Team Canada’S dream continues - Commonwealth Sport

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Team Canada’S dream continues

Partnership Opportunities

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dream it in delhi

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opening ceremonies

melbourne 2006

Partner with Commonwealth Games Canada 4

Support our athletes to Dream it in Delhi

Sport, in its most noble form, is a great unifi er. It fi nds common ground between people of different races and diverse backgrounds.

I came to appreciate this aspect of sport when I had the honour of helping organize the 1994 Commonwealth Games in Victoria, B.C.

I saw how sport develops leadership skills and builds teamwork. I observed how the spirit of competition instills self-confi dence and forges lasting friendships.

And witnessed how the Commonwealth Games movement embodies and promotes all these values.

Inspired by that spirit of good sportsmanship and good fellowship, I am proud to lead the fundraising efforts for Canadian athletes training for the 2010 Commonwealth Games in Delhi, India.

For me, it’s personal. I have gotten to know many of our athletes. I am awed by their passion and tireless commitment to a goal. They all share an optimism and unrelenting conviction to do their very best, in spite of obstacles. Very often, those obstacles are fi nancial ones.

I am calling upon corporations, organizations and individuals to contribute what you can to the success of our athletes. It’s incredible how hard these young athletes work to achieve a dream. For them, fi nancial support can be the difference between falling short or reaching that dream.

These young men and women are our leaders of tomorrow. Let’s empower them to make us proud. Let’s support them to invest in ourselves.

Hbc – A Total Team Effort

Hudson’s Bay Company has been a team sponsor and clothing supplier for three Commonwealth Games. Diane Gordon, Director of Hbc Heritage and Community Investment, has lived and breathed the emotions related to being part of Team Canada at the Games. Gordon says, “It’s not just writing a corporate cheque. It’s getting people involved in the process. It’s that feeling of pride.” Gordon acknowledges that it is a tremendous amount of work executing

Hbc’s Team Canada promotions and events, combined with designing the clothing package, but that this work comes with a huge payoff. “It’s incredible to see athletes on the podium wearing the uniform that you’ve helped to develop. I feel very tied into their experience and extremely proud to be a Canadian and to work for a Canadian company that backs its elite athletes.”

Hbc is a gold-level sponsor of Team Canada leading up to Delhi 2010.

fuel advertising – Powering the Dream

Anything is possible when you dedicate body and mind to achieving a dream. Canadian athletes exemplify that very spirit in their quest to succeed at the XIX Commonwealth Games in Delhi.

At FUEL, we recognize that spirit because we share the same belief in the power of the possible. We draw inspiration from anyone who dares to live and breathe a dream.

Please join us in lending moral and fi nancial support to empower our Canadian athletes…to dream it in Delhi.

George Heller, CGFC President

Diane Gordon, Hbc

Cyndy Carruthers, Fuel

www.commonwealthgames.ca 5

an experience of a lifetime

marie-hélène prémont


The Commonwealth – steeped in history, rooted in friendshipCanada has the privilege and distinction of being the fi rst-ever host of the Commonwealth Games in 1930 in Hamilton, Ontario. Since then, Canada’s athletes have won over 1,200 medals and Canadians have developed a special relationship with this event.

The Commonwealth Games holds an important position within the Canadian sport landscape because it brings together nations from every corner of the world in a unique family spirit of shared history, common experiences, and a unifying language.

In the Commonwealth movement, sport is a means to transcend cultural barriers and physical borders. It is a common bond that encourages the pursuit of health and fi tness in

each of the member countries and provides an inspiration for youth to strive for excellence.

Canada’s AthletesEvery four years, Canada sends a team of top athletes to compete and bring home medals for Canada. For some athletes, the Commonwealth Games is the pinnacle of their athletic careers. For others, the Commonwealth Games is a stepping stone to further athletic endeavours. For all athletes, the Commonwealth Games is the experience of a lifetime that few Canadians are privileged to share. The XIX Commonwealth Games in Delhi, India (October 2010) will be no different.

SHARED SPIRIT...


XIX Commonwealth Games – Delhi, IndiaThe XIX Commonwealth Games in 2010 will be the fi rst time that India plays host to this prestigious sporting event. India, known as ‘The Country of the World’ is the most populous nation in the Commonwealth. The Indian tradition of warm hospitality, friendship and treating guests as gods is as old as time itself. These qualities are also the cornerstones of the Commonwealth spirit. India will be sure to extend a warm invitation to the 10 million foreign visitors that are expected to visit Delhi for the Commonwealth Games.

Delhi, India’s capital city known for its mystique and luxury, is one of the world’s oldest living cities, where age-old monuments rub shoulders with modern chrome-and-glass skyscrapers. Delhi is a rich pageantry of colours, culture, art, traditions, varied cuisine and spirituality.

Delhi is also an amazing gateway to a world of incredible tourist experiences and fascinating adventure, including the Taj Mahal (located 200 km away in Agra) and the ‘pink city’ of Jaipur (300 km away).

Join Team Canada in Delhi in 2010 for the experience of a lifetime!

Quick facts: XIX Commonwealth Games

Dates: October 3–14, 2010 Number of Competitors: 4,000 Number of Countries: 71 Number of Disciplines: 17 Number of Cdn. Athletes: 400 Number of Cdn. Support Staff: 100 Canada’s Expected Placing: Top 3

COMMON GROUND

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Team Canada’s Financial NeedSending a team of over 400 athletes and 100 support staff over 8,000 kilometres to compete in an international sporting event like the Commonwealth Games is no small feat! It will cost over $5 million to fund Canada’s participation at the 2010 Commonwealth Games in Delhi.

Commonwealth Games Canada (CGC) seeks federal government funding and corporate support to offset these costs. Private sector funds are essential. For the 2006 Commonwealth Games in Melbourne, Australia, over 70 Canadian companies backed Team Canada through either investments in sponsorship programs or donations. Canada’s athletes need you!

Here’s how the costs break down:THE DREAM

CONTINUES...

Travel and Accommodation

50%

team clothing

20%

ADMINISTRATION15%

Medical Operations: 1% Site Visits: 1%

Special Events: 3%

Athletes’ Village Operations &

Media Services: 10%

Alexandra Orlando6-time Commonwealth Games Gold Medallist (2006)

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IN DELHI

www.commonwealthgames.ca

Dream it in Delhi!Sponsorship of Canadian athletes is a unique opportunity. It represents a once-in-a-lifetime chance to be a part of Canada’s success in elite sport. We are proud of our athletes and honoured that they sacrifi ce so much to represent our country internationally. We respect their mental toughness, their physical prowess and their quest to achieve top honours in sport. Team Canada athletes represent our nation’s identity and therefore, sponsorship of Canadian athletes holds a special distinction in the Canadian marketplace.

We are building a team for 2010…join us in our dream and be inspired by our athletes!

CGC’s PromiseCGC values its corporate partners. As such, we offer outstanding value for the investment, frequent and uncomplicated access to athletes and a positive, straightforward and professional working relationship. Our sponsorship programs are designed to help your company make more money, engage customers and employees, and reward key stakeholders.

“I won gold when I was 13 in Kuala Lumpur…it wasn’t

only the medal…it was how people were reacting to the

Commonwealth Games, the happy faces…it was my fi rst

big games, the beginning of my career, it was very special

and an experience I’ll remember all my life.”

Alexandre Despatie, diver

At the 1998 Commonwealth Games in Malaysia, diver Alexandre Despatie of Laval, Quebec burst onto the international stage as the youngest athlete ever to win a Commonwealth Games gold medal. At the age of only 13, Despatie captured the hearts of Canadians and became an overnight celebrity. Since then, Despatie has gone on to win many more medals and awards, including 3 medals at the 2006 Commonwealth Games and 3 medals at the 2002 Games.


All of our Gold, Silver and Bronze corporate partners receive a variety of marketing, Games-related and athlete-related benefi ts including:

Delhi Hospitality Package (for sponsor representatives)• Hotel accommodations and ground transportation in Delhi.• Tickets to Opening Ceremonies, Canadian Team reception and competitive sport events.• Social activities and excursions in Delhi and surrounding areas.• Tour of Athletes’ Village and breakfast with members of Team Canada. • Team Canada Hbc clothing package.• On-site signage in Canada House in Delhi.

Marketing Rights/Branding• Logo identifi cation in CGC print and electronic publications (media guide, team

handbook, brochures, etc.).• CGC logo rights and related phraseology, including ‘offi cial sponsor’ phraseology.• Signage at CGC events.• Web exposure on CGC website.• Invitations to annual sponsor luncheon hosted by President, George Heller.• Special rates on third-party advertising opportunities.• Access to Commonwealth Games image bank containing over 4,000 photos.• Offi cial tax receipt (excluding direct program costs and advertising value).• Joint news release announcing partnership.• Monthly/quarterly electronic newsletter.

Athlete Relations• Athlete appearances (motivational speaking, keynote speeches, team-building

exercises, etc.).• The right to insert an item into the Team Canada ‘care and comfort’ package.• Framed Team Canada print.• Invitations to VIP and sponsor gatherings with athletes.• Team Canada 2010 Commemorative banner and pins.

overall sponsorSHIP BENEFITS – gold, silver, bronze

Partner with Commonwealth Games Canada

Canada is known for its success and international leadership in synchronized swimming. Canada’s synchro athletes have medalled at every Commonwealth Games, bringing home a total of 12 gold medals since the sport’s inclusion in 1986.

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Investment: $500,000+ Sponsorship fees are payable in one lump sum or in installments leading up to 2010.

Gold-level sponsors will receive the overall sponsorship benefi ts outlined on page 10, plus enhanced benefi ts* such as:

• Exhibit space in Canada House in Delhi.• The right to host a corporate function/social event in Canada House in Delhi, with

planning assistance provided by CGC.• Naming rights for one CGC Team Canada event (e.g., staging, team announcement,

team reception, family and friends reception, etc.).• The right to create a special co-branded promotional item (gift) for athletes, family

and friends attending the Games.• Corporate logo on Games promotional poster.• Opportunity to access advertising benefi ts associated with Games broadcast rights

(webcast, TV, radio, etc.).• Category Exclusivity.• Corporate logo on CGC letterhead.

* Gold-level sponsors will be entitled to invite six company representatives or clients to experience Team Canada’s medal journey in Delhi. All six sponsor representatives will be treated to the perks outlined in the Delhi Hospitality Package. In addition, gold-level sponsors will have premium exposure in all print and electronic materials and signage, plus up to 10 athlete appearances.

GOLD program: specifi c BENEFITS

Canada’s Commonwealth Games

athletes represent a diverse

cross-section of Canadians of both

genders. The ages of the athletes

range from 13 to 65 years old!

Team Canada is selected by the

national sport organization

responsible for each Commonwealth

sport. The selection criteria are

tough, designed to ensure that Canada

sends it top athletes to the Games.

Chantal petitclerc 2006 Gold medallist, 800 m EAD

2002 Gold medallist, 800 m Wheelchair


SILVER program: specifi c BENEFITS Investment: $125,000 – $499,999 Sponsorship fees are payable in one lump sum or in installments leading up to 2010.

Silver-level sponsors will receive the overall sponsorship benefi ts outlined on page 10, plus enhanced benefi ts* such as:

• Exhibit space in Canada House in Delhi.• The right to host a corporate function/social event in Canada House in Delhi, with

planning assistance provided by CGC.• Naming rights for one CGC Team Canada event (e.g., staging, team announcement,

team reception, family and friends reception, etc.).• The right to create a special co-branded promotional item (gift) for athletes, family

and friends attending the Games.• Corporate logo on Games promotional poster.• Opportunity to access advertising benefi ts associated with Games broadcast rights

(webcast, TV, radio, etc.).• Category Exclusivity.

* Silver-level sponsors will be entitled to invite four company representatives or clients to experience Team Canada’s medal journey in Delhi. All four sponsor representatives will be treated to the perks outlined in the Delhi Hospitality Package. In addition, silver-level sponsors will be entitled to fi ve athlete appearances.

BRONZE program: specifi c BENEFITS Investment: $50,000 – $124,999 Sponsorship fees are payable in one lump sum or in installments leading up to 2010.

Bronze-level sponsors will receive the overall sponsorship benefi ts outlined on page 10,including the right to invite two company representatives or clients to experience Team Canada’s medal journey in Delhi. Both sponsor representatives will be treated to the perks outlined in the Delhi Hospitality Package. Bronze-level sponsors are also entitled to two athlete appearances.

Sara Yuen, table tennis


DONATION PROGRAMSGifts and donations both large and small can have a huge impact on Team Canada’s fundraising efforts. Private donations, corporate donations and/or in-kind donations are welcomed. Organizations who donate proceeds from their own fundraising or charity event to Team Canada are greatly appreciated. Donations can be made online at www.commonwealthgames.ca or contact us for more information.

Adopt-an-athlete ProgramDonation: $10,000 per athlete

Adopting a member of Team Canada is a very special way to share in Canada’s success at the Commonwealth Games. CGC estimates that it will cost approximately $10,000 to send one athlete to Delhi in 2010. Small fi rms, service clubs or individuals who would like to help one or more athletes attend the Games may do so through CGC’s Adopt-an-Athlete program. Donors will receive the following benefi ts:

• Five pieces of offi cial Team Canada Hbc clothing.• Mention in CGC print and electronic publications (media guide, team handbook,

brochures, website, etc.).• Mention on signage at CGC events and on CGC’s website.• Offi cial tax receipt (excluding direct program costs or advertising value if applicable).• The right to insert an item into the Team Canada ‘care and comfort’ package.• Invitations to VIP and sponsor gatherings with athletes.• Ten Team Canada 2010/Commonwealth Games commemorative pins for employees

and/or clients.• Monthly/quarterly electronic newsletter.

Friends of the Games program Donation: $25 and up

Companies and individuals who wish to make a donation to the Dream it in Delhi campaign will be acknowledged as Friends of the Games. As a special thank-you, Friends of the Games will receive:

• One piece of offi cial Team Canada Hbc clothing.• Mention in CGC print and electronic publications (media guide, team handbook,

brochures, website, etc.).• The right to insert an item into the Team Canada ‘care and comfort’ package.• Monthly/quarterly electronic newsletter.• Offi cial tax receipt.

Team Canada is in need of in-kind donations for many items including:

• Computers, telecommunications and electronic equipment• Medical supplies and equipment• Personal items (e.g., toothpaste, shampoo, sunscreen, etc.).• Travel services (both domestic and international)• Shipping services

These items (and many more) are in high demand. Please contact us for more information.


Audrey Lacroix bronze medallist 100 m butterfl y, 4x100 m medley, Melbourne



become part of the dream

delhi 2010for Partnership Opportunities with Commonwealth Games Canada

contact our corporate Development team at

[email protected]

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team canada’s Dream Continues

delhi 2010Partnership Opportunities with Commonwealth Games Canada

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Team Canada’S dream continues - Commonwealth Sport