TABLE OF CONTENTS

1.0. Executive Summary

2.0. Vision and Mission Statement2.1 Mission2.2 Vision2.3 Uniqueness

3.0. Business and Industry Profile3.1. Industry analysis3.2. Company goals and objectives

4.0. Business Strategy4.1. Desired image and position in market4.2. SWOT analysis4.3. Competitive strategy

5.0. Company Products and Services5.1. Description5.2. Future service offerings

6.0. Marketing Strategy6.1. Target market6.2. Customers’ motivation to buy6.3. Market size and trends6.4. Advertising and promotion6.5. Pricing6.6. Distribution strategy

7.0. Location and Layout7.1. Location7.2. Layout

8.0. Competitor Analysis

9.0. Description of Management Team9.1. Key managers and employees9.2. Résumés of key managers and employees

10.0. Plan of Operation10.1. Form of ownership chosen and reasoning10.2. Company structure (organization chart)

11.0. Financial Forecasts (suitable for an Appendix)11.1. Financial statements

12.0. Loan or Investment Proposal12.1. Amount requested12.2. Purpose and uses of funds12.3. Repayment or “cash-out” schedule (exit strategy)12.4. Timetable for implementing plan and launching the business

13.0. Appendices

1.0 Executive summary

JCET STYLE PRINTSarvida St. Surigao City

Tel. No. / Cel. No. (086) 826-2453 / 09305250630

Name Address Phone Numbers

Owners:Jimboy Amporias Kaskag St. Surigao City 09187708451Crislie Joy Navarra Narciso St. Surigao City 09197191427Throy Escueta Brgy. Cagniog. Surigao City 09487665322Edelyn Nolia Silay Hills, Surigao City 09090111853

Prepress TechniciansMiguel Ortojan Espina St.Surigao City 09214648539Emmanuel Tan San Nicolas St.Surigao City 09452176458

Printing Press Operators:Mark Liscano San Nicolas.Surigao City 09481116734Jacky Beltran Borromeo St,Surigao City 09092227538

Print Binding and FinishingWorkers:Jessan Tesiorna Borromeo St.Surigao City 09214733278Khevin Rudela Narciso St.Surigao City 09092267930

Maintenance:Carlo Polvorosa Brgy Canlanipa,Surigao City 09481178890

Cashier:Lenlyn Rejas Espina Ext. Surigao City 09182329923

Business Description

JCET STYLE PRINT is a printing press company that provides quality and affordable printing services to emerging Philippine market. We also focus on reducing the overall printing price structure, in addition to enabling business-to-business transactions for printing presses and the graphic art design industry.

We will offer printing services for a wide range of print media, including business cards, letterhead, envelopes, brochures, booklets, business forms, posters, catalogues and labels. We intend to establish and operate a print shop with services costing significantly less than the prices of its competitors, while supplying superior quality. While our services, product quality, and prices will be excellent, our marketing strategy focuses on building long-term relationships with our customers.

2.0 VISION and MISSION STATEMENT

2.1 Mission

To be a one stop-shop for printing solutions at affordable price with exceptional quality.

2.2 Vision

To exceed the customers’ expectations in every sense by providing quality services in a

loving and inspiring environment.

2.3 Uniqueness

We accept services through online with free delivery depending on the amount of

purchase. The payment options can be through banking and Money receiving agencies.

3.0 BUSINESS AND INDUSTRY PROFILE

3.1 Industry Analysis

Trends in the printing industry are often brought about by advent of technology. In recent years, the general trend is to combine printing with various prepress and post production, so as to improve accuracy and reduce time and cost. Philippine printers are now equipped with advanced machines. Many have introduced computer-to-plate systems, equipment for security printing, as well as latest machines to enhance digital printing capabilities. Another trend is environmentalism, with the use of environmentally friendly supplies.

Keys to success

Consistent, timely, and accurate expertise and information to fulfill the client's printing needs.

Offer one-stop-shopping with competitive pricing for the quality of products and services offered.

Build long-term relations with clients to develop a loyal repeat customer base.

3.2 Goals and Objectives

Management Goals

Recapitalize through loan proceeds. Reduce cost and increase profits. Strengthen present customer base and expand customer base to outside areas Increase employee benefits. Initiate a plan of action to create a better working atmosphere.

Operational Goals

Establish a regular insurance audit to determine needs and reduce cost where applicable.

Examine costs on a regular basis during monthly financial review. Install TQM in phases as indicated on the master calendar.

Objective

Constant growth in sales in 12 months. To generate customer satisfaction so that at least 60% of our customer base is

repeat business. To provide quality product at reasonable prices with exceptional services.

4.0 Business Strategy

4.1. Desired Position in the Market

Surigao City is an affluent area with a high-printing need density, an ideal market for printing businesses such as JCET STYLE PRINT.

4.2 SWOT Analysis

Strengths

The project is situated at the commercial city, giving it the opportunity of having substantial demands.

It does not waste fund and resources as when it is out of service everything comes to a stop.

90% of resources use in production is based on the customer’s advance payment.

Weaknesses

When there is no job the workers are ideal, yet they will receive their monthly salary. The prices of printing materials for production are not static. The proprietors have little or no experience in the area of printing press services.

Opportunities

An unfulfilled customer need Arrival of new technologies Product extensions Loosening of regulation

Threats

Shifts in consumer tastes away from the firm’s products New regulations Increased trade barriers

Competitive Strategy

JCET STYLE PRINT will offer consumers a single location to satisfy the majority of their printing needs. The company will develop a user-friendly website for obtaining professional quality, mass-market printed products. This will provide customers a compelling alternative to traditional print channels.

5.0 Products and Services

5.1 Description

JCET Style Print provides print media and related services. We are especially focused on providing the broadest possible types of print media, in addition to our knowledge and expertise of the print industry.

5.2 We offer the following services:

Creative design and layout

Tarpaulin printing

Rush Tarpaulin printing

Sticker printing

Silkscreen/T-shirt printing

PVC ID printing

Other Services Offered

Graphic Art DesignOffset printing

Future Services

Customized printing will be offered in the future on products including:

Mugs Mouse pads Pens Rubber stamps Labels

6.0 Marketing Strategy

6.1Target Customer

Schools, i.e. primary, secondary, and tertiary Political parties Churches Companies Firms Societies

Organizations Government agencies Private individuals, etc

6.2 Market Size and Trends

While offset is still the leading printing technology in the current market, it is getting squeezed by the move away from print toward digital products. Printers are focused on ways to improve efficiencies, and do that in an environmentally responsible manner.

6.3 Advertising and Promotion

The company will be promoting JCET STYLE PRINT though banner ads. It will also be done through printed media such as newspaper and magazines.

6.4 Pricing

Creative Designing & Layout RatesLayout and Design Charges = Ranges from 300.00 and UP.For Offset and Printing Press Layout = Ranges from 500.00 and UP.

Tarpaulin RatesTarpaulin Printing Rates = Php25.00 per sq. ft.Minimum size of tarp print = 2ft x 3ft which equal to Php150.00, any size less than the minimum size would be the same of the standard size. Prices subject to change depends on the quantity to be print..

Prices also negotiable depending on the sizes and quantity to be printed in tarpaulin.

Rush Tarp Print - Php150.00Rush Tarp Printing, if you needed the tarp immediately, you can get your printed tarp within 3-hours depending on the printing loads..

For Non-Rush Print, you can get your tarp within 3 working days...

Printing Press RatesRates would be available upon request!!!Minimum Required Quantities; 1000pcs. (calling cards, flyers, brochures, booklets, etc..)

Sticker Printing RatesStickers for Outdoor Use = Php2.00 per square inchUses for large format printing..Stickers for Indoor Use = Php2.00 per square inchUses for sticker used even for small types of designs..Stickers with Sintra Board = Php2.00 per square inchPrinting of stickers and attach it in a PVC Sintra Board..

Silkscreen/TShirt Printing RatesRates would be available upon request!!!Minimum Required Quantities; 100pcs.You must send the design to be printed before we compute the complete quotations..

PVC ID Printing Rates = Php75.00 each

ID layout & Designs = Php500.00 and UPMinimum Quantity at least 30pcs.

7.0 Location and Layout

7.1 Location

JCET STYLE PRINT will be situated at Sarvida Street, Surigao City which ultimately will be within reach of some progressing markets surrounding the city. The city is known to be a commercial centre and is industrially growing and developing. Precisely, companies, schools, festivals, writers, political parties and campaigns, weddings, burials and etc., will automatically create an avenue for the business to grow. There is the notion that printing presses does not deliver within time limit given to them. JCET STYLE PRINT has the intention to capitalize on that.

Rent

₱40,000 per month

7.2 Layout 20.0 m

20.0 m

8.0 Competitors Analysis

There are numerous printing company already established. Some of which have been highly successful due to their number of years in the business and established client base. These printing company already have more work than they can handle.

Competitive threats also come from any company that is able to provide the services offered by PrintingSolutions.com at lower prices. The only way to accomplish that is for other companies to have what JCET Style Print will have in terms of knowledge and overseas resources, both in the Internet technology field and printing resources.

9.0 Description of Management Teams

Key managers and employees

Owners:

Jimboy AmporiasCrslie Joy NavarraThroy EscuetaEdelyn Nolia

Prepress TechniciansMiguel Ortojan and Emmanuel Tan hold a degree in Bachelors of Science in Information technology. They both come from one school which is the Surigao State College of Technology.

Printing Press Operators:Mark Liscano is undergraduate but has many experience in the field of operation. He was once worked in Starmark Printing Press in Metro Manila.

Jacky Beltran is a graduate of Automotive Services in Saint Jude Thaddeus Institute of Technology

Print Binding and Finishing Workers:Jessan Tesiorna is a graduate of industrial technology with 3 year experience from leyson Printing Press in Surigao City. Khevin Rudela is a graduate of information technology in Caraga State University.

Maintenance:Carlo Polvorosa holds a degree in Electronics in Agusan State University.

Cashier:Lenlyn Rejas in an undergrad but has many experience as cashier in most commercial firms in Surigao.

10. Plan of Operation

10.1Company Ownership

JCET Style Print is a partnership-typed business owned by Jimboy Amporias, Crislie Joy Navarra, Throy Escueta and Edelyn Nolia.

10.2 Organizational Structure

MANAGER/OWNER

AMPORIAS JIMBOY NAVARRA CRISLIE ESCUETA THROYNOLIA EDELYN

SKILLED WORKERS

TECHNICIAN OPERATOR B & F MAINTENANCE CASHIER

Miguel Ortojan Miguel Ortojan

Mark Liscano Jessan Tesiorna Carlo Polvorosa Lenlyn Rejas

Jacky BeltranEmmanuel Tan Khevin Rudela

11.0 Financial Forecasts

11.1Financial Statements

Start-up Expenses

Equipment Quantity Cost

Printing Package 1 P22,000Mug Press Machine 1 P3,000Tables 3 P4,000Sofa 2 P4,000Computers 3 P60,000Tarpaulin Printing 1 P380,000Multifunction Printers 2 P34,900ID Printing Machine 2 P180Motor Vehicle 1 P60,000Others P20,000

Total 588,260

Operational Expenses (Monthly)

Rent P40,000Electricity Bills P20,000Waterbills P8,000Advertising P20,000Others P30,000

Total P118,000

12.0 Loan or Investment Proposal

JCET Style Print needs an addition amount of P1,000,000 as a supplemental financing money required to begin work on site preparation and modification, equipment purchases and to cover expenses in the first year of operation.

13.0 Appendices – supporting documentation, including market research, financial statement, organizational charts, resumes, and other items.