Conner Murray

Proposal

As I am going to create a video for a certain department in college I researched what our college already has online, not only looking at ours looking into others in area and how they present the videos.

Starting off researching Cheadle and Marple where I attend firstly to see what the college has already presented online and how the videos are aimed at the target audience to get ideas of how to present the video once everything is completed.

Every video researched was different how some contained students in the college environment telling us there opinion others involved teachers explaining about the variety of courses.

The video shows a range of different things from the college keeping the campus colours running through the video promoting the logo to

presentation skills.

As the presentation is for the general college not a certain topics keeps the video rather simple and some information is weaker for different topics which could put the target audience off less spoke about topics.

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To look at other colleges in the local area to see what they had to offer and if videos are accessible online Stockport College they had completely different approach to their campus video for people considering that college.

The layout of the video is very animated because they have used the idea of ‘Stockport College 4D Prospectus Comes Alive’ its shows a book turning pages and the different types of subjects they offer. Also includes text about the college that changes with every turning.

Another thing the college have is their own page on YouTube account and information about what the departments have

to offer.

In the video I will be creating I want to include some of the ideas within the videos I’ve researched.

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Assignment 1 Unit 4 Task 3A

Client Brief

For our project we have decided to pick the course photography in order to create a video explaining and showing off the course to potential students. Photography is a course we have studied and enjoyed whole heartedly. It is also a subject which would and will appeal to a large number of possible students as we feel more people should be a part of it and we would like to show off how good the course is at our college and what it provides.

With regards to content, it would be appropriate to show an interview with yourself and a few students. This would be a great feature which we can include as it helps promote the course within the college and by having an opinion from the teacher and the students saying the advantages of the course, this allows them to persuade them to come to the college as there is no one better to interview other than the person who teaches it and the students to study the course.

We would love in our video to show some of the students work and a small look around the department as well as previous student’s work, the studios, the classes and some of the students using the facilities. This allows us to show off the final produce of what the students have made and hopefully appeal to future students in hope they would enjoy doing something like the work we show.

The video will be edited down using software we have for example Photoshop, Adobe After effects. When we produce the final edit of the video we will be placing it onto a CD/DVD that we can hand out on open days as well as uploading it on the college’s website to catch people’s attention.

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The reason why we are doing this is because we would like to put forward some of the more specific and specialised courses that the college campus has to offer in order to attract it and for it to be aimed at potential students.

We would want to keep the video short and sharp just too keep the audience’s attention, if we end up making it too long we run the risk of making the audience switch off. 2-3 minutes appears to be the optimum length.

The time it takes us to film the video, we would be starting to film it towards the end of January but if it takes longer than expected we would be filming at the start of February. The amount of time we will have to work with will be around the end of March. This is a suitable for us to be filming as we have to fully plan what to include in the video for example:

• Where is it going to be filmed?

• Who will be filmed in the video?

• What will be said in the video?

• What we will show in the video?

• How long the video will be?

• How will we edit the video?

• What resources we will need?

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Constraints

Budget – Total = £4000

Camera - £400

Lights - £100

Computer - £800

Editing Software - £250

Microphone - £50

Tri-Pod - £20

Photoshop - £450

TOTAL=£2070

With a budget of £4000 we need to make sure that we don’t spend money on things that aren’t necessary to produce our advertisement, and that we don’t hire other people to do the basic things that we can do our selves. Within the budget we need to include all the appropriate materials that enable us to create and edit the video together. As we are a company starting from scratch we need to invest in some software that will help us out in the future. The small scale advertisement will not need the most advanced cameras to film it, and it won’t need High Tec software to edit it in as we just need to add the basic effects and transitions. The reason that we are investing a large amount of our budget into Photoshop is because that is the software that we will be using to create logo and all the other small designs or headings that will be placed in our video. We have put a lot of money into the computer so that when it comes to editing the video we have a fast and reliable computer. We will be using a DSLR for the camera as it can shoot stills along with video footage which is what we need for creating the advertisement. We chose to buy a Tri-Pod as we need to create still and professional looking footage so that the camera isn’t swaying around the place while the cameraman is filming. As almost all Tri-Pod’s work the same we have decided to go with a cheap one as it will work just as well, and will support the camera when filming. The microphone is a key part to making the video, the high quality audio of the students speaking is key to making out video stand out so that you can hear them as clear as

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day. We have bought some additional lights so that we can light the scene up correctly as the lighting may change through-out the day so we need to make sure that it doesn’t so that we can keep continuity throughout the video. For the editing software we will be using final cut pro as it is very well known and easy to use, as we are getting a Mac it was also the most practical software to buy.

Resources

Throughout the whole project certain things and people will have to be employed for the whole video come together. Within the budget set they are only titled as the overall category within them are extras that are the resources.

The budget covers all of this equipment involved:

- Camera

- Sound

- Lights

- Software

- Expenses

Camera

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To produce the final product the camera is one of the main reasons behind achieving it, but to get the very best quality extras are needed.

The most commonly used extras that are used during most filming are tripod, spare batteries, memory cards and a rain cover being fully equipped with these help achieve to the best ability.

Sound

When creating a video not only is the images created one of the main focus points with it you need to be able what’s going on within in the video.

Adding sound to the video such as voice overs, or music. This changes the whole viewing experience to achieve the best quality of sound possible using microphones also high definition sounds for the best sounds throughout.

Lights

The clearest picture is wanted when videoing to be successful when wanting to achieve this it’s important lighting is used if some areas being filmed in are not very well lit.

You can get lights from free standing to some that attach onto the camera the light going to be used mainly in this project is a LED Video light which attaches to the camera.

Software

Before all the different clips are finally brought together to produce the whole video they usually are edited to eliminate errors within the video and add finishing touches to the overall video. Also using editing software allows the file of the project to be changed to different file formats if needed to.

Expenses

As a team of our employees will be helping with the project we as humans need resources to keep us going, so we look after the staff by paying for their expenses from meals/drinks and transport costs.

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Legal and Ethical considerations

Legal

Copyright Law

I’m aware of the Copyright law and what is allowed and not allowed. Copyright is the ownership of something they’ve done all by themselves and if anyone else does copy exactly or even similar to your own work for example used your work within their work they’ve done e.g. In a collage, That is still counted as Copyright and for that is breaking the law so the person who has originally done it can claim money from the person who has taken their work if they didn’t ask permission or pay the person to use it in the first place. Copyright laws are used for when personal things so it covers about copies, license and literary, musical, or artistic work, printed, audio, video, etc. These are all things that are subjected for the law of Copyright. Copyright is maintained with the person constantly until it reaches the point where they die and still remains after 70 years after they have died. Then after the 70 years people are officially allowed to use their work with no permission. For example the story Romeo and Juliet was written ages ago and is a story people can re-do and do whatever with because it’s been more 70 years after the original owner has died. So the Copy right law doesn’t remain for any longer.

I am aware of all the Copyright rules for the task. Our team and I are doing we will have to consider the copyright laws for a series of things for example we will have to make sure we won’t have any brand logos on show so if the client was wearing a Nike tick on his shirt we would have the blur it out or change the top otherwise we would have to include a sum of money to the brand. We will have to consider ourselves putting copyright on the video when uploading it to the college website and YouTube and social network, otherwise people could take our video and claim it as their own as we have no mark onto the creation of out video saying it’s out property. Not only does Copyright come involved in the final creation, it also needs to be involved in the client brief and the setting the scene. I would need permission of the college to allow me to film on the site and have permission from the people I will be filming in the video. If they weren’t happy with being in the video, we would have

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to take action and blur them out or edit them out or not even broadcast it. But Copyright comes in with our production too. If someone was to steal or use our video without our permission I would have right to sue them.

There are various ways for Copyright Law can be infringed and warn people against any legal proceedings in that event. This is done by displaying the makers named either onto the actual picture or may even place your name beside it. But the one main thing that is needed to protect our video is to have to insert the Copyright symbol which looks like this… “©”. Then this way if this symbol was displayed on our video then I had right to sue them and get money from them for Copyrighting the video.

Intellectual property rights

Intellectual Property rights or in other words IP is when a person has ownership of certain ideas that they originally invented. For example anything to do with literary and artistic works etc. Therefore if you drew a picture, the person would have automatic intellectual property rights as they are given to the person who originally created it. This is because it stops other people especially companies from taking the picture and intellectual property rights allows you to protect your image and manage how you want your image to be shown e.g. To the public or not.

I am aware of our product and that I have Intellectual property rights. I am aware that the rights and regulations belong to me and nobody else. I can manage how I want to create our video and if a company or another person takes our video without our permission is a form of copy right and I can seek money from them.

Libel

Libel is when statement is published and the statement is false. In addition it can be damaging to a person's reputation. An example is the beer company Carlsberg has a slogan which is “Probably the best beer in the world”. This is following the laws but only because they have used the word “Probably”. If the company decided to do a slogan which of said “It is the best beer in the world” then that would be Libel. The risk of making a Libel statement can be taken to the High Court because of any

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published statements which are alleged to defame a named or a recognizable any individuals in a state which can lead to them losing their trade or their loss in their profession.

If I decided to put on our video “The best course in the world, come do this course” on our video then I will be using a libel statement because how do I know that is true because it’s just an opinion and I had no right to right that on our video/advertisement etc. I understand all the Libel terms and I can re assure you that I won’t be including any libel statements anywhere in our video.

Ethical

Decency

Decency is the quality or state of conforming to social or moral standards of taste and propriety. So for the video I will be producing an advertisement for our product in order for it to sell as well as a website. I am aware of the Decency issues and I can ensure I will not include anything unnecessary in our advertisement. For example I will including teachers in our advertisement but won’t be breaking decency laws because I’m not going to include people naked or half naked etc. I will not show any drugs or alcohol within our advertisement. This is because our advertisement is going to include a photography teacher and students who are fully clothed and suitable and will be informing in our advertisement. I won’t be having any nudity because it’s not suitable for students to watch nudity or to see drugs as our target audience are going to be at students who are going into college as well as their parents. They wouldn’t want to go to the college if it included content such as those. Therefore I understand all the Decency rules and won’t be including anything inappropriate what so ever.

Ethical issues e.g. confidentiality

Confidentiality agreements are when you sign an agreement saying that you will not disclose information about the company. An example of a confidentiality agreement is when a company makes a severance agreement with you or allows you to make a claim that you brought against them they will ask you to keep the terms confidential. When

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these agreements are broken they will make you pay back the money if you violate the confidentiality provision. So for me the Confidentiality agreement that I will be using would be an agreement from the teacher/ client to be informed that the plan of our idea to make a video so they know we’ll be doing a test and be working on it and for them to keep quiet and secret until the day until the launch date. So the company decides to make an agreement which will be signed from all the workers to keep the new project remain secret. I’m aware of the confidentiality issues for our video and I am aware of the laws maintained if I break those laws. For example our video I am creating which is for the college. Therefore I will be kept confidential until the launch date. I understand to keep personal information confidential at all times and only discuss the changes which with the right people. If the confidentiality agreements are broken and the information is revealed to another individual or company, the company will be able to make a claim of a breach of contract and can seek injunctive and monetary damages.

Representation

Race

Racism is when people believe in aborting the rights of others and getting picked on their appearance just on the basis of their race or ethnic identity. I understand the race representation and how it would be shown if I was including race representation within college video I will be producing. An example of race representation in our video would be if I said people of a certain race cannot do the course or anything stopping them to go to the college. That shows race representation and showing the viewers that the video is race represented. People will be disrespected and will think of the college as a disrespectful one and no one would want to go to the college. I will not be derogatory to any other person or organisation through the video and I am aware of all the race representation on our video and will make sure that it is clearly shown that our video is acceptable for any race.

Gender

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Sexism is actions or attitudes that discriminate against people based solely on their gender. Therefore an example of gender representation for college advertisement video is saying the course is only for girls not for males because Photography is a girl subject or having it the colours Pink on the video for girls and Blue for boys. That is discrimination on genders not allowing both genders to do the course as well as assuming that pink is only for girls and pink isn’t seen as a boy colour. So for our college advertisement video I understand the gender representation and to stop it on our video. On our video I will be including both girls and boys in our video so it shows that the course is both for girls and boys and that it isn’t sexism. I will not be derogatory to any other person or organisation through the creating for the video or the video itself and I am aware of all the Gender representation on for our video and will make sure that it is clearly shown that our video is acceptable for both genders.

Religion

Religion representation is when people who discriminate against people based solely on their religion they are. Therefore an example of religion representation for our video to have a label or having it shown on the website that it is not allowed for people who are Jewish or any of religion apart from Christian are allowed this product. This shows discrimination on people who are in different religions and is discrimination because they do have a right to do the course and go to this college if they have a different religion to someone else as it shouldn’t be a problem if they were a certain religion. I will not be derogatory to any other person or organisation through the video I will be creating for the college and I am aware of all the religion representation for the video making and will make sure that it is clearly shown that our video makes the college acceptable for every religion.

Sexuality

Sexuality representation is when people who discriminate against people who are attracted to the same sex or have a problem with someone’s sexuality. Therefore an example of sexuality representation for our video is saying you cannot join the course if you are gay and bi and only people who are straight are only allowed this product. This shows discrimination on people who are gay/bi and is discrimination because they do have a right to do the course as it has not effect or difference if a straight person was to do the course. I will not be derogatory to any other person or organisation through the video and I am aware of all the religion

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representation on our product and will make sure that it is clearly shown that our video that it is allowed for any sexuality to do the course at the college.

Task 3b SWOT Analysis

Strengths:

One my greater strengths is that I have used Photoshop before within previous tasks this being to my advantage means it shouldn’t be too much hassle editing certain things within the project.

Within a project keeping to the deadline is seen to me as the overall end process as when it all has to come together.

Throughout the project targets need to be set to achieve the deadline the targets I set are achievable and smart to help the project come together.

Weaknesses:

The main tasks with working in video is how the visual elements of the final product to be able to achieve great effects for this video I will have to research on how to achieve some effects by being able to do this I’ll see if any master classes are available and look on YouTube for tutorial’s.

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To be able to create a video a camera is needed to process this, as studying photography I have now how to take photographs digitally but video wise I haven’t really tried.

To teach myself the best to my ability is to usually get hands on with the equipment and teach myself using guides and manuals.

Another weakness that I find I can become very nervous and hard to concentrate the only way I can overcome this weakness is writing a small amount of cue cards to remind me of what tasks to ask and respond to any questions asked.

Opportunities:

By having making a video for the college to promote subjects for and it being shown to pupils browsing colleges to choose for higher education after school not just teachers are viewing the work produced the general public will be too from possible new students to parents and subject pupils within that department.

By these people viewing this people ask questions to who produced the advertisement and to show what can be achieved.

Threats:

Within any project other businesses are the main threat because different people bring new things to the table to make viewers more interested.

When presenting the first wrote up brief to the client some things are usually tweaked with and adjusted sometimes the client cannot agree on a major section its back to planning on what do for the project this throws time used away and brings the deadline more closer by wasting time on new ideas.