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Digital • Magazines • Special Interest Publications Mobile • Video • Social • Books
2 0 2 0 M E D I A K I T
Taste of Home is America's most popular destination for food, cooking and entertaining. We transform thousands of home cooks' favorite family foods and memories into Taste of Home recipes. Our Test Kitchen experts select, test, taste and edit every recipe we publish to ensure our audience can recreate the same amazing flavors in their own kitchens.
Taste of HomePublished 6x per year
Circulation 2MMAudience 12.2MM
Special Interest Publications35+ titles annually at major retailers such as Walmart, Target and Kroger
Newsletters8+ daily, weekly and monthly newsletters
Monthly Circulation 4.85MM
Bakeable Our new one-stop digital destination
for the best baking recipes, tips and ideas for the holidays and everyday
Social MediaEngaged communities:
Facebook 6.1MM+ fansPinterest 1.6MM followers
Instagram 940K+ followers
Cookbooks15+ titles per year, leading
cookbook seller on QVC and at Walmart and Sam’s Club
VideoBranded and custom videos
on TasteofHome.com
Tablet EditionAvailable on iPad • Amazon Kindle B&N Nook • Google Play • Zinio
Texture • Magzter
Brand Map
SOURCE comScore Multiplatform 12-month average ending Sept. 2019; MRI Spring 2019
TasteofHome.comThe go-to source for tasty recipes—
from every day to holidaysMonthly Unique Visitors 19.8MM
DIGITAL PRINT
NEW PLATFORM
from BAKEABLE
TasteofHome.com The go-to source for tasty recipes—from everyday to holidays.
19.8mm Monthly Unique Visitors
Digital Overview
SOURCE comScore Multiplatform 12-month average ending Sept. 2019
51.8Median Age
$90kMedian HHI
80%Women
42%Increase in Page Views
33%Increase in
Unique Visitors
Facebook Fans
Pinterest Followers
6.1mm
1.6mm
YOY GROWTH DEMOS SOCIAL
2020 Edit CalendarIn Every Issue
Beauty • Entertaining • Health • Home Design • Kids & Family • Pets • Products & Trends
FEB/MAR
Cozy Comfort• Women Making Food History• Cast-Iron Desserts
JUN/JUL
Grill & Chill• Smart Kitchen & Time Savers• Grilling Blow-Out• Route 66 Party
OCT/NOV
Fall Y'all• Spooky Treats• Game Night Grub
APR/MAY
Vintage Spring• Breakfast for Dinner• Vintage Recipes from
Mom & Grandma
AUG/SEPT
Weekend Wonders• Kitchen Staples• Dinner Made Easy
DEC/JAN
The Happiest Holidays• Holiday Potluck• Healthy, Resolution-Ready Meals• Gift Guide for Pets
Close 11.18.19
Close 3.20.20
Close 7.27.20
Close 1.13.20
Close 5.25.20
Close 9.28.20
Materials 11.22.19
Materials 3.27.20
Materials 8.4.20
Materials 1.21.20
Materials 6.1.20
Materials 10.5.20
On Sale 1.21.20
On Sale 5.19.20
On Sale 9.22.20
On Sale 3.17.20
On Sale 7.21.20
On Sale 11.24.20
Editorial content subject to change
Page $78,100
⅔ Page $62,790
½ Page $48,810
⅓ Page $34,790
4-Color Gross Rate
Page $66,390
⅔ Page $53,370
½ Page $41,490
⅓ Page $29,570
Black & White
Gross Rate
Cover 2 $93,720
Cover 3 $89,820
Cover 4 $101,530
Covers Gross Rate
Rate Base: 2,000,000
Rate Card
The newest digital destination for baking! Cakes, pies, cookies, oh-my!—our audience loves creating homemade treats fresh from the oven. From key baking holidays, to everyday treats, the Bakeable digital destination is the first, and only, stop for the best seasonal baking recipes, tips and ideas.
#1For baking
at least twice per week
72%More likely to
bake in the last 12 months than
the average user
Marketing Opportunities— Sponsorships: Align your brand with our top
performing baking editorial through high SOV of ad placements across our digital destination
— Baking Challenges: Inspire bakers to get creative with your products withi our monthly baking challenges that are promoted on our site and across social media
— Branded Ingredient: Position your brand as the key ingredient within our most popular baking recipes
— Native Content: From videos to how-to guides, we can create custom content staring your brand
— Bakeable Newsletter Ownership and Integration: Weekly newsletter that reaches an audience of 25,000+ (and quickly growing) opt-ins bakers
Our Digital Baker is...
from BAKEABLE
INDEX 186
SOURCE: 2019 comScore Multi-Platform //GfK MRI Media Fusion (07-19/S19); Comp Set: Allrecipes.com, FoodNetwork.com, Delish.com, TheKitchn.com; Myrecipes.com, Epicurious.com, Seriouseats.com, Food52.com, EatingWell.com
Magazine Trim Size Live Area Bleed Size
Spread 15" x 10.5" 14.5" x 10" 15.25" x 10.75"
Full Page 7.5" x 10.5" 7" x 10" 7.75" x 10.75"
½ Horizontal 7.5" x 5.125" 7" x 4.625" 7.75" x 5.375"
½ Horiz Spread 15" x 5.125" 14.5" x 4.625" 15.25" x 5.375"
⅓ Horiz 7.5" x 3.5" 7" x 3" 7.75" x 3.75"
⅓ Vertical 2.5" x 10.5" 2" x 10" 2.75" x 10.75"
⅔ Vertical 4.75" x 10.5" 4.25" x 10" 5" x 10.75"
⅓ Horiz Spread 15" x 3.5" 14.5" x 3" 15.25" x 3.75"
SIPs Trim Size Live Area Bleed Size
Bookazine – Spread 16.5" x 10.875" 16" x 10.375" 16.75" x 11.125"
Bookazine – Full Page 8.25" x 10.875" 7.75" x 10.375" 8.5" x 11.125"
Bookazine – ½ Horiz 8.25" x 5.3125" 7.75" x 4.8125" 8.5" x 5.5625"
Megazine – Full Page 9" x 10.875" 8.5" x 10.375" 9.25" x 11.125"
Ad Portal Informationtmbi.sendmyad.com• Create an account or log in if an account
is already established• Select “Send Files”• Select - Publication (i.e. Taste of Home)• Select - Issue (i.e. February/March 2020)** Do not use dashes, underscores or apostrophes
when typing the name of your ad
Digital File Requirements• The required file format is PDF/X-1a 2001 (vector) 300 dpi.• All supplied PDF/X-1a files must be CMYK. No spot
colors. All fonts and images should be embedded. Do not apply style attributes to basic fonts.
• For instructions on how to create a PDF/X-1a go to – https://tmbi.sendmyad.com – under HOME - select DASHBOARD – select VIEW FAQs.
• Trusted Media Brands, Inc. utilizes Virtual Proofing technology. A hard copy proof is no longer required. If you opt to use a SWOP proof for your internal color approval render at 100% of size.
For more information or production questions, please contact: Kristine Jacobson Senior Production Manager T 414.423.3919 E [email protected]
Print Ad Specs
Demographics Audience (000) Comp(%) Total Adults 12,200 100
Women 10,664 88
Married 7,488 62
Age 25-54 5,344 44
Median 53.9
Education Attended College+ 7,582 62
Occupation Employed 6,932 57
Household Income HHI $75K+ 5,606 46
Median $69,669
Magazine Audience
SOURCE MRI Spring 2019
