Taxi for Good - Talent

7/30/2019 Taxi for Good - Talent

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Hello.

This is Taigoo, Taxi for GoodTM



What is Taigoo?

Taigoo is an initiative designed to promote the ownership of taxi cabs among poor andmarginalized drivers in Africa starting with Cote d’Ivoire (Ivory Coast).

We empower drivers with vehicles under a social leasing system that get repaid between 1

to 3 years. The full and timely repayment leads to ownership of the vehicle being handed

over to the driver.



What's going on?

In Cote d’Ivoire, 25.000 taxis are used as inter -city or communal taxis in Abidjan, the capital

city. Taxi owners have to rely on urban unemployed men to become drivers.

The existing sales practice consists of an “exploitative” daily rental fee paid by the driver,

arguably for the activity lifetime, with no scope for ownership for drivers.

Because of their lack of access to formal finance; drivers perpetuate their bread earning

activity under the daily hire basis and remain stuck in a spiral of poverty throughout their lifetime with all its implications. It is all too common to find drivers well in their 40’s with 20

years of service and no self-owned vehicle.

In Africa, hundreds of thousands of taxis are in circulation representing a significant means

of transport and conveyance - yet cab drivers represent a vulnerable and socially

disadvantaged community everywhere.



What We Do

“Every Taxi Driver. His Vehicle Owned” will describe our mission.

We provide an income generating asset – the taxi cab, and an ecosystem of services thus

promoting micro entrepreneurship among urban poor. Cab drivers repay the cost of the taxi

plus a bonus through their daily sales proceeds for a maximum period of 3 years.

Our innovation lie in our unique style of service delivery and operating model that addresses

underlying causes of poverty through asset based entrepreneurship development.



Our Implementation Model

1. Drivers are brought under groups of 3 to 5 drivers. The group acts as

the social collateral of the given vehicles. No collateral is required but

every new driver pays an upfront “I’m committed fee”. Individual driversare then added to groups.

2. Drivers are supported via an ecosystem of services comprising both

business and social services. Business services include a commercial

booking website; facilitating value-added services such as air-

conditioned taxis, auto advertising, parts and repairs. Social services

include medical consultation vouchers and tie-ups to financial

institutions for personal/family needs.

3. One group of drivers or more will form a garage/meeting point in their

neighborhood. Each garage/meeting point serves as the collection

centre for the driver’s daily payment and for the provision of services.

4. We weave a country-wide network of garage/meeting points and

expand the model virally.

Drivers’

Solidarity

Garages

Comprehensive

Intervention

Replication



STARTING WITH COTE

D’IVOIRE Creating opportunities for BoP drivers



The Opportunity

↗ Post-conflict West African country

emerging from a decade of struggle and

experiencing a strong economic reprise.

Decades-old fleet to renew

↗ Metropolitan Abidjan, the capital city is

home to nearly 6 million people.

↗ 22,000 current cab drivers. The national

union of transport stations (CNGRCI)

estimates that there is one vehicle for every

4 drivers and that 75% of drivers live below

the poverty line.

↗ First Garage/Meeting point to sit in thecommune of Cocody. MAP OF ABIDJAN

http://raphaeltanoh.blogspot.com/2010/08/transport-urbain-woro-woro-gbaka-taxi.html

http://raphaeltanoh.blogspot.com/2010/08/transport-urbain-woro-woro-gbaka-taxi.html



Actual taxis are

imported used vehicles

whose average age is

10-15 years old.

Lifetime working poor

The Opportunity

Lease low-cost,

certified pre-owned or

used cars (<10 years

old) as taxis to current

and new drivers.

Owner



In-Country

Expansion

Geographic

Expansion

Kick-Start

• 140 vehicles leased

• 4 Garage-meeting points

• 16 000 vehicles leased

• 100+ meeting points

• Multi-Country Roll-Out

2013

2013 - 2017:

Proof of scale

Beyond 2017:

Proof of developingworld application

Stage

Targets

A realistic roadmap for growth



min. 25%in increased income for

drivers

The Impact we see

● Cab ownership and higher income for BoP Drivers

● Improved Standard of Living for families● Better documentation available: way out of informality, dignity and

less corruption (licenses, ID cards, all vehicle papers)

● Pride and confidence within the taxi drivers community

● Support network through peer groups

● Health care benefits

● Inculcate savings habit and access to financial institutions



INTERNS WANTED!



Taigoo’s Ambition

↗ Mission: Taigoo uses a blend of logistics solutions and inclusive business models enablinga better mobility in Africa

↗ Empower at least 16,000 drivers-owners in Cote d’Ivoire by 2017

↗ We expand our model from Cote d’Ivoire to other African countries before or by 2017



Where we stand today

● 6-month market research, feasibility study completed

● Initiated a successful pilot in Ghana with 2 taxi cabs (personal basis by the founder).

Relocating to Cote d’Ivoire as a more attractive market

● Recipient of a Flow Funding grant from Marion Weber Rockefeller to kick-start activities in

Cote d’Ivoire

● Functional office (villa) with space to host interns (let’s create a great atmosphere!)

● Aiming for our First Taxis in Cote d’Ivoire: End Q1- Early Q2 2013

ONE OF OUR CARS IN GHANA



Who We Are

Richard Seshie , Founder of Taigoo

Richard is an AIESEC Alumnus recognized as a Top 40 under 40 Alumni, one of the most promising young leaders of tomorrow by AIESEC International.

In 2011, he was inducted to the Yoxi Media Group (USA) Atlas as one of the most

promising social entrepreneurs in the world, in 2012 became the Orange African

Social Entrepreneur of the Year and in 2013 a Crans Montana Forum New Leader

For Tomorrow.

9 years of experience in the social entrepreneurship space. Worked with Ashoka

Innovators for the Public India, Innovest Group, Microsoft North Africa and GreenCross Ghana. Previous founder of 2 internationally-recognized social enterprises.

Strong interest for driving better mobility solutions and supply chains for developing

countries with his current ventures Vivus and Taigoo.

Additionally recognized as a Yoxi Social Innovation Rockstar 2012, an Echoing

Green Finalist 2012, an International Telecommunications Union Young DigitalInnovator 2011, a Pearson Fellow for Social Innovation 2010 and a World

Economic Forum Global Changemaker Fellow 2009. Bachelor in Geography major

development from the National University of Cote d’Ivoire.

http://www.linkedin.com/in/sustain

http://www.vivusrenewables.com/

http://www.vivusrenewables.com/

http://www.linkedin.com/in/sustain



Are u an outstanding individual? Lets’ write astory of outstanding social impact together

Internship positions available:

● Sales & Marketing Coordinator: TN-In-CI-MC-2013-1277

● Auto Sourcing and Partnerships Building Associate – Europe (from UK, France or Belgium)

and USA: TN-In-CI-MC-2013-1276 and TN-In-CI-MC-2013-1278



Brief JD’s

Sales & Marketing Coordinator

- Build, engage and expand a network of localdrivers to benefit from our vehicle social leasing

offer

- Coordinate all our marketing activities including

but not limited to field enrollment team,

promotional events, radio and a referral system

- Enroll membership of retail investors into our

Taigoo Cooperative Society as a vehicle to raise

funds locally

=> Required: America, Asia, Europe

Must speak French fluently.

Duration: min. 6 – max 18 months.

Start Date: March 2013

Auto Sourcing and Partnerships Building

Associate

=> 6 months stay in Cote d’Ivoire:

-Take part in all sales and marketing activities

- Do some local research about taxi drivers and

help determine our ecosystem of business and

social services

=> Followed by 6-12 months in resident country

-Lead the establishment of a consistent vehicle

sourcing supply chain by engaging/partnering

low-cost car manufacturers, auction networks,

dealers, specialized garages and funders in

acquiring cars for Taigoo

=> Required: Belgium, France, UK, US

Duration: min. 6 – max 18 months.

Start Date: March-April 2013



Contact

Richard Seshie,

TAIGOO Founder

[email protected]

Copyright 2012. All rights reserved.

CurrentStatus

Taigoo

Better efficient cars

Social Services

High-income earning

drivers

Old-aged taxis

Vulnerable BoPdrivers

Documents

Taxi for Good - Talent