NETAWARE 2012 - HOMELESSTeam B

Part 1 of 3

Executive Summary

Campaign Overview

Main Goal

Awareness Creation

Online promotion

Social Exclusion

Samu Social Romania

Key Results

481 287 & 194

75.638 54.727& 20.911

0,64% 0,52% & 0,93%

Preliminary Conclusion

Awareness ↑ Limited Budget 1st Time

Samu Social Romania Different Goal Other Options?

Future Online Marketing Recommendations

Integrated Online Strategy

Social Channels

AdWords

Website

Part 2 of 3

Industry Component

General Strategy

“Fair Play”-approach

Diverse audience

Examples…

Operational Details

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 90

20

40

60

80

100

120

140

160

Clicks

Romanian Campaign

Operational Details

day 1 day 2 day 3 day 4 day 5 day 6 day 7 day 8 day 90

10

20

30

40

50

60

70

Money Spent (in Zloty)

Operational Details

Keywords Clicks Impressions CTR Avg. CPC

Romania 308 38899 0,79% PLN0.40

Ajutor 30 2570 1,17% PLN0.72Asistenta Sociala

18 781 2,30% PLN0.44

Adult 16 2063 0,78% PLN0.27

Adaposturi 10 517 1,93% PLN0.80

Conclusion

AdWords Powerful tool Possibilities for non-profit

organizations

Create Awareness ≠ Raising Funds / Donations

Future Recommendations

Good website

New Functionality Necessary

Online Donations?

“Webshop”?

Partnership?

Part 3 of 3

LEARNING COMPONENTS

Learning Objectives

Google AdWords

Homelessness: What can we do?

Facebook Awareness Campaign

Gain experience with Facebook & AdWords

International Communication Skills ↑

Outcomes

Expected achievements

Improved communication skills

Unexpected achievements

Google AdWords performance

Facebook Page Likes

Appreciate each other’s strenghts

Group Dynamics

Group Team

Daily Updates

Consensus

Openness

Personal Growth

Getting to know other cultures

Fun!

Future recommendations

• More Background on Google AdWords

– Save time

– Improve immediate results

• More team-building activities

– Outside of workshops

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Any questions?

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That’s it!

Thank You!