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TEAM PHOENIX
RISING FROM THE
ASHESPresented by
Tawakalitou Alawoe, Jason CheeverKylie Sack, Scott Swartz and William Rumbaugh
INTRODUCTION
Team Phoenix “rising from the ashes” was formed on January 7th of 2014 by five teammates (Jason, Kylie, Scott, Tawa and Williams)
Raise money and awareness through a t-shirt fundraiser
T-shirt will display the Colorado State flag emblem on the front along with man-made/natural disasters.
Money will be deposited in charitable trust fund.
PHOENIXTSHIRT.pdf
PICTURES OF AFTERMATH FLOODS
VIDEOS OF THE FLOODS AND WILD FIRES
http://www.youtube.com/watch?v=AuisKmFgYbs
http://www.youtube.com/watch?v=qMP4eclF3C8
http://www.youtube.com/watch?v=DTZc2bA3EuQ
DEMOGRAPHIC TARGET Pew Research
Target best category of residents
70% of US population uses social networks
40% of those users do it by cell phones
Professionals earning $50k to $75k/year
Facebook: 70% of the SSN age 18 to 34 years old and fasting growing from 30 to 49 year old.
COMPETITION
Vendor competitors:
Bonfire
Cafepress
Teespring
ooShirts
Fundraiser competitors:
Asheville Toast to ReCOvery
HelpColoradoNow.org
CSU Cares
CONSUMER BUYING BEHAVIOR
Target Area: I-25 from Colorado Springs up to Boulder - 97 miles - population of Colorado Springs and Boulder alone is about 513,901
Age group: 25-35
Income $50k-$75k
Some college experience
Influencing Buying Behavior factors
Culture - middle to upper class, family values of giving back
Social - Getting involved in the community and becoming part of a group
Personal - 25-35 years old, like outdoors, giving back to community
Psychological - motivated by helping others, raised with beliefs of helping others.
INTEGRATED MARKETING COMMUNICATIONS
Targeting local communities in Colorado’s core urban area
Market neighborhood communities participating in hobbies such walking and hiking/backpacking
Cultural: family’s values and culture, organize a charity event
Social: beliefs and values, lead by example, community Pumpkin fest for Halloween
Personality: self-concept, lifestyle, kiosk at the REI in Denver Downtown 16th street mall
Psychological: motivated by beliefs and attitudes, church based t-shirt
selling event, organize a church activity Vinelife church
Promotions: E-marketing, social media and advertising, Bonfire
Both push and pull strategy.
CUSTOMER RELATIONSHIP MANAGEMENT
Connect with customers through social media
Word mouth to mouth advertising
Local communities events.
SEGMENTATION, TARGETING AND POSITONING
Segmentation• 25-35 yrs Old• Married • Outdoor people enjoy camping and hiking• $50k to $70k• Some college education
Targeting• Caring • Generous
Positioning• One on one sales at Earth Day Booth• Social media-Description of products and
services• Radio, television and radio advertising
Strengths Weaknesses
People are more willing to donate to natural disasters
Strong demographic research
Targeting flood damage victims
No time limit on giving
Low competition
Just beginning a charity
Difficulty obtaining a 501C3 Non-Profit status
Start-up funding
No control over the weather
Weak/slow economy may limit donations
Opportunities Threats
Bring communities together to mitigate flood damage
Earth day event allows Team Phoenix to raise awareness about whom are at risk
Provide a secure website to donate money
Coordinate people who want to help with relief efforts
Poor attitudes within the communities about being effected from natural disasters
Fraudulent charitable solicitations
Website representing themselves as legitimate charities
Bad/slow economy
SWOT Analysis
LOCAL AND GLOBAL MARKETING
Local newspapers
Television advertising
Radio advertising
The internet
PRICING STRATEGY
Cost-based pricing
$25 per t-shirt, $15 to Bonfire, $10 as profit, 10% of the profit to our expense account
Profits :
50% to Colorado residents
20% to first responders,
20% to emergency services and the final 10% to us
Expenses - start up cost, registered with the state, promotional funds - booth rental of $25 for Earth Day, and travel expenses.
PLACE STRATEGY
LOCATION Retailing to local consumers in
central Colorado• Local events-Earth Day Exposure:
• 9news• Earth Day• Newspaper• Facebook
Competitor : CSU Cares • College based• Football, library, only on
campus.
DISTRIBUTION Manufacturer to
consumer for the online business
• Website selling factory direct to the public
Manufacturer to consumer for selling in local businesses
• Store selling to the consumer factory direct
• Earth Day event.
EXECUTIVE SUMMARY
Team Phoenix was formed to help flood victims by raising money and awareness to the damage water can cause through a t-shirt fundraiser. T-shirts will display the past few years’ man-made and natural disasters where flood and water damage occurred. The funds raised will be placed in a charitable trust fund that will assist residents, first responders, and emergency services in times of need.
Team Phoenix has decided to donate 50% of the proceeds to the affected residents, 20% to emergency services, 20% to first responders, and 10% will be used to cover administrative fees for running both a booth at the Earth Day event every April 22nd and for maintaining the charity’s website
Our vision statement “Making a life changing experience by selling one t-shirt”
Company objectives: Reach out for floods victims in Colorado and throughout other states Raise money and awareness Educate floods victims Direct them to appropriate agencies.
ANY QUESTIONS
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