VIDEOINTERVIEWS

giving business leaders a voice

OVERVIEW: WHY VIDEO INTERVIEWS?

Business  leaders  in  the  Middle  East  need  to  sell  their  ideas  to  a  vast  range  of  people.  Clients;   staff;   investors;   governments;   the  wider   community.  But   these   people  are  overloaded  with   informa=on  –  especially   boring,  long-­‐winded  wriBen   reports.  The  challenge  is  to  grab  their  aBen=on  and  deliver  the  message.  Fast.

Video  interviews  do  just  that.  

Senior  execu=ves   can   talk   to  key  people  in   way   that’s  personal   and  engaging.  And  they   can   do   it  24  hours   a  day,  7  days  a  week,   in  any   country   around   the  world   by  broadcas=ng  on  the  Internet.  All  for  the  cost  of  a  business  class  flight.

KEY BENEFITS: Reach a global audience Grab attention Engage investors, staff and clients Discuss strategy Showcase quality of management Cost-effective pricing

A  single  video  costs  as  liBle  as  US$6,000.  As  a  Talk  Media  Video  client,  you  own  the  copyright  to  the  video.  As  such,  you  can  use  it  for  a  range  of  promo=onal  ac=vi=es.

   Host  it  on  your  website    Send  a  video  press  release  to  TV  sta=ons    Send  it  to  clients  as  a  DVD    Show  it  in  sales  mee=ngs    Include  it  within  conference  presenta=ons    Broadcast  through  social  media  such  as  YouTube

Our  products  include:

     Results  Focus

A  series  of  four  videos,  one  per  quarter,  with  the  CEO  discussing  quarterly  results  and  future  strategy.  A  powerful  tool  forinvestor  rela=ons.

     Fund  Focus

A  series  of  monthly  videos  with  a  senior  fund  manager.  Discussing  recent  performance  of  the  market  (and  his  or  her  fund),  factors  likely  to  impact  markets  going  forward,  and  investment  strategy.

     Thought  Leader

A  series  of  one-­‐on-­‐one  interviews  with  your  organisa=on’s  thought  leaders  -­‐  those  innova=ve  thinkers  who  are  shaping  the  future.

     Team  Talk

A  Talk  Media  journalist  interviews  the  CEO  or  senior  manager.  Broadcast  on  the  Intranet,  it’s  a  great  way  to  connect  with  staff  and  get  buy-­‐in  for  a  new  strategy  or  ini=a=ve.

COST EFFECTIVE: A video interview with the CEO costs as little as a business class flight.

PRODUCTS & PRICING

Our  core  product  is  a  one-­‐on-­‐one  interview,  with  the  business  leader  interviewed  by  an  experienced  TV  journalist.  We  follow  a  four-­‐stage  process  to  make  our  videos  look  and  feel  like  global  TV  networks.

     Pre-­‐produc9on

This  is  the  planning  stage.  We  take  =me  to  plan  the  interview,  so  that  the  ques=ons  –  and  your  responses  –  drive  home  key  messages.

     Filming

We  use  world-­‐class  film  crews  to  shoot  the  interviews,  typically  on  loca=on  at  the  business  leader’s  office,  or  on  loca=on  if  that  helps  to  tell  the  story.  An  experienced  TV  business  journalist  conducts  the  interview.  Ques=ons  must  be  challenging  to  be  credible,  but  they’re  all  agreed  in  advance,  so  no  surprises.  

     Edi9ng

We  select  the  best  answers  from  the  filming.  Crucially,  we  add  TV-­‐style  graphics  such  as  charts  and  bullet  points  to  bring  financial  data  to  life.

     Broadcast

Finally,  we  help  deliver  your  video  interview  via  the  Internet  –  and  a  host  of  other  plaaorms.  We  partner  with  Brightcove,  the  world’s  leading  Internet  TV  technology  company,  to  make  sure  your  video  is  available  24/7  to  web  users  around  the  world.  And  we  can  provide  copies  in  a  variety  of  digital  formats,  including  DVD  and  PowerPoint,  to  give  you  mul=ple  opportuni=es  for  exploi=ng  the  content.

HOW WE WORK

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Talk  Media  produces  video  interviews  with  business  leaders  at  some  of  the  leading  organisa=ons  opera=ng  in  the  Middle  East.  They  include:

“HSBC as a group uses Webcasts an awful lot - we use them all over the world and in many different parts of the business. Here in the Middle East weʼve more recently starting using them and we find them very effective.”

Tim HarrisonHead of CommunicationsHSBC Middle East

“In finance, people buy people. The video on our Website brings our company and our people to life.”

Steve WilliamsCEOGulf Finance

OUR CLIENTS

Talk  Media  is  a  bou=que  corporate  communica=ons  consultancy.  It  was  launched  in  2008  with  a  clear  mandate:  help  business  leaders  in  the  Middle  East  communicate  more  effec=vely.  It  produces  one-­‐on-­‐one  video  interviews,  as  well  as  training  execu=ves  to  handle  the  media.

Richard  Dean  is  the  founder  and  managing  director  of  Talk  Media.  Richard  has  spent  more  than  a  decade  covering  the  Gulf  as  a  business  journalist  and  editor  for  some  of  the  world’s  leading  media  companies,  including  The  Financial  Times,  Bloomberg  Television  &  Radio,  Reuters  and  The  Economist.

Richard  is  currently  anchor  present  of  Tonight  with  Richard  Dean,  a  daily  business  news  radio  show  on  Dubai  Eye  103.8.  

His  first  book  was  published  in  May  2010:  Sink  or  Swim,  how  to  stay  afloat  in  tough  economic  9mes.

CONTACT:

Richard  DeanManaging  DirectorTalk  MediaFujairah  Crea=ve  CityFujairahUAE

e:  richard@talkmedia.aet:  +971  (0)50  3402917www.talkmedia.ae

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