Team Tractus (5)Madison Oie, Kirtan Patel, Oliver Glenn and Rico Chow

Our ProductsOur products are bug repellants that use

high frequency sounds to keep away insects and vermin. The sound emitted is not audible to human ears.

SilentShield- Our large unit that can repel bugs up to 500 square feet.

MicroShield- This a small unit for a single persons use.

Mission Statement- SonaCon is committed to providing consumers with the most effective and environmentally conscious vermin repellant products while vowing to donate at least the same number of products to impoverished communities in Africa.

Values- We value a sense of giving to communities less fortunate then our own. Since our consumers are donating to the African communities, we hope to instill a value of social responsibility.

Projected BenefitBy decreasing the amount of disease carrying insects and vermin, we hope to improve the quality of life in African villages.

Malaria Statistics

Statistics- About 40% of the world's

population—roughly two billionpeople—are at risk for Malaria. Resulting in 1.5 to 2.7 milliondeaths per year.

80 to 90% of allmalaria-relateddeaths are found in

sub-Saharan Africa

Organizational Model

Communication

Centralized Decision-making

Functional Structural Model

Marketing Strategy Target Market:

-Active adults-Areas with still bodies of water-Environmentally conscious consumers-People who are annoyed by vermin

Marketing Strategy Marketing Mix

Price

Place

Product

Promote

Marketing Strategy We also plan to partner with the non-profit company,

UNICEF. They would be in charge of the distribution sector of our company. They would deliver our products and make sure they are placed efficiently throughout Africa.

UNICEF is a well known, trustworthy company which will enhance our products’ legitimacy.

We plan to use this partnership to advertise by associating our company’s name with UNICEF. We will do this by placing it on the product’s box and using it in advertisement.

Marketing Message “The best noise you will never hear”. Our marketing message will

emphasize the theme of giving back along with the efficiency our product’s insect repellant.

Feasibility Competitors:

Group Dynamics Team approach- Emphasis on collaboration; we met

numerous times and collaborated on every part of the product. We spend a lot of time in the brain storming stage. We did our best work as a group.

Experience- We learned about each stage of product development and incorporated our business knowledge into a real situation. We all enjoyed this project because it allowed us to practice the skills we’re learning in class.

Lessons Learned- We learned early that our group worked best when collaborating in meetings. During meetings we learned to stay focused for time management purposes.

Questions

Would you be willing to pay extra to send a Silent Shield to Africa? How important is that to you?

Which of our marketing strategies appeal to you the most; charity aspect, environmental aspect, utility aspect, or financial aspect?

Appendix http://archive.idrc.ca/books/reports/1996/01-07e.html http://static-p3.fotolia.com/jpg/

00/00/04/64/400_F_46454_v6UmjWyGh9S2KmifbPqIsoc3MnFKli.jpg

http://www.oznet.ksu.edu/grsc_subi/Research/archives/2001_ESA_Meeting_Posters/contents/SCJ%20talk.pdf

http://newsimg.bbc.co.uk/media/images/41022000/jpg/_41022262_woman_with_kids203.jpg

http://www.internationalpaper.com/Packaging/Packaging%20Stand%20Alone%20Pages/Bleached%20Board/Social_Responsibility.html

http://www.youtube.com/watch?v=-JTquHd6rII