Target Audience for my trailer ‘’Lights Out.’’

Emily Hemmings

Different Certificate’s within the UK film industry.

gSuitable for all ages.

Parental Guidance.

Cinema Release suitable for 12 years and over.

Video Release suitable for 12 years and over.

Suitable for 15 years and over.

Suitable for adults only.

Our certificate is 15When developing the trailer for ‘’lights out’’ we had to think of the general over-view on the film when evaluating the rating and also what our target audience would be.Due to swearing and minimal violence we decided that the rating of 15 would be the most appropriate for our film ‘’lights out’’ which is based on different groups of people and how they deal with a major power cut, cutting off all technology and water supplies which is also open to elder viewers of 30+ with both genders of male and female.As and elder target audience this helps us market our film through social networking sites where the minimal age to be on things such as Tumblr is 15+. Due to the different characters within the film such as: A family, a young couple and also a man with his dog this can relate to a much wider range of people as they see themselves in the scenario linked with the other characters.

p

• pNo-one under 15 is allowed to see a 15 film at the cinema or buy/rent a ‘15’ rated DVD. 15 rated works are not suitable for children under 15 years of age for these reasons:

•strong violence•frequent strong language (eg 'f***').•portrayals of sexual activity•strong verbal references to sex•sexual nudity•brief scenes of sexual violence or verbal references to sexual violence•discriminatory language or behaviour•drug taking

Male and Female.When creating our trailer for the film we all decided that we wanted the film ‘’lights out’’ to be suitable for both male and female which creates a bigger audience.Within this film and trailer we have created a loved up happy couple which attracts the hopeless romantic female audience viewers.To attract the males we have a superior male role model which the male viewers can either relate to or inspire to be as the male character within ‘’Lights Out’’ saves the day and wins the girl. Although this is typical in a film it has a modern twist to the characters involved.

Attracting the Male and Female audience.

For both genders we are using social networking platforms to attract our audience.

With males we have chosen things such as Xbox, PlayStation and gaming consoles to advertise our film and trailer. Games such as ‘’Call of Duty’’ where a male protagonist is involved relates to our film which can then be linked with the game for example. Social networking such as Facebook, Twitter and Instagram all have many male subscribers where we will put advertisement visible which will attract a broad range of individual males to create a buzz and stigma about the film we are creating.

With female viewers we will put advertisement in magazines such as Company, Hello and Ok! Which has a broad variety of female readers across England. Social networking sites such as Tumblr, Twitter, YouTube and Facebook with advertisement on the sides of the main homepages when the user logs on.