Taylor & Francis eBookswww.eBookstore.tandf.co.uk

eBookstore launched 2001 Originally 500 titles, now 15,000 Experimentation, both with

different formats and different sales models

e.g. Pricing eBooks Vs Print Books Some Technological Features

ahead of market wants

The Models Outright Sales

Three formats: MS Reader; Mobipocket; Adobe eBook

eSubscribe ePrint eCompile

Also sell to institutions, direct and through aggregators

Various models

Creating eBooks: Digitising your own content:

DPSL (kallus@btinternet.com) & Code Mantra Accepting offers from aggregators

to digitise your content Keeping control and remaining

flexibile

Charging Mechanisms Wallet (minimum deposit $5) ePrint pricing based on pro-rata cost per

page with mark-up of 50% on page purchase, or 25% on chapter purchase. Upper limit.

eCompile pricing based on pro-rata cost plus mark-up of 25%.

eSubscribe pricing: 1 week: 20% 1 month: 30% 3 months: 50% 6 months: 65%

General Findings & Feedback

eCompile still ahead of its time? Process still not intuitive enough How many coursepacks consist of

purely T&F material? Pricing maybe logical but not

customer friendly Contributes around 1% of total sales

ePrint ePrint Dilemma 10 minute access Two accesses maximum per month

for each title. Don’t wish to provide a free library

service Revisit Pricing mechanism or do

recent sales illustrate acceptance ?

eSubscribe Pricing is far more transparent Outside of perpetual sale this has

been the most successful incremental sales model

Average revenue per transaction is higher than ePrint

Purchasers seem relaxed about paying a pb type pricepoint even if shelf life is severely limited

Market Share & Growth Rates In 2001 eBookstore sales were 100% of

our overall eBook sales, now less than 5%.

Institutional market has grown much faster for us than sales to individuals, but then we are an academic publisher

Total eBook sales, direct and through aggregators, now account for around 6% of total book sales

The market is changing and libraries are changing too The Past

One medium Own collection In good time In house Local reach You go to the

library

The Future

Multiple media Library without

walls Just in time Outsourcing Global reach Library comes to

you

Findings: The Market likes: Flexibility and choice Simple pricing models:

Annual Subscriptions Vs Outright purchase Packages or pick & mix

Patron driven acquisition Accessability of eBooks Searchability Usage statistics & average access times Ideal for distance learners and for

overseas campuses

Cannibalization: “E” versus “P” Growing evidence of direct

substitution and signs of increased ePreference:

Large Reference Works Professional Resources and PDA’s Monographs (Wayne State Unvi

experiment)

Findings:

Simultaneous Publication & Approval Plans 1 Pair of eyes per user Vs simultaneous

unlimited usage Individual versus Institutional Pricing Copy and paste Athens & Shobboleth compliance Digital Object Identifiers, Cross Ref &

ISBN’s Consortia purchasing Piracy

Continuing Dilemmas:

Where are we in the life cycle of eBooks?

Crossing the Chasm Innovators, Early adopters, Main

adopters, Late adopters 1999-2000 - 2001-2002 - 2003-

2004 Investigate ->Experiment ->

Adoption

The Market

eBooks bundled with print versions eBooks used as inspection copies Blurring between eJournals and eBooks Libraries looking for a universal format and

purchasing eBooks from a greater variety of vendors

Use of eRental will grow Growth of article purchases along eBook

model Some use of POD kiosks

Future Trends?

Amazon, Google & Microsoft

Amazon: Search Inside a Book Booksurge, Mobipocket

Google Book Search

Windows Live Search