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Taiwan’s Mobile Data Services User:Survey Results 2007
III-FIND Selena Lin
Outline
About FIND Mobile Market in Taiwan WMDS Survey Method Overview of the Usage of Taiwan’s MDS
About III & FIND
• III-Institute for Information Industry – A non-profit organization– Research and development for Taiwan's informati
on industry sector– Aim of improving the productivity and competitiven
ess of all industries through the use of IT
• FIND-Foreseeing Innovative News Digiservice– From 1996– A research team under III– Mission: to provide abundant and professional info
rmation on Internet demographics and trends.
Mobile Market in Taiwan
Mobile Phone Subscribers in Taiwan
Note: The number of subscribers are based on the number of mobile phone numbers actually in use, including 2G, 3G and PHS.
Source: NCC/Compiled by III-FIND
0.1 0.2 0.4 0.5 0.6 0.8 1.0 1.5 4.7
11.5
17.9
21.824.4
25.822.8 22.2 22.8 22.8 23.0
101%
7%
22%
52%
80%
97%109%114%
0% 1% 2% 3% 3% 4% 5%
100% 97%100%100%
0
5
10
15
20
25
30
Million
0%
30%
60%
90%
120%Subscribers
Penetration
Operators in Taiwan
Operator Cellular NetworkSubscribers
(Thousands)
Market Share
(Dec. 2005)
CHTGSM 7,862
36.3WCDMA 296
Taiwan MobileGSM 6101
27.6WCDMA 100
Far EasToneGSM 6,059
27.3WCDMA 80
Asia Pacific
Broadband Wireless (APBW)
CDMA 850 3.8
Vibo Telecom WCDMA 15 0
Fitel PHS 1,100 4.9
Total 22,463 100Source: Gartner (March 2006)
Taiwan’s Mobile Market Event• 2002
– GPRS launched• July 2003
– Asia Pacific Broadband Wireless Launched First 3G service• Mid-2005
– Three major 2G operators rolled out 3G service• Oct. 2005
– The introduction of mobile number portability• Feb. 2006
– NCC (National communications commission) has been formally established
• Sep. 2006– CHT and Far EasTone launched HSDPA service – offered in several areas of Taipei City and the Hsinchu Science Park
• Dec. 2006– Taiwan Mobile launched BlackBerry service costs NT$899 (approx US
$27) a month
WMDS Survey Method
WMDS Survey in Taiwan• Why Taiwan need WMDS survey?
– To draw the full view of mobile data service usage in Taiwan
– To compare with user behaviors among operators
• Methodology– On-line Survey– Sponsorship
• Sponsors provide incentive for responders– Including handsets, Prepaid card, etc……
• Portals provide free web advertisement
• Survey period– Oct.20- Nov.19, 2006
• Sample size– 4,996 samples
Sponsorship
• Government– Industrial Development
Bureau
• Mobile operators– Far Eastone Telecom
– First International Telecom
– VIBO
• Internet Content Providers– Sogi– Every8D
• Portals– Yahoo!Kimo– Yam– PChome
Overview of the Usage of Taiwan’s Mobile Data Services
Usage of Mobile Data Service
Mobile Data Services has been defined as: an assortment of digital data services that can be accessed using a mobile phone.
Source: III-FIND, 2006
40%
19%
28%
14%
42%
19%
29%
10%
43%
18%
29%
10%
0% 10% 20% 30% 40% 50%
Currently Using
Used before but notcurrent using
Never Used butplanning to do so
in future
Never Used but notplanning to do so
in future Y2004
Y2005
Y2006
Monthly Expenditure on MDS
61 120
734834
8.30%
14.40%
0
200
400
600
800
1,000
Total respondents Currently using respondents
NT$
0%
5%
10%
15%
%
Total expense Data expense Data as % of Total expense
Source: III-FIND, 2006
US$22.2
US$1.8
US$25.2
US$3.6
Frequency on using Mobile Data weekly
Note： Currently Using Respondents
2.1%
51.5%
24.8%
10.5%
3.1%
2.6%
5.3%
0% 10% 20% 30% 40% 50% 60%
Less than 1 min
1-10mins
11-20mins
21-30mins
31-40mins
41-60mins
more than 1 hr
Source: III-FIND, 2006
15.5 min each month on average
34.9%
33.8%
35.0%
33.3%
16.8%
20.0%
9.9%
12.8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Y2005
Y2006
Workplace/School Home In transit In public
Location of Using Mobile Data Services
32.8%
26.7%
An increase in the use of mobile data services in transit and in public
Note： Currently Using RespondentsSource: III-FIND, 2006
Usage on MDS Category
52.2%
33.8%
24.1%17.4%
0%
20%
40%
60%
M-Communication M-Entertainment M-Content M-Commerce
Mobile Subscribers
Note: n=6,228Source: III-FIND, 2006
Usage on MDS Category
0%
20%
40%
60%
80%
100%
M-Communication M-Entertainment M-Content M-Commerce
Not often somewhat often Often Very often
92.0%
67.4%
46.0%
32.5%
Mobile Data Service Users
Source: III-FIND, 2006
Note: Currently using respondents， n=2,487
Frequency and location on MDS category
Frequency monthly
Note： Current MDS users， n=2,487
Using locations
34.5%
27.1%
28.7%
32.9%
14.1%
9.6%
21.5%
17.0%
19.4%
14.1%
24.4%
14.1% 35.9%
49.1%
25.4%
32.0%
0% 20% 40% 60% 80% 100%
M-Communication
M-Entertainment
M-Content
M-Commerce
Workplace/ School In Public In Transit Home
12.1
2.7 2.81.1
0
5
10
15
M-Communication M-Entertainment M-Content M-Commerce
Ti
mes per
month
Source: III-FIND, 2006
50.9%
36.3%
31.5%
30.6%
21.8%
19.6%
18.9%
16.5%
15.4%
15.4%
0% 10% 20% 30% 40% 50% 60%
SMS
Ring tone download
MMS
Graphic download
Java game download
News
Enertainment/ Sport news
Mobile instand messaging
Weather
Top 10 Mobile Data Services
Note： mobile subscribers， n=6,228Source: III-FIND, 2006
MDS Usage by systems
Note：Mobile subscribers， n=6,228Source: III-FIND, 2006
82.3%
61.4%55.6%
83.1%
68.0%58.3%
0%
20%
40%
60%
80%
100%
3G users PHS users GPRS/WAP users
2006 2005
Mobile Worker
Mobile worker's proportion
Note： workers， n=3,723
Where the mobile worker?
Mobile worker means that more than 20% working time will leave the main job site, or the person who doesn't have regular workplace
Source: III-FIND, 2006
Mobile worker13.9%
non-mobile worker86.1%
10.6%
31.2%
22.7%
0%
5%
10%
15%
20%
25%
30%
35%
Office Home others
Conclusion• WMDS is very important
– To understand the status of mobile data service– To find out the position where my country stands– For operators to compare
• Find out the factors that obstruct the market development– Content is poor?– Too expensive?– Handset issue?
• What the most popular services in other countries?– Good business model– Another platform
Thank you!!
ttp:::www: n :or :tw: nh fi d g e gYou can find more information
about Taiwan’s ICT development on this website.
