tanzaniaweb

8/2/2019 tanzaniaweb

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Attracting Investmentin Tourism

InvestIng In

Development serIes

muiaa I

guaa Acy

2006

Tanzania's Investor

Outreach Program


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th muiaa I guaa Acy (mIgA) f h Wd Bak gu wa abihd

i 1988 h fw f ia fi i di b cui. mIgAff iica ik iuac ca iib i f quaifid i i di

b cui. mIgA a ff chica aiac a d ad i

ffci ai f aaci ad aii fi dic i. thi had- chica

aiac fcu h iay aa: diiai f ifai i -

uii ad bui ai cdii i di b cui huh i

ic; caaciy buidi f h aizai ad iiui id i h i f

fi i; ad, i faciiai aciii ui h ff f di

cui idify ad aac i.

Cyih 2005

th Wd Bak gu/mIgA

1818 H s, nW

Wahi, DC 20433

A ih dmaufacud i h Uid sa f Aica

Fi ubihd i ocb 2005

Aaiab i a www.ia./ii_i_d/azaia

F ifai cac:

mIgA oai

1818 H s, nW

Wahi, DC 20433

. 202.458.2076 f. 202.522.2650

s a www.fdii.c

th aia i hi ubicai i cyihd.

rqu f ii duc i f i

hud b mIgA oai a h ab

id add.


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Attracting Investmentin TourismTanzania's Investor

Outreach Program

InvestIng In

Development serIes

muiaa I

guaa Acy

2006


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th Investing in Development i f ca udi i idd iua dicui ad aiadi i i aci. I i a id c chi

ca hii, bu ah hihih ia ac a i i.

th muiaa I guaa Acy i , by a f hi ubicai, di

accui, bui, fiacia, i, a, ax, i ci, h fia adic

ic, ad ha b ib f ay uaid by ay , cay a-

izai ha i hi ubicai a a ubiu f uch fia adic ic.

Bf aki ay dcii aki ay aci ha ay affc yu bui, yu hud cu

a quaifid fia adi.


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Table of Contents

Content

Synopsis ........................................................................................................ 7

Introduction............................................................................................. 9A adii f hiaiy ................................................................................ 9

Background................................................................................................ 9tui i h cy ..................................................................... 9

A ad ifaucu ............................................................................ 10

The Strategy ............................................................................................ 13th tui ma pa ............................................................................. 13

Buidi cii adaa .................................................................. 14

The Players ............................................................................................... 15pjc ........................................................................................... 15

g .................................................................................................. 15

th tazaia I C ................................................................ 15

pidia paaaa sc rf Cii .................................. 16

th ia c ........................................................................................ 16

Investment Promotion Activity .............................................. 16mIgA i Afica .............................................................................................. 16

th i fu ................................................................................. 17

The Investor Outreach Program .......................................... 21Cai a c ........................................................................................ 21

pa iii ........................................................................................ 22

mi fwad ............................................................................................ 24

The Kilimanjaro Kempinski Hotel ......................................... 25A w f ic ................................................................................... 25

Next Steps .................................................................................................. 27

Questions for Discussion ........................................................... 28

Annexes......................................................................................................... 29Ax 1: Acy & gay ................................................................... 31

Ax 2: tazaia saiica Daa .............................................................. 32Ax 3: tazaia Iiuia Fawk f tui ........................ 34

Ax 4: A sh Hiy f h Kiiaja H ................................... 40

Ax 5: eauai h I Cfc a a pia t ....... 42

Endnotes ..................................................................................................... 45


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7/48 investingindevelopment tanzaniatourism

Synopsis

tui i f tazaia h adi x c, a wih ii adaicuu. A h dad f ui ic ha icad a Wd Bak

gu b cui, ha h muiaa I guaa Acy

(mIgA) chica aiac fcud aaci fi dic i

(FDI) i h ui c. mIgA ha a i uach a i

Afica ad u h aciii wih a ach a ha bchak

cii fac f FDI i a c. o f h i uach

a, h mIgA-swi pahi pa f I i sub-sahaa

Afica (msp) wih tazaia, i fiacd i ahi wih h swi

ad fcu ii i i h ui iduy. thi a i

hwi u ha ca b acd icab i i aciii.

th msp ad wih h g f tazaia aiz a i

fu f ui i 2002, hd a h Auha Iaia Cfc C,ad ciu id fw-u u huh a i uach a

a fuh uii f i. th a ha ducd a

ub f i ad ad aciii (iaizai), icudi a adak

i i h Kiiaja H i 2003. thi ca udy hihih ac f

h udyi fudai ha tazaia cad i ai ui a a wh

c, ad fcu ky f h i uach a ud

by h msp. I aicua, w iad iua h cific f

tazaia acica aach: h i fu ha d h acquiii

ad cuci f h Kiiaja H, ad h a i uach

c f which h fu wa a a. thi aach, a wih h g

f tazaia ci h d f ui, d aac h

i f a w i ad h idify h cuy uai a a

iu cd f i i a iy cii c.



Introduction

A tradition of hospitality

th Kiiaja H i Da saaa, tazaia d i d i 1965 a h

g ai h f fi iii h cuy. I wa a ii

buidi a i i i h hab aa, did id aiabui ic wihi h aii iica cia f h i ii f

a fuu f f-diai af iddc. I d h cuy w f

20 ya, bu i ic a h cuy adi h wh tazaia

fu fad i h a 1980. th h wa ad f fudi ad did

a h cah fw cay u ai c wih w, iay

wd h. I diad quicky, ad i 1996, wa fcd c i d.

rducd a hadw f i f adu, h Kiiaja wa did

bc a iu c f ay 10 ya, cai a a i i

dww Da saaa ad i tazaia ui c a a wh.

I a daaic u f ad a w cicic i, h Kiiaja

d a a fi-a h i Auu 2005, w wd by h Abwady gu

f Dubai ad aad by Kiki, h iaiay wd h a.A a i jc, h Kiiaja i why bh a a bwh i a

hiicay iifica c i tazaia, ad a a aib u f h cuy

c ff i i i.

thi ca udy wih backud h ui c i tazaia: i

i h cy, aua uc ad a, ad xii ifaucu i

f bui h. nx, h ca hihih ac f tazaia ay ad iiu-

ia fawk f di ui ad iduc h ky ubic ad ia

c ay i h c. th x ci fcu i i

aciiy, icudi h muiaa I guaa Acy (mIgA) wk

wih h swi i tazaia, ad cificay, h ui i

fu ad i uach a. Fiay, dai f h Kiiaja H

cuci, a a jc ad duc, h iua hw tazaia h

d f a aicua y f i. Uiay, h hih-fi au f h

Kiiaja jc wud ifc h cuy a ui ay ad

i i a, ad ifuc a ubqu i.

Background

Tourisms role in the economy

I h c a, ii ad ui ha b h fa wi c i

tazaia wih aa wh a f 10% ad 5.5% bw 1998 ad 2002. thi

wh ha cicidd wih a aiy fac i -add cuch a cuci, a ad cuicai. Aicuu fac

wa ab, wih wh dcii f 5.5 4.0% i 2003, du duh

i a f h cuy. Aicuu, hw, ai h a c f h

cy, cibui ha 40% f h dic duc (gDp), 70%

f y, ad a a ha f fi xcha ai. ta y

i h ui c wa a 200,000 i 2004. F a aia i f

iw, ccuacy wa 53% i 2004 u ix i f 2003; h aa

h f ay wa 11 day ad h aa daiy xdiu wa Us$188 f

ii acka u ad Us$119 f h ai a.

Tourism is a growth sector

in Tanzania that creates life-long jobs, including those

at managerial levels and for

women.



ta fi xcha ai f ui w Us$746 ii i 2004,

ha f ay h c i tazaia. (See Table 2-3 in Annex 2: Tanzania

Statistical Data.) tazaia had fi dic i (FDI) i 1990, bu i aidy Us$240 ii i 2000 ad Us$248 ii i 2003, a hw i

Fiu 1.1

th ii ha f ui wihi a aia cy i i cidd u-

ii. A wh c, aufacui aicuu a yicay udd,

bu h ui ca ay a a uc f wh, diificai ad y

aiai i away cizd. rah, ui ay b cid a a ai

iduy ha ca y ia jb, ad which i diad by fi wh

fi ay a.

I tazaia, hi chaacizai i caiy u. tui ha b wi

adiy (wih y ih diai i 2001) f 10 ya. A a iduy, i ca

if- jb, f quii ui ki, icudi ciaizd ii

a h aaia uiy ad ca w. tazaia

w ay h i tazaia. th fi-wd fi bi ki i aki,

fiac ad aa wih hi i. much f ui u dai i tazaia, ad h cuy ha h ia uy h iduy

ia cay ducd d. I y ya ic 1995, fi xcha ci2

f ui ha b h a i i tazaia x f d ad

ic (30-45%). Wihi h dic cy, h ad, h ad aua

c i h cd a c af aicuu, accui f 16% f gDp

bw 1990 ad 2003. (See Box 1: Whats Different About Tourism?)

Whi ucaii ai, ui i w aii cii a a aid

c f uaiab d. If aad y, ui ca cibu

jb ad wah, add cia iu ad u cai f aua ad

cuua uc.

Assets and infrastructure

tazaia i hi i caaciy h ui by ii i bui i-

ad di i ii f hiaiy. I i h ad d

ha accad; h ha b a wa f iaizai ad a f a ha i

w ai bfi i f ijci f w fud i h adad

f h i a cai. pia i i h ha w aidy, wih

h ub f h ii f 210 i 1995 476 i 2004. I i ui

i tazaia ciu b hih a midd ea ad suh Afica

i.

tazaia i h y cuy i h wd ha cd ha 25% f iada a cai aa, ad ha dd a fa-achi a f

caa z aa c ai ad caa uc. th cuy

i dwd wih wd-ca ui a (aua, cuua, hiic ad ach-

ica) ha a i hih dad i iaia ui ak. A h b

kw, icudi i ix Wd Hia si, a: n Cai Aa,

si naia pak, lak mayaa, su ga r, m. Kiiaja ad

i aia ak, s tw f Zaziba, ad h ui f Kiwa Kiiwai ad f

s maa. tazaia ha 12 aia ak, 17 a , ad 50 a

cd aa ad ai ak. Addiia aua uc icud h ady

Figure 1Foreign exchange earningsfrom tourism(US$ millions)

93 94 95 96 97 98 99 00 01 02 0 3100

200

300

400

500

600

700

800

IMF BOP

M. of Tourism

th d i fc daa f

ui ci f w dif-

f uc.

Sources: Ministry of Tourism;

International Monetary FundBalance of Payments (BOP)

Statistics



bach h ad uh f Da saaa, h sic Iad f Zaziba, ad

abuda wa f fihi ff pba ad mafia, a cai ich i h

swahii ad Aab cuu ha diad h ea Afica ca f h Aabia

guf a a fa a mzabiqu. oduai g, i h ii f h rif vay, i

Box 1: Whats Different about Tourism?

tui a a f ic i ik aufacui. gd ad ic ha dif-

f aibu; ui i ccui ad i ay ikd fia d.

1. The two fundamental transactions for tourism production and consumption

cannot be separated. pduci ad cui ak ac iua-

uy ad i h a ac; a ui u h ac f duci

cu ui ic. Ca ha wih d: d a ducd

i ac ad a away ad ah ad akd f a.

I ui, h i iy f fia d waii b d, wk

i c. sa a ad by cui fixd a. I i a cich i hiduy ha ay -ih ha a d a f. m,

c ducd, h uy f i aiy iid i ad h

i a iu i i ih h fi i. t cuac hi iidiy

ad a u, h -i fquy i qui ad faciii

ai cii ad c a. thi ji fuci f bi a

i ad duci a a f ic i uiqu ic. Idd,

i ui, whi f a ad hi aa i f aad i

wi cai ad aai/ai h buidi. tui ic a

a a adadizd, hu . thi quaiy ai f ac

ac: a fu-a h i tazaia ay b y diff f a fu-a h

i nw Yk, i Biji.

2. Tourism spans a range of activities instead of being a single good. tui

i ay a aai f ad bu aa, ccui ic:

a, di, fd ic, cai ad aaci. A h ic

a abd ih idiiduay by h a cciay by a wk

f wha ad ai ic (u a, gba Diibui sy,

ad a a, c.) i a ui acka. tui duc

fia cdii, ad fficicy huh cii i ui ak

ha cui huhu h uy chai (a, fih, uy, daiy ad

ab, c.) ad aufacud d, uch a fuiu ad qui.

th backwad ika ca hac duc h cic u

ui ad x a ifuc ak. H, f xa, qui ay

iu. t h x ha h iu a ducd cay, hy ca hac

au addd; h x ha hy a id, hy a aka fy fwi u f h cy. Bu h a a fwad ika a

duc ad ic a addd uid h. Hadicaf ad hi

a d xa. I h d ui c, h way i which h

uii add au, diffia h duc, ha a ia iac

ui a ucc. Wh ha caiiy i acki h a

idiai (u a) cuc iai acka, ui i

iky b a haw iduy. A ffici ad cii ui c wi

aa i cy-wid i i ia c i ad

wh ia a id bui cia ad id ak dicii.



h i f dici f h ac f ai a. tazaia a ff ii

cuu ad caf, aby h maaai cuu ad makd wd cuu.

th wh i ui ad hiaiy ic i tazaia i id a a

. I f caaciy, tazaia ha 31,000 wih 56,200 bd. A

ub f w h ha b bui cy, icudi a iaia chai

h3 ad ay h diu-izd h. th a iduy, dby h u a ad a aci, ha b ii h duc ad

ic ffd i h cuy. thuh h cai ackai f diff x-

ic, ui ca w ch f widif ad bach acai, ich duc

Map 1Tanzanias National Parksand Reserves



Box 2: Tanzanias Main Natural Resource Attractions

The Northern Circuit, ad i xi h Uubaa muai, icud:

rAuha, h ai hub ad a h h Iaia Cfc

C, a u f ay wd-ca i

rn Ca, h a ca i h wd wih ii widif

rsi pai, fad f i a f widif

rlak mayaa naia pak, h h -cibi i

rtaai naia pak

rm. Kiiaja, h hih uai i Afica

rth Uubaa muai, h a f Auha, idi a a

uai cia wh h Afica i iia

Olduvai Gorge suha f si, h i f h dicy f h d

hua ai fud

The Southern Circuit ci:

rsu ga r, uihabid ic h ay 20h cuy, wih i

uad au ad widif

rruaha naia pak, a i uh ca tazaia

rmikui naia pak, wihi a day di f Da saaa

rUdzuwa naia pak

The Western areas c h h f lak vicia icud:

rgb sa, kw f Ja gda wk wih chiaz

rKaai naia pak, w ad bu wih i w cha

rmaha muai h h f lak vicia

The Islands ha a ich swahii ad Aab cuu ad icud:rZaziba, wih i w d caia, s tw, ad bauifu

bach i h ha

rpba ad mafia Iad wih hi ai ak id xc dii

ad fihi

Dar es Salaam waterfront icud:

rth Kiiaja Kiki H a a ach i

Other major reserves:

rUaa ri, Uwada, mywi ad Kii ga r, w

ad bu wih xc ia f d

uch a f adu, bidi ad hui, ad ia acka ha i

ui-cuy ii. tazaia a ai ai h quaiy f ic a hih

adad by fcui caia ad aaia aii.

The Strategy

The Tourism Master Plan

Wih fiacia u f h eua Ui, tazaia ducd a tui

ma pa i 1996 ha a a ada ad aic fawk f h

c. th a wa udad i 20024 ad i widy cicuad i tazaia,

i a a ufu dcu uid h c wh. th tui ma

pa fcu : hac f h nh Cicui ad i xi h

Uubaa muai i h a, wih h paai ri ad h f taa;

a suh Cicui buidi h fu aia ak i ha aa;5



d f caa z ad h ff-h iad; hac f Da

saaa ad i waf; ad uiay, iki h nh ad suh

Cicui ia a cid. I a haiz h iac f cuai ich

duc, uch a f adu, bidi, b faciii ad cuua/hi-

ica duc. th tui ma pa a haiz h d f cu,

ai aa ay aba f d ad h iac f diff-

iai duc add au. A daf ui a f Zaziba wa a c-d i 2003. (See also Box 2: Tanzanias Main Natural Resource Attractions, and

Map 1: Tanzanias National Parks and Reserves.)

Building competitive advantage

I ih f h faiiy f i aua a, a w a ia a iiai,

h g f tazaia (got) ha ikd ui d ad i-

a cai u uaiabiiy. tazaia ha ad a uai

a a hih icd diai uch ha ihbi Kya, which

aa ha d uu h a ak i c ya. tazaia ai

c hi ia, bu a h a i xd i aa h ak

. tazaia ay i d cii adaa: (a) by addiau; (b) huh ak ai; ad (c) huh duc diffiai.

thi i a i c ha icud i u w aa i h uh f h

cuy, ad xdi ac h bd ihbi mzabiqu.

Dad f tazaia a a diai f iaia a i uaizd

i tab 1, bw. (See also Table 2-1 and Table 2-3 in Annex 2: Tanzania StatisticalData.) I 2004, iaia aia xcdd h f 2001 (h ya f 9/11).Ahuh h cuy ha achd i ak ya f 1999,6 h g

xc ha 2005 wi b ah ba ya. liu a accu f

80% f a aia by ad ad ai. naia ak hd 500,000 ii

i 2004, ah idicai f h f ui aciiy. th 20% f aii

bui a fqu h bui h, ay i Da saaa, a

wih a ukw ub f iu a. Wih c wh i w h

i Da saaa, ccuaci ad aiff ha b f; hw, h diu-

c a d, ciay if h cfc ad ici ak ca b

dd.

A au f tazaia cii bad Wd ta ad tui

Cuci (WttC)7daa u ha tazaia ha y f f i.

(See Table 2-2 in Annex 2: Tanzania Statistical Data.) nh, wih ud

ici ad ii aa, tazaia jy ciud

wh f i ui c.

Table 1: Trends in International Arrivals in Tanzania

Year Total Arrivals

Leisure National Parks

1996 326,188 219,282 n/A

2001 525,122 341,329 318,419

2004 528,807 458,198 500,266

Sources: Ministry of Tourism and Natural Resources and the National Bureau ofStatistics, Tanzania

Tanzanias strategy called for

developing new market segments

and added value products to

complement the countrys image

as an upscale destination that

commands higher rates.



The Players

Project sponsors

The investor. Abwady I,8 fudd i 1976 by Uid Aab eia

(UAe) aia, m. Ai sad Jua Abwady, i h w w f h Kiiaja

H. Wih a cu aua u xcdi bii diha ( haUs$270 ii), Abwady I ai idiidua i i h u

wih a auu aa a, cay dic h bad ad

m. Abwady a h chaia. th 40 cai i h u, ay wih

a Iso accdiai, a i fd diibui ad iic, iduia cuci

ad ii, ad iu ad ify i Dubai, eu ad Afica. Bf

dcidi h Kiiaja, Abwady had b ki i i a h i

Zaziba (w ud cuci) ad had cacd Chii i ld,

f h a a a bk i ui. I xi Zaziba, h su (h

suh Cicui) a ca Abwady ai. Uiay, f h jc

cua i Dubai ad cac adi h Kiiaja.

The management company. Kiki H9 i a w-abihd, iaiay

cizd h aa cay wd by h thai ya faiy (85%) adBahai i (15%). Fudd i gay a cuy a, Kiki ha

axiay 40 h i 20 cui, cad i ay f h wd b-kw

cii. s f i h a ad ad h a d; a fw a d h

wih idiidua cha. I addii ai ay f h wd fi ciy h,

Kiki a a iaia . I Afica, i a h i mai

ad mcc ad ha i Afica hadqua a a i Dubai.

Government

ribiiy f ui icy i tazaia i wih h miiy f naua

ruc ad tui (mnrt). mnrt ky diii a: (a) h tui Diii,

ib f c icy, ai, uii h H ad tui taii

Iiu ad h tui Acy lici Auhiy (tAlA); ad (b) h Widif

Diii, ib f widif aa uid diad aia ak

ad f iuac f hui cci ad ic. A, h tazaia naia

pak Auhiy (tAnApA) a i f hahic afai d f i

i, wihi ad uudi aia ak. th Da f tui ha b

y aci i i i i ui, aicuay i i h fi

f a-wd h ad d, wki wih h piaizai Cii. th

tazaia tui Bad (ttB), ib f diai aki, a ay a

i i i. (See Annex 3: Tanzanias Institutional Framework forTourism.)

The Tanzania Investment Center

th tazaia I C (tIC) i ib f i i i

tazaia ud h naia I Ac f 1997,10 ad ha ad ubaia

i bci a - h f i. t acc h Ici

Cd, i u bai a tIC Cifica f Ici.11 th iiu fixd

c f i f w, habiiai ad xai jc i Us$100,000

f jc why wd by tazaia ciiz, ad Us$300,000 f a h.

Diici a ad bw ad c (h aady cibui



wh), ad iiy c (h h g wa cua). A a

ad c, ui jc a xd f i dui dui cuci

ad au addd ax (vAt) i dfd. I addii, ca ax i a 30% ad

ay b caid fwad f fi ya. U ui 2003, tIC had ad a

a f 422 ui jc, icudi w ad uadd h, u cai

ad a a ad aua. (For more detail on TIC, see Annex 3: Tanzanias

Institutional Framework for Tourism.)

Presidential Parastatal Sector Reform Commission

th pidia paaaa sc rf Cii (psrC)12 wa cad i

1972 i h cuy iaizai ad : (a) i h aia

fficicy f ubic i; (b) duc h bud a fiac; (c) xad

h f h ia c i h cy; ad (d) cua wid whi

f duci a. A f Ju 30, 2004, 309 f a a 359 aaaa had b

iaizd. of h 309, tazaia w abu haf, fi w 28, ad h

a ji u (tazaia, fi ad ). th ha a b

ubaia iaizai f a-wd h. A h fi b

iaizd wa h nw Afica H f which h a wihdw i h a ha 10 ya a.

piaizai f h i tazaia wa qui w ui h mnrt ad wih

psrC i h a 1990. th hyh f h iaizai ahd d ad

w y h h ai i ubic had a id i cu ca. th

cha f whi ad aa f h faciii ha id h quaiy

f ui ic ad hd ica h cibui f ui h aia

cy.

The private sector

g icy ciz ia c i a ui i f

wh. th tui Cfdai f tazaia (tCt), a uba ia-c

iiui, ha 14 iduy aciai a ciu b. th Cfdai

i h fca i f diau bw h g ad h ia c

ui. (See Annex 3: Tanzanias Institutional Framework for Tourism.)

Investment Promotion Activity

MIGA in Africa

mIgA ha b id i i i i Afica f i. Wk

ui iiay ad ud a mIgA a cad p Afica (pA),jiy d wih h g f Jaa.13 mIgA h auchd a uc-

c a c-fudd by h swi , h mIgA-swi pahi

pa f I i sub-sahaa Afica (msp), fcud fu cui

tazaia, mzabiqu, ghaa ad sa. th msp i a fu-ya a,

did fcu buidi caaciy i i i aci (IpA),

aicuay by aii h udak fcud, w-ad i uach

a. th msp wkd wih h IpA i ach f h fu cui a,

udak ad fw u i uach a. I tazaia, h msp

bui ai wk i ui ad hd h IpA, h tazaia I



C, i cai wih h miiy f naua ruc ad tui,

a a ui i uach a, auchd a a aj i

cfc, wih ubqu fw u. th msp cibud h iaizai

f h Kiiaja H, a h i, ad ciu u h

i uach a.

The investment forum

mIgA, i ahi wih h Da f tui, tIC ad tCt, dcidd ha

a i fu wud b a way f auchi a c cua

hih fw f FDI i ui ad a ffici way f i uaiab

wh i h c. (See Box 3: Setting Up the Forum.) I a, h uiad a fu f 100 aicia wih a fcud, ih a ad a

i f i ii f iu i. th pid f tazaia, hi exccy

Bjai mkaa, wa d hi u h cfc a, bh a

ky ak ad a a icu wih ci i. (See also Annex

5: Evaluating the Investor Conference as a Promotional Tool.)

Coordinating the stakeholders. F h c uccd, i wa ia fh ai ui h i fu wk h. t u

cdiai, a si Ci ad a tchica Ci w fd wih

b i fu ky iiui: mnrt (Da f tui), tIC,

ttB ad h tui Cuci f tazaia, ud h chaiahi f h Dic

f tui. th si Ci hd hy i wih mIgA aici-

ai f Wahi by idcfc. mIgA aff a iid tazaia

a cu ccai.

th fi aciiy wa di hw b k u i wh ih

b id i tazaia. Af dicui wih h si Ci, i wa

The initial planning group envisaged a

forum of some 100 participants with a

focused, tight program and a series of

site visits for serious investors.

Box 3: Setting Up the Forum

th i fu wa ucud aud h fwi ky aa:

r th cc dd u f h "p Afica" a

r mIgA, Da f tui, tIC ad tCt d a i fu

f 100 aicia

r A si Ci ad a tchica Ci w u:

- Dic f tui, Chai

- mnrt (Da f tui)

- tIC, ttB

- tui Cuci f tazaiar th si Ci by id cfc ad aff a

r tw cui fi w hid a i:

- o faiia wih i i Afica

- o faiia wih i i eu ad h midd ea

r th fu da ad c w did:

- Fu ad ak ac i Auha ocb 2, 2002

- pid mkaa wud ad

- Fcud, ih a

- si ii



dcidd hi w cui fi, faiia wih i h Afica

ci (DCDm) ad h h wih xic f eua ad midd ea

i (trI Iaia). th cua ad i ad idifid

400 cadida, bh fi ad idiidua. A h a i, DCDm wa

aciy id i h di f h fu. (Af h fu, DCDm, i c-

ai wih a tazaia fi, DAImA Acia, idd fw-u u f

h ui i uach a.)

th wud ak ac a Auha w-kw Iaia Cfc C,

which had hd ay cfc aaci wd ai.

A akhd i wa h aizd ici f aicia

h iu ad uii faci ui. (See Box 4: The Stakeholder

Meeting.) thi i wa hd i Da saaa14 ad aacd 100 aic-

ia f a h cuy. thy icudd bh ia c i, uch

a ai f fia aciai ad idiidua u,

ad fficia f mnrt a w a f h id aci,

uch a h miii f Fiac, lad, ad pubic Wk, ad aci uch

a tAnApA (aia ak). A h iu dicud w: cid hih

f axai (icudi ay f ax i ca ad wak -cdu f ibu f vAt); cicad ad cy ici c

ad cdu; ad h d f b ifaucu ad i f h d-

iai.15

o ubjc akd had dba a h akhd i. sa i

a f d, a u cai ad aua aid h iu

f whh tazaia ay d bi uid i ah ha h a ad

diu-izd i (sme) ha yicay chaaciz h ui iduy.

thi d a a id addiia u f sme i h f f

caaciy-buidi i hw a a bui a ad caf a aki

a. th dicui a d d f a f a uaa

fud ad a bui icuba ch, bh f which w add i a c-

hi, Wd Bak-fiacd a u h ia c.

Box 4: The Stakeholder Meeting

th akhd i, hd i Da saaa, ufdd a fw:

r 100 aicia add f a h cuy

- pfia aciai ad idiidua u

- g fficia f id aci

r sa iu w aid- pcid hih f axai

- Cicad ad cy ici c

- nd f b ifaucu ad i

r sme quid whh tazaia dd fi i

- A id addiia u f sme:

- Caaciy-buidi hw a a bui a ad

aki a

- guaa fud

- Bui icuba ch



Box 5: Handling the Investment Forum Logistics

th iic f h i fu w hadd a fw:

r mnrt aad iic huh a ca cfc ar mIgA ad h dcuai, icudi ui uii, ad

cd aki c

r tw f iiai w ud h iau f h mii f

mnrt:

- th fi accaid a fy auci h fu

- th cd w wih a bchu ad daid ifai

tazaia

- th fw-u ca w ad

r A fu wbi wa u

th aia f h akhd i wa uiay icudd i h c

udy ducd by mIgA f h fu. eid tui i tazaia: I

f gwh ad Diificai, i wa bh a icy-bad dcu ad a uc

f ifai ii i ui i tazaia. tw huad ci w

id ad ubquy diibud ad, d ad h id

ai. th c udy a bca a fc f cic wk ad h

iad ad icy fawk f tazaia.16

Planning the conference. mnrt k h ad i aizi h iic, wki

wih a ca cfc a, tazaia Cfc sic, ld., whi mIgA

ad h dcuai, hihihi h uii i h ui iduy

ad ci aki c. (See Box 5: Handling the Investment Forum Logistics.)

Adii h cfc wa a Us$100 aicia, ci wih

h ida ha a cfc f au i wh a fai adii ic. thu, h buk f

h c wa by h aicia. riai f h fu w y w a

fi. Idd, h wk bf h fu, h w i aid-u ia.

Hw, i h a day, iai wa bik ad h iiia a f 100

ad wa quicky xcdd, uiay achi 280.

Dui h ai, f h cua id u ha i wud ad hi f cfc u cific i a w ad

aaiab. th fi wa ha d i d ha h ai f

i; hy wa h a ih away. I wa dcidd ha h b

way ff cific i uii wa ha bui a fa-

ibiiy udi ady ha wih ia a ad fiaci. th h

a cud b dicud a ud bai. I fac, bui a w

uh ahad f i bu aiaizd, xc h f bi jc ha

w aady h ab. th Widif Da, ib f cci

f hui, acuay awadd a cac bf h fu ad hu h

uiy auci ud cii cdii.17

mIgA achd u h d18 wh ad id buday u

ad uc ak a h fu. thi ichd h c f h fia

a by idi a chi ci tazaia f i.

F iac, h Wd Bak dicud ia aiciai i ifaucu

jc, aicuay ad wak i ifaucu ii i tazaia.

The investment forums agendawas arranged so that President

Mkapa could meet personally

with investors, a key benefit noted

in advance on the invitation.


20/48

Box 6: Admission Fees and Attendance

Ky aa f h fu adii ad adac a a fw:

r Adii wa a Us$100 aicia

r m c w by h aicia adac f

r riai w y w a fi, bu bik i h a day

r Adac achd 280, icudi:

- Cai Cai f Afica, Hiday I, sa gu, gdtui, lacy gu (w mick), pa H

- 30 iaia i (ehiia, Kya, mauiiu, suh Afica)

- A fw da f Auia, Cyu, h nhad, pua, h UAe

ad h UsA

r mIgA cacd iiui ha idd fudi ad uc :

- Wd Bak

- IFC

- D Bak f suh Afica

- eua Ui

investingindevelopment tanzaniatourism

th D Bak f suh Afica (DBsA) addd i scia D

Iiiai a cid did aac ui i aciii.

Iaia Fiac Cai (IFC) xaid i xic wih ii i

ea Afica. th eua Ui, which had idd a adi h mnrt,

d tazaia tui ma pa ad h ky dcu.

th cfc da f ocb 2, 2002, wa a a fuci f pidmkaa aaiabiiy. tw f iiai w ud h iau f h

mii f mnrt. th fi wa aachd a fy auci h fu,

ad h cd wa wih a bchu ad daid ifai

tazaia. th fw-u ca w ad. A fu wbi wa a u

ha idd a cac i f i qui. I icudd a ifai

tazaia, backud udi icudi h mIgA c udy ad h wy

id tui ma pa, h ada ad ia i i. Fwi

h fu, h wbi wa udad ad -auchd.

Evaluating the results. tw hudd ad ihy da add h fu.

th a u icudd ai f xii u a, h

ad aii i tazaia, a w a tazaia-bad ai f iaia

fi. Abu 30 iaia i, y f Afica, ad a hadfu feu, UAe ad h UsA a add. th iaia i d

u a ad h, ad a fw fiacia iiui. (See Box 6: Admission

Fees and Attendance for more details.)

sa ak id h fu ada. th pid f h rubic, h

Hab Bjai mkaa, d h day wih a ui ch i which h

wcd bh fi ad ca i ad d hi ii f tazaia.

th pid f Zaziba, h Hab rai Kau, did hi ak

c h fu. thuhu h a, uu fficia ad h Duy

scay ga f h Wd tui oaizai, D. Dawid d vii, ffd

hi ci. I a aicuay iiaia acd, h tazaia w f



h pacck H i Da saaa had hi y f ai f cach wih

i ducai, bu a f huiiy ad ac, buid hi bui

h cu f a ifi. H cud hw hi w a a uiiy

ducai, h fi i hi faiy d , ad w u h h ad aicia

i ui aciai.

th c a h fu wa faiy uiqu. rah ha h uua -- i bw ci i ad a, h f iiai

had ud ha id i wud b iid h pid f

tazaia ad ai f tIC ad mnrt. thi d b a ua dcii

ad iu i w iducd h pid. tw ky i ad

h fuu f h Kiiaja H. th g had b iai wih a

i buy h Kiiaja, y acd dicui had ciud af

h i xcuiiy id ad h da wa xcd b cfid a h

fu. Wh h da cud b cfid, h pid adid h i

a ha tazaia cidd if f cd wih h i. th x

ia i h pid wa a dic f Abwady I f

Dubai. H ad a fi ff f h Kiiaja ad idiay a da wa uck.

th Kiiaja H wa d f Us$3 ii a a a f a.

Ahuh h w ay fac adi w i auc, h

fwi jc ca b acd, dicy idicy, h fu. rfci a

xcd a au f Us$100 ii, h jc icud:

r pucha ad d f h Kiiaja H (Us$35 ii)

r th fi i i Kiki ca i h suh Cicui (Us$0.5 ii)

r Zaai H, Zaziba (Us$36 ii)19

r Fiaizai f a f mafia ld (a iad Us$0.6 ii)

r IFA H ad r (a d Us$50 ii i i Zaziba)

Ahuh a u f h fu, h Fch abaad ch h ccai f

h i fu auc ha Fac wud fiac h cuci f

a Us$4.6 ii H sch a h sa Hu i Da saaa. 20 paa

fiaci f h eua Ui f Us$3.1 ii21 ha b cud f cu-

icuu d ad cu c. thi wa caiy wc w; h

ch wi a i d f ca aii ad u hai tazaia

quaiy f ic i ui.

th i fu a cid cidab f ubiciy huh ca w-

a ad h iaia dia. th iiw w i BBC.c:

f Wahi i adac f h cfc; h cd h cua -

ai h cfc; ad h hid pid mkaa, a 25-iu i ha

wa hadd xy ad d hwca tazaia a a i di-

ai. th cac w aad by a u f ciai i nw Yk cy

aciad wih h Afica ta Aciai, wh id a h i wa hmii f tui f tazaia.

The Investor Outreach Program

Creating a process

th i fu i i a fuy f aciiy ha d fuh

ucu tazaia i i c f ui. I aicua, h



fu aid a ub f iu quii fw-u, ad hd iii

f h i uach a. t u xii caaciy i h cdi-

ai iiui, a ciu f w cui fi wa ad faciia

h fw-u c.22 A h i iu fwi h fu, a

k ha a aciab uidi f h a:

r th w ma pa hud b id. (See Box 7: Locations for TourismInvestment and Tourism Products and Characteristics for an overview of the sites

for tourism investment and tourism activities.)

r exi f i f i hud b fwd u.

r Ifai ad a h fu hud b ad aaiab f a wid

adhi ia a cia wbi.

r Caaciy buidi hud icud caaciy f ai bui a ad

f cai faciiai ad u chai, ad f fiaci faciii

f ia i.

r mnrt wud ciu wk wih h ia c fid ui h

uadi iu ad b ha had ufacd a h i fu.

mchai f ciuu diau bw h ubic ad ia c

wud b hd.

r th g hud faciia h hi f h tCt. A h a-ia , a si Ci ad a tchica Ci w fd

wih b f fu ky iiui: mnrt, tIC, ttB ad tCt. th

ci wud ak ibiiy f cdiai fw-u i

ad faciiai f ui i.

Program priorities

th i uach a wa wic adid i h ca ad

cid f ca i w cuai, icudi h i fi

dcibd bw. sa ky hd ha h a ic i

wki wih ia fi ad dic i i fwad. may f

h ca b acd cific d idifid a a u f h iiia

akhd i ha kickd ff ai f h i fu. th ky

a icud:

Contact database. A d ai, w cua a idifid a i f

cac. thi i wa ubquy hd wih h addii f ad a

h cfc ad h w cac ad iquii. th ui chi

i c c 200 i, ad i aaiab f mIgA. Whi i i iaiy

idd a a daaba f tazaia, h i i a ufu i h cui i

Afica, ciay h i ea ad suh Afica.

Information on financing sources. Au f fiac f i i ui a

i cid a iuffici. F iac, whi tazaia cai 20 c -cia bak, acc cdi fa ha b iid a fw hih-au b-

w wih adqua caa. (ldi cah fw i a iky i h

a fuu.) sic 2002, hw, wih fiacia c f, ca bak ha

bc ai ad di a a ci dw; a f 7-12% a

bci c, cad 12-18% a a cu f ya a. I

addii, a fw u caia, ai, ad cdi uaa fud a i.

IFC cy d a ffic i tazaia ad i id i ai ad u

f sme.

The forum raised a number of

issues requiring follow-up, and

helped to set priorities for the

investor outreach program.



Box 7: Locations for Tourism Investment and Tourism Products andCharacteristics

th ia i f ui d i tazaia a w kw adicud:

r National Parks, Game Reserves, and Conservation Areas: si a aaiab

f hahic ad hui afai (i w-aad aa) i ad aud

tazaia aia ak ad .

r The Coastline and Off-Shore Islands: tazaia ha a 804-ki cai,

y f uud bach ad h wih d fihi ad dii

c. mafia Iad i w a ai ak dd bi a fihi ad

dii. Zaziba ad pba iad ha bach ad hiica i. th

aiad c a ff ay uii.

r Historical Sites and Archaeological Treasures: tazaia ha a ich hia f

achaica, hiica ad ck aii i, a ub f which ha b

diad a Wd Hia si (.. h oduai g, Kiwa Kiiwai,

Baay ad Zaziba s tw).r Mountains: mu Kiiaja, Afica hih uai ad h wd

hih fadi uai, ad h Uubaa muai, ha a ai

ad cia i ak ca h f h caa aa.

r Lakes: th h a ak wih ui ia icud lak taayika

a f h wd d ad ak (772.4 d); lak

vicia a uc f h a f fh wa ad h i

i Afica, h ni; ad lak nyaa. A h ak id uii f

wa .

Tourism Products and Characteristics

tazaia ui duc i ay chaacizd by: i abudac, diiy,

iabiiy ad iibiiy (i h ca f widif); quaiy ad bauy f i i-

ad cy; w ui diy a i ad ak; auhiciy ad h

uiqu Afica xic ad fidi f h tazaia ; afy; ad

bach. A adu-fau i tazaia ui duc i i abiiy ff

a wid a ad ackaab xic ad aciii. gi hi ia,

tazaia h fwi ui duc:

r Soft Adventure and Wildlife Safari Products: ay 25% f tazaia ad

ha b aid a widif ad baica acuai, f caia,

ducaia, ciific, cuua ad caia u;

r Special Interest Products: h duc icud h caa ad iad

uc f ai-bad i; uai cibi, hiki ad waki;

ad ibiii f h ki uu ac f cuua i;

r Resort Products: aaci xi h d h ca ad h iad, i h uai ad by h ak, which ca id h ic

ad faciii f quaiy ;

r Cultural and Historical Products: wih i aid cuu, tazaia ha h

caaciy id a wadi ad aifyi cuua xic f a wid

a f ui. pa a udway fuh c hiica i

ad aa aid d f iai c ad i f

cuua aciii. A d ucc y i h Cuua tui pa i

Auha, which wa dd ia a Duch aid jc.



Ud h i uach a, a i f ada iiui

fiaci ui jc wa cd ad ad aaiab f i. I

icud 35 iaia ad fu ca fiacia iiui.

Investment profiles. th i fi ha d ia f ki i uch

wih ia ca ad fi i, ad f cuai h axiu

i f bui aciai, uch a tCt. thuh hi ,ia i ad ca d () a k ifd f aaiab

i uii ad a. I addii, i ca a hw

h hi a ad ia a.

Fwi h dia adii i id-2004 ha iid ca i d

i a, 38 ui i jc fi w cid ad caifid

i fi cai a fw: bach ui; ciy i; widif ; u

ai; ad h. I a i h a f Us$100,000 Us$2,000,000

quia. B ff w ad u ha h daa uid i accua, bu

a fu du diic c wa byd h c f h jc.

th cua iad h ida ha a ach jc wud add i f

i. A a ai a, a ad caai ad a a d h Da saaa waf had b d, bu wa ubquy wihdaw

a iicay ii. th Aa Kha i Zaziba (fubih

f s tw waf; xai f sa I) w acd hd ui af

h idia ci.

Business assistance and capacity building. th msp d a wkh f

sme ad idd chica aiac i di bui a. mIgA

dd a ha w add f fiaci h bui icuba ad

h uaa fud ud Wd Bak aiac h ia c.23 th

a a idd u h ui-ad aciai, uch

a tCt, tazaia Aciai f tu oa (tAto) ad h H K

Aciai f tazaia (HKAt), which d fwad ay adhi

i ahi wih tIC, mnrt ad . Hw, dicui wa

quid ad addiia i w chdud ha u a , f

xa, ika ad caizai f ucha.

Investor outreach. t a f i uach, a fu-day ay i

dad by xicd iaia cua wa hd i Da saaa.

mIgA wa , a wih h akhd. th i hd fua a

ay ad a i i h cx f tazaia tui ma pa.

Fwi hi i, w uach ii w cd: adac a h

mzabiqu tui I Fu i mau i ocb 2004; ad idi-

idua ai f tazaia a h Aabia H I Cfc

i Dubai i Ai 2005. th mau ii idd a uiy f ui

i iac wih ik-idd idiidua ad cai f tazaia.A a u f h Dubai ii, tazaia wa ffd a aki f 2006 ad

wi b h faud cuy f Aabia i i ub-sahaa Afica.

Moving forward

th cu ha f tazaia i uach a, i cai wih

h msp, wi b cd, ahuh i aciii awai i-

ai. I i ia ha h aii ic ud h i uach



a b aizd fficiy ad ffciy i d f ciud u,

ad uiay h ak tazaia ui a hih . th ai aa

f ad aciii a du b id: ifai diiai, w

ak uach ad caaciy buidi.

Information dissemination. thi aa f aciiy icud cicuai h i

fi ia a h i, ad udai i c i ax f ad h ui ak. tiy daa f i ia i

i aaiab ha d b dicy cuicad i by -ai w-

ad huh h jc wbi.

New market outreach. I i i saudi Aabia, Qaa, oa,

ad Kuwai, ad iby maayia, a cay h bad tazaia ba

f i c. th ia fcu i bad h fac ha iifica

i caia i cuy aai f h midd ea c Us$300

ii i ub-sahaa Afica i h a w h ya.24 Hw, hi ff

d ciz ha h a i ia tazaia a

a ay ha i aa i ha ak. sme i cud b bd

huh hacd uach i i h h i uii

i tazaia; wih h nh Cicui ffciy ud a aiu, caii ay b wii k h uh.

Capacity building. nw ha caaciy buidi ha b abbd ud h Wd

Bak-ud ia c d (psD) ai, uiy xi

ay aia fud dic i i ff.

The Kilimanjaro Kempinski Hotel

A new level of service

th Kiiaja Kiki d i Auu 2005 a a fi-a h, ki

h hab f h fi waf i i Da saaa. I f ff

a uaad, aaic iw. th h wi ha abu 180 ad ui

ad fw ha fd ad ba u, a w a a ia bach

h uh ca 15 ki away. rd i f adu wih

y a w f quaiy i ic, h h i xcd aac id f

h caia, bui a ad ui. (See Box 8: The Kilimanjaro Kempinski

Hotel Services, an indicative list of planned quality aspects.) Af a qui i, hh id h a fa aa i a i h ya. th h had i fi

fuci Auu 23, 2005, a ci ha d aa cu h

Auu i da. (See also Annex 4: A Short History of the Kilimanjaro Hotel.)

Dui fia wk h h, aii iu ad h ciciy

id. Bcau h w Ca Bak buidi wa bi cucd x d (aii f h h bui), h xii w wk cud had h

icad dad. tAnesCo, h w cay, cucd a w w i

ic h ihbhd. I h ai, bh buidi had ad-by -

a, which hd idia b.

The Kili reopened under

new ownership as the five-star

Kilimanjaro Kempinski Hotel.


26/48

Box 8: The Kilimanjaro Kempinski Hotel Services

Kw fdy a h Kii, hi a h i bh a a Da saaahiica a ad i idd fuu. I i a fad i ac f ca,

a w a ii w.

Rooms Facilities

gu 180 I acc

pidia sui 1 Iaia lCD tv

Diaic sui 1 muiiua icai

excui sui 13 ta ad cff

excui r 33 24-hu ic

Dux r 132 laudy/dy cai

sh-hi ic

each wih:

mak-u i ad hai dy

I- af

miiba

Bahb

Hotel Services

Bu ic pia cub

24-hu cci ic lua a

7 raua ad ba sh ad buiqu

Fi cucy xcha Fi

Haidi a scuiy aki

ta a liui icecy ic Ca a

Hah ad bauy a taai ic

Bui c

pia bach cub 15 k f h

13 i accdai f 2 500

Source: Management of Kilimanjaro Kempinski Hotel

investingindevelopment tanzaniatourism

th Kiiaja Kiki ai b h adi h i Da saaa ad wi

y aiff ihy ab h f h h, which cuy cha abu

Us$135 ih, u vAt. th h aa a buid a a ca

i ad aua bui, ad wi k aua ad ba ic d by

iaia adad i tazaia. Ahuh i ha fud tazaia

a difficu i i which a, hi ha b u f Kiki.

th cay i dawi hih ak f i ai wih h cuiy. Hw,Kiki did a b f ifi a i wk i ad had dub i

ff i hi ad.



Next Steps

A fw ha quid h wid f h Kiiaja da, icudi

wh w fuad a hi w ai ff c h y. Hw,

f h a h jc ha b faaby iwd by ay ad c-

idd a caay f i i tazaia i cia ad wh

i h ui c, aicuay a h cuy uy f hih-quaiy h-iaiy ic.

th Kiiaja jc caiy fcud ai Da saaa. th rya

pa, a cay wd h aad by lacy f suh Afica (ad fy

sha) chad had. I i w wd by h Kid gu f saudi Aabia

ad ad ud h mick bad. th Kid gu a hd h

Fu sa ad Fai bad, ad i i ud ha h rya pa wi b

fubihd ad ha badd ad uadd fi-a au. th i a

wd ha a w cfc faciiy ay b ud cidai. If u, hi f

d wud ca a w dyaic f bh yy ad cii a

i f Da saaa bc a cfc diai i i w ih.

A h a i, i i d ha a ub f -kw h uid h

ciy ay b hai difficui ad a had wih chai ak c-dii. Wih d cai a h ky ay, h-u xc caaciy

ca b ff by a aci aach h ci ad ici a

bui, did aac a u h ciy f ci ad c-

a i.

tazaia ui ifaucu i a ii had hih a u.

A xa, Da saaa i jyi b ai ic ha i ha f

i. I i d daiy by eia f Dubai; Klm id daiy ic f

Ada, whi suh Afica Aiway/Ai tazaia id daiy ic f

Jhabu; Biih Aiway ad swiai ach id ic h i wky

f ad ld ad Zuich, ciy.

A tazaia ahad i i d f h ui c ad i

i i a, a a id i h xic ha

uiay ud i h Kiiaja Kiki H jc ad a h

i. Fi, d f ui i a c-ca udaki ha

quid a fudai ad a ahadd by tazaia i c-

juci wih a ky aci ad aizai. I wa y af

had b ad a ccu f i cai ad ui a iab

ay f buidi h c ad cdiai h ay ha a i

uch a h Kiiaja wa ib.

scd, h ui c ad cific i w aciy ad ad

cuiad huh a hihy cuizd a ad h d f bh

fi ad ca i. th i fu wa cafuy chad wihh pid fu aiciai, which hd c h Kiiaja da h

. m, h fu wa a -i, iad aciiy; i ai ad

fw-u aciii hd u a fawk ad c i ac u a u-

aiab, caab i i a ha cud i

ak ad c i.

Fiay, h cii ad wh f h ui c i tazaia dd

ay h quaiy f i ic ad h fficicy f h c id,

uch a aibui, f xa. A a i i ac diffia h tazaia



ui duc huh quaiy ad addd au. Whi tazaia i

ab id a h aw uc a, wih a k i f

ia c ad fi caia i ahi, h fuu f ui i tazaia

i y bih.

Questions For Discussion

1. Wha wa h f i tazaia ca, ad hw did h ucu

faciia d f h ui c? Wha cha xid ud

hi ucu?

2. Wha ciica buidi bck had tazaia abihd i h ui c

ha idd a fudai f ui i? Wha ic w i

ii?

3. Hw did tazaia u a ad a ui i? Dicu way

d fi ad ca i i ui wad achi ia

d bjci.

4. Hw did tazaia aach ui i i? Dicu h

ucu ad h ay i a, ad hw hy cificay ad h

ii uc f h Kiiaja i.

5. Hw wa h i fu a ffci i aaci hih-ia

i? Ca h fu a a ia hic h y f

aki aciiy, ad idify cific ac f h fu ha wud ha

b difficu accih huh h a.

6. Hw did h i fu iac h a i i

c i tazaia? Ci cific f h c ha ud f

h xic f h fu.

7. Hw wud yu chaaciz tazaia a aki ay i f

ak ad iii? Wha did bui a ay i h

ch?



Annexes

Annex 1: Acronyms & Glossary

Annex 2: Tanzania Statistical Data

Annex 3: Tanzanias Institutional Framework forTourism

Annex 4: A Short History of the KilimanjaroHotel

Annex 5: Evaluating The Investor Conference asa Promotional Tool



Annex 1: Acronyms & Glossary

Acronyms

DBsA D Bak f suh Afica

DCDm D Chaza Du m

FDI fi dic igDp dic duc

got g f tazaia

HKAt H K Aciai f tazaia

IFC Iaia Fiac Cai

IpA i i acy

mIgA muiaa I guaa Acy

mnrt miiy f naua ruc ad tui

msp mIgA-swi pahi pa f I

i sub-sahaa Afica

nCAA n Cai Aa Auhiy

pA p Afica

psD ia c d

psrC pidia paaaa sc rf Ciisme a ad diu-izd i

sWrI si Widif rach Iiu

tAFICo tazaia Fihi Cai

tAlA tui Acy lici Auhiy

tAnApA tazaia naia pak Auhiy

tAnesCo tazaia ecic suy Cay

tAto tazaia Aciai f tu oa

tAWICo tazaia Widif Cay

tCt tui Cfdai f tazaia

tIC tazaia I C

ttB tazaia tui Bad

tWICo tazaia Wd Iduy Cai

UAe Uid Aab eia

vAt au addd ax

WttC Wd ta ad tui Cuci

Glossary

nh Cicui Icud n Ca, si pai,

lak mayaa ad taai naia pak

ad m. Kiiaja

oduai g suha f si

maaai maa o ha bd f tazaia, y i Kya

suh Cicui Icud h su ga r, ruahaad mikui naia pak

W aa gb sa, Kaai ad maha muai

Iad Zaziba, pba, mafia Iad

oh aj Uaa ri, Uwada, mywi ad

Kii ga r



Annex 2: Tanzania Statistical Data

Table 2-1: Tanzania Tourist Arrivals, by Continent of Origin

Year Continent

Afica Aica eu Aia

1996 141,069 32,184 96,861 56,309

1997 155,909 35,570 107,051 62,230

1998 208,599 47,594 143,229 83,256

1999 271,345 61,908 186,311 108,305

2000 208,959 49,001 157,470 86,601

2001 219,516 45,544 162,225 99,356

2002 252,845 59,077 191,982 73,347

2003 269,922 49,781 191,025 66,144

2004 257,778 53,424 221,865 50,302

Sources: Ministry of Tourism and Natural Resources and the National Bureau ofStatistics, Tanzania.

Table 2-2: Tanzania, WTTC Tourism Competitiveness Monitor

Idx vau raki

pic Cii 53 60

Hua tui /a /a

Ifaucu 39 97ei 43 119

tchy 8 167

Hua ruc 18 136

o 12 152

scia 24 143

Idx vau la cii i 0.0; cii i 100.0.

raki m cii i ub 1; a cii i ub 212.

/a Daa i aaiab.

Source: World Travel and Tourism Council Competitiveness Monitor, www.WTTC.org



Table 2-3: Business Trends in Tanzanias Tourism

1997 1998 1999 2000 2001 2002 2003 2004

International arrivals

360,000 482,331 627,325 501,669 525,122 575,296 576,198 582,807

International hotel arrivals

345,000 457,331 564,593 479,652 501,081 550,000 552,000 562,332

Vacation and recreation

246,000 299,946 383,155 339,596 341,329 358,000 337,000 458,679

Earnings (US$ millions)

392.41 570.00 733.28 739.06 725.00 730.00 731.00 746.14

Average length of stay

7.50 7.60 7.70 8.00 8.00 11 11 11

Average daily expenditure (US$)

145.00 155.50 152.00 162.8 172.58 1531 1531 1881

822 822 1192

Number of hotels

213 215 321 326 329 465a 469a 476a

Number of rooms

7,470 7,500 9,575 10,025 10,325 25,300a 30,600 30,950a

Number of beds

13,248 13,400 17,235 17,303 18,284 45,500a 55,500a 56,200a

Total tourist bed nights (in '000)

1,479 1,695 2,534 1,888 1,955 2,146 2,153 2,193

Annual room occupancy (%)

56.30 59.90 63.7 54.02 58.6 51 47 53

Employees in tourism

110,000 132,000 148,000 156,050 156,500 157,200 198,000 198,557

a- exai f daa cci aa1 - packa u

2 - n-acka u

Sources: Ministry of Tourism and Natural Resources and the National Bureau ofStatistics, Tanzania



Annex 3: Tanzanias Institutional Framework forTourism

I tazaia, iiuia f ad i h ay 1990, aki a aj hif

f -d ia c-d d. th f i

chai f dic a i ccia aciii i h ui c

icy fuai, uai, aki, i ad ic i, adfaciiai f ui ifaucu.

ribiiy f ui icy i tazaia i wih h miiy f naua

ruc ad tui (mnrt) h aiad ad wih h miiy f tui

i Zaziba.25 (See Figure 3-1, which shows an organization chart of the MNRT, alongwith its principal agencies.)

Wihi h mnrt, h tui Diii i ib f c icy ad ai,

aw aii, caificai ad ici f h ad ui aci,

ad uii h H ad tui taii Iiu (HttI) ad h tazaia

tui Bad (ttB). (Figure 3-2 shows the organization of the Tourism Division.) thrach, taii ad saiic sci f h tui Diii ha a aii

ui, bu ddicad aii aff. A wki u cii b fh naia Buau f saiic (nBs) ad h Bak f tazaia (Bot), wih h

tui Diii, i fi h cuy ui daa ifai y. th

tui Acy lici Auhiy (tAlA) ad h H Bad a cad wihi

h lici ad C sci f h tui Diii. tAlA i ib f

ici ad ici a aci ad u a, ad h H Bad

f h caificai, ici ad ici. th miiy i cuy wki

a w ui aw did iify cdu ad uai f ui,

which i xcd b ad bf Dcb 2005. Wihi h mnrt, a

ub f diii ha ibiii f h widif ad aua ad cuua

a ha daw ui tazaia. th Widif Diii i ib f a

widif aa () uid diad ak ad cai

aa, ad a f h iuac f hui cci ad ic. maa

ibiiy i i bw h da ad fi aaaa:

r tazaia naia pak Auhiy (tAnApA)

r n Cai Aa Auhiy (nCAA)

r C f Afica Widif maa (CAWm), a mwka

r si Widif rach Iiu (sWrI)

r tazaia Widif Cay (tAWICo)

Wihi h mnrt, Fy ad Fihi ach ha a diii ib f icy

ad ai. th Fihi Diii i ib f ai ak. th Aiquii

ci wa cy d h mnrt ad i ib f aa f

h cuy cuua hia ad aiy, ad h aia uu.

th ada f h ttB i ad d a ac f h ui iduy.

I i h acy auhizd tazaia by udaki ak ach,

ai ad idi a ui ifai ad i tazaia

iaiay. I aki bud i 2004 wa Us$600,000. th tazaia

naia pak Auhiy (tAnApA) i a aa auhiy (f u) f

h aia ak f tazaia, cad ud h naia pak odiac. th

u a ud h auhiy f h mii. th a w, dui ad

fuci f u a c, aa, adii ad aiai h aia

ak. Bcau h aia ak a h icia fcu f ui aciii i



Figure 3-1: Organization Chart of the Ministry of Natural Resourcesand Tourism (MNRT) for the Republic of Tanzania

Figure 3-2: Organization Chart of MNRTs Tourism Division

Minister

Principal Secretary

TourismDivision

TTB

HTTI

WildlifeDivision

Antiquities ForestryDivision

TWICO

FisheriesDivision

TAFICO

PlanningUnit

Internal Auditor

Manpower Development,Finance & Administration

TAWICO

TANAPA

NCAA

SWRI

CAWM

Hotel & TourismTraining Institute

(HTTI)

TourismDivision

Director

TanzaniaTourist Board (TTB)

Managing Director

Administration &Accounts Section

Tourism DevelopmentSection

Assistant Director

Schedule Officers

Research, Training& Statistics

Assistant Director

Schedule Officers

Licensing &Control Section

Assistant Director

Schedule Officers

Principal



tazaia, tAnApA i a aj iiui i h ui c. I ibiii

icud:

r rcdi i uiab f h ci ad ai, by h

, f h h buidi, f h accdai f ii, h

iia udaki; ad,

r Ci, ai, abihi aai ay uch udaki, ai cci ic h a uch udaki

i buidi ud h c f h u bhaf f h u.

Private sector institutions

g icy cuy ciz ia-c i a ui

i f wh. I c ya, h ha b cidab ica i ia

i i ui. pia i i h ha w aidy, wih h

ub f h ii f 210 i 1995 476 i 2004.

Tourism Confederation of Tanzania (TCT). tCt wa fd a a uba ia

c iiui. th ai ia-c ui aciai, dicud bw,a h ciu b f h tCt, ad h Cfdai ac a h fca

i f diau bw h g ad h ia c abu ui

i. th tCt ha a excui scay wh i hi h aiza-

i caaciy iduy cy.

Tanzania Association of Tour Operators (TATO). tAto h i f

u a i tazaia. Abu 90% f h icd u a, icudi

ay f h a a, a b f h Aciai. oy aica

wih a Ca A tAlA ic ca b fu-i b. A h a a

wc ji h Aciai a acia b ad ci a h bfi

xc i ih. tAto, hf, had ia aa f a a

ca f aii ui.

Tanzania Society of Travel Agents (TASOTA). tAsotA h i f

a a. I ai cc i h icic caud by -accac

f cdi cad ad a chck i aaci ha ui iiia i

tazaia.

All African Travel and Tourism Association (AATTA).AAttA i ccd ha f-i dia h c, wih ca i ayi y a i i h

iduy. th Aciai ci h fwi xa: hui i 95% fi

wd; ai a 99%, ad 80%, h ad d 80%, ad iu ad c-

ai wd 50/50 by ca ad fi. th aciai i ccd ha

h hud b a cia chai w idiu i.

Hotel Keepers Association of Tanzania (HKAT). HKAt h i f

hk ad i aiy ccd wih h quaiy f hua uc ad

h aaiabiiy f fiac. Hua uc d i h h iduy i

ai bhid h icai dad f ui ic. A a u, h a

ciica ha f aid , aicuay a h aaia ad u-

iy . A ca i d ha acc i fiac f

fiacia iiui i h cuy, ca affd diz hi h

iaia adad i h iduy.



Box 3-1: Tanzanias Major Legislation Governing Tourism

H ad tui

r nw tui Bi ud aai

r H Ac, n. 22 f 1963

r tui Bad Ac, 1992

r tui A lici Ac, Ac n. 2 f 69

I liai

r tazaia I Ac, n. 26 f 1997

lad ad phyica pai liai

r th lad Ac, n. 4 f 1999

r th via lad Ac, n. 5 f 1999

r tw ad Cuy pai odiacruai f naua, Widif ad Cuua A

r Widif Cai Ac, 1974

r naia pak odiac (aiu)

r n Cai Aa odiac

r Aiquii Ac

r mai pak Ac, n. 29 f 1994

ei Ac

r tazaia i ay iaia ai

Tanzania Air Operators Association (TAOA). tAoA h i f ai

a i tazaia, wh chif cc i h qui f ui ic.

A ai a u ha fu diff ic: a bui ic f h

miiy f Idui ad tad, a Ai sic lic & Ai oa' Cifica

f h tazaia Cii Aiai Auhiy, a tAlA ic f h mnrt, ad a

lca Auhii lic i h aa f ai.

Tanzania Hunters Association (TAHOA). tAHoA hui i

i h icy diau wih h g. th Aciai adad f

i 20 b ad adi a b h wh b tAHoA cd f

hic. I b h a hui aizai ad, hf, a

ajiy f iii hu. th cx uai f h hui cci

a abihd by h Da f Widif. I h ca f a b hai a

b bcau f i hui ai, tAHoA ay h a f, h

ud ha ucc f h ci b bfi a b by ab-

ihi a a cd.

Non-governmental organizations and community involvement

th f -a aizai (ngo) i : (a) aicia i

ai ad icyaki a a i d, (b) aicia i c-

uiy jc, ad (c) c-ui acic. Cuiy-bad

cai (CBC) a ai a wi aa ad bfi

f widif uc hi ad. CBC i ud by h jc, pahi

oi f ruc U Iai, which i fudd by Uid sa Acy

f Iaia D (UsAID) huh h Afica Widif Fudai

(AWF). paiciay ad u ai ha b add a a way f ii

akhd i dcii-aki i c ad u.



tAnApA ha iiiad a aciii i cuiy i, icudi

h i cjuci wih h mai pak ad r Bad, UsAID/AWF, h

Cuua tui pa ad Jaa Iaia Cai Acy (JICA).

thuh tAnApA Cuiy Cai sic a, ca cu-

ii ii aud aia ak di bfi a ici f cai

huh a cia fud.

th UK Da f Iaia D (DFID) ha fudd tazaia

a, tai Fai: Di ad maki tui vu wih

suh Cuii. th a bjci i ab cff-fai

cuii i w cuii i tazaia wih abihd ui idui

diify hi ic a by di uaiab, cuiy-wd

ui i.

Public-private sector interface

th tazaia Bui Cuci, i h ubic ad ia c,

u a ubic ia ahi, a wih h I rudab, a

fu f iaia i i ud h idcy f pid mkaa.th Bui Cuci a cduc aa aciii f sme ad wk wih

ca a. tui-ad bui aciai a xcd aicua

h i f h iduy ad cibu h fuai ad iai

f ici ha duc ad aiai quaiy duc i a uaiab way. th

tui Faciiai Ci f h mnrt, ii a ai ad i

ui, wi b hd ad wd ay i i ui quaiy

ad haiu d f h iduy wihi h fawk f hi a-

hi.

The Tanzania Investment Center

th tazaia I C (tIC) i ib f i i

i tazaia ud h naia I Ac, 1997 (n. 26 f 1997). tIC ha

ad ubaia i bci a - h f i. Whi tIC

ha b dai wih i u h i f ci f a aicai, i

ha cy bu haiz fw-u, i ay b cud

dui iai ad ai. I fuci a : (a) u au

hac h i cia f bh ca ad fi i; (b) ca,

cc, aayz ad diia ifai i; (c) cu wih

h ubic iiui i faciiai; ad (d) ai i

bai i, ic, aa, c ad h a quid by aw.

Ici f ui a bad cii f ia y ad i -

ci aai ay -ccia ik. I u bai a tIC Cifica fIci.26 th iiu fixd c f i f w, habiiai ad

xai jc hud b a a Us$100,000 f jc why wd by

tazaia ciiz, ad Us$300,000 f jc ha a ih why wd by

fi i ji u. Diici a ad bw ad c

ha a aady cibui wh, ad iiy c ha h g

wih cua, uch a aufacui. Ici a duad a a

fuci f h ciia. tui i cidd a ad c, ad cquy,

h, ui aai ad ad c quaify. lad c a xd

f i dui dui cuci, ad vAt i dfd. Ca ax i



a 30% ad ay b caid fwad f fi ya. A i h ca i ay

cui, ui i i i f caid u aay f h

i i by a ad ui acy. I fac, ttB ad h Da

f tui a bh aci i i i i ui i tazaia. U

ui 2003, tIC had ad a a f 422 ui jc, icudi w ad

uadd h, u cai ad a a ad aua.



Annex 4: A Short History of the Kilimanjaro Hotel

th Kiiaja H i Da saaa, a wih h mu mu H i

Auha, wa cucd fu ya af tazaia iddc i ocb f

1961. th Kiiaja d i d i 1965 a h g ai h

accda iii fi h cuy. I wa a ii buidi

ha u id adqua bui ic wihi h aii iicai f h i. Fudi f h jc wa idd by Ia ad h

Uid Kid. th y wa bui by sbh, a Iai fi. I h ay

ya, h h wa a aad by a Iai fi, m. th Kiiaja had

200 ad a aff f 435 a i ak.

I 1972, h Kiiaja wa ak by h tazaia tui Cai (ttC)

ad u cida a h ud f. Af h fi tazaia-b

aa wa aid i 1983, i ciud b aad by ttC. th Wd

Bak fudd a habiiai a i 1983.27 F ha i, w-aid ad

c tazaia aad h h. Ufuay, a tazaia fu

fad i h a 1980, fudi wa ad aaiab by h a ad h h

did a h cay cah fw cay u habiiai ai.

I addii, w h buh cii a h iica cia d f f aid ciai a iba, ak-di cy. F xa, ca

i, ui bckd fud, bui a w sha H ohi s ha

ubquy bca h ciy i di abih, ad h u-ak

sa Ciff H d h bach a a bui ad ui ai. I 1996,

ad f fud ad i cii wih w h, h Kiiaja wa fcd

c.

th h h a h i w Bahai Bach, Kuduchi Bach ad Whi sad,

a h ha w bui a h bach h f Da saaa by Idia -

u. (th h ha cy cd aj a f habiiai.)

n f hi a u wa a ciy c h ad h Kiiaja jyd a

y a a -ca ciy h cai.

A ub f h h w hd by h a ud h uba f h ttC.

th h icudd h nw Afica H, Da saaa d ciy c

h, ad h h tAHI d28 i h nh Cicui, which a ay a

h 1960 wa cizd a a aa f uadi aua bauy ad ui

aaci. maa f h tAHI d wa aud by ttC ad ubquy

by h Fch u, Acc. Wh h g aucd ha hy w

b d, h d ad huh a difficu i ui hi a i 2002 a

tazaia u chai, gApCo. th g f tazaia id

h aii h i h a fi a a a f icy. th a i ha

i i a ub f h, icudi h mhi H, 77 H (Auha), ad

h ebay H (Da saaa), bu y bcau h i ha b

had a cubd wih iiai.

th Kiiaja wa h ia h aii i h a fi. I

wa b d a uc cac, wha a h h ubicy wd

h w d ud cii. sa a h Kii, a i wa

affciay cad, had faid f a ah. s f h ia

ff w d by iduiai, h by w-kw h u (f

iac, BesIX, ICia, sha ad sa, a h) ad

by ifuia ki a i i. By h i i wa d,

a a f a hih a Us$6 ii had b jcd ad h au f



h Kiiaja had dd abu Us$3 ii. th wa ucaiy a

whh h d h cud b fubihd whh i wud ha b azd

ad bui f h ud u. Ud ih cai, i wa ca ha ubaia

i wa quid u h Kiiaja ih i iia a a

uch hih adad. th Kiiaja H wa d f Us$3 ii a a a

f a Abwady I f Dubai, fwi a da uck a h i

fu i Auha i ocb 2002.



Annex 5: Evaluating the Investor Conference as aPromotional Tool

A i cfc i a y i-cui ad xi f f i

i, bu f i a fd hd a IpA. th c f aki

a cfc (bad diiai f ifai, ad adii h ) ca

b ud fcu ai h fac ha i i aciiy i biudak. Uiay, aai ad fw-u f h cfc wi diiuih

a bud wa f uc f a ffci cfc ha fc h

bjci ad c f a uaiab i i a. IpA ha

d ha h i ad uc xd a tazaia did i hi ca f

ch a aa u: hy fcu ui ha hi w uadi c-

fc aiciai ad fw-u a aizd by h.

Target the right audience. gay y fw acua ia i ad uch

cfc. m ad ci aiu u, which daw diff au

f h :

r I faciia awy, bak, accua a y ia

audic (cy cad uii i h i i

wd);r g buauca, iicia ad ii, wh h iac

f i i i hiki i ifcd;

r mb f h , wh fid a fcu f hi i;

r la ca i, wh d da hi u f

ia c i icy, ad f a ufu ifai icy

hif ad cx ad i uiy aa, ad ca cida

hi acc ac;

r Cu iaia i, wh f u h uiy i

hi ria Dic Dic f Iaia oai wify

d, uda, hi f f c i h cuy, ad ky

iica ad adiiai ad;

r A fw (uuay ha c f ad) acua ci fi

i, wh u h uiy quicky h ky ay (ubic ad

ia) ad ca h i uiy ad i.

Set specific conference objectives. A i b, a i cfc id

h uiy f i i idiai, ad

bui ai :

r H ad uda hi i a

r Idify ad cadici

r t cid aa f aia cii

r Uda hi aki aia ad fh aii i

r sad h cach hi c

r rifc h cfidc f cu ir mia adiia ad iicia ad u h ubic-ia c

diau

r Uda bh ca ad fi i c uii ffd i

h cy

r sad h wd h cai ci i huhu h

ciy

r pid a h f w c f ubqu fw u.



Understand the pitfalls. I h w ca, a cfc i aizd y

h ic ( ha ix h), h cuy i i i-

diai d cidab ff h ai, ad ui bui (icudi

i faciiai) i aid. li aic aai i udak, ad

h ui-day cfc ci a ucci f iica ad buaucaic

ad dii cu ( ui i) a audic f adii-

a ad a fw ca aizd bui aicia ad ca i, wh uh uiy ifc hi iica acc. Af h cfc, xhaud

i i aff u da wih ui bui, ad i, if ay

fw-u h i cducd.



Endnotes

1 I i ii ha UnCtAD i i Wd I r,

2004, th shif wad sic. s: h://www.ucad..

2 eai f ui a f h ImF, Baac f pay (Bop) saiic;

x f d ad ic daa a ak f h baac f aydaa f h ecic suy 2004, g f tazaia.

3 th h icud: h Hiday I H wih 152 , gd tui

H wih 100 , h mick rya pa H wih 250 ,

Cuyad H wih 55 , Bachcb H wih 48 , Bu Bay

Bach H (Zaziba).

4 Uid rubic f tazaia, miiy f naua ruc ad tui,

tui ma pa: sai ad Aci, Fia suay Uda, Ai

2002.

5 su, mikui, Udzuwa ad ruaha.

6 1999 wa h ak ya wih 627,325, bu hi ay b a aiica .

7 Wd ta ad tui Cuci, ld, a iaia aciai f

chif xcui i h a ad ui iduy, which ha d a h

iduy adca i wd fa.

8 Adad f h wbi, www.abwady.c, ad a iiw wih cay

fficia.

9 Adad f www.Kiki.c.

10 n. 26 f 1997.

11 Daid ifai abu tazaia i ici ca b fud

mIgA wbi, www.mIgA., tIC wbi a h://www.ic.c.z.

12 piaiai i tazaia, ocb 2004, ad by h psrC, Uid

rubic f tazaia.

13 thi a fudd a iw f ui i tazaia ad FDI xcha i

wih Aia. s eauai f h p Afica pa, a idd

udy cducd by mIgA f h g f Jaa, picy ad Hua

ruc D Fud, Ju 2002.

14A h sa Ciff H.

15 I i ii ha i h bud ch f 2005, h mii f

Fiac d h ay cdii, uck dw a ub f

uiac ax ad iducd f h tazaia ru Auhiy. A

h a i, h mnrt i iduci a w tui law, wh icia

a i iify ici by iduci a i ic aicai c,

ahuh h a i ui ic.



16 tazaia, Diaic tad Iai sudy, may 2005, Wd Bak,

Wahi D.C.

17 A cd biddi c ca cibu a i i which h a

iid bid a i jc, fci acc i

uii by w a.

18 th Wd Bak, IFC, D Bak f suh Afica ad h eua

Ui aiciad.

19 By Abwady I, h a u ii i h Kiiaja H.

20 th ch wi b cad bhid h Hiday I.

21 e2.5 ii; bad ci a f 1eUr = 1.255 UsD.

22 th w cui fi w DAImA Acia ad DCDm.

23 I wa byd h ada f mIgA dicy fiac h bui icuba

ad h uaa fud.

24 F xa: Kiiaja, Zaai ad mai Kiki, a f rya pa,

Da saaa (w mick); a f Kaaa sha; i mzabiqu,

rai i (pba Bach ad Idi Bay h), a f paa H

sa (Aa Kha) ad i fubih.

25 th miiy f tad, maki, Iduy ad tui i ib f

ui icy ad i iai i Zaziba. th a h aci

ib f ui i Zaziba: th Zaziba tui Cii,

cad ud h tui pi Ac f 1996; h Zaziba I

pi Acy (ZIpA) cad ud h 1986 I Ac; ad h

Cii f lad ad ei.

26 Daid ifai abu tazaia i ici ca b fud

mIgA wbi, www.ia., tIC wbi, www.ic.c.z.

27 Wd Bak pjc Ci r Ju 29, 1989. th a jc c

wa Us$20 ii, f which h cdi wa Us$14 ii. th jc cd

habiiai f h ad fi d wd by ttC, quii f a

h aii faciiy, chica aiac ad hic ad qui

ab tAnApA ad n Cai Auhiy i i ai-achi

ff.

28 th tAHI d a: lba ld (mayaa), s ld (si) ad

h n ld (n).


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