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How to Pick your cofounders
Diana Tsai | CEO, CofounderStephany Zoo | CMO, Cofounder
What is Bundshop?
• Bicultural identity• e^2 Platform– Experience– Ecommerce
• where it’s going: brand consulting/market entry
Why did we choose each other?
Simple: because we LOVE each other
Working together is the best solution
Leadership Profile
StephanyDiana
How do you pick your business
partner?
Step 1: Figure out if you’re looking for a business partner
or an employee
Step 2: Don’t choose them based on their skills
(counterintuitive huh?)
Step 3:Don't pitch them your idea.
PITCH them YOU.
Step 5:Work with them for 20 hours a day for a week straight
and THEN decide if you still want to work together
Step 6:Feel out their energy!
Step 7:Get into a fight with them
(no, not purposefully)
*You can't build something together if you're breaking each other down
Step 8:Contempt destroys marriages
=Pettiness
destroys partnerships
how to grow/ maintain a healthy
partnership
Leave your negative emotions at the door
*Jealousy
*Rage*Insecurity
PASSION!
THINGS ARE NOT GOING TO WORK OUT.ACCEPT IT EARLY ON.
THEN FIGURE OUT WHAT TO DO—
together.
Don’t be passive aggressive
Don't waste time politicking
Maintain lives outside of the company/each other
Do things together that aren't work related
Have mentors/outside consultants
Remember: Success can mask a lot of issues
how to market women-led enterprises externally?
Having a female run company is interesting. You’re doing something interesting.
Bank on it!
Find NICHE women publications, Conferences, blogs for publicity
Reach out to mentors
*Because there are so few women at the top, they’re willing to help you out that much more
Thank you so much!
BUNDSHOP.COMreach us at [email protected] [email protected]