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BURGER PRINCESS

Team 8: Yina Kim

LaVette LaGon

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BURGER PRINCESS: ABOUT US

1990: Burger Princess was founded byLaVette LaGon

1999: Burger Princess became a franchise

2002: There were over 20 Burger PrincessRestaurants in the United States

Today: Burger Princess is becoming a leaderin fast food franchise

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FOUNDER: LAVETTE LAGON

LaVette LaGon worked at Burger King, andMcDonalds, as a General Manager, prior to

building Burger Princess.

After years of creating imperfect patties that

were cooked in water and precut fries, shedecided to open Burger Princess whichfeatures All American Fast Food.

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MENU Burger Princess Sweet Stacker (special B.B.Q sauce with 2 all beef patties) Burger Princess Stacker- 2 all beef patties Burger Princess Bacon Burger- beef burger with bacon Burger Princess Turkey Burger Burger Princess Chicken Burger Burger Princess Chicken Nuggets (white meat)

Natural French Fries w/ sea salt

Coca Cola Products Shakes (Vanilla, Chocolate, Strawberry & Oreo)

Side Salads: Caesar & House Salad (chicken strips can be added)

* All sandwiches have options for lettuce, tomatoes, pickles, onions, and/or mayo

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PRICE LISTING

Burgers start at $4 to $7.

Shakes are $2

Fries $2

Sodas $1 to $2

Desserts $2

* Simple pricing includes tax. Makes for easyexchange.

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HEADQUARTERS

LaVette LaGon is responsible for making sure thequality of food & service of all franchise restaurant isbeing delivered.

Jimmy Johnson is the director of human resources.

Accounting Payroll Employee Complaints Employee Benefits

Michelle Swan is the Regional Manager. She trainsthe franchise store managers to run the business. Tiffany Rongero is the Marketing Manager. She is in

charge of all marketing.

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FRANCHISE RESTAURANTS

Manager: She works the floor assisting in cooking,cash register, stocking, ordering & customercomplaints

Fries Attendant: cuts fresh fries all day

Three cooks such as Tony Romano, Jerry Costanza

& Michael Sweets

Three cashiers such as Lisa Woo, Hailey Halo,Frankie Fernado

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TARGET CUSTOMERS (EXTERNAL)

Burger Princess services:

Familys are always welcome!

College Students

Downtown Business Class

Teenagers

Local Residents

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FRANCHISE PROMOTIONS

Thursday nights are kids night. Kids eat off.

Employee volunteers passes out flyers atbusy high ways and at the grocery stores.

Employee volunteers wears a BurgerPrincess outfit to attract business from the

street.

Balloons and extravagant signs are put outdaily.

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CASE STUDY HOW IT BEGAN

In 2006 competition grew big time

Seeing how Burger Princess was doing sowell, Burger queen, Burger Prince, Burger

Knight, and Burger Peasant, all opened theirown restaurants

Lavette decided to call the best of the best:Yina Kim, the best business consultant in theuniverse

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MANAGEMENT CONCEPTS

Yina Kim has over 25 years of experience inbusiness consulting

She addressed the following points: Organizational Culture Organizational Strategy Competitive Pricing Exterior/Interior make over Leadership Customer service,And also proposed the idea of inventing a new

hamburger!

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CASE STUDY NEW HAMBUGER

Yina and LaVette decided to hire new positionsat the HQ: The Inventing Team

Together, they put the Marketing Team to work,

and conducted market research The team found that Spongebob Squarepants was

the most popular show in every state

Burger Princess partnered with Spongebob

Squarepants The Inventing Team, after countless failures,

finally produced the infamous Krabby Pattie!

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THE REAL LIFE KRABBY PATTIE!!! TA-DA*

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THE KRABBY PATTIE

LaVette hid the Secret Recipe in her safe

Only the trusted franchise owners wereallowed a certified copy of the

SECRET RECIPE

The Krabby Pattie increased the businessprofit by 500%!

Life was good. Until

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CASE STUDY - CLIMAX

One of the competitors, Burger Knight cameout with a burger that tasted just like theKrabby Pattie.

Someone must have

leaked the Secret Recipe!

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STAY TUNED !

How will LaVette handle this matter?

Stay tuned for the next episode of Yina andLaVettesGroup Project!

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SWOT - STRENGTH

Burger Princess is an established franchise

Competitive price

Fresh quality food Partner with Spongebob Squarepants

Strong business structure

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SWOT - WEAKNESS

Currently does not have a legal department

Security was not well established

There is only one person in the HRDepartment

The target is too focused on children.

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SWOT OPPORUNITY

Sue Burger Knight for stealing the Secret

Recipe

Get the name out through press

Opening of new stores in other markets

Strengthen the legal department

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SWOT - THREATS

Chance of losing the trial

Inside man who has given away the secret

Chance in further leakage of companysecrets

Losing the competitive edge (Secret Sauce)

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GAP ANALYSIS

Current Gap Future

There is no inventing team Hire more personnel inInventing Team.

The business will haveleading edge on with newproducts

Only one person in HR

department.

Train the franchise

managers to efficientlyhandle HR activities.

This will be cost efficient in

the long run. The cost fortraining will be much lowerthan hiring more HR.

Security is not wellestablished.

Establish Real-TimeCameras at all stores and

put up camera posters.

The business will be ableto minimize the risk of

future information leaks.No press yet Put out a press about the

SecretRecipe beingstolen

More people will know thename Burger Princess

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DEVELOPED BY TEAM 8

LaVette LaGon

Yina Kim