3,4

5,6

7

8

9

10

11

Xperience the difference The Team

What sets us apart?

Employee owned

Xclusive products

Xtensive inventory

Business servicesTABL

E OF C

ONTE

NTS

12

13,14

15

16

17

18

19

HornerXpressway Marketing

Education

Pool School

Community impact

Industry impact

AquaCal®

20

21

22

23

24

25

26

AutoPilot®

Lo-Chlor®

TropiClear®

StoneHardscapes

BackyardXpo

TileXpressions

Branch locations

HornerXpress® is the premier independent distributor of pool equipment to pool and spa professionals with more than 17 branches throughout Florida and now, New York. HornerXpress® not only provides an extensive range of swimming pool products to satisfy every project, but also offers complete business solutions to help our customers grow and prosper.

Since 1969, as part of the Team Horner Group, our commitment to selling only to the swimming pool and spa trade, and never directly to consumers, has allowed us to focus on our strengths as a distributor.

PREMIER DISTRIBUTOR WITH LARGEST INVENTORY OF SWIMMING POOL & BACKYARD PRODUCTS...

3

®

As an effective partner between pool equipment manufacturers and pool dealers, we engage in proactive sales and marketing for our manufacturers’ product lines and bring these advantages into the hands of our dealers.

As the leading wholesale distributor in the swimming pool trade, our strategy is to promote the growth of the swimming pool industry and our customers’ businesses, while continuously operating more effectively. By executing these strategies, HornerXpress® strives to achieve its mission of providing exceptional value to its customers and suppliers.

OUR GOAL IS... TO HELP YOUR BUSINESS GROW

4

Team Horner™ is the largest employee owned swimming pool and spa equipment company in the world. Our constant focus has been to create “Win – Win” business strategies by providing the right products and support programs to help you grow your swimming pool business.

WORKING TOGETHER... GROWING TOGETHER... WINNING TOGETHER

THE TEAM

Our company motto,

“Working Together…Growing Together…Winning Together” is a crucial part of our organization’s long term growth and prosperity.

All employees are committed to engaging in ethical and social business practices to raise the level of professionalism throughout the organization and the swimming pool industry.

5

A TEAM OF COMPANIES DEDICATED TO YOUR SUCCESS

OUR COMPANIESOur group of companies includes three manufacturing divisions:

AquaCal® Heat Pumps, AutoPilot® Salt Chlorine Generators and Lo-Chlor®

Specialty Chemicals. Other company brands include TropiClear® Maintenance Chemicals, TileXpressions Swimming Pool Tile, BackyardXpo Outdoor Living Xperience, Lion Pool Products® Telescoping Poles, J.B. Fittings Schedule 40 PVC Fittings and StoneHardscapes Natural Stone Pavers and Veneer. The distribution arm of Team Horner™ is a group of more than 17 branches located across the state of Florida and New York under the name of HornerXpress®, and selling to over 110 countries internationally as HornerXpress® Worldwide.

6

WHAT SETS US APART?Our excellent relationships with our suppliers, knowledgeable and courteous customer service staff, as well as our impressive pool and spa equipment inventory including our “Think Outside the Pool” line, and daily delivery service sets us apart from industry competitors. These qualities give us the ability to ensure superior order fulfillment whenever and wherever needed.

PARTNERING WITH YOU & OUR SUPPLIERS

7

CEO, Dr. Bill Kent has always believed that the success of the business is a reflection of the company culture. To preserve the legacy and culture of Team Horner™, Dr. Bill Kent decided not to sell the company to the highest bidder but to the employees instead. He believes all employees should have a “shared fate” with the financial success of Team Horner™ along with maintaining the integrity of our value system and mission statement of

As of January 2016, Team Horner™ became 100% employee owned. Talk about an investment!

EMPLOYEE OWNED

FOR YOU!

GOING THE XTRA

MILE

“Working together… Growing together… Winning together.”

8

Xclusive distributor of

AquaCal® heat pumps and

AutoPilot® salt chlorine generators

Factory-direct service techs for

AquaCal® heat pumps

TropiClear® brand professional

pool and spa chemicals and

maintenance items

Lo-Chlor® algicide and

specialty chemicals

BackyardXpo Outdoor Living

Xperience, our “Think Outside

the Pool” line

TileXpressions full line of quality

swimming pool tile

StoneHardscapes natural stone

pavers and veneer direct from

the world’s best quarries

XCLUSIVEPRODUCTS

9

Xcellent range of products,

more than 6,000 SKUs

throughout the Team Horner™

network

Distributing products and parts

from all industry manufacturers,

such as Pentair, Hayward

and Zodiac

Warehouse dedicated specifically

to the most popular replacement

parts

Specialize in special-order

fulfillment

XTENSIVEINVENTORY

10

Order online, fax, email or phone

Flexible delivery options

In-house marketing department

Servicing a wide-geographic area

Generous standard credit terms

Flexible payment options

Early-payment discount

On-site commercial specialists

Xpress counter checkout

More than 17 locations throughout Florida and New York

BUSINESS SERVICES

1111

24/7 Ordering online

User friendly shopping cart and checkout

Secure and password protected website

Search part numbers and availability

Check and trackyour order status

HORNERXPRESSWAY

1212

YOUR LOGO

HERE

YOUR LOGO HERE

Team Horner™ Marketing develops marketing communications that persuade, inform and educate your audience. Couple your business experience with our marketing expertise for powerful results in your brochures, sales flyers, advertisements, direct mailings, signage and more.

Our in-house design team with over 35 Graphic Design USA awards, is here for you.

Our Services:

Graphic Design

Logo Design

Signage

Branding

Print Marketing

Digital Marketing

and much more...

Contact us to create custom, results-driven marketing campaigns that meet your business’ needs.

MARKETINGPRINT MEDIA

13

YOUR LOGO

HERE

YOUR LOGO HERE

CO-OP REIMBURSEMENT

PROGRAM

BRANDING

CUSTOMIZEDMARKETING CAMPAIGNS

WITHIN YOUR BUDGET

To help ensure your success in selling the Team Horner™ proprietary products, we offer a Co-Op Marketing Program. Get reimbursed for a portion of the cost of advertising our products, AquaCal®

heat pumps, AutoPilot® salt chlorine generators, Lo-Chlor® specialty chemicals and StoneHardscapes natural stone pavers and veneer.

Contact your sales representative for more details on the co-op program and to find out how much you are eligible for.

14

EDUCATIONIt is our objective to help educate and inform swimming pool and spa professionals of current regulations, best practices and new techniques being used in the industry. Team Horner™ offers a variety of education opportunities ranging from:

Certified Pool/Spa Operator (CPO) certificationHeat pump and salt chlorine generation trainingContinuing education classes for Florida (CILB)

Team Horner™ has a strong education program for employees and customers alike, in an effort to inform, as well as continually train on newer equipment technologies and business practices. Contact the Education Director at education@teamhorner.com to customize a program for you!

CUSTOMIZED EDUCATION PROGRAMS

15

POOL SCHOOLIn 2002, we created Team Horner™ Pool School and became the pacesetters for combining a cruise with education, networking and fun filled activities specifically for the swimming pool and spa industry professionals. In this synergistic event, dealers, manufacturers, suppliers and industry leaders come together for educational and cutting edge seminars while still enjoying a relaxing cruise. You can earn your way and cruise for free by just purchasing products sold thru HornerXpress. Contact your sales representative for more details and how you can cruise for free with HornerXpress.

NETWORK AND C R U I S E FOR FREE!

Team Horner Presents: Pool School

®

®

16

TM

COMMUNITY IMPACTTeam Horner™ actively donates to many charities; from a yearly golf tournament benefiting the Marian Center, building homes for Habitat for Humanity, donating to the Sheridan House Family Ministries, collecting Toy’s for Tots, Feeding America, blood drives, Eckerd Youth Alternative Foster Angel Program and participating in various walks/runs. We believe the greatest use of our time is spent in giving back to the community.

TOGETHER MAKING OUR COMMUNITY BETTER17

INDUSTRY IMPACTWE MAKE YOUR BUSINESS...OUR BUSINESS!

Team Horner™ is committed to supporting the Swimming Pool and Spa Industry nationwide. We partner with multiple trade organizations, such as the Florida Swimming Pool Association (FSPA) and the Northeast Spa and Pool Association (NESPA), to assist in ensuring the industry’s voice is heard. Together we lobby for positive industry impact. Team Horner™ has also been very involved with the International Swimming Hall of Fame since 1988, where our CEO, Dr. Bill Kent has held various positions including Board Member, Treasurer and President. Likewise, we join forces with the National Swimming Pool Foundation (NSPF) to promote safety, education and health benefits of swimming. We are proud to support and collaborate with Genesis to educate, certify and connect swimming pool professionals with consumers.

Knowing the challenges the swimming pool professional faces due to unlicensed pool contractors, Team Horner™ has developed a powerful program to assist in the education of the consumer about the dangers and pitfalls of hiring an unlicensed pool contractor. stopunlicensedpoolcontractors.com

18

AquaCal® has been the technological leader in the heat pump industry since 1981, offering over 20 models to meet any pool/spa heating or cooling need. With over 275,000 happy heat pump customers worldwide, AquaCal® continues to prove its consistent performance and reliability.

An AquaCal® heat pump is the only one that maximizes the potential savings of a variable speed pump due to the patented ThermoLink® heat exchanger and its unique flow characteristics. The IceBreaker® models not only heat and cool the pool, but also extend the swimming season in colder climates by continuing to operate in lower temperatures to minimize heat loss.

Whatever your pool or spa heating/cooling needs,AquaCal® can help!

AquaCal : How to build a Heat Pump

CRYSTAL CLEAR WATER EVERY DAY...

RELY ON THE BEST AND MOST EFFICIENT FOR POOL HEATING

19

®

FACTORY PHOTO

AutoPilot - The Manufacturing Family of Salt Chlorine Generators

THE NATURAL WAY

CRYSTAL CLEAR WATER EVERY DAY...

AutoPilot® has been setting the standard for excellence amongst salt chlorine generators since 1976. The wide breadth of product line available covers all pool applications from small bodies of water to extensive commercial facilities. With over a half million satisfied customers worldwide, only AutoPilot® offers the combination of quality, dependability, customer satisfaction and warranty.

AutoPilot’s appeal is due to its unique patented features such as the manifold that induces breakpoint chlorination, and temperature compensation that automatically increases and decreases output based on temperature.

Insist on the BEST…the ORIGINAL, AUTOPILOT. ®

20

®

THE BEST SOLUTION IS “THE PROVEN SOLUTION”

Lo-Chlor : Liquid Production

Lo-Chlor® Specialty Chemicals are specifically designed to target the pool water problems that maintenance chemicals alone cannot resolve. Our unique formulations consistently excel in the toughest year-round environment for pool maintenance and they have been doing so for over 35 years.

A trusted name in performance pool chemicals, Lo-Chlor® premium pool products are highly effective, rigorously lab tested and all competitively priced. We create and optimize our formulas while being kind to the environment.

®

21

MAKING POOLS CAREFREE

For over 45 years in the swimming pool products industry, TropiClear® chemicals and maintenance equipment is widely known as the expert in the quality treatment of pool and spa water.

TropiClear® chemicals are the finest, purest pool and spa chemicals available in the United States and only sold through authorized professional pool and spa retailers or service companies. Its concentrated formula is designed to provide the pool owner with excellent value year after year.

Our color-coded product line of chemicals and maintenance equipment makes it easy to find the pool care items you need.

22

StoneHardscapes is one of the nation’s leading importers of the finest hand selected natural stone ideal for exterior sand-set applications as well as traditional interior settings.

We strive to provide only the highest quality products and exceedingly superior client service. Our current distribution network includes a vast assortment of businesses and consumers throughout the country and internationally.

StoneHardscapes carries a wide variety of colors and sizes allowing for an array of design styles and motifs. The beauty of the StoneHardscapes product line will add value and enduring visual appeal to any property or development.

NATURAL STONE PAVERS & VENEER23

Rock Solid Quality & Service

The BackyardXpo Outdoor Living Xperience helps our dealers to “Think Outside The Pool.” It includes a full line of outdoor kitchens, appliances, fire and water features, furniture, decking, pergolas and more. We also partner with many concrete paver manufacturers to supply the perfect decking material to meet your customers’ expectations.

Many people have a backyard, but not everyone has or wants a swimming pool. The BackyardXpo Outdoor Living Xperience presents opportunities to help your customers envision their very own backyard getaway. Why not capitalize on everyone who owns a home? BackyardXpo is your one-stop shop for all outdoor accessory needs.

THE PARADISE YOU CREATE24

TileXpressions offers a full line of quality swimming pool tiles including over 200 styles of porcelain, glass, and ceramic pool tile. We also offer mosaics from esteemed lines; cap tile and hand holds; hundreds of concrete and natural stone coping options; and smooth and non-skid options of depth markers. Many HornerXpress distribution branches are equipped with a beautiful showroom designed to assist your clients in selecting the perfect tile for their backyard project.

We welcome the opportunity to help make your client’s vision a reality.

HELP YOUR CUSTOMERSXPRESS THEMSELVES WITH STYLISH TILE ACCENTS

®

25

Visit hornerxpress.com to find a location near you!

Contact your HornerXpress Branch Today!

Scan this QR CodeFor Branch Locations

*

*Franchise Location

Palm Beach - RivieraWest Palm Beach, FL 33404

561.296.7234

West Palm Beach

RonkonkomaLONG ISLAND

NEWYORKNEWYORK

HolidayPASCO

26

BACK COVER

hornerxpress.comHX-1273 v2 12_18