7/29/2019 TEC Media Kit
2/4The Electric CurrentMedia Guide 2013
The Electric Currentis a unique resource for electrical
contractors and suppliers of the latest
and most reliable electrical equipment, materials, services and
supplies. We are lled with the
industry proven names you can trust in products and services.
These industry leaders are show-
cased each issue with the most current informative editorial
features included but not limited
to: testing & measurement instruments, phase converters,
circuit breakers, motor controls,transformers, generators,
lighting, solar prducts,vehicles, cable, wire, contractor
supplies/tools,
and estimating software and safety innovations.
Going by mail and digitally to 35,000 companies nationwide each
month our book will be put
up on our web site at www.theelectriccurrent.com.
Our goal is to be your most protable lead source period. With
our unique prospective editorial,
online opportinites and incredibly cost-effective rates, our
accomplishment will equal long-
term relationships with our family of clients.
Mission
The Electric Current is distributed in print and digitally to
35,000 Electrical Contractors,
Electrical Supply Companies and End Users.
Readership Profle
Company Executive
Middle to Upper Management
Electricians
Safety Engineers
40%
25%
22%
13%
Industrial & Commercial
Residential
Both Commercial & Residential
Electrical Supply
40%
44%
34%
16%
250+ Employees
100-249 Employees
1-99 Employees
23%
45%
32%
`
Readership BreakdownTitle Company SizeType of Work Done
Trade Show DrstributionNECA
Solar Power International
Wind Power Expo
7/29/2019 TEC Media Kit
4/4The Electric CurrentMedia Guide 2013
Ad Size 1x 3x 6x 12x
Full Page $2750 $2500 $2375 $2200
Page Island $1850 $1725 $1600 $1500
Page $1575 $1450 $1275 $1100
1/3 Page $1325 $1250 $1100 $990
Page $1075 $950 $875 $800
2- Page Spread $5100 $4800 $4500 $4200
Inside Front $3200 $3000 $2800 $2600
Inside Back $2900 $2750 $2600 $2450
Back Cover $3400 $3150 $3000 $2800
Web Banner (Top of Page) $1500 a month
Web Banner (Boom of Page) $1200 a month
Web Buon $350 a month
Pricing MechanicalSpecifcations
Trim Size:8 x 10.5
1/2 Page Horizontal:7 x 4.75
Full Page Live Area:7.5 x 10
1/3 Page Vertcal:2.125 x 9.625
Bleed:8.25 x 10.75
1/3 Page Square:4.5 x 4.75
2 Page Spread Bleed:16.25 x 10.75
1/4 Page Vertcal:3.5 x 4.75
1/2 Page Vertcal:3.5 x 9.625
1/6 Page Vertcal:2.125 x 4.75
1/2 Page Island:4.5 x 7.25
1/8 Page Horizontal:3.5 x 2.25
Ad Material
Specifcations
Specifcations On Policies,
Rates and Dates
TERMS:All invoices are due upon receipt and are considered late
aer 30 days.A 5% late charge will be applied monthly on overdue
invoices. Agencycommission of 15% applies to recognized agencies,
provided accounts aresettled within 30 days of invoice date.
Pre-paid cash discounts of 2% applyto those invoices that include
multiple insertions.All unpaid invoices willbe turned over to our
collection agency aer 105 days of invoice date. SHORT-RATES:In the
event advertisers do not complete contracted schedules, they will
berequired to pay the dierence between the original contracted
price andthe frequency rate for actual number of ads that were
published.RATE INCREASES:
Rates are not subject to change for companies with an existing
contractregardless of circulation increases or paper cost
increases. LIABILITY:Publisher is not liable for all content
(including editorial and illustrationsprovided by an advertiser or
agency) of advertisements and editorialspublished and does not
accept responsibility for any claimsmade againstthe publisher. It
is the advertisers or agencys responsibility to obtain ap-propriate
releases on any itemor individuals pictured in an advertisementor
editorial. Reproduction of Todays Industrial Products &
Solutionsinwhole or in part without prior written permission
fromthe publisher isprohibited. DISCOUNTS:Frequency discounts apply
to insertions that are placed in advance andmust be completed
according to the terms of the contract agreed upon bythe advertiser
and publisher. INSERTS:All inserts and special advertisement prices
are available upon request. DATES:Call for deadlines on advertising
closings, editorial deadlines andadvertisingmaterial deadlines.
DIGITAL AD FILES - PDF les with PDF/X1-a format option are
pre-ferred with images and fonts embedded.Native les can be sent in
QuarkXpress, Adobe Illustrator, Photoshop or InDesign. Please
supply all fonts,images and artwork with ads supplied in these
applications. All suppliedmaterial should be in CMYK color space
and have fonts embedded in allgraphics. FILE FORMATS NOT ACCEPTED -
We do not accept ads built in Mic-rosoWord,Microso Publisher,
PowerPoint or Corel Draw. AD SUBMISSION - Material may be received
on CD,DVD, e-mail orFTP site (Call for user name and password).
COLOR PROOF - D&GMedia Group, Inc. requires a
high-resolutioncolor proof of supplied ads to guarantee ad
reproduction. isapplies even on uploaded materials. If you do not
supply this proofwe cannot guarantee ad reproduction.
Send Artwork to:e Electric Current2070 Valleydale Rd.Building 2,
Suite 6
Hoover, Alabama 35244Toll Free: 866.981.4511
Ph: 205.733.1341 fax: 205.733.1344www.theelectriccurrent.com
[email protected]
H&F Media Group, Inc. Publication2070 Valleydale Rd.,
Building 2, Suite 6
Hoover, Alabama 35244
