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Targeting Children with Treats

American children spend 44.5 hours a week watching television and are exposed to up to

3 , 55 TV ads a year! 5 % of these ads are for a dy, s a ks, sugary ereal a d fast food, so it’s no surprise that Americans spend nearly $6.5 billion on holiday candy every year and 1/3 of

American children are overweight or obese.

Daily Media Consumption

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Consuming Advertising

Types of ADS Aimed at Children Under 12

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Consuming Treats

American children eat an average of 3 snacks a day between meals.

On average, teens eat 34 teaspoons of sugar every day.

Amount Spent on Holiday Candy Each Year in America

The Results

>1 in 3 American children is overweight or obese.

Childhood o esity has e o e pare ts’ No. health o er –ahead of smoking and drug

abuse. They consider TV ads promoting junk food to be a big part of the problem.

Youngsters who are already overweight are even more susceptible to junk food ads and will

increase consumption by a34%.

>50% of overweight children remain overweight as adults.

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What is being done?

REF:

Gallo AE: Food Advertising in the United States

www.nytimes.com/2007/07/18/business/18food |http://www.infoplease.com/spot/eastercandy |http://www.bbb.org |www.teach.com | In

the Matter of Childre ’s Advertisi g: FTC Fi al Staff Report a d Re o e datio |http://www.apa.org/topics/kids-media/food

|http://www.businessweek.com |http://www.vcanews.com

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About the Site

Afterschool.ae is the largest dedicated provider of quality on-site after school activities, programs,

tutoring, summer camps, sports and child care services in United Arab Emirates.

FOR MORE INFORMATION: Please visit http://afterschool.ae/