Commercial radio is the broadcasting of radio programmes that are owned by private companies.

Commercial radio is the majority of radio stations outside of the BBC, as they are publicly owned .

Stations such as BBC are public service broadcasters and there main aim is to: Entertain, Inform and to Educate as they are more concerned about the listeners, and already have the money.

Stands for Public Service Broadcasting and is broadcasted for the benefit of the public and their needs.

All of the BBC’s television and radio stations have a public service remit, including those that broadcast digitally.

BBC 1- The remit states that it represents 15 to 19 years olds and should play a contemporary mix of music.

BBC 2 – Has a wide target audience and a wide music variety, their target audience which ranges from people over 35 years old and has all different speech based content.

BBC 3- Dedicated to Classical and Jazz. They state that it is open for any age willing to expand there cultural horizons.

BBC 4 – The BBC state that they should appeal to those who are seeking intelligent programmes in many genres which include Dramas and Comedy.

BBC 5 – A station which is dedicated to sport coverage and news. Appeals to everyone of all different backgrounds.

BBC 6 – Plays old and current music which wouldn't be played on BBC 1 OR 2 and is outside the mainstream.

The BBC and commercial radios are doing a variety of things to improve their stations and introduce new technologies.

They have been able to let you access live radio shows through the internet.

This has revolutionised the radio station and now more people can access them whenever.

Community radio is a type of radio service that offers a third model of radio broadcasting.

They are privately owned and operated by the communities they broadcast too.

Since 2005, 200 non for profit radio stations have been licensed by the UK broadcasting regulator, Ofcom. Majority of these radio stations are broadcasted on FM

An example of a non profit radio is K2K, which represents Kilburn to Kensal area.

Number of UK employees – 22,800

Number of UK employers – 350

Gender – 52% Male 48% Female

Age – 42% of the workforce is under 35 years Ethnicity – 7% of the workforce is from a

Black, Asian and minority background.

In my opinion, what makes a radio station better than another, is a good playlist which includes a wide variety of music which isn’t repeated during the show.

I also think that having plenty of banter is crucial, and it’s important because its a chance for the presenter to express their feelings on a topic.

I think that local and community radios are better for a niche audience because the audience tends to smaller and therefore it is easier for the audience to interact with the stations.

I also think it is better because then the radio stations can see who the niche audience is and see how they can attract different audiences to tune in.

Each radio station has there own target audience and they are who the radio station appeals to the most.

For example: BBC Radio 1- Their target audience is 15 to 19

years olds and should play a cotemporary mix of music whilst also having discussions which teenagers can relate too.

You will find that each age group tends to have a station which suits their taste in music and as long as they can relate to the station then they will continue to listen.

I personally prefer Absolute radio as they have a very good and wide range of Music and are always constant on banter, and have always got something to talk about.

I think that this station doesn’t appeal to teenagers as the music and banter appeals to an older target audience.

Absolute Radio is an independent radio station which is based in London and plays popular rock music. From 1993 to 2008 the station was formally known as Virgin Radio but then changed into Absolute Radio in 2008. Absolute has many other stations which include, 60’s, 70’s, 80’s, 90’s’ 00’s and Classic Rock. You can only tune in to those stations by having a DAB radio which is Digital Audio Broadcasting and is radio technology for broadcasting radio stations.