Reader Profile

NME

As you can see the average age of the reader is 24 so I think that £2.40 is a reasonable price. It also says that 45% of the readers spend a lot of money on clothes. This means that I could possibly include a fashion section in my magazine to appeal to a large percentage of readers. It says that 52% are working part time and 7% are working part time, this shows that the class of the people that buy this sort of magazine are working class. Also 29% of the audience are still studying which shows that quite a lot of the audience could be quite

young. 94% of the audience use the internet, this shows it would probably be a good idea introducing an online version of the magazine and including links to things to look for on the internet. The majority of the audience is mainly male at 69% and then 31% female with an average age range of 24. The social grade is 65% ABC 1 which is all of the middle classes.

Q

From the reader profile of Q magazine you can see that the majority of the readers are male at 68.3% and the rest are female at 31.7%. As you can see the majority of the readers are in the ABC 1 category so the £3.99 price tag per month is quite affordable. The majority of the readers of Q are between the ages of 15-24 years old at 35.5%.

Kerrang

As you can see the gender ratio is very close to being 50/50% between male and female. And the majority of the readers are between the age range of 15-14 at the percentage of 56.1%. Only just over half of the readers are in the ABC 1 category so the rest may be of a lower class which means the £2.20 every 2 weeks may be a bit more of a heavy asking price.