8/12/2019 Tata Global Beverages Fact Sheet Oct 2012

1/2

unites the beverage interests

of the Tata Group under one umbrella, underpinned

by Tatas philosophy of leadership with trust.

The Tata Group of companies operate in seven business

sectors: communications and information technology,

engineering, materials, services, energy, consumer

products and chemicals.

The total revenue of Tata companies taken together

was US$100.09 bn in 2011/12, with 58 per cent of this

coming from businesses outside India; 450,000 people

are employed worldwide.

Every Tata company or enterprise operates independently,

each with its own Board of Directors and shareholders.

The Tata name has been respected for over 140 years,

due to its adherence to strong values and business ethics.

Tata companies have always believed in returning wealth

to the society they serve. Two-thirds of the equity of Tata

Sons, the Tata promoter company, is held by philanthropic

trusts, which support a wide range of causes.

A TATA overview

At a glance

Our major brands

is an

integrated beverage business that has

set out on a journey to become a globalleader in branded good-for-you beverages

through innovation, strategic acquisition

and organic growth.

Our ambition is to expand our global

footprint by entering new markets and

new channels with beverages that tastegood, are good for you, good for others

and good for the planet.

Weve evolved from our strong heritage

in tea plantations to a marketing and

brand-focused organisation, with aportfolio of dynamic brands. Over 90 per

cent of our sales today are from branded

products and 70 per cent of our Group

turnover is generated outside India.

company fact file US$1.4 bn turnover

is the second largest

Tea company in the world

250 million servings of our brands are consumed

every day around the world

Over 3,000 employees worldwide

Three sales and marketing regions across

the globe

Significant brand presence in over 40 countries

Our investments and partners

We recently announced a joint venture with Starbucks,

named Tata Starbucks Limited, to own and operate Starbucks

cafs in India, beginning with Mumbai. Tata Coffee will also

roast coffee to supply Tata Starbucks Limited, and to export

to Starbucks Coffee Company.

We have formed a joint venture company, named NourishCo

Beverages Limited, with PepsiCo India, to focus on the healthy,

non-carbonated, ready-to-drink beverage space. HimalayanWater, our premium lifestyle mineral water has entered the

joint venture. Tata Gluco Plus and Tata Water Plus have recently

been launched.

We hold an equity stake in Rising Beverages LLC, which

manufactures and markets a range of vitamin and flavour-

enhanced water in the US, using unique powder dispensing

technology, under the Activate brand.

We have a joint venture with Joekels Tea Packers (Pty) blenders

and packers of some of South Africas most popular household

quality tea brands such as Laager and Tea Time.

To make the world a better place

through life-enhancing sustainable

hydration

To become the leading good-for-you

beverage company

Our company values add up

to something unique that gives

a sense of responsible irreverence

in all that we do

Mission Vision Values1 2 33

8/12/2019 Tata Global Beverages Fact Sheet Oct 2012

2/2

Tetley Group acquires Jema, in Czech Republic

Tetley Group acquires 33% share in Joekels Tea,South Africa

corporate brand

announced mission, vision and values established

Group acquires Eight OClock Coffee, USA

Tetley Group acquires Good Earth, USA

Tetley Group Ltd

Caffeine-free hot beverage, specially blended for kids,

launched by Tetley in the UK

JV with PepsiCo named NourishCo

Brandnew jelly drinkconcept launched in the UK

Integration of beverage brands announced

Group acquires Grand , RussiaCoffee,

Investment in Mount Everest Mineral Water (MEMW),

which owns the Himalayan Water brand

Ta ea acquires theta T

JV with All ied Ly Tata Tetley establishedons plc,

Tata Tea enters brands business

Tata takes over the production and marketing of James Finlay

Tata creates alliance with India tea giant James Finlay to form Tata Finaly

Tata Tea is born, James Finlay is bought out

Tetley Group acquires Polish tea brand Vitax

1964

1976

1983

1991

1993

2000

2005

2006

2007

2009

2010

2011

2012

JV signed with Starbucks

Eight OClock signs agreement with

Green Mountain Coffee Roasters Inc.

Increase stake in Joekels Tea, it now becomes a subsidiary company

Acquires stake in The Rising Beverage Company, LLC,

which owns Activate brand

Where our employees are based

Number of employees*

India 2,022 UK 695

USA 200 Poland 106 Czech Republic 86 Other 57

Total 3,166

* Excludes plantation workers.

Brand wise sales break-up

%

Tetley 39 India Tea Brands 29

Eight OClock 17Other andspecialty brands 15

Our evolution timeline

BrandsWe have a portfolio of strong global and regional

brands with Tata Tea and Tetley the key drivers

of our global presence. Our strategy is to invest

in our core brands and grow and nurture our

regional brands, whilst building new and

exciting ones.

Products and innovationOur portfolio of brands has developed further

into cold beverages, such as Tetley Infusions

and Tetley Cold, with a growing presence in

coffee and water. We are challenging the way

customers perceive the beverage space and

aim to change the way the world drinks.

SustainabilityOur mission and business approach place

sustainability at the core of our strategy and we

have identified four core issues to direct our

sustainability agenda: ethical sourcing, climate

change, packaging and water.

ProcessWe have developed global information systems

to support our integration and bring effi ciency

and knowledge creation that will deliver

long-term value.

DistributionWe are entering new markets and new channels

to help stretch our global footprint.

PeopleWe have a global management structure, a

cultural direction and a talent strategy that

makes us the place to be.

Our strategic pillars