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Stay creative. Perform for your clients.
Stay creative. Perform for your clients.
Market synopsis
Competitive analysis
What we help you do
Case studies
Let us tell you about…
ALL RIGHTS RESERVED. TAGGA MEDIA INC.
Stay creative. Perform for your clients.
The mobile opportunity is massive…
1 eForecasts
It is estimated that there will be more than 3 times as many mobiles as PCs by 2010.1
FOUR BILLION PHONES WORLDWIDE BY 2010
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Stay creative. Perform for your clients.
The mobile opportunity is massive…THE MARKET IN CANADA
There are 21 million subscribers across all carriers.1 25% of those are “smart phones”—sales of which have increased 12.7% compared to last year.2 3
1 iamota - Harris/Decima Survey (2008)
2 Phil Barrett - BSTREET Communications (2009) [CWTA]
3 Gartner —
http://www.gartner.com/it/page.jsp?id=985912
ALL RIGHTS RESERVED. TAGGA MEDIA INC.
Stay creative. Perform for your clients.ALL RIGHTS RESERVED. TAGGA MEDIA INC.
The mobile opportunity is massive…THE MARKET IN THE UNITED STATES
There are now nearly 250 million mobile subscribers in the United States.1 In Q1 2009, 38% of all mobile users recalled seeing some form of mobile marketing.2
1 CTIA—The Wireless Association (2008)
2 The Mobile Advertising Report. The Mobile Advertising Report is produced by
BrightKite and GfK/NOP research. The Q1, 2009 (US) report is based on a survey of 1 000+ representative adults in the US.
Stay creative. Perform for your clients.
Who’s performing in mobile marketing & advertising…
All media traffic Only mobile traffic
ALL RIGHTS RESERVED. TAGGA MEDIA INC.
Stay creative. Perform for your clients.
What makes tagga different…
hassle-free & easy to use
We remove the need to deal with
carriers—saving you time,
money, and hassle—helping you
to remove the barrier to entry for
your SMS campaign.
easily self-manage for your clients
Our white-label platform allows you
to create and manage your clients’
campaigns easily—even if you’re
not the most tech-savvy.
performance-based pricing
You only pay for the messages that
you send. No more, no less. You
don’t have to worry about wasted
budget any longer.
ALL RIGHTS RESERVED. TAGGA MEDIA INC.
Stay creative. Perform for your clients.
tagga helps you go mobile…
You’re able to integrate mobile across a brand’s entire media mix.
From traditional to digital campaigns, mobile integration has never been easier. Simply place a call to action for customers to text in and watch, in real time, as your response rates skyrocket.
ALL RIGHTS RESERVED. TAGGA MEDIA INC.
Stay creative. Perform for your clients.
We help you create…DIRECT MESSAGING & MOBILE UPDATES
Direct messaging lets your customers access key information when they want it—no more waiting.
Send coupons directly to your customers’ mobile phones with direct messaging.
DIRECT MESSAGING
With mobile updates, you can keep your customers engaged with latest news, sales, or ski reports.
Keep your customers engaged with interactive trivia thanks to our unique data collection service.
MOBILE UPDATES
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Stay creative. Perform for your clients.
We help you create…MOBILE CONTESTS & VOTING CAMPAIGNS
Running a mobile contest is easy with our platform. Simply set the number of prizes and watch the entries pour in—our system will even pick the winners for you.
Every aspect of the contest is under your control.
MOBILE CONTESTS
Our voting campaign platform allows you to see and compile the results in real-time. No more delay.
Like our contests, every aspect is under your complete control. Enjoy unlimited options.
VOTING CAMPAIGNS
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Stay creative. Perform for your clients.
We help you create…MOBILE WEBSITES & DATA COLLECTION CAMPAIGNS
With our mobile website creation tools, building a mobile site that fits your needs is beyond easy.
Our tools automatically format your design to work across a wide variety of devices.
MOBILE WEBSITES
Our unique data collection platform allows you to collect any information that your customers text in.
This double opt-in technique ensures that your customers are engaged with your brand and interested in finding out more about your company.
DATA COLLECTION CAMPAIGNS
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Stay creative. Perform for your clients.
Print ads offered coupons for subscribing to SUBWAY texts
5 000 customers opted in
13 000 sent messages
8.8% redemption rate as compared to 1–2% from direct mail campaign1
16 store campaign expanded to 107 stores2
1 MacAlla. http://www.macalla.com/pdf/Yankee_Mobile_Commerce_to_Mobile_Transactions.pdf
2 The Mobile Marketer. http://www.mobilemarketer.com/cms/news/commerce/595.html
Here are some successful mobile campaigns…
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Stay creative. Perform for your clients.
Ads were run on Yahoo! and Weather.com mobile sites
Click through rate 600% that of online advertising
40% more visitors to mobile site than online site
300% increase in call center volume
Twice as many dealer lookups1
1 The Mobile Marketer. http://www.mobilemarketer.com/cms/news/advertising/2647.html
Here are some successful mobile campaigns…
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Stay creative. Perform for your clients.
Radio ads asked consumers to text JIFFY to enter a contest and receive a coupon
50% new household response rate
Unique coupon coding allows for accurate ROI computation
Campaign extended from2 weeks to 6 months1
1 The Mobile Marketer. http://www.mobilemarketer.com/cms/news/commerce/2551.html
Here are some successful mobile campaigns…
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Stay creative. Perform for your clients.
Unlimited keywords
White-label customization
Comprehensive analytics & reporting
Pitching & support services
Free technical support
Live on every carrier in North America
Mobile Marketing Association compliant
Here are some of our features…
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