1868 1877 1903 1905 1910 1939 1945 1954 1962 1968 1984

• Tata Nano: $2500.00• Revolutionize the global car

market• Disruptive Innovation Strategy

describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors.

• Target: Millions of motor bike and motor scooter drivers in Developing Countries

• Tata Swach : Rs 999.00 ($21.50)• World’s cheapest Water Purifier• Innovative concept developed by the TCS Innovation

Labs – combines low-cost ingredients with superior nanotechnology.

• Does not require running water, electricity or boiling to produce clean water and it is cheaper than boiled water, bottled water.

• Purpose: Save the lives of millions, who suffer due to waterborne diseases caused by drinking polluted water.

• Target: the low income group and rural markets.

Some of the Objectives: “Fair, honest, transparent in all dealings” “Highest possible standards in quality of goods and

services” “What comes from the people goes back to the

people many times over” “Improve the quality of life of the communities we

serve.”