TEAM AWESOMERENE JELLITSCH / FLORIAN WAGNER

Young Lions 2013 MEDIA Competition

STIMULI

SUSTAINABILITYThe only way SONNE wants to operate, is within the bounds of sustainability. Non-sustainable options are not an option.

CAPACITY BUILDINGThe goal of SONNE is to help people, in order for them to help themselves in the future. Self-enpowernment follows choice.

EDUCATIONWe want SONNE to help themselves: to communicate sustainably to a defined, hard to reach target audience.

AWARENESS3Generally speaking, corporations do not know SONNE yet.

In outer perception, SONNE does not distinguish itself from other charities.

UNIQUENESS2SONNE does not yet follow clear goals in their communications.

GOALS1INSIGHTS

PERSONALIZEAll the other charitable organizations are rather non-personal, non-tailor-made. The custom-fit of SONNE needs to be communicated to companies.

HUMANIZETo differentiate SONNE from the others, we suggest Mr. Malle to take a lead position in shining his light even brighter on his organization. With him as a face, the organization will live his very passion for the cause in its outer perception.

COMMUNICATEWith Mr. Malle as publicly known ambassador, SONNE will have an easier time getting a foot into the door of important companies.

Young Lions 2013 MEDIA Competition

APPROACH

Young Lions 2013 MEDIA Competition

BUDGET

99,2 %49.600 EUR

0,8%400 EUR

This equals 10 sponsors.Use it to make a difference!

MEDIA BUDGET

Young Lions 2013 MEDIA Competition

EXECUTION

OWNED MEDIA

SEARCH ARTICLES

EARNED MEDIA

FACEBOOK

Multi-media community building

ARTICLES TWITTER

Monthly article in Kronen Zeitung

Short project updates for journalists

YOUTUBE

Video status reports from the regions

BLOG

General on-topic discussions

SUSTAINABLEAWARENESS

Young Lions 2013 MEDIA Competition

SHOE IN THE DOOR

Getting personally in-touch with new potential partners.

BRING CEOs LEGO!

Remind CEOs they helped themselves when building their own future.