TDG INDUSTRY PERSPECTIVE

7/31/2019 TDG INDUSTRY PERSPECTIVE

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TDG INDUSTRY PERSPECTIVEprepared by the doneger group expressly for The Jones Group, Inc.

JULY 23, 2012


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Jones Strongly Positioned


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THE STRENGTH OF BRANDS

Strong Brand Portfolio

EVALUATION

POSITIONING

BALANCE

Heritage/Iconic

Retro/Vintage

Strong BrandRecognition


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BRAND IDENTITY

Establishing

Maintaining

VOICE IDENTITYVISUALIMAGE

DEFINITIONVISUALCUES

CONSISTENCY


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BALANCING ACT

Brand Stable with Private Label/Proprietary Brand Engagements


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SEEING IT THROUGH

Concept

MOOD SKETCHES MERCHANDISE COLLECTION

HANG TAGON-FLOOR PRESENTATION

HeadbandGold chain band with

vintage keepsakes.Chain clasp closure.

$60.00


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RECOGNIZING GROWTH CATEGORIES


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FASHION AUTHORITY TRUMPS CELEBRITY


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THE DIGITAL ARENA


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INTERNATIONAL EXPANSION


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THE POWER OF WOMEN


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CORPORATE RESPONSIBILITY


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TDG Forward Focus


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From the broadest

scope,we begin to

process large shifts


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D. (DESIGN) SCHOOL VS. B. (BUSINESS) SCHOOL


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A SHOPHISTICATED CONSUMER

Pinterest

Tweeting

I want to buy this shirt at a good

price at 9 pm and have it deliveredgift-wrapped the following day by

someone who is courteous and who

has a big smile. I also may want

to return it if I dont like it for any

reason after a period of time. If this

isnt acceptable, Ill look elsewhere.

By the way, I dont pay freight.

Marty Staff

Blogs


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THE GLOBALIZATION OF BUSINESS

ACOMPETITIVE

COMPETITIVE

LANDSCAPE

MEDIA

Social Input

Communities

information

products

Experiences


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THE INSUFFICIENT FRONTIER AND AN

OPPORTUNITY FOR DISRUPTIVE SOLUTIONS

B-TO-C B-TO-B


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At the

consumerlevel,we are

investigating


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MOST RELEVANT CONSUMER SEGMENTS

MILLENIALS

Millennials are the largest

demographic purchasing

new technological gadgets

and fashion apparel

79 million Millennials in the U.S.

Never rebelled against

parents, unlike previous

generations; enjoy same

music, movies and products

as parents

Reluctant to leave the

nestdelaying rites of

passage into adulthood

for longer periods than

generations that came

before them

GEN V

The youngest segment of the

population born between 1996

and present, but some believe

it is the first generation not

defined solely by birth year, but

by characteristics and sensibility

Defined by virtual experiences

(there are 2.3 billion Internet

users in the world, or 32.7%

population penetration; 245

million in the U.S., or 78.3% of

the population)

Consider electronic devices

an extension of themselves

and have multiple online

personalities

GEN EXIT

Boomers (in their first years of

retirement, born between the

years of 1945-1956) through 75+

age group

Reject the image of old age

that is presented to them ormight have been commonplace

in years past

Increasingly tech-savvy

Facebook, iPods, Kindles, iPads

Not afraid to spend their

disposable income

Estimated 76 million Baby

Boomers in the U.S. of which 42%

say they will delay retirement


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AUTHENTICITY AND AUTHORITY

STYLE SETTERS

Taylor Tomasi Hill

Joanna Hillman

Hanneli MustapartaShala Monroque

Tamu McPherson

Susie BubbleOlivia Palermo

Peony LimGIOVANNA BATTAGLIA

KATE YOUNG

KATE LANPHEAR


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NOTION OF PRESENTING ONESELF AS A BRAND


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BRAND GETS A NEW MEANING

Consumers now use your brand tocreate their brand

NOW

BRAND NAMES MAINTAIN OR GAIN IMPORTANCE

AUDIENCE IS BROADER AND COMMENT IS WELCOME

APPROVAL IS SOUGHT PUBLICLY


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THE CONCEPT OF SOCIAL PROOF


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TOUCH THERAPY

A remaining connection to core sensibilities

DATA POINT: A recent Caltech study foundthat consumers would pay 50% more forgoods they could touch. People still love to

see, touch and try on goods.

BUZZWORD: SHOWROOMING


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Implicationsfor the

future of merchandising

and retail


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VIDEO COMMERCE


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REVERSE FLOW


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THE DEATH OF CASH

eventual cashless future

the mobile wallet

the square card reader

DATA POINT: Payments made via mobilephone projected to soar to $1.4 billion by

2017, according to Javelin Strategy & Research.


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WEARABLE TECHNOLOGY, RATHER THAN MOBILE TECHNOLOGY


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From a strategic andplanningperspective


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DESIGN COLLABORATIONS GIVE WAY TO BUSINESS COLLABORATIONS

Historical note: Ann Taylor/Joan & David association possibly

one of the first founding collaborations in this context


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FAST FASHION

is slowingtest and respond

is growing...


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CURATION AND THE IMPORTANCE OF THE EDIT


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Far-reaching design andmerchandisingtrends...


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TECHNOLOGY IN FASHION

Laser Cuts, Fused Seams, Technological Advances in Fabric


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HAUTE CASUAL


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CONVERTIBLE CATEGORIES

Beach-to-Street Sleep-to-Street Desk-to-Dinner


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NEO-CONSERVATISM

BALMAIN

VALENTINO

KENZO


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TDG INDUSTRY PERSPECTIVE