TAFE International10 years of growth and

successWhere to next?

Models of Engagement

Growth in students• 46% growth in the past 12 months for vocational

courses • Strongest growth on record – in 2007 breaks

through 100,000 enrolments.• Buoyed by enrolments from China and India (more

Indian students in vocational programs than higher education in 2007)

• Migration Occupations in Demand List (MODL) driving students choices

Dissecting the data - Public vs Private

Provider Type 2004 2005 2006 2007 2008

Public 10,817 11,893 13,544 17,032 19,964

Private 33,889 37,275 45,863 66,858 102,926

Total 44,706 49,168 59,407 83,890 122,890

Dissecting the data- state by state

Source: AEI Year to Date Data as at June 2008

Top 5 nationalities contribute 54% of enrolments

All Sectors VET

• China • India • Korea• Thailand • Malaysia

• India• China • Korea• Thailand • Nepal

Market Student enrolments

% growth Ranking

Brazil 12545 23.4% 9

Vietnam 9719 44.1% 11

Nepal 9230 241.2% 13

Sri Lanka 6802 34.7% 16

Colombia 5459 82.3% 18

Pakistan 4910 54.6% 19

United Kingdom 4644 10.6% 20

However, the market profile is changing…

• Whilst onshore student market is dominated by private providers, offshore delivery is predominately with public institutes

• Traditional model – institute to institute through licensing or joint venture

• In 2005 Australian Government embarked on a Transnational Quality Strategy

• In 2008 opened AusLIST for provider registrations with full launch due later this year

Transnational (TNE) Programs

TNE - Statistics and Trends

• 56% of Australia’s public providers delivered 349 courses offshore in 32 countries in 2006

• In 2006 over 31 000 students were undertaking an Australian VET qualification offshore (up 11% from the previous year)

• China remains the dominant market (70% of delivery) with Fiji and Vietnam next. Growth in Middle East will be reported in 2008 report

Offshore Industry Partnerships

• TAFE Institutes have been successful in moving domestic training contracts into international partnerships and in developing customised offshore programs for international clients

• Some case studies: apprenticeship training with Thiess in Indonesia event management with Shanghai World Expo China Leighton Training Alliance in India hotel and casino pre-opening training in Macau

Pre-migration skills assessmentThe countries …. The nominated trades…

COAG endorsed - implemented by VET

Assess• India • Sri Lanka • United Kingdom • South Africa • Philippines

• Bricklayer • Cable Jointer • Carpenter • Joiner • Electrical Powerline

Tradesperson • General Electrician • General Plumber • Motor Mechanic • Refrig and Aircon Mechanic

Aid and Development

• History of partnership with AusAID • Network of TAFE & Managing Contractor

partnerships • Australia Pacific Technical College – supported by

two TAFE institutes• Pacific focus but with growing interest into Africa• Still a challenge for new entrants to the market

More informal discussion focusing on now and the future 10

years

Why is your College undertaking international activities ?

College needs to get other income

sources

Urgently !!!!! Not so urgent Nice to have

No room for domestic growth

Internationalise our College

staff domestic students In country/offshore

Don’t know ?

Everybody else is doing it

Status/prestige of the College

How well does it fit within your College?

Key component of the College strategic plan and annual

operational plans

Something the International Division does

Somewhere in the middle

A bit of both

Poor fit, not clear in our strategic plan and is not

linked operationally to all

parts of the College

Most staff know the importance

and try to make it work

Well integrated

Don't know Don't care

International students are more work and a

disruption to my class

May as well be a separate

organisation

What is your product mix ?

Onshore

Students

Do you have a focused approach to recruitment ?

Are you deliberately

targeting source countries ?

Do they change ?

Which have provided most students ?

Which countries will be good prospects in the

future?

How do you recruit ?

Agents ?

Use College staff ?

Which countries in the future ?

What are you marketing ?

All courses

Selected niches

Whole courses, study aboard, study tours,

English language

Degrees or Diplomas

Is the College making money ?

Is everybody happy with their cut ?

Are you branding ?

Onshore

Students

Does your College give

value for money to

international students ?How would you

rate your College’s

international student services ?What do you provide ?

What is the “care” factor at each level of the

organisation ?

How would you rate the quality of teaching

for international students ?

Are teaching staff appropriately trained ?

Should international students be given special attention ?

If you were a parent would you

buy your product ?

Are there rogues in your

sector?

Do you care?How important is the student’s English ?

Do your teachers care?

How do you integrate local and international

students?

Where and why ?

What are the risks to your College ?

Yes !! No !! Don't know ?

Break even but is nil cost for onshore recruitment

How would you rate the quality of the

programs?

Are teaching staff appropriately trained ?

Do students have the same IELTS as those

studying in Australia ?

Is your College getting adequate

returns? Is it taught and assessed in English ?

Who teachers your programs?

Transnational Programs

Yes, but not enough to mitigate the high risks: financial and College

reputation

Is everybody happy with

their $$$ cut ?

Is it the same standard as the course delivered in

Australia?

Is there an impact on the quality of your domestic programs ?

Does your College’s

marketing strategy link to migration ?

Can this market be segmented ?

What are the risks?

What are the returns for each

market segment?

What are the onshore and off shore markets ?

Migration

Services

Who are your potential

partners ?

Do your staff need specialised training?

Are there any special licensing or registration

requirements for the College?

Is your College active in this

market sector ?

Can this market be segmented ?

What are the risks?

How do you staff these projects?

Who are your potential

partners ?

International Project Work

Aid work funded by key donors such as AusAID?

Project work funded by foreign Governments?

Short, medium and long term work funded by

multinational companies?

Most require long term assignments

i.e. 1 to 5 years

There is a limit on how many staff you can draw from your own College?

How do you keep them?

None, go it alone

Partner with an AMC

Partner with other RTOs

Is it different to other parts of

your mix ?

What is the right product mix for your College for next 5/10 years?

Same?

All 4 segments ?

What about growth ?

Consolidate ?

Need to grow fast ?

Slow growth ?

How much is enough ?

Target one or 2 ?

How will you define your market ?

Who are your competitors?

Who are your potential partners ?

PovertyExploitation

Misery

Global experience

Professional learning model

On/offshore QA

How will your College stand out from the pack ?

LiveLearn Grow

International activities essential for most Colleges

Best wishes to you, your College and TDA for next 10 years

Many examples of world class activities

Still a lot of work to do as a sector

TAFE International10 years of growth and

successWhere to next?