with adserver variables

<a href="_ADCLICK_http://www.aol.com" target="_blank"><img src="_ADPATH_300x250_blau.jpg"

width="300" height="250" alt="ADTECH" /></a>

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Currently HTML 5 can only be implemented as a Redirect link!

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4. SPECS FOR FLASH

BANNER

To guarantee visibility in all browsers, please send a fallback-GIF-file.

Please note:

To have your banner displayed correctly in all screen resolutions, please don‘t use fixed

width (width = 980 px); please use a maximum width (max width = 980 px) for your

banner.

Skyscraper banners in flash format must be arranged to the top of the site.

Flash background must be transparent for all banners („wmode on transparent“).


TOPICS

a) FLASH FUNCTIONS FOR TRACKING

b) FLASH FUNCTIONS FOR LOADING ADDITIONAL FILES

c) SECURITY SETTINGS

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A) FLASH FUNCTIONS FOR

TRACKING


.net

A) FLASH FUNCTIONS FOR TRACKING Link URL with Click TAGs

The link URL in the Flash file will be passed in the variable clickTAG.

The variable will be connected to a button action in most cases.

The exact upper and lower case of the variable is mandatory! Although ADTECH

IQ detects different variants for upper and lower case the given one is highly

recommended: “clickTAG”! We do not recommend the following variants:

clickTag, clicktag, ClickTag, CLICKTAG.

The link URL will be entered in the ADTECH IQ user interface during the banner

booking process (for details see the separate Flash Banners user guide).

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.net PAGE 13


A) FLASH FUNCTIONS FOR TRACKING

.net

A) FLASH FUNCTIONS FOR TRACKING

Multiple clickTAGs

Multiple clickTAGs will be programmed just like single clickTAGs.

If a Flash file needs to contain more than one link URL they will be passed via

varia-bles with postpositioned numbers (clickTAG1, clickTAG2 etc.) to

differentiate them from each other.

ADTECH IQ supports up to 10 clickTAGs in a Flash file.

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B) FLASH FUNCTIONS FOR

LOADING ADDITIONAL

FILES


B) FLASH FUNCTIONS FOR LOADING ADDITIONAL FILES Loading additional files

To load additional files from a Flash file there are 2 ways, depending on where the

file will be loaded from:

Both Flash files were uploaded to ADTECH IQ: See Additional file from

ADTECH IQ below in this topic.

The second file will be loaded from an external source: See Additional file from

an external source below in this topic.

To load additional files from the Flash file you can use any file format like

.flv, .swf, .mp3, .avi etc.

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B) FLASH FUNCTIONS FOR LOADING ADDITIONAL FILES Additional file from ADTECH IQ

Additional file from an external source

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C) SECURITY SETTINGS


C) SECURITY SETTINGS INTRODUCTION

Since Adobe Flash version 7 the security settings for Flash files have changed.

If the video in the Flash file is controlled with JavaScript function, or

If external files or videos should be loaded.

then the respective domain has to be “unblocked” out of the Flash file with the

command system.security.allowDomain.

Attention: It needs to be assured that these ActionScript security setting

commands are executed!

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CURRENTDOMAIN and System.security.allow Domain

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Security settings for loading external files

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JavaScript access on ActionScript functions

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5. SPECS FOR

NEWSLETTER


5. SPECS FOR NEWSLETTER

GIF banner, maximum volume 150 KB

Banner formats: Maxi-Banner (520 x 200 px), Medium Rectangle (300x 250 px)

Text ad with max. 430 characters incl. blank spaces, max. 90 for headline

Please indicate target URL

Concerning animated GIF-files please note:

In all newsletters, which are displayed in Outlook 2007 or 2010, it may occure that only the first frame of the

animated GIF-file is shown. This is due to the Microsoft engine, which is based on Microsoft „Word“. All

other versions are using the Internet-Explorer-Technology.

Our suggestion:

Please animate the first frame of your GIF-file as shortly as possible (about 0,1 sec is the minimum) and

provide all important information already in this frame. For all user, who use Outlook 2007 or 2010, the

whole ad message appears.

Due to the short animation time of about 0,1 sec all other users will be guided to the second frame directly.

The first one is not visible because it closes within the loading time of the newsletter. Therefore these users

receive the favored frame sequence.

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6. SPECS FOR

MOBILE


6. SPECS FOR MOBILE

Mobile:

Mobile Billboard: 300 x 80 px, animated or static

Mobile Medium Rectangle: 300 x 250 px, animated or static

Splash Ad: 300 x 415 px, animated or static

For Android and iOS, GIF and JPG, max. 30 KB

Target-URL (Link)

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7. SPECS FOR

IPAD-APP


7. SPECS FOR IPAD-APP

Indicate target-URL (Link) for each iPad-link of 1/1 oder ½ advertisement.

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Files are ideally placed on external servers and LZ is provided a link. Please note: Flash-formats are not possible.

Possibility to link to the following files:

Audio formats:

HE-AAC (V1 und V2), AAC (8 bis 320 Kbit/s), Protected AAC (aus dem iTunes Store),

MP3 (8 bis 320 Kbit/s), MP3 VBR, Audible (format 2, 3, 4, Audible Enhanced Audio,

AAX und AAX+), Apple Lossless, AIFF und WAV

Video formats:

H.264 video: Up to 720p, 30 pictures per second, Main Profile Level 3.1 mit AAC-LC Audio up to 160

Kbit/s, 48 kHz, Stereo-Audio .m4v, .mp4 and .mov

MPEG-4 video: Up to 2,5 Mbit/s, 640 x 480 Pixel, 30 pictures per second, simple profile with AAC-LC

Audio up to 60 Kbit/s, 48 kHz, Stereo-Audio .m4v, .mp4 und .mov

Motion JPEG (M-JPEG): Up to 35 Mbit/s, 1280 x 720 Pixel, 30 pictures per second, Audio .ulaw, PCM Stereo-

Audio .avi

Types of files:

jpg, .tiff, .gif (pictures); .doc and .docx (Microsoft Word); .htm and .html (Websites); .key

(Keynote); .numbers (Numbers); .pages (Pages); .pdf (preview and Adobe Acrobat);

.ppt and .pptx (Microsoft PowerPoint); .txt (Text); .rtf (Rich Text Format); .vcf (contact);

.xls and .xlsx (Microsoft Excel)

YOUR CONTACT AT LZ DIGITAL

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Lydia Bertram

+49 69 7595-1746

[email protected]


Documents

TECHNICAL SPECS · 1. GENERAL NOTES / BANNER FORMATS Banner formats website: Superbanner: 980 x 150 px Sticky Skyscraper: 160 x 600 px (max. 200 x 600 px possible)