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Joe Murphy librarian, joe murphy library future
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Tech Day: theory & practice
Joe Murphy@libraryfuture
Seeing through the dark
• “I warn you, if you bore me, I shall take my revenge.” – J.R.R Tolkien Some of our topics today:
•Second screens and the library•Show-rooming and the library •Facebook Graph Search•New mobile messaging techs•Phablets •Ereading stats •Connected everything
Show-rooming & the library
Libraries & the Second Screen
Companion Devices / Social Content
Adding social value to content consumption
Facebook Graph Search: Indexing the social graph - a web of 1 trillion connections. Plus some Semantic search
https://www.facebook.com/about/graphsearch
https://www.facebook.com/about/graphsearch
Absorbing trends and pushing into more spaces:Yelp, Foursquare, Bing, LinkedIn, Google (a little)
Hype/promise/impact: “Graph Search Can Do To Google What
Google Did To Alta Vista”www.forbes.com/sites/ewanspence/2013/01/15/graph-search-can-do-to-google-what-google-did-to-alta-vista/
Facebook Poke & the impermanence of messaging
Voice Calls in Facebook app
•Trend of mobile data messaging expanding beyond text•Tech easing a melding of tools/means•Facebook as center of connections
Perhaps a more fitting labeling would be
Pre and post cord-cutting/
Post pulled he plug and never plugged in
mobile native vs. immigrant ?
Where will the next unexpected threat come from
http://youtu.be/UZwPG_x6QEk
Not going overboard
Messaging
http://www.huaweidevice.com/worldwide/productFeatures.do?pinfoId=3520&directoryId=6001&treeId=3745&tab=0
2013 and the rise of the “Phablets”Size specs impact usage & content consumption
•Huawei Ascend Mate – 6.1 inch screen•iPhone 5 screen - 4 inches•iPhone 4S screen - 3.5 inches•iPad mini 7.9 inch screen
Trend is larger smartphones … and smaller tablets
“Open Source Ecology”
http://techland.time.com/2012/11/01/best-inventions-of-the-year-2012/slide/the-civilization-starter-kit/
“If we can lower the barriers to farming, building and manufacturing,” …“then we can unleash massive amounts of human potential.”
Low-cost self built versions of the fundamental machines for modern life that anyone anywhere can build them
Even in the dark, we can
grasp its purpose
Yota Devices http://www.yotaphone.com/
E-ink on back of smart phone - YotaPhone
•Maximizes the unused backside of the smartphone for content display •From smart device for content access to smart device plus with you surface for content. •Secondary display (2nd screen?)•Potential for new interaction realms: as you collect content (photos) screen on collecting surface can interact with subject. •E-ink (bring ereading into more places, further push the smartphones supremacy)•Possible competition with Passbook w/ send to e-ink for printing. Similar alternatives to accessing loyalty cards.
http://mediaroom.scholastic.com/files/kfrr2013-noappendix.pdf
A doubling in children’s e-readingsince 2010
•46% of kids 9-17 read an e-book as of 2012. Up from 25 percent in 2010. •~80% of children who read ebooks still read print books•1/2 of 9–17 year olds report that they would read more books if they had greater access to ebooks•% who say they will always also want print books down 8% - Scholastic Inc http://mediaroom.scholastic.com/kfrr
The year of Connected EVERYTHING
http://www.lowes.com/cd_Iris_239939199_
Connected Homes
Connected Cars
http://www.cadillac.com/cadillac-cue.html
http://techland.time.com/2012/11/01/best-inventions-of-the-year-2012/slide/google-glass/
https://plus.google.com/+projectglass/posts
Monitors your eating speed and tells you to slow down
http://www.hapilabs.com/products-hapifork.asp
Records and responds to your behavior metrics
(living for)
Details - http://bit.ly/momenttrend
The Moment is about time aspects of social points, diffusing interaction points beyond time or across facets with time or even with particular points of action. This facet of social media is expanded & retracting as tools are adapted to provide more widely beneficial points of engaging in singular activities.
https://infinity.disney.com/?cmp=KNC|INFINITY|Soft-Launch|GGL|G_Brand%20Title%20Desktop%20&%20Tablet|Disney%20Infinity%20Exact|||Disney%20Infinity|WDPR-Global-Media|||#!/game
Physical toys enter virtual games
On screen & real world meet w/ interactive content
http://www.forbes.com/sites/andyrobertson/2013/01/15/disney-infinity-insider-interview-with-studio-founder-john-blackburn/?utm_campaign=techtwittersf&utm_source=twitter&utm_medium=social
Content company facilitating play, construction, and creativity.
2:20
•Reverse immersion •Combines content franchises / innovating content •Allows for play and creativity (toy box)•Console as center to content, physical content accessory, personalized experience, mesh of real and virtual worlds, •Toy Box mode is a creative space •Cloud•So again – innovation in meshing of established trends •Also counter to previous trend of cheap/free casual mobile gaming•Starting on gaming platforms, then coming to mobile
“Nielsen and Twitter Establish Social TV Rating”
• Analytics and metrics for social TV audience measurement• A standard metric around the reach of the TV conversation on
Twitter• In recognition that “Twitter is the preeminent source of real-time
television engagement data” (Steve Hasker Pres at Nielsen)
http://www.nielsen.com/us/en/insights/press-room/2012/nielsen-and-twitter-establish-social-tv-rating.html https://twitter.com/NielsenWire
"viewers who use tablets to watch TV are more engaged in TV shows"
http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=7568
http://www.strategyanalytics.com/default.aspx?mod=pressreleaseviewer&a0=5271
Ebook for 2nd screen. NBC’s Grimm companion iBook
https://itunes.apple.com/us/book/grimm/id550362175?
mt=11
Different approach same goal:
Driving more interaction &
deepening/prolonging the experience.
Enhanced content, teases to draw more
consumption
Content recognition drives engagement
Yahoo acquired IntoNow & OnTheAir to focus on mobile
OnTheAir (mobile video chat start up) – mobile strategy
http://www.ontheair.com/
Automatic content recognition
Google Now
http://www.google.com/landing/now/Passbook as trend – and a step beyond
What foundation are we building on?
Mobile Literacy & Well Beyond
Key skill: being able to plan through changeSocial media literacy - Mobile literacy -Econtent literacy
Contextual literacy
Mobile payments market reached $12 8 Billion in 2012, ․expected to reach $90 Billion by 2017.
48% annual growth rate
http://www.google.com/wallet/why/security.htmlhttp://blogs.forrester.com/denee_carrington/13-01-16-us_mobile_payments_forecast_2013_2017_mobile_payments_to_reach_90b_by_2017
http://www.starbucks.com/coffeehouse/mobile-apps/square-wallet
Square wallet for Starbucks
Treats can be messy
Guessing at technology
Real to virtual representation to
real representation
http://thecreatorsproject.com/blog/transform-your-facebook-profile-into-a-3d-printed-sculpture-with-the-creators-project
Jut what are we selling?
What’s new in content
Money spent by academic libraries on ebooks increased dramatically in 2011. By high as 110% at some schools
• Via http://www.infodocket.com/2013/01/15/spending-on-e-books-booms-highlights-from-acrls-2011-academic-library-trends-and-statistics-report/
• ALA press release http://www.ala.org/news/pr?id=12172
http://www.alastore.ala.org/detail.aspx?ID=4209
In fact, even ACRL is leaving print behind
http://crl.acrl.org/http://www.acrl.ala.org/acrlinsider/archives/6466
And bookless libraries spread
http://www.infodocket.com/2013/01/15/bexar-county-texas-bookless-library-gets-county-commissioners-approval/
Bexar County Texas to open a bookless public library, dubbed “BiblioTech”
Ebook sales passed hardcover in 2012(ebooks passed paperback 2 years ago)
Revenue from ebooks exceeded that of printhttp://www.mediabistro.com/galleycat/ebooks-top-hardcover-revenues-in-q1_b53090
And the DRM debate rolls on –
“Major Dutch publisher abandons DRM”
• Will use a watermark, not adobe DRM protection software
• Means buyers can read the books across their devices as well as share it
http://www.thebookseller.com/news/major-dutch-publisher-abandons-drm.html
#pdftribute
Tragedy inspires movement
Choosing our focus
iBooks 3
•Continuous scrolling (evolution in pages) (“changes the game for book-reading, completely”) •Will disrupt mobile reading •Update versions / editions
http://gigaom.com/apple/review-ibooks-3s-new-scrolling-view-collections-sharing/
http://venturebeat.com/2012/12/05/blockbuster-mobile/
http://www.bloomberg.com/news/2012-12-05/blockbuster-is-said-to-beging-selling-phones.html
Pivoting
(Techcrunch) http://techcrunch.com/2012/12/05/as-part-of-its-sad-fight-for-relevance-blockbuster-may-start-selling-mobile-phones-in-its-stores/
Is this how people view libraries’ pivots to survive?
Mobile device as content
(like dvds smart phones also
deliver media).
It can take a long time to admit we were on the wrong side of history.
Or for the market to catch up to consumer standards – library analogy and ebooks
Opportunities on the horizon for libraries to support self publishing
• Train and support iAuthor • Purchase iBooks authored by community
authors
Return of Yahoo!
The return of Flickr
Facebook added auto Photo Synch
To compete w/ Google+, Apple iCloud, and Dropbox. Maybe to mine your photo data.To lengthen your engagement with to social platform.
Cloud plus ___
Instagram comes to the web after years of mobile first/only
Instagram was famously mobile first and was in fact iOS only up until very recently.
Reduction of the “moment”
A hook to draw back to the app
For libraries: •Share Instagram pics and account with broader audience.
•Connect with users though their web profiles. •Like and comment on others’ pics (non mobile staff).
•Add Instagram web profile URL to your links and social profiles/presences.
•Link to individual pictures on sites and Facebook/Twitter/Pinterest etc
Expands Instagram content to less mobile user group - Now people do not need an Instagram account in order to view public profiles and pictures.
Instagram Photo Maps
Focuses on the where, reflecting ongoing trend towards location as a point of interaction and a visual emphasis on place-based self curation.
Loosening the primacy of time sensitivity
The library and technology can come together when the human element and opportunities are prioritized
DOK Library Concept Center in Delft, The Netherlands
Artist in residence at DOK Library Concept Center
It didn’t seem that long ago …
Three years = no longer a trend
Google Field Trip: brings together strengths of augmented reality and ambient location sensitive real world discovery
https://play.google.com/store/apps/details?id=com.nianticproject.scout
Current state of AR and the info now trend
Creating or planning for the environment
Primacy of comfort
Google+ is a hidden success
• The key is that Google+ is integrated throughout the Google experience
http://googleblog.blogspot.nl/2012/12/google-communities-and-photos.html
http://blackanddecker.com/power-tools/BDCS40G.aspx#
“the World’s First Motion-Activated Screwdriver” seems similar to the iPhone’s accelerometer Consumer goods inspired by consumer tech.
Smartphones setting the expectations on varied goods
http://www.blackanddecker.com/PressReleases/black-and-decker-launches-its-first-line-of-tillers_2.aspx
“We’re taking a technology people are familiar with using in motion-sensing video games, smart phones, … and using it in a new and innovative way to create a unique power tool,” said Matt Nestorick, product manager Black & Decker
http://www.oraquick.com/What-is-OraQuick/How-Oral-Testing-Works
Home test: trend of self reliant diffuses the power
http://enabletalk.com/
Tech add-ons to smart phones that help us interact in real world.
Siri-lead revolution – porting the input output method
Commentary on backlash in a world of eroded privacy
https://www.facebook.com/photo.php?fbid=546373695381761&set=a.174309415921526.42901.163571453661989&type=1&theater
Anti surveillance drone hoodie
http://ahprojects.com/projects/stealth-wear
You have the ingredients
What will we build with them?
You have all you need
To make changes
Joe MurphyTech Trend Spotter/Analyst
& Librarian
Twitter: @libraryfuture
www.linkedin.com/in/libraryfuture
joemurphylibraryfuture.com