Talking Straight in a Corporate Minefield

8/12/2019 Talking Straight in a Corporate Minefield

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29-30 April 2014, The Sebel Surry Hills, Sydney, Australia $945 + GST to attend the forumBefore 30 March 2014

Hear case study and practical

presentations from:

Workshop A: Angry villagers are coming at you: A hands-on step by stepguide to navigate a successful path for your organisation when trust is lowand stress is highFacilitated by: Carolyn Swindell, Principal Consultant, Charliesierra Pty Ltd.Also, Lecturer in Public Relations Strategy in the Masters of Public Relations

and Advertising at the University of NSWWorkshop B: The Intersection: Aligning strategic objectives and companyvalues to build your reputationFacilitated by: Sharon Cartwright, Strategic Communication Director andDeborah Cox, General Manager, Loulaki Blue

Wednesday, 30 April 2014

w w w. a r k g r o u p a u s t r a l i a . c o m . a u

WHO SHOULD ATTEND:The Communication Professionals Government and Private sector

Social Media Advisors

Social Media Managers

Head of Communications

Communication Managers/ Team Leaders / Group Heads

Corporate Communications Director/ Head/ Managers

Corporate Affairs Director/ Head / Managers

nternal Communications

External Communications

Content, Digital and Social Marketing Managers

Media Managers

Media and Corporate Affairs

Group Communications Manager

Lecturers/Professors PR and advertising strategy

Deloitte

Coles

Australian Public Affairs

Australian Human Rights Commission

Optus

Mi9 (ninemsn)

iSentia

GE Capital


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CONNECTED FORUM - Tuesday, 29 April 20148.30 Registration and refreshments

9.00 Chairperson's opening remarksSharon Cartwright, Strategic Communication Director,Loulaki Blue

9.15 Audience Interactive: Communicating through times ofchange: internal & external considerationsThis is an open interactive for delegates & speakers to engage,share and throw open ideas, experiences, challenges andconcerns to gain valuable solutions and inputs from eachother. Panellists:

Sean Walsh, Head of Communications, Mi9 (ninemsn) Ben Findlay, Head of Corporate Communications, Deloitte

10.00 Talk Straight Projecting Authenticity in a Digital World Get insights into how Deloitte is integrating social media intoits issues management planning and discuss the challengesof balancing legal positions with an authentic public voice in a24-7 digital world

Engaging media and stakeholders in the new digitaleconomyManaging the reality of multiple corporate spokespeople

Adapting issues management plans to incorporate socialmediaWorking with and educating your legal team

Ben Findlay, Head of Corporate Communications, Deloitte

10.45 Morning refreshments and networking - tweet #corpmine

11.00 Case study: BackMeUp anti-cyber bullying campaign This campaign by the Australian Human Rights Commission

is aimed at 13 17 year olds and raises some i nterestingchallenges around engaging with young people from the pointof view of corporate communications

Encountering legal issues surrounding video contentgenerated by teenagersEngaging with the target audience while avoiding an ethicalminefieldUnderstanding ones duty of care

Adrian Flood, Communications Director, Australian Human Rights Commission 11.45 Case Study: Executing an effective Thought Leadership

Strategy to enhance a companys brand and reputation Anthony has led the GE Capital Mid-Market Thought

Leadership Strategy in Australia & New Zealand part of theprogram awarded best global content marketing / thoughtleadership for 2013 (awarded in January 2014)

How to use Thought Leadership to drive brand awarenessand commercial successHow to align and execute an effective integrated marketing& communication planUtilising social media for community and brand building

Anthony Spargo, Director Public Affairs (ANZ)GE & Communications, GE Capital

12.30 Networking lunch (let us know if you have any special dietaryrequirements 2 weeks prior to forum)

1.30 Managing corporate crisis amidst challenging - changingtimes

Managing corporate crisis amidst challenging - changingtimesThe rise of regulation and class actions have mademanaging a corporate crisis far more challengingThe General Counsel is a friend not a foe in a corporatecrisis involving legal actionCorporate communications can be effectively conducteddespite legal restrictionsCorporate reputation with key stakeholders can be builtduring a crisis

Robert Hadler, General Manager Corporate Affairs, Coles

2.15 Skilful coordination during crisisPlanning & preparation

Assessing the situation correctly

Coordinating an effective response

Informing all stakeholdersLessons to be learnt

Liam Bathgate, Director, Australian Public Affairs

3.00 Afternoon refreshments and networking

3.15 Case study: Crisis Communications as a NationalInfrastructure Provider

Clare will provide practical insight into how, as the providerof critical telecommunications services, Optus manages thedissemination of information during a time of a natural disaster.What does the public need to know, how do you engage the

government and what does the media need to know? Being prepared when there is a crisis and there will beone!The information flow who needs to know first and what dothey need to knowEngaging stakeholders for reciprocal benefit

Channels of communication in a social media world

Protecting and enhancing reputation in a time of crisis

C lare Gill, Head of Government and Corporate AffairsOptus, Optus

4.00 Picking the gold nuggets out of the minefield:Dealing with the wild, wild web

Understanding how to effectively track what is said aboutyour organisation and where it has come fromDistinguishing useful criticism from trolling

The need for timely response vs the need for accuracy andsensitivity a few simple rulesForging awareness on identifying issues with a potential toescalateLooking at the longer term how do I make use all thissocial media generated data and what am I allowed to useit for?

Patrick Baume, Group Communications Manager,

iSentia

4.45 Closing remarks by chair

5.00 End of connected forum


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OST- FORUM WORKSHOPSWednesday, 30 April 2014

A

egistration: 8.30 amWorkshop starts: 9.00 amWorkshop ends: 12.00 pm

acilitated by: Carolyn Swindell, Principal Consultant, Charliesierraty Ltd. Also, Lecturer in Public Relations Strategy in the Masters ofublic Relations and Advertising at the University of NSW

bout the workshop: When the angry villagers are coming at you with pitch forks and burn-ng effigies because theyre scared of hazards real or otherwise, theommunications landscape and all the rules we know and rely onhange. In this hands-on workshop, well use case studies across aange of industries to examine how to navigate a successful path for

our organisation when trust is low and stress is high.

his three hour workshop will look at some of the key theory andools of risk management and work on the practical skills that will

allow you to create value for your organisation from even the mosthostile situations.

Carolyn will be assisted by Amy Carr, Principal Legal Counsel forInside Eagles who will look at what building trust throughtransparency might do to your legal position. Amy will represent thelawyers in their case studies to simulate how your Communicationsteam really works .

This hands-on workshop will look at: Identifying and characterising threats Precaution advocacy Bringing in the nerds when does science help defuse the

anger?

Achieving outcomes with good legal compass

Angry villagers are coming at you: A hands-on stepby step guide to navigate a successful path for yourorganisation when trust is low and stress is high

About the workshop leader: Carolyn Swindell has worked in strategic communications for 20 years, managing highly-emotional and contentious issues in arange of industries. She is a former Senior Ministerial Advisor in Health, Aged Care, International Relations and Trade and hasworked in the private sector managing reputational issues for organisations including Coca-Cola Amatil and Vodafone. Since2010, Carolyn has been Principal Consultant for Charliesierra Pty Ltd, providing counsel and support on issues and crisismanagement to CEOs and Boards around Australia. Carolyn lectures in Public Relations Strategy in the Masters of PublicRelations and Advertising at the University of NSW.

Amy Carr is Principal Legal Counsel for Inside Eagles, providers of in-house counsel to business. Amy and Carolyn often collaborate on worko ensure the strategic communications outcomes of partner organisations are underpinned by watertight legal compliance.

B

Registration: 12.30 pmWorkshop starts: 1.00 pmWorkshop ends: 4.00 pm

Facilitated by: Sharon Cartwright, Strategic Communication Directorand Deborah Cox, General Manager, Loulaki Blue

About the workshop:Organisations constantly strive for the right balance of governance,ransparency, reputation, employee engagement and shareholdereturn. Strategic objectives can be perceived by employees and anncreasingly discerning public as at odds with the brand, values and

ethics when under pressure to perform.

n recent times weve seen the reputations of some of Australias mosthigh profile business and sporting organisations jeopardised by theactions of its representatives no one is immune from damaging anorganisations reputation! So how do you get your values, objectivesand your reputation to align? How do you engage employees in bothunderstanding and living the values?

This workshop puts fictitious, but plausible scenarios to the test and wehare our experience with seeing the tension between reputation and

values.

.Topics will include:

The role of values in organisations

Alignment of values and strategic priorities

Engaging people with values, as well as business objectives

Through interactive situation-based activities and case studies, wellexplore ways to promote knowledge, engagement, informed decisionmaking and endorsement of ethical behaviour. As a result, participantswill:

Understand the various components that influence behavioralchoices

Experience an ethical scenario role play

Be exposed to a variety of ethical perspectives

The Intersection: Aligning strategic objectives andcompany values to build your reputation

About the workshop leaders: Sharon and Deborah are strategic communication directors with a wide range of experience across many industry sectors. Collectively,their work covers the gamut of change, brand, reputation, leadership and customer engagement through strategic external and internalcommunication campaigns.

At Loulaki Blue, they support leaders and communicators in organisations by developing engagement strategies and creativecampaigns. Sharon and Deborah specialise in results-oriented planning and execution, informed by research, facilitation and acollaborative consultation approach with clients. They work with Loulaki Blues creative team to produce engaging tactics that sendclear, articulate messages to the right audiences and drive excellent business results.


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SO web

Event venue and accommodation

Preferential rates are available at the

Sebel Surry Hills,Sydney.Please contact the hotel directly to make your

reservation,

quoting Ark Group Australia as your reference.

The Sebel Surry Hills, Sydney

28 Albion Street

Surry Hills NSW 2010

02 9289 0033

http://www.sebelsurryhills.com.au/

Sponsorship or Exhibition Opportunities

If you are interested in sponsoring or exhibiting at this event

please contact Ark Group Australia on:

Phone: 1300 550 662

Email:[email protected]

Bookings can be submitted at any stage prior to the1.event, subject to availability. A limited allocation is beingheld and booking early is therefore recommended. Inthe event of the booking not being accepted by ArkGroup Australia the total amount will be refunded.Payment must be received in full prior to the course.2.

All speakers are correct at the time of printing, but are3.

subject to variation without notice.If the delegate cancels after the booking has been4.accepted, the delegate will be liable to the followingcancellation charges:

Cancellations notified over 45 days prior to the eventwill not incur a cancellation fee.In the event of a cancellation being between 45 and30 days prior to the event, a 20% cancellation feewill be charged.

For cancellations received less than 30 days prior tothe event, the full delegate rate must be paid and norefunds will be available.

All bookings submitted by e-mail, fax, or over the5.telephone are subject to these booking conditions.

All cancellations must be received in writing.6. Ark Group Australia will not be held liable for7.

circumstances beyond their control which lead to thecancellation or variation of the programme. All bookings, whether Australian or overseas will be8.charged Australian GST at the prevailing rate at thetime of booking.Delegates are responsible for their own travel,9.accommodation and visa requirements.

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Talking Straight in a Corporate Minefield29 - 30 April 2014, The Sebel Surry Hills, Sydney

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Talking Straight in a Corporate Minefield