Greensboro LUNGe Forward 5K & 1K

Benefiting the Lung Cancer Initiative of North Carolina

Saturday, November 8, 2014

Team Captain Tool Kit

Lung Cancer Initiative of N.C.

4000 Blue Ridge Road, Suite 170

Events@LungCancerInitiativeNC.org

(919)784-0410

Your Fundraising Makes a Difference

Whether you raise $10 or $10,000, your contribution is making a

direct impact in the lives of lung cancer patients and their families.

Of every dollar the Initiative raises, 79 cents directly supports:

Research - Since 2006 the Lung Cancer Initiative of North Carolina (formerly

North Carolina Lung Cancer Partnership) has funded more than $600,000 in lung

cancer research.

Awareness - We are committed to increasing public awareness about lung cancer

and do so through our Events, Education & Outreach Initiatives as well as other

grassroots opportunities, such as the Greensboro 5K.

Education - Our Expert Speaker Series allows for patients and their families to

hear from experts on topics related to lung cancer and research. Our AccessTLC

Program’s overall aim is to shorten the time to treatment for lung cancer patients

by educating frontline healthcare providers.

Access - Our Patient Access to Care Gas Card Program provides assistance to

lung cancer patients while seeking treatment including clinical trials.

Together we can save lives and create a future where lung cancer

patients have the same opportunity to live a life beyond diagnosis.

Together, there’s always something we can do.

Why We Walk for Lung Cancer…

Lung cancer takes more lives than the next top three cancers combined; it

represents 27% of all cancer deaths, with over 430 lives lost to this deadly disease

each day. Despite these facts, lung cancer remains drastically underfunded and

largely overlooked.

Because of this lack of research funding and attention, the five-year survival

rate for lung cancer remains at a dismal 16%, a number which has only changed by

1% in the last 20 years.

For other cancers, improvements in diagnostic practice, screening guidelines

and treatment options has caused a direct increase in survival; these changes have

led to better and longer lives for patients. Now is the time for lung cancer!

Together we can improve these statistics through dedication to research,

awareness, access and education. This type of focus has been proven to work – to

save lives – and we can create a future where lung cancer patients have the same

opportunity to live a life beyond diagnosis.

Tips for Successful Fundraising

Make it Personal. If your team is walking in honor or memory of someone

affected by lung cancer, share the story when asking for donations. Set up your

personalized fundraising page and tell your story! You can also email your story

to the Lung Cancer Initiative and they will post it on the race’s Facebook page!

Set Goals. Have each team member set a personal goal, and then set a team goal.

Encourage teammates to reach their goals or surpass them by keeping in touch. It

will raise each member’s motivation.

Ask, Ask & Ask Again. It sounds too simple, but the fact is, the most successful

fundraisers are those who ask! Make a commitment to ask at least one person for a

donation today. Remember: you are asking on behalf of others who may not be

able to ask for themselves.

Approach local small business owners. Local and national businesses are always

looking for ways to promote themselves in the community. Businesses, including

your own workplace, may be willing to match funds or help you to promote the

cause by hanging flyers, distributing an office-wide email, etc.

Send out Fundraising Letters: These can go to your friends, family members,

coworkers and your holiday card list. No need to reinvent the wheel. There is

even a template available on your fundraising platform with room for

customization!

Keep people updated! Send out emails and social media post messages telling

everyone about how much you have raised and how close you are to your goal!

Follow up! If you send a letter or an e-mail and did not hear a reply, hope is not

lost. Everyone gets busy in their everyday lives and a simple phone call or second

e-mail may do the trick.

Ask your HR person if your company has a matching gifts program. This can

easily double your donation!

Thank Your Donors. Words of thanks are always greatly appreciated from a

donor. Thank donors with a personal phone call or note.

Make it Fun! Most importantly, have fun while meeting your goals and know that

you are helping a great cause.

Team Building

Guidelines for Teams: Teams make a difference! Team members make

a significant contribution by asking their

colleagues, friends and family to sponsor them

with a donation to support the Greensboro

LUNGe Forward 5K & 1K.

There is always power in numbers. Team

Captains are the volunteer leaders who help to

build excitement and help teams reach

fundraising goals. Every person that you recruit helps to promote awareness of

lung cancer.

As Team Captains and Co-Captains, you play an important role in helping to make

the Greensboro LUNGe Forward a success. To support you, there are a number of

resources available in this packet and on the race website for download/printing.

The following tips are to help you get started.

There will be prizes on event day for Top Individual Fundraiser, Top

Fundraising Team, Greatest Fundraising Growth, Largest Team Growth and

Greatest Fundraising Growth for Lung Cancer Survivor!

Recruit, recruit, recruit!

Tips for Recruiting Team

Members and Fundraising

Ask family, friends, and co-workers to join you in your efforts.

The more the merrier! Ask team members to recruit one or two new

additional members for your team.

If you are a corporate team, ask senior staff or managers to endorse or join

your team

Be Social! Use social media to recruit, fundraise, and share your story.

Encourage team members to set up their own personalized fundraising

pages and fundraising goal.

Plan a local dine and donate encourage team members to invite friends.

Restaurants such as Long Horn Steak House, Bruegger’s Bagels and

California Pizza Kitchen have participated in such programs in the past.

Sample Fundraising Letter:

Dear ______________,

On November 8, 2014, I will be participating in the Greensboro LUNGe Forward Run, Walk &

Rally to benefit the Lung Cancer Initiative of North Carolina. Please help support me in this important project by contributing to this great cause.

The mission of the Lung Cancer Initiative is to decrease deaths and provide support to those affected

by lung cancer through research, awareness, education and access programs across North Carolina.

Your tax-deductible contribution will fuel medical discovery, increase survival and provide a

network of hope and action for those affected by lung cancer in our community.

With your donation, we are able to help lung cancer patients right here in our state... Will you please

join me in making a donation today?

$500 funds gas cards for 10 lung cancer patients to access treatment or clinical trials.

$250 funds 1 day of life-saving lung cancer research.

$100 funds our website for 1 week, providing critical lung cancer information and

resources to over 15,000 visitors per year.

$50 educates 1 primary care physician about the proper treatment, diagnosis and

referral practices for lung cancer.

$25 funds 1 advocate to be trained to speak publicly in the community about lung

cancer, allowing more people to spread awareness about this disease.

$10 allows 5 lung cancer patients to receive our free educational materials

Lung cancer takes more lives than breast, prostate and colon cancers COMBINED, but, together, we

can change that. More information on the Lung Cancer Initiative of North Carolina and its programs

can be found at www.LungCanerInitiativeNC.org, and, to donate to the cause right now, please visit my fundraising page at ________.

Whatever you can give will help; it all adds up! I greatly appreciate your support and will keep you

posted on my progress.

Sincerely, Your Name Here

Sample “Invitation to Join My Team” Letter:

Dear _____________,

On November 8, 2014, I will be participating in the Greensboro LUNGe Forward Run, Walk & Rally

to benefit the Lung Cancer Initiative of North Carolina, and it is my hope that you will join me.

Together, we can make a difference and provide hope for those affected by lung cancer in North

Carolina. Lung cancer takes more lives than breast, prostate and colon cancers COMBINED, but, together, we can change that!

I have joined the Lung Cancer Initiative network of hope and action, raising awareness and funds for

their research, awareness, education and access programs across North Carolina. I'm personally

asking you to join my team to help make a difference, raising awareness and fueling the efforts of

this worthy organization. I know it will be a lot of fun, and I am excited to see what we can accomplish together.

Register online by visiting Triad.LUNGeForward.org or visit my team’s personal page at

____. Still, if you can't join the fun on November 8th, you can still make a difference by donating

online at that same website.

Thank you in advance for supporting me, my efforts and the Greensboro LUNGe Forward Run,

Walk & Rally. If you have any questions about the Lung Cancer Initiative of North Carolina, please do not hesitate to call me or go towww.LungCancerInitiativeNC.org for more information.

I look forward to seeing you on Saturday, November 8, 2014, at NewBridge Bank Park, home of the Greensboro Grasshoppers!

Sincerely,

Your Name Here

Educational Materials

Our Education Materials included in your folder are a great reference to help with your

fundraising efforts! Below is an explanation of each. If you would like extras of any of

these materials please contact our office at 919.784.0410.

Lung Cancer Initiative of North Carolina Brochure – “Create Hope. Take Action. End Lung Cancer.” This brochure gives a brief overview of the Initiative’s work and basic lung cancer statistics. Includes:

Who We Are

What We Do

Lung Cancer’s

Impact

Basic Lung Cancer Facts

Request For Information Form

Lung Cancer Facts Sheet This one page document is great to educate anyone on the basic facts about lung cancer including symptoms, 5 year survival rates, screening information, smoking statistics and causes.

Lung Cancer Screening Risk Assessment Tool The screening tool is a simple questionnaire for someone to fill out to determine their risk for lung cancer. It is recommended that they share the results with their physician.

Lung Cancer Molecular Testing Rack Card This rack card serves as a Call to Action for lung cancer patients to talk to their doctor about molecular testing. More information on Molecular Testing can be found on our website at www.LungCancerInitiativeNC.org/MolecularTesting

Lung Cancer Initiative Myths Bookmark This bookmark is a great way to expose the myths about lung cancer and to share the truths as well as common risk factors.