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Tata Motors HorizonNext Strategy Press Release
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7/16/2019 Tata Motors HorizonNext Strategy Press Release
http://slidepdf.com/reader/full/tata-motors-horizonnext-strategy-press-release 1/4
Tata Motors Announces HORIZONEXT
Unveils customer-focused strategy for Tata Motors Passenger Vehicles Business
An industry first of 8 new simultaneous launches, across 5 brands
Pune, June 19, 2013: Tata Motors today announced HORIZONEXT, an aggressive
customer-focused strategy for its Passenger Vehicles business. It also unveiled 8 newly
upgraded and enhanced products, across 5 brands. These vehicles will soon be available at
dealerships.
HORIZONEXT, a four-pronged customer-focused strategy, provides the best customer
experience -- from best vehicle experience to superlative purchase experience and followed by
technology-intense after market service support. The four pillars for this strategy are:
• Intense product focus
• Focus on world-class manufacturing practices
• Enriched customer purchase experience
• Consistent quality of service
Speaking at Horizonext, Mr. Karl Slym, Managing Director, Tata Motors, said, “While the
Indian automobile market has become intensely competitive, our goal is to enhance our market
leadership in commercial vehicles and move to a strong podium finish in the passenger vehicle
market. Horizonext is the next step in line with the company’s mission to be passionate in
anticipating and providing the best vehicles and experiences that excite our customers globally.
We are igniting that passion -- so that customers are central to us, in what we are offering in our
products, in the manner we are engaging with them at our dealerships, and in the processes we
have adopted in servicing their vehicles.”
As a precursor to future launches, the company today unveiled 8 improved and enhanced
vehicles, across 5 of its key brands, to provide the best vehicle experience. These include new
enhanced versions of the Tata Indigo eCS, the Tata Sumo Gold, the Tata Nano and the Tata
Indica, with the additions of exciting new colours and graphic designs, enhanced exteriors,
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improved high-quality suspension to offer a better ride, great multimedia entertainment options
and introduction of the Feather-shift gearbox (F-shift gearbox).
The company today also showcased the new CNG range – Tata Indica CNG, Tata Indigo CNG
and Tata Nano CNG -- and the Explorer Edition of the Tata Safari Storme.
Select variants will be phased in the next 90 days.
Mr. Ranjit Yadav, President, Passenger Vehicle Business Units, Tata Motors, said, “Even
as we unveil our business strategy focused on customer needs and wants, we today also
showcased 8 new exciting products, across 5 brands, which is an industry first. These products
clearly indicate the significant improvement we are bringing in our product quality. While we are
working towards our next-generation product pipeline, today we are bringing best-in-class vehicle
experience across different passenger car categories to enhance some of our great existing
brands. Besides offering exciting new features, these cars will be backed by an engaging
purchase experience and a transformed after-sales network".
An Exciting New Range
With the new Tata Indigo eCS, Tata Motors has created a new benchmark. This executive
compact sedan presents significant changes in its exteriors and interiors. The all-new powertrain
redefines performance. A refined CR4 diesel engine cranks out a max torque of 140 Nm at
1800-3000 rpm and delivers 25 kmpl (ARAI certified). While an advanced F-Shift Gear box
makes coasting through city traffic a breeze. The new Duo Float Suspension enhances load
distribution along the constituent elements for a comfortable and smooth drive. With an all new
NVH package that reduces external noise from intruding into the cabin, you’re ensured a refined,
quiet drive.
Prepare to be amazed by pure power and performance of the new Tata Sumo Gold. The
roaring CR4 engine along with top-notch features is guaranteed to bring you more style and
comfort than ever before. The Dual AC cooling and Bluetooth/USB connectivity it offers is a
first-in-class feature. This powerful SUV comes with a best in segment 5m turning radius and
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high performance clutch that gives you 1lac kms of tension free driving experience, returning a
splendid fuel economy of 15.3 kmpl, making it a pleasure to drive anywhere
The new Tata Nano now is even more exciting with the introduction of an array of new
features available on the Tata Nano, including remote keyless entry, twin gloveboxes, and a
four-speaker AmphiStream™ music system with Bluetooth™ USB and Aux-in connectivity.
Thanks to a stylish and refreshed interior, handsome new exterior colours, and chrome exterior
accents, Tata Nano’s big personality has been made even bigger. New additions are the fresh
and stylish Nano Personalization Kits, enabling owners to customize their Nano with one of four
unique identities: Jet, Alpha, Remix, and Peach. The car will be available in dealerships by July
2013.
The new Tata Indica comes with luxurious dual tone interiors, new transmission and striking
new exteriors, which delivers a whole new experience. The new transmission with Smart-shift
gear technology (New TA65* gear transmission) is mated to a refined and powerful diesel
engine. This results in effortless and smooth gear shifts and a class leading fuel efficiency of 25
kmpl (for the BS4 variant). It is also complemented by new Dual Path Suspension that ensures
best-in-class ride, handling and driveability on all kinds of terrains.
Tata Motors showcased ‘THE REAL SUV’ in a new avatar. The Explorer Edition of the Tata
Safari Storme further builds on to the utility, ruggedness and off-roading characteristics. The
Explore Edition takes the adventure and fun of Safari Storme to the next level. The range of
accessories in the Explore Edition include BLAUPUNKT – Touchscreen Double DIN Infotainment
system, stylish nudge guard, door visors, explorer decals and adventure gears like camping
kits, backpack etc. These accessories will initially be available in select Tata Motors outlets.
About Tata Motors
Tata Motors is India's largest automobile company, with consolidated revenues of Rs. 1, 88,818
crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors
has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among
them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an
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industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata
Motors is the country’s market leader in commercial vehicles and among the top in passenger
vehicles. It is also the world's fourth largest truck and bus manufacturer. Tata cars, buses and
trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia,
South East Asia, South America, CIS and Russia.
(www.tatamotors.com ; also follow us on Twitter: https://twitter.com/TataMotors)