TASKS REQUIRED FOR SUCESSFUL MARKETING MANAGEMENT

A POWERPOINT PRESENTATION BY

DEBANGITA GHOSHCHAITANYA BHARATHI INSTITUTE OF TECHNOLOGY(CBIT), HYDERABAD

DEVELOPING MARKETING STRATERGIES AND PLANS

IDENTIFYING POTENTIAL LONG RUN OPPURTUNITIES

IT INCLUDES CONCRETE MARKETING PLANS THAT SPECIFY YHE MARKETING STRATERGY AND TACTICS GOING FORWARD

ASSESSING MARKET OPPURTUNITIES AND CUSTOMER VALUE

INCLUDES CLOSE MONITORING OF MAKETING ENVIRONMENT SO THAT THERE IS A LONG TERM RELATIONSHIP WITH THE CUSTOMERS AND FORECAST DEMAND

CHOOSING VALUE

Market is divided into major segments to provide the best value

Competitors are looked over, determining its weaknesses and strengths to decide appropriate positioning strategy

DESIGNING VALUE

THE PRODUCT LAUNCHED IN THE MARKET SHOULD GAIN COMPETITIVE ADVANTAGE PROVIDING SERVICES LIKE PRODUCT QUALITY,DESIGN,FEATURES AND PACKAGING

ITS PRICE SHOULD MATCH WELL WITH THE OFFERS PERCEIVED VALUE

DELIVERING VALUE

The product should be delivered to the target market

Various market facilitators should be recruited to supply its products and services

Retailers, wholesalers, and physical distribution firms are identified to make decisions

COMMUNICATING VALUE

MASS COMMUNICATION SUCH AS ADVERTISING, SALES PROMOTION, EVENTS AND PUBLIC RELATIONS ARE ISSUED

MARKETER SHOULD COMMUNICATE TO THE TARGET MARKET

SUSTAINING GROWTH AND VALUE

MARKETERS MUST INITIATE NEW-PRODUCT DEVELOPMENT, TESTING AND LAUNCHING AS PART OF ITS LONG TERM VIEW

MARKETING ORGANIZATIONS CAPABLE OF IMPLEMENTING MARKETING PLANS ARE RECRUITED TO CONTROL UPS AND DOWNS IN THE MARKET

FEEDBACK SHOULD ALSO BE WELCOMED TO GET THE EFFECTIVENESS OF MARKETING

THANK YOU