Technical Exhibit & Commercial Support Prospectus  

RADIOLOGY FOCUS TRACKS – ‐ Body MRI ‐ Musculoskeletal Imaging   

 

RADIATION ONCOLOGY FOCUS SESSIONS – ‐ Breast Cancer ‐ CNS Cancer ‐ Head and Neck Cancer ‐ Lung Cancer 

CONJOINT NUCLEAR MEDICINE SEMINAR Co‐hosted by LARS and Pacific Southwest  Chapter SNMMI  

CALIFORNIA RADIOLOGICAL SOCIETY ‐ Annual Meeting on Practice Management, Policy, and Advocacy issues impacting today’s radiology practice 

 

February 25-26, 2017 PASADENA CONVENTION CENTER 

Presented by  Los Angeles Radiological Society & Southern California Radiation Oncology Society  In Conjunction with  California Radiological Society   Pacific Southwest Chapter, SNMMI 

69th Annual Los Angeles Radiological Society

Midwinter Radiology & Radiation Oncology Conference  

California Radiological Society

Annual Meeting & Leadership Summit

The Exhibit Passport program was established in 2015 to increase

attendee traffic to the exhibit hall and your booth! Conference attendees will visit each company to receive a stamp on their Exhibit Passport to be eligible for a prize drawing. Attendees will see your name on the printed Passport and those that participate will visit your booth.

Upgrade your participation level to increase your visibility on the printed passport.

While all exhibit company names are listed, those companies participating in additional marketing opportunities will be listed in bold or paired with their logo depending on their level of participation.

INCREASE TRAFFIC TO YOUR BOOTH. Refer to the Exhibit Benefits breakdown on page 4 for more details.

MIDWINTER 2017

PASSPORT PROGRAM EXHIBITOR

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69t h

Annua l Los Angeles Radiological Society

Midwinter Radiology & Radiation Oncology Conference I n con junct ion wi th California Radiological Society Annual Meeting & Leadership Summit February 25-26, 2017 Pasadena Convention Center

 Passport Program ....................................Page 1  About the Conference, LARS & CRS ........Page 2  Who Should Participate ...........................Page 2  Technical Exhibit Profile ..........................Page 3  Exhibit & Marketing Opportunities .........Page 4‐5  Exhibit Application & Information ...........Page 6‐7  Support Opportunities & Application .....Page 8‐9  Rules and Regulations .............................Page 10‐12

ABOUT THE MIDWINTER CONFERENCE The Midwinter Conference is the largest educational event held annually in Southern California targeting the educational needs of the private practice Radiologist, Radiation Oncologist, Radiologic Technologist and Therapist.  Other medical professionals with a need or interest in radiology or radiation oncology education including business managers and leaders are also welcome to participate. There’s   is  no better way to reach the Cal i fornia community.     Based on LARS historical attendance and the addition of the CRS Annual, we expect 450 participants to attend this multi‐program conference February 25‐26, 2017. 2017 PROGRAM The Conference is organized into two concurrent clinical programs, each featuring multiple focus sessions or tracks. New in 2017 is the integration of the California Radiological Society’s (CRS) Annual Meeting into the Midwinter weekend. RADIATION ONCOLOGY FOCUS SESSIONS  (1/2 day each)  Breast Cancer     •    CNS Cancers  Head & Neck Cancer     •   Lung Cancer 

RADIOLOGY FOCUS TRACKS  (concurrent)  Body MRI (2 day)  Musculoskeletal Radiology (2 day)  Nuclear Imaging (Saturday Only) 

CALIFORNIA RADIOLOGY SOCIETY ANNUAL MEETING  Features nationally prominent faculty providing 

presentations to educate radiologists and radiation oncologists about management, policy, and advocacy issues affecting the practice of medicine today. 

Both the Radiation Oncology and Radiology programs have been planned to provide practice‐oriented, scientifically–based educational sessions to help participants maintain and advance skills and knowledge as well as to promote lifelong learning and continual self‐assessment. Educational sessions are planned to be free of commercial bias. 

Participants will be able to integrate the scientific developments and clinical advances presented into practice and implement improvements and changes such as utilizing new and evolving modalities, applying new diagnostic and treatment techniques, revising diagnostic strategies and treatment guidelines or changing patient management strategies.    ABOUT LARS   LARS is a professional association with over  750 member radiologists, radiation oncologists and allied technologists who practice, have practiced or trained in the greater LA area. LARS mission is to provide clinically oriented, evidence‐based CME designed to maintain and advance knowledge and competence and promote lifelong learning and self‐assessment by addressing gaps between current and best practices.  We are a component organization of the California Radiological Society and of the American College of Radiology.  ABOUT CRS  CRS is a state chapter of the ACR with 1,200 diagnostic radiologist, radiation oncologist, resident and physicist members.  The CRS assesses the impact of regulatory, legislative and socioeconomic health issues and advocates on behalf of radiologists and quality patient care with both the California Legislature and regulatory agencies. The Society holds an annual meeting to disseminate this information and tools to empower radiology and radiation oncology practices to remain competitive in today’s challenging practice environment. 

WHO SHOULD PARTICIPATE The Midwinter Technical Exhibit is a forum for professional exchanges intended to enhance the practice of medicine and maximize patient care by providing participants with the latest, most accurate information available regarding the benefits, risks, and appropriate use of the products, technologies, services and therapies available. 

Companies that share this objective are encouraged to exhibit.   

Support opportunities have also been developed for those that wish to demonstrate a commitment to providing Continuing Medical Education for Radiologists and Radiation Oncologists. 

 TABLE OF CONTENTS

JOIN US

Past Exhibitors Algeta US AMAG Pharmaceuticals, Inc. Amirsys, Inc. APS Medical Billing Atlantis Worldwide Atlas Medical Technologies Bayer HealthCare Brainlab CIVCO Medical Solutions DFINE, Inc. DMS Health Technologies Elekta Inc. Elsevier, Inc. Endocare Healthtronics GE Healthcare Genomic Health, Inc.

Guerbet LLC Hitachi Medical Systems America, Inc. IBA Molecular Lippincott Williams & Wilkins Management Services Network (MSN) MED-ENGINEERING, LLC Merrill Lynch MIM Software Inc. Mirada Medical Nationwide Medical Equipment Newsura Insurance Services, Inc. NexxRad Teleradiology Partners OiService CT & MR ONRAD, Inc.

Oxford Instruments PETNET Solutions Philips Healthcare RamSoft USA, Inc. Resonance Innovations, LLC Riverain Medical Siemens Healthcare Spreemo StatRad Sunset Radiology, Inc. Theragenics Corporation Toshiba America Medical Systems US Radiology On Call Varian Medical Systems

– The hub for networking with colleagues and company representatives -

Considered an integral part of the conference by participants, the exhibit complements the continuing education program by providing a forum to discover new products

and to review and update technical knowledge related to products and services already being utilized to provide the highest quality care to patients.

Why Exhibit Exhibiting at the LARS Midwinter Conference provides the perfect opportunity to: • Meet potential customers, • Reinforce existing relationships, • Educate participants about your products, • Build company and brand awareness.

Participants want to see your products. Your competition will be there.

Average Attendance

RADIOLOGY PROGRAM RADIATION ONCOLOGY PROGRAM

300 105 CONFERENCE TOTAL 400

96% of total attendees are Physicians

89% of Physician attendees are in Clinical practice

• Exhibit hall format featuring one room for all exhibit companies.

• Unopposed exhibit hours means more focused attendees in your booth.

• LARS is committed to maximizing the time that attendees spend in the exhibit hall - continental breakfast and refreshment

breaks are hosted in the exhibit hall, providing 3 opportunities for interaction each day.

Exhibit Hall Features

TECHNICAL EXHIBIT PROFILE

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MIDWINTER 2017  

OPPORTUNITIESEXHIBIT & MARKETING  

 

 

 

BASIC EXHIBIT ‐ $1,300 per exhibit space. Benefits Include ‐  

8’ x 8’ pipe/drape space in the carpeted exhibit ballroom ‐ includes one 6’ table, 2 chairs, wastebasket  4 exhibitor badges per 8’x8’ – includes access to program sessions on a space available basis (no CME) 

* See Name Badge Section of Exhibit Information page for more details. 

One copy of the printed Conference Journal ‐ an informational guide and notebook used to navigate the conference.  Access to Midwinter Conference Website ‐ including presentation handouts and online exhibit guide.  Registration Lists.  Per LARS privacy policy, lists will not include email or telephone contact information. 

o Advance Registration List in printed format available 5 days before conference o Final Registration List  in electronic format available 2 weeks post‐conference 

Company Listing – (1) In Exhibit Guide section of the Conference Journal (~75 word profile); (2) On Exhibit Hall Signage; 3) On Conference Website; 4) On select pre‐conference blast emails. 

Standard listing in Passport Program – traffic building program.  EXHIBIT & SILVER PROMOTIONAL PACKAGE ‐ $2,300 for first exhibit space. In addition to Basic Exhibit benefits, this package includes ‐ 

2 Priority points toward exhibit placement  Upgraded Company Listing – (1) In Exhibit Guide ‐ company in bold font; (2) Individual company sign (22”x28”) 

at hall entrance promoting exhibit participation; (3) In Passport Program ‐ company in bold font.  Advertisement in Conference Journal (full page, no‐bleed, black & white).  Complimentary Educational Program Admission for 1 company representative with CME Credits.  Company logo or acknowledgement on one of the following non‐exclusive items (choose 1).   

o Note pages of conference journal – 4 pages for your company o Advertising insert for document portfolio – company to supply 500 marketing pieces. o Hand Sanitizers (individually wrapped packets distributed with registrant materials). 

 EXHIBIT & GOLD PROMOTIONAL PACKAGE ‐ $3,300  In addition to Basic Exhibit benefits, this package includes ‐ 

4 Priority points toward exhibit placement  One additional 8’x8’ pipe/drape space.  Upgraded Company Listing – (1) In Exhibit Guide with logo – company and logo is listed before basic & silver 

listings; (2) Individual Exhibit company sign (3’x8’) at hall entrance promoting exhibit participation; (3) In Passport Program ‐ company and logo listed before basic & silver listings. 

Advertisement in Conference Journal (full page, bleed allowed, color, inside front or outside back cover)  Complimentary Educational Program admission for 2 company representatives with CME Credits.  Company logo or acknowledgement on one of the following exclusive items (choose 1).   

o Registrant Document Portfolio (for conference materials)         Conference lanyards o Conference Pens      Refillable water bottles 

Please contact Beth Filip in LARS Office (626) 836‐5800 if (1) your company would prefer to provide an alternate item (at company cost); (2) your company guidelines regarding interactions with healthcare professionals preclude your name/logo being associated with non‐educational giveaways, but you are interested in the Gold Level.   Opt out options include, allocating the value of an item towards an unrestricted educational grant or substituting a promotional item such as the “hands on designation” or “new product designation” in lieu of the items outlined above.   

 

*These opportunities are considered advertising not corporate support. Support opportunities are listed on pages 8 & 9. 

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MIDWINTER 2017  

OPPORTUNITIESEXHIBIT & MARKETING  

 

PROMOTIONAL ADD‐ONS ‐ $500 per item. (Available only to companies participating in the technical exhibit hall)      (1) Advertisement in Conference Journal (full page, no‐bleed, black & white) (2) Advertising insert in registrant portfolios (3) New Product or Hands‐On Booth Designation in Exhibit Guide to inform attendees about a new product or 

hands‐on element in your booth.  (4) Rent LARS Database to promote your participation in the conference exhibit hall (a signed, one‐time use 

licensing agreement is required). (5) Upgraded Passport Program listing.  Companies participating at the Basic Exhibit level will be upgraded to 

Silver level listing, Silver Exhibitors will be upgraded to Gold level listing.  NOT ABLE TO ATTEND?   Companies not able to attend as an exhibitor can still be recognized as a Conference Supporter with a contribution of an unrestricted educational grant in the amount of $1,000 or greater.  Your contribution will be listed in the Corporate Acknowledgements section of the Conference Journal, on Conference Signage, on LARS Conference Website, and on select pre‐conference blast emails.  See additional support opportunities on pages 8‐9. 

  

EXHIBIT SCHEDULE 

Installation o Friday, February 24, 2017 – 1:00pm – 4:30pm o All displays must be set‐up by 7:30am on Saturday, 

February 25, 2017 

Official Exhibit Hours Peak Hours – 7:30‐8:00am, 9:30‐10:00am, & 2:30‐3:30pm o Saturday, February 25, 2017 – 7:30am – 3:30pm o Sunday, February 26, 2017 – 7:30am – 3:00pm 

Dismantle o Sunday, February 26, 2017 – 3:30pm – 7:00pm o If an exhibitor fails to remove an exhibit by 7:00pm 

on Sunday, management reserves the right to have the exhibit removed. 

OTHER IMPORTANT DATES & DEADLINES o January 9, 2017 – Space assignment deadline  o January 11 – Space notification by email o January 23 – Deadline to receive notification and 

original certificate of insurance for exhibitor appointed contractors (EAC) – and ‐ Discount deadline for GES orders with payment 

o February 1 – Ad deadline for conference journal o February 15 – Exhibit Badge and Pre‐Reg deadline for 

those attending educational sessions for CME credit o February 21 – 3:30pm – Deadline for advance 

shipments to arrive at GES warehouse o February 24 – 1pm–4:30pm – Direct shipments may 

arrive at convention center  o February 26 – Carriers must be checked in by 4:00pm 

 

The Exhibit Hall is located in Ballroom Sections D  of the Pasadena Convention Center’s Grand Ballroom.   o All refreshment breaks will be held in the Exhibit Hall. o Educational Sessions will be held in adjacent sections 

of the Grand Ballroom. o Exhibit spaces are 8’x8’ and include one 2’x6’ draped 

table, two chairs unless otherwise noted.

EXHIBIT SCHEDULE & FLOOR PLAN 

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MIDWINTER 2017 Exhibit Application

REMIT PAYMENT TO: LARS, PO Box 93125, Pasadena, CA 91109-3125 • 626.836-5800 • fx626-836-6606 • bfilip@larad.org

Yes! We would like to exhibit at LARS Midwinter Conference, February 25 & 26, 2017

☐ Basic Exhibit - $1,300 ☐ Exhibit & Silver Promotional Package - $2,300 ☐ Exhibit & Gold Promotional Package - $3,300

Contact for Exhibit Arrangements Please list the contact for correspondence re: exhibit coordination.

Exhibit Coordinator Company Street Address City, State, Zip Email Tel. & Fax Other info. or comments:

Information for Onsite Exhibit Guide Please list the contact and company information to be printed in the Conference Exhibit Guide distributed to each conference participant.

Company Sales Contact Sales Tel. Sales Email Co. or Product Website

Company or Product/Service Description To be printed along with contact person listed above in the Conference Exhibit Guide. You may provide the description on a separate page or in an email message. Be sure to indicate alternate form of submission in the box below.

Company Personnel Name Badges Four (4) exhibit personnel badges per 8x8 exhibit space. Refer to the Name Badge Section on page 6 of the Exhibitor Prospectus for more information.

Representative 1:

Representative 2:

Representative 3:

Representative 4:

Method of Payment LARS Tax ID # 95-3661585 Check Payment ☐ Provide Check # Credit Card MasterCard ☐ VISA ☐ *AMEX not accepted

Card Number & Information Expiration Date CVV Code

Billing Address

Cardholder Name (print)

Cardholder Signature

Amount Authorized $ Do not email credit card number unless secured

as a PDF document. Instead call 626-836-5800.

Indicate Preferred Space Location 1st Choice 2nd Choice 3rd Choice List companies you prefer to be near:

List companies you prefer NOT TO BE near:

Promotional Add Ons? Yes ☐ No ☐ If yes, check the item(s) you wish to add on to an exhibit package and add $500 per item in the Payment Section above.

☐Printed Journal Ad ☐Ad Insert ☐New Product or ☐Hands-On Designation ☐Mailing List Rental ☐Upgraded Passport Participation

Conference Supporter? Yes ☐ No ☐ If yes, complete the Commercial Support Application form on page 9.

Request to use Exhibitor Appointed Contractor? Yes ☐ No ☐ If yes, list company name and address:

Acknowledgement Please read the following statements thoroughly and sign below. Exhibit space cannot be assigned unless this form includes an authorized signature. • This application will serve as a contract when countersigned by the LARS

Executive Director. A copy of the contract will be returned upon assignment of exhibit space – January 11, 2017

• It is expressly understood that in applying for and using space in the exhibit hall, the exhibit company: o Agrees to abide by all terms, conditions, rules and regulations set forth in

the Exhibitor Information and Rules and Regulations sections of the 2017 Exhibitor Prospectus which are made part of this application/contract by reference and are fully incorporated herein.

o And its representatives understand that neither Los Angeles Radiological Society nor the Pasadena Convention Center maintain insurance covering the Exhibitor’s personnel and property and it is the sole responsibility of the exhibitor to obtain such insurance.

Authorized Exhibit Company Signature

Signature Date

Authorized LARS Signature

Signature Date

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MIDWINTER 2017

EXHIBIT INFORMATION APPLICATION To apply for exhibit space, complete the Exhibit Application Form on page 7 and send the form including exhibit fee and a product description to Los Angeles Radiological Society (LARS). Mailing Address: P.O. Box 93125, Pasadena, CA, 91109 Overnight Address: 49 S. Baldwin Ave. Ste. E, Sierra Madre, CA 91024 LARS Exhibit Contact: Beth Filip, Executive Director bfilip@larad.org / 626-836-5800 COST OF EXHIBIT SPACE The Basic Exhibit Package includes a 8’x8’ exhibit space, one 2’x6’ draped table, two chairs, one wastebasket, and a single line 7”x44” id sign for $1,300. Exhibit space rental does not include any additional materials such as, but not limited to, electrical connections, carpets, additional tables, chairs, etc. These items must be arranged for separately with the service contractor. *Note: Exhibit ballroom is carpeted. SERVICE CONTRACTOR Global Experience Specialists (GES) has been appointed the official drayage and decorating contractor. An Exhibit Service Manual containing information and rates for all labor, shipping, services, electrical connections, furniture, and miscellaneous equipment will be sent to your authorized representative by GES a short time after the assignment of space has been confirmed. An Exhibit Service Center will be maintained on the exhibit floor during installation hours and each morning from 7am- 8am to facilitate service requests. For additional information about available services, contact GES at (800) 475-2098 or via Online Chat: www.ges.com/chat.

EXHIBITOR APPOINTED CONTRACTORS Requests to use Exhibitor Appointed Contractors (EAC) must be made on the “Notice of Intent to Use Exhibitor Appointed Contractor Form” included

in GES’ Service Manual and an Original Certificate of Insurance covering each proposed contractor must be received no later than Monday, January 23, 2017. Applications received after January 23 may not use an EAC. PAYMENT & CANCELLATION Applications must be accompanied by payment. LARS accepts the following forms of payment, VISA, MasterCard, or Company Checks/Money Orders in U.S. currency payable to Los Angeles Radiological Society (LARS), tax id. 95-3661585. If written notice of space cancellation is received by the LARS office prior to January 10, 2017 a full refund less a $300 administrative fee will be made. No refund will be made for cancellations received after January 10. SPACE ASSIGNMENT Exhibit space will be assigned first on priority points and second on the date that LARS receives the application. LARS will make every effort to accommodate your space request; however, space selection is not guaranteed. If all your choices are unavailable, LARS will assign the next best space available. Applications received with full payment on or before January 9, 2017 will be assigned a space on January 10. Notification of space assignments will be emailed to the authorized representative on January 11, 2017. Applications received after January 11 will be assigned space as available. LARS reserves the right to reconfigure the floor plan and/or relocate any exhibit if deemed advisable and in the best interest of the Conference. SUBLETTING OF SPACE Exhibitors may not assign, sublet or apportion to others the whole or any part of the space allocated and may not display goods or services other than those manufactured or regularly distributed by them.

CONFERENCE & EXHIBIT LOCATION The conference will be held at the Pasadena Convention Center located at 300 E. Green Street, Pasadena, CA 91101 – www.pasadenacenter.com. The conference will be utilizing the entire Grand Ballroom, with the exhibit hall located in section D. Refer to the exhibit floor plan - page 5. Educational sessions will be held in the adjacent sections of the Grand Ballroom, a floor plan showing the locations of the meeting rooms can be found on the Conference page of LARS website at www.larad.org. HOTEL ACCOMMODATIONS LARS is not holding a block of rooms for the conference; however, four of Pasadena’s major hotels are located within walking distance of the center. -Hilton Pasadena www.hilton.com/pasadena -Courtyard by Marriot www.courtyardpasadena.com -The Westin Pasadena www.westin.com/pasadena -Sheraton Pasadena www.sheraton.com/pasadena REGISTRATION & NAME BADGES Exhibit personnel must be bona fide employees of the exhibiting company. Each company, whose space is paid in full, may have a maximum of four (4) exhibit booth personnel (per 8x8 space) participate in the conference at any given time. Exhibit badges must be requested on or before February 15, 2017. Staffing a booth in shifts is acceptable as long as the number of personnel at the conference does not exceed the maximum of 4. An exhibit booth personnel badge entitles the holder to admittance to the Exhibit Hall only. Exhibitor personnel may attend educational sessions on a space available basis, however, no CME credit or registration materials will be provided unless the representative registers as an attendee.

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3 Refer to Rules and Regulations specific to Commercial Support

*These opportunities are considered corporate support as defined by the ACCME. (aka Charitable Donations, Corporate Sponsorship as defined by CMSS). Exhibit and promotional opportunities are outlined on pages 4-5.

COMMERCIAL SUPPORT LARS’ invites you to participate in the 2017 Midwinter Conference as a Commercial Supporter. Support from organizations with a similar interest in improving healthcare by providing physicians with new and updated information about scientific and technologic advances in diagnostic radiology and radiation oncology make it possible for LARS to continue to offer excellent, affordable, local CME programs presented by a nationally recognized faculty. LARS has identified the following, highly visible features of the Midwinter Conference as available for support. Contact Beth Filip in LARS office if you would like to discuss the options. Support of the following items will be recognized with prominent use of your company name associated with the sponsored event or item. • Conference Journal - $2,000 – Your support offsets the cost of printing this informational guide and notebook

used by each participant to navigate the conference.

• Conference Website - $3,500 - Your support offsets the cost of this site designed to communicate conference information and deliver speaker handouts to conference participants.

• Audiovisual - $5,000 – 4 available – Your support offsets the cost of AV equipment and service in the Conference educational sessions. Select a conference focus track to support.

• WiFi3 – $5,000 - Provide free access to the internet for all conference participants.

• Audience Response System3 - $7,500 – Self-Assessment Modules (SAM) are planned in each of the conference focus tracks. Your support will help offset the cost of an audience response system to encourage interactive teaching by SAM presenters.

• Charging Station3 - $ Call for pricing. – Your support offsets the cost of charging stations to allow participants to keep their electronic devices charged and ready for use in the educational sessions.

• Poster Session Support – $2,000 – Your support will cover the cost of providing poster equipment rental and installation labor.

MIDWINTER 2017 OPPORTUNITIES

COMMERCIAL SUPPORT*

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RULES & REGULATIONS SPECIFIC TO COMMERCIAL SUPPORT 1. LARS encourages supporting companies to also display in the Technical Exhibit Hall. Our goal is to provide an exhibit hall

where attendees can learn about new products that will enable them to do their jobs more efficiently and effectively, to review and update technical knowledge of equipment and services they may already use, and to learn what’s available to help them provide the best possible care to their patients.

2. Support of this meeting requires a written agreement of Commercial Support be signed by both parties and returned to LARS prior to the Conference. LARS will forward its standard Letter of Agreement (LOA) to you upon receipt of your application for Support. In the event your company’s compliance department requires its own LOA be signed, LARS is able to substitute your LOA as long as it includes all the required elements of a written agreement as outlined by the ACCME in its Standards of Commercial Support.

3. These items will only be included in the Midwinter Conference if Corporate Support is confirmed in writing prior to January 9, 2017.

4. In keeping with the ACCME and other codes of ethics re: interactions with healthcare professionals, food and beverage breaks will be modest in nature and will not complete with the provision of CME education.

Educational Support Opportunities Opportunities Available Cost Check Below

Unrestricted Educational Grant Unlimited Insert Amount Here

Conference Journal 1 available $2,000 Conference Website 1 available $3,500 Audiovisual Service – by focus track ☐Head & Neck/Neuro Radiology ☐Cardiac Imaging ☐Radiation Oncology ☐Nuclear Medicine

4 available $5,000

Audience Response System 1 available $7,500 Poster Session Support 1 available $2,000 Sponsorship Opportunit ies WiFi Service 1 available $5,000 Charging Station Multiple available Call for price

Total Support $

Authorized Contact:

Company:

Address:

Contact Phone: Contact Email:

Conference Exhibitor? Yes ☐ No ☐ If yes, complete Exhibit Application on page 6.

Note: Support of this conference requires a written agreement of commercial support be signed by both LARS and supporting company prior to the event.

Letter of agreement will be forwarded upon receipt of this application.

Q u e st io n s ? Contact Beth Filip to discuss opportunities. Send completed support and exhibit application forms and payment to:

Los Angeles Radiological Society, Attn: Beth Filip • bfilip@larad.org PO Box 93125, Pasadena, CA 91109-3125 • 626.836-5800 • fax 626-836-6606

MIDWINTER 2017 OPPORTUNITIES

COMMERCIAL SUPPORT*

LARS Midwinter Conference - February 25-26, 2017

SUPPORT APPLICATION

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RULES & REGULATIONS All matters and questions not covered in these Rules and Regulations are subject to the decision of the Los Angeles Radiological Society (herein referred to as LARS), or its Executive Director. These Rules, along with the information provided in the exhibit prospectus are an integral and binding part of your contract for exhibit space or commercial support with LARS. ELIGIBILITY Qualified exhibitors or commercial supporters are those firms, organizations, and agencies whose products, services, technologies, and therapies are in harmony with and supportive of the objectives of the Conference. LARS retains sole authority to determine the eligibility of any company to exhibit or provide commercial support. LARS may refuse exhibit space to a potential exhibitor for any reason. MEETING PURPOSE & CONTENT The Midwinter Conference has been planned to provide practice-oriented, scientifically based educational sessions to help LARS members and conference participants maintain and advance skills and knowledge as well as to promote improvements or quality in healthcare, physician life-long learning and continual self-assessment. Educational sessions are intended to be free of commercial bias and have been planned without influence from commercial interests and prior to the solicitation for technical exhibits or commercial support. The concurrent exhibit hall is offered to provide a forum for professional exchange of non-CME information regarding new and updated equipment, devices, services and therapies directly related to radiology and radiation oncology clinical and/or business practice. By signing an application and participating in the conference as an exhibitor or commercial supporter, company acknowledges:

1) LARS controls, independent of commercial influence, the planning and implementation of the conference including: needs identification, determination of objectives, selection of presentation methods, content, faculty, planners, moderators, and activity evaluation. 2) The educational sessions are non-promotional and focused on educational content. To maintain independence from commercial influence or bias, exhibit or commercial support companies shall not engage in scripting, targeting points for emphasis, or any other actions designed to influence the content of the educational sessions. 3) It will not distribute product-promotion material or product-specific advertisement of any type except in the designated exhibit hall and company representatives will not engage in sales activities while in any room where CME activity takes place. 4) LARS has control over all decisions relating to the disposition and disbursement of exhibit fees and support funds. Fees/funds may be used to offset conference expenses including: (a) support of meals and refreshments of modest value to conference attendees as long as they do not take precedence over the educational sessions, (b) reasonable honoraria, travel, lodging, and meal expenses for event faculty or presenters. Fees/funds shall not be used: (a) to pay for travel, lodging, meal expenses for spouses, attendee guests or non-faculty attendees, (b) for compensation to the conference chairman, planners, joint sponsors or any others involved with supporting the event other than as an incidental benefit made available on the same terms to all attendees. All exhibit fees and support funds associated with the conference must be given with the full knowledge and approval of LARS and payment must be made directly to LARS.

Exhibit fees and support funds are not conditioned on LARS’ acceptance of advice or services concerning, faculty, participants or other educational matter, including educational content of the activity. By assigning exhibit space or accepting commercial support, LARS acknowledges: 1) All exhibitors are equal regardless of size and should be given an equal opportunity, within reason, to present their products in the most effective manner to the audience. 2) All commercial supporters are equal regardless of size and should be given equal opportunity, within reason, to participate and be recognized for support. 3) Disclosure shall be made to participants, prior to the beginning of the conference, regarding company’s exhibit participation and/or support without reference to specific products, 4) Disclosure shall be made of any known commercial relationships between LARS, conference faculty, moderators, and planners and that such disclosure shall never include use of a trade name, product-group message or corporate logo. SECURITY & LIABILITY LARS or its officers, directors, agents and employees cannot guarantee against loss, theft or damage and will assume no liability for damages or theft or guarantee the exhibitor against loss of any kind. The exhibitor agrees with the Society to assume the entire responsibility and liability for losses, damages and claims, including but not limited to lost earnings and punitive damages deriving out of this contract or injury, theft or damage to exhibitors displays, equipment and other property brought upon the premises of the Pasadena Convention Center and shall indemnify and hold harmless LARS, the Pasadena Convention Center and their respective agents, servants, and

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employees from any and all such losses, damages, and claims, including attorney’s fees and costs. LARS, its officers, directors, agents, and employees also shall not be liable for, and are hereby released from, any claims, liabilities, losses, damages or expenses relating to or arising out of this contract or any injury to any personnel or exhibitor or to any other person or any loss of or damage to any property of exhibitor or to any other property where such injury, loss, or damage is incident to, arises out of, or is in any way connected with this contract or exhibitor’s participation in the exhibition, and the exhibitor shall be fully responsible for any such injury, loss, or damage, including attorney’s fees and costs and the exhibitor shall protect, indemnify, hold harmless, and defend LARS, its officers, directors, agents, and employees provided that the foregoing shall not apply to injury, loss or damage caused by or resulting from the negligence of LARS, its officers, directors, agents, or employees. In the event the exhibit hall is destroyed or damaged so as to prevent an exhibit from occupying assigned space during any part of the exhibition period; or in the event occupation of assigned space during any part of the exhibition period is prevented by strikes, Acts of God, national emergency or other cause beyond the control of LARS, then the exhibitor will be charged for space during the period it was or could have been occupied by the exhibitor. The exhibitor hereby waives any claim against LARS, its directors, officers, agents, or employees for losses or damages which may arise in consequence of such inability to occupy assigned space, its sole claim against LARS being for a refund of rent paid for the period it was prevented from using the space. INSURANCE Exhibitors must maintain general public liability

insurance against claims for personal injury, death or property damage in any way connected with the exhibitor’s participation in the exhibition, in an amount of not less than two million dollars ($2,000,000) for any one occurrence and must name LARS as an additional insured under such insurance. Such insurance must contain a waiver of any right of subrogation as to any claims against LARS, its officers, directors, agents or employees. All agents or representatives performing services at the Pasadena Convention Center directly for an exhibitor other than the exhibitor’s employees must provide LARS with Original Certificates of Insurance no later than January 23, 2017. Photocopies of Certificates of Insurance are not acceptable. Badge checkers provided by the Society will be on duty at all times when the Exhibit Hall is open to prevent those not registered for the conference from entering the exhibit hall. Security guards will not be provided by LARS. It is the sole responsibility of each exhibitor to secure their exhibit, its contents, and all personal belongings. Equipment cannot be left in the exhibit area unattended. ARBITRATION Any controversy or claim arising out of or relating to this contract shall be settled by arbitration, in Los Angeles, California, in accordance with the rules of the American Arbitration Association, and judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. EXHIBIT LABOR All work involved in the erection, touch-up painting, dismantling, and repair of all exhibits may fall under union jurisdiction. This work is to include wall coverings, floor coverings, pipe and drape, painting, hanging of signs and/or decorative materials from the ceiling, placement

of all signs, and the erection of platforms used for exhibit purposes. This does not apply to the unpacking and placement of merchandise. Full-time employees of exhibiting companies may set their own exhibits provided that one person can accomplish the task in less than one (1) hour without the use of tools. If the exhibit preparation, installation, or dismantling requires more than one (1) hour, exhibitors must use personnel supplied by the Official Services Contractor. However, please note that when union labor is required, exhibitors may provide company personnel to work along with union installer in Southern California on a one-to-one basis. Any full-time company personnel involved should be prepared to produce some type of company identification when engaged in these activities. FREIGHT HANDLING All work involved in the loading and unloading of all trucks, trailers and common and contract carriers, as well as the handling of empty crates and the operation of material handling equipment, is under union jurisdiction. The union also has the jurisdiction of the unloading, uncrating, unskidding, leveling, as well as the reverse process. Full-time employees of exhibiting companies may ‘hand carry’ material provided that it is limited to only what one person in one trip can carry and they do not use material handling equipment. When exhibitors do choose to ‘hand carry’ material, they may not be permitted access to the loading dock/freight door areas. GES Exposition Services will not be responsible for any material we do not handle. ELECTRICAL All hardwiring ordered outlets to the line side of the exhibitors’ equipment is under union jurisdiction. All plugs over 120 volts will be plugged in by electrical union

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personnel. Exhibitors may plug in their own plugs of 120 volts to their ordered outlets. All exhibitors are expected to comply with any union requirements in effect and as outlined in the “SHOW SITE WORK RULES” section of the GES Exhibitor Service Manual. GRATUITIES GES work rules prohibit the SOLICITATION OR ACCEPTANCE of tips in cash, product or gifts in kind by any employee (union or non-union). Our employees are paid appropriate wages denoting professional status, therefore tipping of any kind is not allowed. ALWAYS HONEST HOTLINE GES requires the highest standards of integrity from all employees. Please call our confidential Always Honest hotline at 866.225.8230 to report fraudulent or unethical behavior. STANDARDS FOR EXHIBITING LARS is committed to presenting CME activities that promote improvements or quality in healthcare and are independent of the control of commercial interests. As part of this commitment, LARS has outlined here its standards for commercial participation in the Midwinter Conference. 1) It is expressly understood that in leasing and using space in the exhibit hall, the exhibitor agrees to abide by LARS’ Exhibit Rules and Regulations, as well as the ACCME Standards for Commercial Support of Continuing Medical Education. Refer to the ACCME Website - www.accme.org for a copy of the ACCME Standards for Commercial Support. 2) Drugs, chemicals or similar preparations used in the diagnosis and/or treatment of disease, or medical publications that contain advertisement of such drugs, which do not conform to the rules of the Council on Clinical Pharmacology and Therapeutics of the American Medical Association, cannot be exhibited.

3) Distribution of literature, samples, etc., by firms which are NOT participating in the Commercial Exhibit is prohibited. Evidence of violation of this rule should be reported immediately to a Continuing Education Committee member or the Executive Director of LARS. 4) No entertainment or social functions may be scheduled that conflict with conference program or exhibit hours—7:30am to 5:00pm Saturday and Sunday—or that conflict with scheduled LARS social events—6:30pm—9:30pm February 25, 2017. 5) Exhibit companies may not include as part of their display the use of LARS members, invited speakers, or other individuals giving lectures or short presentations in person in the exhibit hall during the scheduled educational activity. Brief videotape messages are permissible providing that they are not presented in a theatre style setting. 6) Unethical conduct or infraction of rules on the part of the exhibitor or his representative, or both, will subject the exhibitor or his representative to dismissal from the Exhibit Hall, in which event, it is agreed that no refund will be made by LARS. 7) Exhibitor’s displays must not obstruct the view of neighboring exhibitors. Structures over three (3) feet in height may not exceed three (3) feet from back wall. 8) Sound devices above conversation level will not be permitted in any booth. 9) Company representatives staffing the exhibit are limited to (4) four, and must remain inside the exhibit space area. At no time can solicitation be made in the aisles or from any area outside that of the booth space. Additionally, representatives of companies may not engage in sales activities while in any room where an educational activity takes place. 10) In the interest of providing meeting attendees with information about the variety of products and

services available to radiology and associated healthcare professionals, LARS permits companies to set up exhibits at LARS meetings. The attendance of exhibitors at LARS meetings does not constitute the Society’s endorsement of any product or service offered. LARS makes no representations, express or implied, regarding the nature or quality of the products or services offered by meeting exhibitors. Attendees are urged to consult with their own legal advisors before signing any contract with an exhibiting company. Any points not covered in these Rules and Regulations or elsewhere in the Technical Exhibit & Commercial Support Prospectus are subject to settlement by LARS or its Executive Director. LARS reserves the right to change or modify any rule or regulation, or any specification therein, when deemed advisable and to the best interest of the Society.

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