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Team Michael Burke / Coconut Point Marketing Presenation
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Southwest Florida
Luxury Real Estate Expert
(239) 498-7600 • Fax: 866-890-4452
E-Mail: [email protected]
www.CoconutPointRealEstate.com
Experience Counts, Knowledge Empowers, Service Excels
‘
Team Michael Burke / Coconut Point’s winning philosophy is one that has earned
us the trust, loyalty, and referral business of the many Southwest Florida real estate
clients we have satisfied.
Team Michael Burke / Coconut Point is a team of top-producing luxury real estate specialists in the
Southwest Florida markets. We believe that there is absolutely no substitute for:
• The experience of agents who have grown and achieved success through all market conditions;
• Empowering clients to make confident decisions by staying committed to education;
• Superior service – Ensuring complete attention to your detailed needs and goals. ‘
We know how to sell real estate. We understand that selling real estate is NOT about us – it’s about you, our customers or clients. That’s
what truly sets us apart. The intimate and intricate decisions and details involved in the purchase or sale of
your home are not small matters. Team Michael Burke / Coconut Point is there to provide guidance with
every aspect of this very important emotional and financial step in your life.
True professionals with uncompromising principles.
Team Michael Burke / Coconut Point’s dedication to our work is real, our concern for our clients’ needs is
genuine, and our respected reputation means everything – which is why Team Michael Burke / Coconut
Point will never settle for anything short of outstanding in the service and results we provide. ‘
Dynamic thinking for changing times. Team Michael Burke / Coconut Point stays abreast of the latest trends in the market by utilizing the greatest
new tools and advancements in technology that are so integral in the successful marketing and sale of real
estate today. We are constantly evaluating ways to promote our sellers’ listings and supply clients with the
vital information they need. ‘
Local Roots and Knowledge
Team Michael Burke / Coconut Point consist of longtime Southwest Florida residents who are familiar with
the area’s diverse communities and lifestyles they offer as we are with the market conditions, zoning
regulations, and service professionals that mean the most to you. ‘
Entrust Team Michael Burke / Coconut Point for the rewarding service and real estate experience you deserve.
D. Michael Burke, P.A. Team Michael Burke / Coconut Point
2
Marketing Strategy Team Michael Burke / Coconut Point strives to provide the most professional, innovative, and informative ser-
vice in the industry. The best interests of our clients takes priority with every aspect of our business. Each mem-
ber of our Team is dedicated to the development of long-term client relationships.
The techniques and technology used in our Marketing Strategy are years ahead of the competition. Our Team
approach ensures your real estate needs will be cared for with the up most proficiency
Place entire home illustration package on Sunshine MLS and Rapatonni and all websites that allow fea-
tures. Package includes actual video of home with voiceover, interactive floor plan, professional photos high
quality professional brochures and mobile marketing. (VisualTour.com states, “99% of online shoppers pre-
fer viewing homes with Visual Tours and multiple photos”
Best in industry online networking - 20,000+ email marketing campaigns featuring our listings. We feature
our homes in our month email broadcast which goes to 20,000+ addresses all across the nation and interna-
tionally. Post your home on 2000 plus websites through Broker Reciprocity: We understand the importance
of internet presence not only for our current clients but for our future business. Award winning website
www.CoconutPointRealEstate.com, one of the most popular and comprehensive Real Estate Websites in SW
Florida. Professional Social Network sites including Facebook and Twitter.
List your property on Sunshine Multiple Listings and Rapatonni Service. This service covers Naples, Bo-
nita Springs, Estero and Fort Myers. In addition, we place 15+ professional photos, visual tours and have
professionally written descriptions on the multiple listing sites so when realtors or customers see your home
our homes our show in the best light possible.
We will keep you informed! Our Elite Seller Feedback system tracks all showing data and gives you results
fast and accurate. Feedback not only allowing us to track feedback also allows us to track trends. In depth
market stats. By tracking local community stats we can advise with precise accuracy and give our clients
currently and accurate information to help make educated business decisions on their real estate investments.
Feature your home in our excusive publication, The Coconut Point Press. Our exclusive in house newspa-
per targeted towards SWFL Luxury Communities has a shelf life of two months and highlights only our list-
ings.
Featured Columnist in News Press, Realtor Magazine, and KW OutFront Magizine. We write a weekly col-
umn for the News Press and have been selected to be writers in national magazine publications. We were
chosen to do the columns because of our expertise on our local real estate market.
Utilize Keller Williams tools, the second largest real estate company in the nation. Rated Top Real Estate
Franchise by Entrepreneur Magazine. J.D. Power and Associates, highest in overall satisfaction ratings from
home buyers among the largest full-service real estate firms for the third year in a row.
3
Coconut Point Team vs. Competitors
Team MB/CP Other Agents
Superior Marketing Illustration
Place Photos on MLS
Professional Photographer ?
Professional Video with Narration ?
Interactive Floor Plan with Photos ?
Customized Professional Brochures X
Professional Marketing
Industry Leading Website with SEO X
Monthly Community Market Reports X
Mobile Marketing Campaign X
Facebook, Twitter, LinkedIn, Blog, Etc X
Local Newspaper Featured Columnist ?
Listing in Exclusive Coconut Point Press X
Bonita Springs/Naples MLS
Fort Myers MLS X
Real Estate Industry Featured Columnist X
Elite Seller Feedback
Post Showing Feedback Service
Comparative Showing Reports X
Weekly Web Hit Summaries X
Weekly Feedback Summaries X
30 day Detailed Market Analysis X
Team Depth (Technically Advanced)
Top 1% Selling Agent in Bonita/Estero X
Closing Coordinator—Sharon Rowland X
Buyer Specialists—Rosemary Scheetz-Bruce X
Sharon Zuccaro Real Estate Attorney X
Internet Development Staff X
Marketing Team X
National Franchise ?
4
What is “Intelligent Pricing”?
The Number One Selling Tool we have during inventory-heavy times is an
aggressive list price.
Although the real estate market in Southwest Florida shows signs of improvement, the area is
still showing evidence of buyer-driven times. In addition, buyers are not coming to the area
demanding to be in any one community. As common sense would dictate, buyers come to this
area to search for the best opportunity with the features and benefits they seek—PRICE is driv-
ing factor.
Property priced at market value will attract more buyers than a property priced above market
value, simply because there’s too much for buyers to view these days.
As the triangle graph illustrates, more buyers purchase their properties at Market Value than
above. When your property is priced “intelligently,” it is exposed to a much larger percentage
of prospective buyers, which in turn increases your opportunity for a sale.
5
What is a Superior Home Illustration Package?
“OUTSTANDING!!!! This is a total WOW! The pictures are so rich and vibrant. This product really sets you apart!”
-past Seller
Superior Home Illustration Package Includes:
20+ Professionally Shot Wide-angle Photos ` Digitally Measured Interactive Floor Plans ` High Definition Narrated Video Tours
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Elite Seller Feedback System
We keep you informed!
Constant communication from and
access to our Team members is a
guarantee with Team Michael Burke /
Coconut Point.
Following the showing of your home,
whether shown by a Team agent or
another firm, we will promptly contact
you with feedback from that showing.
Our Elite Seller Feedback System tracks
all showing data and feedback. This al-
lows us to monitor feedback and keep
past viewers informed on any market up-
dates to the home.
The more we learn and share, the more
empowered we are to do whatever is
needed to make your home sell...FAST.
7
Market Reports
Team Michael Burke / Coconut Point regularly provides clients with thorough
market analysis. By compiling and analyzing local community data and statistics
for our clients, we empower them to make confident and educated business deci-
sions on their real estate investments.
8
Website and Social Networking
www.CoconutPointRealEstate.com is one of the most popular and comprehensive Real Estate
websites in Southwest Florida. The website has been constructed to highlight our listings while
giving buyers and sellers detailed information for researching properties and communities.
CoconutPointRealEstate.com is one of the best sites in Southwest Florida for local real estate
statistics; in fact, we have more data downloaded through our website than through Downing-
Frye’s office website, which represents over 700 agents!
Visibility is the key to success. According to NAR,
94% of home buyers are using the internet to find their
new homes. This means making a strong web presence
is vital to getting your home sold. When someone does
a search on Google or other search engines, you want
your home to be at the top of the list. Our website is
constantly monitored and improved for SEO (Search
Engine Optimization) to keep our pages ranked at the
top of Google.
For Team Michael Burke / Coconut Point, it’s not about
just keeping up with rapidly growing internet and social
networking tools, it’s about leading the way. Social Net-
working sites like Facebook are becoming more and
more integrated into our everyday lives. With this in
mind, we’ve created a cutting edge Facebook page to
promote our listings on this new rapidly growing net-
work.
9
Mobile Marketing Campaign
Our research shows that more and more potential home buyers are using smart phones to find
information on homes. Internet shoppers want convenient, accurate and instant information
which our new “Mobile Marketing” enables them to
receive.
How does this work? Buyers will simply send a text
message and within seconds receive detailed infor-
mation on homes listed by Team Michael Burke /
Coconut Point. Included with this information is
also an interactive floor plan with photos, video and
community specifications.
How does this help to further market your home and
actively capture buyers? When a potential buyer
requests information we immediately capture their
cell phone number. In turn we are able to follow up,
schedule a showing, answer any additional ques-
tions, discuss in depth your homes features and ad-
vantages of your home which may have not been considered.
Michael Burke and his team are always on top of cutting edge technology and are constantly
looking for further ways to market our client’s home. In addition to listing with Team Michael
Burke/Coconut Point not only do you receive Michael’s real estate expertise and experience, you
will also receive this new Mobile Marketing, which is one of our many services we offer our cli-
ents setting us apart from all others.
See how it works!
TEXT TO: 88000 MSG: COCONUT11
10
The Value of Target Marketing
Target Marketing is defined as “Identifying a target market after detailed research, and develop-
ing specific marketing campaigns focused at it.” (BusinessDictionary.com) In today’s market,
it is important to have maximum Return on Investment on every marketing dollar and resource.
For Team Michael Burke / Coconut Point, this translates to not just working hard, but working
smart. Our Target Marketing campaigns take into consideration demographics (measurable sta-
tistics like age and income) as well as psychographics (lifestyle preferences) so that our efforts
will reach the appropriate and most receptive audience for your home’s listing.
Through Target Marketing, we are able to track results
and maximize the impact of all of our marketing ef-
forts. As a result, we boast a 75% “click rate” on our
emailed Market Reports versus the National Associa-
tion of Realtors published Real Estate Industry aver-
age of 10%. By targeting the Southwest Florida lux-
ury market, we are able to stay abreast of market
trends and adjust our marketing to maximize opportu-
nities to attract buyers to our listings.
In addition, we maintain an extensive and exclusive list of real estate agents who have showed
our clients’ listings so that we can share with them updates to those listings and new listings for
similar properties. “82% of home sales are the result of agent connections,” per the National
Association of REALTORS.
We offer one of the top websites in the area, www.CoconutPointRealEstate.com. Because of
the website’s design for ease of navigation, searching all homes in a specific community is as
simple as click of a button. Prospective buyers are able to request to automatically receive
email updates on any community in the Southwest Florida area that they choose.
11
Email Marketing Campaigns
With a database of 20,000+ email
addresses, we feature our homes in
our monthly email broadcast to a
growing national and international
audience. In addition, we regularly
send emails featuring your home to
agents who have listed or sold in your
area. The National Association of
Realtors has said, “95% of the time
an agent other than the listing agent
will bring the buyer for your home.”
Our email marketing campaigns have
a click rate much higher than the
national average.
12
# of unique opens
1 - 25
26 - 50
51 - 100
101 - 500
Above 500
United States Email Reach
International Email Reach
13
Coconut Point Press
Our exclusive in-house newspaper, the Coconut Point Press,
targets Southwest Florida Luxury Communities. The publication
has a shelf life of two months, providing informative market trend
updates and highlighting only our listings.
14
Why do you need to be on Both Sunshine MLS
and Fort Myers (Rapattoni) MLS?
Listing your property on both Sunshine Multiple Listings and Rapattoni Service ensures that
your home will be seen by all buyers. Most agents only belong to a single board because of the
cost, so exposure is cut as much as 50%.
For your home to be properly marketed it should be listed on both MLS Boards. If not, an agent
search on Fort Myers MLS will not see your Estero, Bonita Springs, Naples home and vice
versa.
15
Where Will You Find Your Home Listing?
Local Website
CoconutPointRealEstate.com
Sunshine MLS (Bonita Naples MLS)
PrudentialProperties.com
Amerivest.com
JohnRwood.com
2000 Plus websites that participate in Broker
Reciprocity (Share
Data)
National Websites
KWLS (KW.com)
Realtor.com
ActiveRain.com
VisualTour.com
Oodle.com
HomeFinder.com
Trulia.com
Zillow.com
Craigslist.com
FrontDoor.com
Point2Homes.com
Facebook.com
CLR Search
HouseInfo.com
PCSRealty.net
LinkedIn.com
CyberHomes.com
SecondSpace.com
Vast.com
LocalMatters.com
The Clickable City Directory
Kazork.com
NicheProperties.com
Reamf.com
HouseLocator.com
Hotpads.com
Global Websites
GoogleBase (base.google.com)
Yahoo! Classifieds (realestate.yahoo.com)
Uniqueglobalestates.com
DotHomes.com
Please note every “.com” has their own way of displaying and search for listings on their own sites.
16
News Press Featured Columnist
Our respected expertise in the local real estate market prompted the
News Press to choose Team Michael Burke / Coconut Point to write a
weekly column to discuss issues and developments directly affecting
home buyers and sellers in today’s market.
17
18
Michael Burke has been
recognized as one of five top
national agents who have
excelled in business growth.
Featured as the cover story in
Keller Williams' national publi-
cation, OUTFRONT, Burke is
credited as growing his business
by applying solid business plan-
ning and economic principles.
Briefs from the article were also
published in the Naples Daily
News and News-Press.
19
Keller Williams Realty
(Press Release - March 8., 2011) Keller Williams® Realty Inc., is now the second-largest real estate franchise in
the United States based on the total number of sales professionals, surpassing Century 21, according to research
conducted by REAL Trends, a leading source of analysis and information in the residential real estate industry.
The company claimed the number two spot with 77,672 U.S.-based associates at the end of 2010, just two years
after claiming the number three spot from RE/MAX® International.
This news comes one week after the announcement of positive growth by the company at their annual convention
in Anaheim. Including its presence in Canada, Keller Williams closed the year with 79,315 associates and 701
market centers (offices). At the convention, Willis also shared that Keller Williams associate profit share was up
7.2 percent, with its agents receiving $34.6 million dollars back in 2010. Despite industry contraction, Keller Wil-
liams associates across North America also showed significant percentage gains in listings taken (+13%), contracts
closed volume (+9%) and contracts closed units (+6%).
The company also formed Keller Williams Worldwide with Chris Heller as president, citing plans for global ex-
pansion, with plans to grow the division by an additional 75,000 associates in 10 years. “Our goals are to expand
the Keller Williams Realty model – with the focus on training and our sound business models,” said Chris Heller,
president of KW Worldwide. “And, when looking for the right country and business partners in planning for ex-
pansion, we will not sacrifice the perfect fit with our mission, vision and the KW culture, those are absolutely nec-
essary.”
Despite the sharp downturn in the real estate market, since 2005 Keller Williams Realty has grown 30 percent in
agents, 40 percent in market centers, 21 percent in closed units and 11 percent in closed GCI.
Keller Williams Realty received many accolades in 2010 including: Entrepreneur magazine, No. 1 ranked real estate franchise on the 31st Annual Franchise 500 list. “J.D. Power
and Associates, highest in overall satisfaction ratings from home buyers among the largest full-service real
estate firms for the third year in a row
Inman News, Co-Founder and Chairman of the Board Gary Keller named one of the 100 Most Influential
Leaders in Real Estate
Training Magazine, highest ranking real estate franchise on the annual Training Top 125, #47 Overall
It is such an honor to be a part of a company with such dedicated and driven people,” said Mary Tennant, president
and COO of Keller Williams Realty. “Our associates are setting the pace in the industry. It is truly an exciting time
to be in real estate and to be a part of the Keller Williams family.”
About Keller Williams Realty, Inc.: Founded in 1983, Keller Williams Realty Inc. is the second-largest real estate franchise operation in the United
States, with 701 offices and almost 80,000 associates in the United States and Canada. The company, which began
franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and
promotes an economic model that rewards associates as stakeholders and partners. The company also provides
specialized agents in luxury homes and commercial real estate properties. For more information, or to search for
homes for sale visit Keller Williams Realty online at (www.kw.com). Information about Keller Williams Realty’s
international expansion can be found at (www.kwworldwide.com).
20
Meet the Coconut Point Team
D. Michael Burke - Owner / President Buying or selling a home is an emotionally-charged undertaking and substantial investment
that demands the seasoned advice and personal attention of a knowledgeable, experienced
professional. As committed to his work as he is to his loyal clients, Mi-
chael Burke offers much more than the average Southwest Florida realtor.
One of the top producers in his Bonita Springs office, his goal is to
streamline the intricate real estate process, protecting your interests and
providing close guidance along the way so your decisions are informed,
and your outcome is a success.
Work with Michael and his team of professionals to help you find or sell
that prized luxury property in the Bonita Springs, Estero, Naples, Fort Myers/Fort Myers
Beach markets, and you'll quickly discover the many reasons why he truly stands out among
his peers:
Strong Principles. Michael's strong work ethic was instilled in his northern upbringing in
Cleveland, Ohio, and further honed while running his own thriving computer hardware ser-
vice company for 15 years. A Kent State University graduate with a BS in Criminal Justice,
and minor in Business and Psychology, Michael melds his mind for business with his under-
standing of people. In 2004, he seamlessly transferred his keen interpersonal skills and stellar
sales and marketing track record to real estate. Michael stops at nothing to meet his clients'
unique needs. He upholds the most superior standards of service, plus values education and
communication to arm clients with the knowledge required to move forward in their deals
with confidence.
Unparalleled Professionalism. Whether marketing or searching for your home, or negotiat-
ing the best deal, Michael is both a partner and advisor throughout your real estate transaction.
While his demeanor is warm, open and personable, he is also all business when it comes to
handling every detail of your purchase or sale with the intent focus, dedication and thorough-
ness required.
21
Meet the Coconut Point Team “Continued”
Proven Market Knowledge. Michael devotes his full-time efforts to selling real estate, keep-
ing up with the evolving market, and previewing the latest homes as they become available.
This combined with his analytical ability and financial savvy for making numbers work opti-
mize the invaluable and comprehensive service he provides. A longtime Southwestern Florida
resident, Michael knows the communities, schools, market conditions, zoning regulations and
service professionals that mean the most to you.
Powerful Resources. Working with a talented support team, Michael ensures that every as-
pect of your deal is tended to and on track. He boasts a wealth of connections from mortgage
lenders and attorneys to contractors, and is very well connected and respected within the real-
tor community, so knows all the key players to get your deal done. Michael also has an expert
command of technology to market your home with the widest possible exposure. His promi-
nent web presence, elite seller feedback system, exclusive monthly market reports and private
newspaper (The Coconut Point Press) guarantee value-added service and results beyond com-
pare. In addition, Michael is a strong proponent of elevating the level of education and integ-
rity in his field via his own weekly local newspaper column, and his memberships on the
MLS Committee and Education Committee of his local board.
Entrust Michael Burke for the incomparable service and rewarding real estate experience you
deserve.
Justin M. Jordan - Executive Assistant Justin Jordan joined D. Michael Burke and the Coconut Point Team in 2010 after six years of
service with Keller Williams Elite Realty on the Jordan Team. Justin’s
tech and marketing expertise helped the Jordan Team grow to be in
top 1% of Keller Williams. Recognizing his dedication and hard work,
Justin was made a partner with the Jordan Team in 2006. Justin joined
The Coconut Point Team because of common beliefs on dominant
marketing and customer service. Together with Michael Burke they
have strived to be on the cutting edge of technology and provide un-
matched expertise and service in the industry.
Justin graduated from Florida Gulf Coast University in 2005 with
Bachelors Degree in Marketing. With Justin’s strong marketing background, customer service
and technology skills, he has become an important asset to the Coconut Point Team.
Justin is active in his local community including donating and volunteering for Candlelighters
of Southwest Florida, and the Bull Terrier Club Rescue of Southwest Florida. An important
aspect in Justin’s life is family – his wife Lauren (an aspiring young professional in the local
Lee County Government), and amazing baby girl, Joslyn Marie Jordan.
Entrust Justin M. Jordan with your Fort Myers property for the incomparable service and
rewarding real estate experience you deserve.
22
Meet the Coconut Point Team “Continued”
Rosemary Scheetz-Bruce - Buyer Specialist
Rosemary is a native of the Youngstown/Canfield Ohio area. She moved
to SW Florida in 1983 with a masters degree in education. She has been
a licensed REALTOR® since 1986 with over 23 years experience in real
estate sales.
Rosemary’s past experience in Real Estate encompasses new home sales
representing builders and developers of new homes and communities in
Naples, Fort Myers, and Bonita Springs. Following the pattern of
growth from Pelican Bay to Bonita Springs and Estero, she has devel-
oped a wealth of experience of helping clients find the perfect home in a
community perfectly matched to their wants and needs.
After being an on-site sales person for Spring Run and Copperleaf at the Brooks and then
moving to Shadow Wood Sales, Rosemary is a huge cheerleader for the Coconut Point area
and all Southwest Florida has to offer.
Sharon Rowland - Closing Coordinator
Sharon Rowland joined Team Michael Burke / Coconut Point in July
2011. With a lifetime of service in key segments of the real estate indus-
try (property management, development, sales, administration, marketing,
and real estate law), Sharon’s dedication to client satisfaction and atten-
tion to detail has made her a valuable Team asset.
Born and raised in Northest Atlanta, Georgia, Sharon moved to South-
west Florida with her family in 1990. Sharon and John, her husband of
over 20 years, are fortunate to spend a great deal of time with their two
grown children and one grandson. An accomplished pianist, Sharon is also dedicated to serv-
ing in the music ministry in her Estero church.
23
Meet the Coconut Point Team “Continued”
Shelly Burke - Marketing Director
Shelly is from the Midwest growing up in small eastern suburb of
Cleveland, Ohio. She is an avid animal lover, owns two boxers and
volunteered for Charity events for the Geauga Humane Society in her
home town where she grew up. She now does some volunteering for
her local Church in Bonita Springs.
After meeting her husband Michael, they started a successful com-
puter hardware company in which Shelly was CFO for 15 years. Af-
ter moving to Florida and realizing the accomplishments and success
they had achieved in their prior adventure, a decision was made for Shelly to join Michael’s
team in 2005 to help bring their real estate business to the next level.
Shelly is the teams “behind the scenes marketing administrator” who you will most likely
meet when a photo shoot has been scheduled. Shelly also brings with her strong work eth-
ics, office management skills organizational skills, and attention to detail keeping the team
running smoothly on a daily basis.
Jon Watts - Marketing & Administrative Assistant
Born and raised in beautiful Palm Harbor, FL, Jon came to the Estero area
in 2008 to attend Florida Gulf Coast University. While at FGCU Jon was a
member of the Pi Kappa Alpha Fraternity and held numerous leadership
positions. He is currently completing his Bachelors degree in Communica-
tions with a minor in Management. His passion for the Real Estate Industry
led him to get an internship with Team Michael Burke / Coconut Point.
Jon’s talent and ambition was so impressive during his internship he was
asked to continue his work as marketing and administrative assistant.
24
Team Contact Information Page
Team Owner / President
D. Michael Burke - 239-777-0473
Executive Assistant
Justin M Jordan - 239-498-7600
Buyer Specialist
Rosemary Scheetz-Bruce - 239-633-5987
Closing Coordinator
Sharon Rowland - 239-908-2145
Marketing Director
Shelly Burke - 239-908-2146
Marketing & Administrative Assistant
Jon Watts - 239-949-8338, ext. 4003
25
Client Testimonials
Anonymous – United Kingdom – Spring Run at the Brooks
“I recently sold my property through Michael Burke and our experience was one of the highest order and
one that other Realtors should try to emulate (if they could)
The whole Team were very professional, pro-active, friendly and kept us well informed of the on going
sales process.
Their timely reports on market data and prospect visitation analysis were of the highest order and on the button (bearing in mind we live 4400 miles away from our property)
The Team executed the whole sales process and the final aspects of the sale flawlessly and again on a
timely manner.. I would not hesitate to recommend Michael Burke and his team to handle any Real Estate transactions and
we will be clients for life.”
Will & Ann Brownfield, Thienville, WI – Grandezza
“We were extremely pleased with the service we received from Michael Burke and his team. The quality of
the marketing materials was excellent; we felt our home was well represented and portrayed as favorably
as possible. Michael's assistant Justin Jordan was readily available to answer questions, and the quick
automated system to inform us of showings and feedback was appreciated since we were selling from afar
and otherwise unable to track activity.
We felt Michael was realistic about the market conditions and gave us good advice about pricing. Selling
in a soft market can be discouraging, but he provided good insights and ultimately we were able to sell our
home in what we considered a very reasonable amount of time considering the market. Thanks for your
good work!”
Michael Fox – Northbrook, IL – Lighthouse Bay at the Brooks
“Michael, Shelly and Justin were great to work with. The whole process was made simple and easy. When
our sale did not close exactly on time due to a delay with the buyers lender. Michael gave me a daily up-
date and kept me in the loop instead of wondering what had happened. T he property did close as promised
and according to plan. Michael and the group were extremely professional and knowledgeable about our
local real estate market. The recommendation for our listing price was very realistic and very near the
price we ended settling on. He also made some great referrals in the area to help sell furniture, cars, and
shipping. Michael and his staff are some of the most caring people I have ever met. If I am going to pur-
chase or sell another property I would not hesitate to use the Coconut Point Team again.”
John & Cindy Merrifield – Bonita Springs, FL – Shadow Wood at the Brooks
“Michael’s long hours to get our property sold, not just the nine to five that you so often hear of. we are very pleased and would recommend the company to many.”
26
Client Testimonials (continued)
John and Debra Casey – Palm Coast, FL – Shadow Wood at the Brooks
“Just a note to express my appreciation for the job you did for us. In this world we live in today quality is
often overlooked. You and your people run contrary to this. You are a professional in the true sense of the
word. Your attention to detail in services to client was remarkable. Your dedication to your client was re-
markable and seldom, if ever, equaled by anyone in any profession. Michael, I am very appreciative for you have done for us. Please do not hesitate to use us as a reference.”
Sally Cowgill –Bonita Springs, FL- Cascades at Estero “Michael and his team are highly professional and knowledgeable. I just cannot say enough about the
great experience of selling this house. I felt very lucky to have picked this team and was never disappointed
from day one. Michael and his team went above and beyond what I have experienced with other agents. He is sincere, to the point and always made himself available for whatever was needed. It did not matter what
the issue was, if it was important to me, it was important to him. That, in itself, is a very rare quality these days. This is brief, but very much to the point.”
Bob Cowgill – Orlando, FL - Cascades at Estero
“This is the first time selling a home has actually been easy. Michael and his team were there with full sup-
port during the entire process. Interesting part is I was able to do this entire sale and closing, while living
in another part of the state, and never had the pleasure of meeting him. If I was to move back to the Fort
Myers area, Mike would be the first person to call.”
Judy Guzzo –Columbus, OH - Wildcat Run
“I could not be more satisfied with our relationship in selling my home. In every aspect you were above
and the beyond to my every concern and detail. Very pleased, would highly recommend your services to
anyone. Thanks again for a job well done!”
Darlene & Don Polyschuk, Toronto, Canada - Grandezza
“Michael Burke is one of the most thorough, innovative, caring and creative realtors we have ever dealt
with. We whole heartedly recommend Michael and his team. His professionalism and dedication to serving
his clients’ needs is the ULTIMATE real estate experience.”
Matthew & Regina Staudt, Upper Saddle River, NJ – Grandezza
“Having purchased and or sold over a dozen homes in the last 20 years, I found Michael to be unique
among the realtors I have dealt with in the past. Like many others, Michael has a comprehensive under-
standing of the southwest Florida real estate market that serves his clients well, which is compelling given
the current economic climate. What sets him apart is the high level of integrity and the attention to detail
that we found to be part of our transaction. I would solidly recommend Michael Burke to anyone looking to
sell or purchase property.”
