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These are slides for a presentation to a class in American University's Master of Arts in Media Entrepreneurship program.
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Lessons from a short-lived startup
Steve ButtryAmerican University
October 13, 2012#TBDlessons
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com• [email protected]
Business lessons• Digital products need digital sales staff• Start small or be patient
Business lessons• Digital products need digital sales staff• Start small or be patient• Pursue multiple revenue streams• Pursue mobile opportunities aggressively
Business lessons• Digital products need digital sales staff• Start small or be patient• Pursue multiple revenue streams• Pursue mobile opportunities aggressively• No “Field of Dreams” marketing• Promote in media: traditional & social
Business lessons• Digital products need digital sales staff• Start small or be patient• Pursue multiple revenue streams• Pursue mobile opportunities aggressively• No “Field of Dreams” marketing• Promote in media: traditional & social• Promote through events
Journalism lessons• You can disrupt in breaking news
Journalism lessons• You can disrupt in breaking news• Excel in social media
Journalism lessons• You can disrupt in breaking news• Excel in social media• Develop strong local blog network
Journalism lessons• You can disrupt in breaking news• Excel in social media• Develop strong local blog network• Think differently about beats, coverage
Journalism lessons• You can disrupt in breaking news• Excel in social media• Develop strong local blog network• Think differently about beats, coverage• Experiment & embrace new tools
Journalism & biz lessons• Transparency builds credibility
Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics
Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics• Hire talented people
Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics• Hire talented people• You give a name its meaning
Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics• Hire talented people• You give a name its meaning• Leadership must be together• Legacy culture is difficult to overcome
Life Lesson: Turn the page
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com• [email protected]
