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TARGET.
REACH.
ENGAGE.
2017 MEDIA KIT
A Praetorian Digital Company
EfficientGov is the only unbiased, third-party information service that tracks innovative solutions to fiscal and operational challenges facing local governments around the world.
Our goal is to cross-pollinate best practices and policies to aid municipal officials in operating a cost-effective organization. We cover any topic pertinent to local government, including grants, planning, transportation, pensions, privatization, regionalization and public safety.
EfficientGov reaches more than 35,000 municipal leaders at all levels of local government, from the smallest towns to the largest cities. We have built a trusted, reliable and unbiased reputation as an information provider to the municipal decision-maker market over the past three years.
A recent survey by Government Executive Media Group of government officials showed EfficientGov is the most widely read digital brand in the government vertical.
Let’s discuss what we can do for you - contact us at [email protected] or (855) 4-EFFGOV.
DIGITAL REACH
Newsletter & EmailsDelivered Monthly
50,000Newsletters Opened Monthly
2.5Average site visit length
Google Analytics & Infusionsoft Data
400,000
min
Municipal NewsletterSubscribers
30,000
20,000Unique Visitors/Month
Our Reach & Readers
To discuss how we can boost your content marketing efforts, please call (855) 4-EFFGOV or email [email protected]
EFFICIENTGOV OWNS THE MUNICIPAL MARKET
City/Town
State
County
Regional
Other
Federal
EFFICIENTGOV IS THE MOST WIDELY READDIGITAL BRAND IN THE GOVERNMENT VERTICAL
EfficientGov
Governing
American City & County
Public Works
Atlantic Cities
Gov Tech
Emergency Management
City Journal
Government Executive
Government Product News
Public CIO
Stateline
Capitol Ideas
OUR READERS COVER CORE FUNCTIONS
Adminstration/Operations
Finance
Public Works/Infrastructure
Planning/EconDev
HR
Environmental/Energy
Health/Social Services
IT
EFFICIENTGOV READERS MAKE PURCHASING DECISIONS
Plan/Allocate Budget
Identify Needs
Strategic Planning
Evaluate Solutions
Recommend Solutions
Content Marketing Solutions
51%of B2B buyers rely
more on content to research and make
B2B purchasing decisions than they did
a year ago.
95%of B2B buyers are willing to consider
vendor-related content as trustworthy.
47%of B2B buyers
consume 3-5 pieces of content prior to engaging with a
salesperson.
Engaging Custom ContentFeatures, Quizzes, Case Studies & Other Articles
Education & Thought Leadership
White Papers, eBooks
Visual & Social Content Infographics, Facebook Boost
Marketing
Digital & In-Person EventsWebinars, Roundtables
Microsites & Major Campaign StrategiesBlogs, Landing Pages,
Targeted Microsites
Custom Video ProductionProduct Demos, Training with
Product Placement
We specialize in creating standout custom advertorial and sponsored editorial content and delivering it to the right readers within the largest online local government audience at the right time. Whether you’re a fortune 500 or a startup in the government market, let us be your content marketing team – working to amplify your message and guiding prospects through the purchase journey.
OUR SERVICES
To discuss how we can boost your content marketing efforts, please call (855) 4-EFFGOV or email [email protected]
Email Marketing
EG NEWSLETTER CIRCULATION
Member Newsletter 35,000
EG Tech 35,000
Grant Intel 33,000
Tech Bulletin (Coming Soon) 35,000
Topical Email Newsletters
Dedicated Email Blasts
Email Newsletters
The twice-weekly email newsletter is EfficientGov’s core product, as it puts original news and exclusive features into the hands of subscribers each Monday and Thursday.
Interested in reaching a specific segment of our readership? Check out our EGTech and Grant Intel newsletters for opportunities to reach your target customers.
An exclusive email campaign dedicated to your company’s products or services and sent to our 35,000 subscribers. Our open rates often exceed those of our editorial emails.
Grant Assistance Program
FIND GRANTSFOR YOUR PRODUCTS
STEP 1
GET APPLICATIONHELP
STEP 2
SUBMIT GRANTSTEP 3
GET GRANTSTEP 4
PURCHASEPRODUCT
STEP 5 How we help your customers
with grants
We have secured
Million$95in grant funds!
Each year, more than $43 billion in local government grant funding and $12 billion in education grant funding are available to government agencies and educational institutions, yet they are either unaware or ill-equipped to navigate the grant process. Having a grant strategy is essential in today’s highly competitive market. With our Grant Assistance Program we can help your customers get the funding they need to purchase your product.
PROGRAM INCLUDES:
Sponsorship position within your product category, including all category leads
Your company logo rotating throughoutthe site
Listing of your company’s grant-relevant products
Exposure within the Grant Intel newsletter
1:1 unlimited, personalized grant consulting from Senior Grant Consultants
Rate Card: $1,250/month/vertical*Additional lead support per month custom pricing available
Customized grant research specific to each department’s funding needs
Reviews of department grant narratives and applications
Processing of up to 15 leads per month*
Monthly tracking reports on leads and status
Ongoing, pre-screened, product eligible Grant Alerts
GRANT FUNDING SUCCESS RATE:
Our success rate is higher than the national average.
40%
17%NationalAvg success rate
Average success rate
Have questions on either Grant Programs? - call us at (866) 463-7792 or email us at [email protected] or [email protected]
PREMIUM DISPLAY
Interstitial 640x480: $25 CPM
HOMEPAGE TARGETED
Homepage 728x90: $12 CPM
Homepage 300x250: $12 CPM
RUN OF SITE (ROS)
ROS 728x90: $10 CPM
ROS 300x250: $10 CPM
DISPLAY AD CREATION
One Banner: $135
Up to 6 Banners: $750
PREMIUM DISPLAY
Exclusive General eBlasts: $5,500 each
Exclusive Targeted eBlasts: (Prices vary)Location, Rank/Title targeting available
EDITORIAL / PRODUCT INTEREST
Member eNewsletter: $1,000 each
EG Tech Bulletin: $600 each
SPECIALTY ENEWSLETTERS
Grants and Technology available (Prices vary)
Featured Custom Article or Case Study: $1,320 each
Featured Custom Article Series: $8,500-$18,500 each
Premium Content Blast: $6,600 each
Premium Content Supplement: $13,200 each
Market Research Survey: $3,500 each
Educational Whitepaper or eBook: $9,500 each
Custom Roundtable Event: $9,995 per event
Rates subject to change
DISPLAY ADVERTISING EMAIL ADVERTISING
CUSTOM CONTENT & EVENTS
Rate Card
GRANT ASSISTANCE PROGRAM
Grant Assistance Program: $1,250/mo/vertical(15+ leads per month custom pricing available)
GRANTTRACKER PROGRAM
Contact us for pricing: Priced per user
GRANTFINDER PROGRAM
Contact us for pricing: Priced per user
GRANT ASSISTANCE
For more information, please call (855) 4-EFFGOV or email [email protected]
Praetorian Digital’s properties...
...combine to reach more than 5 Million public safety and local government officials each month.
CONTACT US FOR MORE INFORMATION ON REACHING THE LOCAL GOVERNMENT MARKET.
VISIT: www.EfficientGov.com/advertise/EMAIL: [email protected] CALL: (855) 4-EFFGOV
200 Green Street, Suite 200San Francisco, CA 94111
www.PraetorianDigital.com
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