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TableofcontentsTHEPROBLEM. 4

SOLUTION. 5

Advertisersfeatures. 5

Publisher’sfeatures. 5

THEUNICTOKEN. 6

UNICtokendistribution. 7

Tokensalestructure. 7

UNICtokenallocation. 7

Roadmap. 9

Bounty. 10

Buybackprogram. 11

MARKETOVERVIEW. 12

Trends. 12

NewICOstartups’dynamic. 12

MarketSize. 14

Competitors. 14

MARKETINGCOMPANY. 15

Marketingcompanytools. 15

BUSINESSMODEL. 16

THETECHNICALARCHITECTUREOFTHESYSTEM. 16

UnicAdvertisingNetworkwebsiteandapp. 18

• RegistrationandKYC. 18

• Authentication. 19

• Dashboard. 20

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• Statistic. 20

• Usercontrolpanel. 21

• Publisher’stools. 22

• Advertiserstools. 22

• Offerprofile. 22

• APIUnicAdvertisingNetwork. 23

Internalaccount. 23

• Deposittointernalaccount. 23

• Withdrawalfrominternalaccount. 24

Payperclick(PPC). 24

Paypersale(PPS). 24

Payperlead(PPL). 26

Qualityrequirementsfortraffic. 26

Advertisingrotationsystem. 27

Adblocksystems. 27

FraudDetectionSystem. 28

TEAM. 31

ADVISORS. 32

WARNINGSANDIMPORTANTINFORMATION. 33

KYCCriteria&Requirements. 37

Anti-moneylaundering(AML). 37

Disclaimer. 40

Importantriskfactors. 42

CONTACTS. 57

LINKS. 58

4

Theproblem

TheKeywordPlannerofGoogleAdwords[4]estimatesvolumeofsearchtrafficinthecryptocurrencynichetobeover100millionssearchespermonth.Theblockchainbasedstartupswishtogetthatkindofsearchtraffictotheirwebsites,inthephasewhenInitialCoinOfferingoccursandwhenstartupproductislaunched.Exchangeofcollectedcryptocurrencyinthefiatequivalentsandbanktransferstoadvertisingplatformsspendsupto8%-15%ofstartup'sadvertisingbudget.AverageadvertisingbudgetforastartupwithICOinQ32017is$500000.Andthisisonaverage15-30%ofallcollectedfundsateachICO.Existingplatformsfortrafficarbitrage,besidesfiatpaymentsmethods,implementnetworkactivityinwidespecternotrelevantnicheswithnotenoughsuitofcompensationmethods,whicharenecessaryforeffectivestartup'sadvertisingcompany.Withalldiligenceofprofessionalarbitragespecialists,thetrafficfromnotrelevantnicheshaslowconversionsindexandwatesadvertisingbudget.Forlackofnecessarycompensationmethodsononeplatform,companiesdividetheadvertisingbudgetdivideseveralplatformsandthusseveraltimescovercostsforadvertisingcompanysetupandoptimizationoneachplatform.

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SolutionUnicAdvertisingNetworkaimstosolvetheproblembymeansofsafelyandeconomicalarbitrageecosystembasedonblockchainandspecializedoncryptocurrencytrafficforstartup'swebsiteswithInitialCoinOffering,usingcompensationmethods:PayPerClick,PayPerSaleиPayPerLead.Functionsofcontrol,analyticsandfrauddetectionallownoticeablyincreasingvolumeofonlinesalesandmaximizingprofitabilityofinternet-marketingbudgetduringICO.Moreover,cryptocurrencypaymentmethodsallowsavingmoneyonexchangeandtransferoperations.ADVERTISERSFEATURES PUBLISHER’SFEATURES

• Awidenetworkoftrafficsourcesprovidingmillionsofimpressionsperday

• Innovatedfrauddetectionsystem

• Mobileandnon-mobiletraffic

• Advancedconversiontracking• Managementtools

• Advancedanalyticsandtrackingtools

• 24/7support• BidslowerthanGoogle,BingandmanyofPPC,PPSandPPL

• Cryptocurrencypayments

• RevenueShareof75%

• Paymentswithoutholdsincryptocurrency

• Maximumabilitytomonetizetraffic

• BestpricesinPPC,PPSandPPL• Advancedsystemofadvertisingrotation

• Real-timestatstomeasurerevenue

• Highlyprofitablereferralprogram(5%)

• Personalizedcustomerandtechsupport

• Flexibleandconvenientinterface

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TheUNICtoken

RoleofToken EquivalentofinternalunitofUnic

AdvertisingNetworkecosystemforbuyandselltrafficbetweenpublishersandadvertisers

Symbol UNIC

Standard ERC20

Issuer UnicAdvertisingNetwork

Supply 250,000,000

ForSale 180,000,000

EmissionRate Nonewtokenswillbecreated

Price 3400UNICper1ETH

SalePeriod 08/03/201810:00UTCto17/05/201810:00UTC

AcceptedCurrencies ETH

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UNICtokendistribution

TokensalestructurePresaletarget500ETH,period12days,discount30%.Whitelistdiscount40%,butnotmorethan0,3%ofpresaletokensandnotmorethan10000participants;1stICOroundtarget2500ETH,period2weeks,discount20%;2ndICOroundtarget15000ETH,period3weeks,discount10%.UnsoldtokensinICOwillplaceonexchanges.

UNICtokenallocationPresaleallocation:

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1stICOroundallocation

2ndICOroundallocation

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Roadmap

Idea,research,teamUNICSmart-contractfinalizedandtested

Publication,announce,whiteliststart,whitepaperrelease

Presale

Marketingcompanystart

1stICOround

UNICAdvertisingNetwork

specificationanddevelopmentstarts

2ndICOroundDistributingallbountytokenstoparticipantsandsuppliersExchangesallocationsNewofficespacesrentingandhiringapersonnelUNICAdvertisingNetworkAlpharelease

Productmarketingcompany

UNICAdvertisingNetworkBetarelease

Testingandfixingbugs

UNICAdvertisingNetworklaunchBuybackprogram

Expandingatotherarbitrageniches

Companyreorganization

IPOshareallocation

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Bounty

TheprogramisoccuringafterthepresaleuntiltheendoftheICO.ForBountyprogramreserved4%ofallUNICtokens.DistributionofRewards:TheresultsofparticipationinthebountyprogramshouldbepostedtotheBitcoinTalk.orgbountytreadoftheUnicAdvertisingNetworkinaccordancewiththerules."Inadvancethankallparticipants!"

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BuybackprogramUnicAdvertisingNetworkcanbuybacktokens.Buybackprogramisplannedforseveralyearsashigh-impactandlow-riskstrategy.Inthe2-ndICOround30%offundsallocatedforbuybackUNICtokensfromtheexchangesavoidfallofUNITtoken’smarketvalueinthefollowingcases:-Excesscashfromthecompany;-Excessliquidity;-Changesinthestructureofcapital;-Receivingbenefitsincalculatingthetaxondividends;-Toreducetherisksofhostileabsorption;-Touseredeemedtokenswhenpayingfororpurchasingothercompanies;-Tomakeamajortransaction;-Touseredeemedtokensforpaymentorforacquisitionofothercompanies;-Whenthecompanyisreorganized,toimprovetheratioofthemarketpriceofthetokenandtheprofitfromonetoken,andalsotogetprofitfromcontributionsinselftokensduetotheirunderestimationbythemarketandexceedingtheinternalvalueoverthemarketvalue.Forbuybackprogram30%oftheprofitbasedontheresultsofeachfinancialyear,startingfromthesecondyearoftheUnicAdvertisingNetworkactivityisallocated.UnicAdvertisingNetworkcanannuallysendupto30%oftheprofitfrompreviousfinancialyeartobuybacktokensfromholdersatactualcostattheexchanges.Buybackoftokensfromtheexchangewillbemadeonthebasisofexistingordersqueue,startingfromthebottomup(priorityfororderswiththelowestpriceandlowestamount).

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MarketoverviewAspreviouslystated,GoogleAdwordskeywordplannerestimatesamountoftrafficintheblockchainnichewithvalueover100millionrequestspermonthandwithoweralcostperclickofmorethan$10forthesellingkeywords.Thisisnotanindicatorofthecheapestgroupoftraffic.

Trends

Ascanbeseeninthegraph,during2017searchtrafficinGoogleonfollowingcryptocurrencykeywords:“blockchain“,“ico“,“cryptocurrency“,rosebyabout2times.

NewICOstartups’dynamic

AccordingtothedataofCoinmarketcap[3],thecapitalizationoftheCrypto-currencyinearly2018reached$822billion,anddespitethemarketfluctuations,thereisageneralgrowthinitscapitalization.

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Dynamicofstartingnewstartupswithinitialcoinofferingintheendof2016reachedthevalueof13newprojectspermonth,andin2017thisvaluegrewandexceedsupto100newICOs,accordingto[1].In2018,mostproductsofthesestartupswillbelaunchedatthemarketswithadvertisingbudgetsincryptocurrency.

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MarketSize

AscanbeseeninthegraphofCoindesk[5],monthlynewICOfundinginNovember2017isequaltomorethan$700millionspermonth.

Averagestartupadvertisingbudgetisabout15%-30%andit’smorethan$100millionsdollarspermonth.Marketsizeisgrowing.

Competitors

Although,theworldmarketsofPPC,PPSandPPLareextremelydeveloped,thecommondisadvantageoftheirplayersisdiversificationofactivitiesintorelatednichesandattachementtooutdatedpayment.Amongthedirectcompetitorstherecanbeidentifiedseveralmajorplayersindescendingmarketshare:mellowads.com,hilltopads.com,a-ads.com,coinad.com,bitmedia.io,bitcoset.com,cointraffic.io,coinzilla.io,runcpa.com,coinurl.com,adbit.biz,advendor.net.Consideringgeneralmarket’stendencytogrow,UnicAdvertisingNetworkexpectstodevelopatleast2%oftheglobaladvertisingmarketinICOnichewithbigsureness.Accordingtopreliminaryestimates,marketsharewillprovidetoUnicAdvertisingNetworkrevinexcessof$2millionspermonthandquarterlygrossprofitofnotlessthan$1,5million.

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MarketingcompanyTargets:1. Fixationofthecompanyinthemarket;2. Brandrecognition.Increasingloyalty;3. Creationofimageandpublicopinion;4. Formationofdemandontheproduct;5. Stimulationofproductuse;6. Databaseexpansionofthesystemuserswithattractionofcontribution;

7. Determinationofmarketcoveragesize;8. Determinationofself-financinggrade;9. Changingconsumerhabits;10. Entrancetothetopofplatforms;11. Leadershipretentioninniche.12. Increasethefrequencyofsystemusebyusers.13. Providing90%coverageofthetargetaudience.14. Enforceofcommunicationchannelswithhighinvolvement.

15. Expandingtheassortment.

Marketingcompanytools

1. ContextandbannersadvertisingatGoogleAdwords,Instagram,Twi

2. tter,Linkedin,Vk,YandexDirect,Youtube,Viber.3. Officialtreadsatspecializedforumsforwebmastersandcryptocurrencyforums;

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4. LotteryonwebmastersforumswithexpensiveprizesiPhone,MacBook,iPod;

5. Bountyprogram;6. PRpublicationinreputablemedia;7. Reportsandpresentationsatinternationaleventsandexhibitions;

8. SMMpromotionofcommunitiesatGoogle+,Instagram,Twitter,Linkedin,Vk,YouTube,Viber,Telegram;

9. E-mailsendingtoregisteredusers;10. Directcontactwithcustomersandpartners.

BusinessmodelUnicAdvertisingNetworkchargesafeefrompublisher’sincomeintheamountof25%.Therearethreecompensationmethodsforbuyingandsellingtrafficavailableinthesystem:• Payperclick(PPC);• Paypersale(PPS);• Payperlead(PPL);

Thetechnicalarchitectureofthesystem

PublishersandadvertisersbuyandselltrafficthroughUnicAdvertisingNetworkwebsiteandapp.MutualsettlementsbetweenusersinUnicAdvertisingNetworkaremadeinUNICtokensbyEthereumblockchainERC20smart-contract.Existaffiliatemarketingsoftwaresolutions,ashasoffers,postaffiliatepro,hitpath,getcake,affiseandotheraregoodandproven,butforspecificblockchainneedsofUNICAdvertisingNetworkshoulddevelopedanewsoftware.

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UnicAdvertisingNetworkwebsiteandapp.

Thecontentofthewebsiteandapplicationhasequalfunctionalfeaturesandsections.TheappwillbedevelopedforIOSandAndroid.

RegistrationandKYC

RegistrationisrequiredforusingUnicAdvertisingNetworkwebsiteandapp.Requiredfieldsforregistration:uniquelogin,password,E-mail,typeofaccount(publisher,advertiserorcontributor),contacts(Skype,ICQ,Telegram,Viber,Jabber),captcha.

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Aftersuccessfulregistration,aletterwithconfirmationURLwillbesenttothespecifiedE-mail.ToactivateaccounteachnewusershouldcompleteKYCverificationandbeinterviewedbyUnicAdvertisingNetworksupport.

Authentication

ToaccessUnicAdvertisingNetworkwebsiteusershouldentercorrectloginandpassword.If,aftersuccessfulsigninuser’sIP-addressisdifferentfromprevioussuccessfulsigninIP-address,thenaletterwithconfirmationURLwillbesenttothespecifiedE-mail.

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Dashboard

TheDashboardpageconsistsofstatiscticdata,balanceofinternalaccount,earnings,expenses,newsofUnicAdvertisingNetwork.AdditionallyforpublishersdisplayingalistofnewICOoffersandtopofpublishers.

Statistic

Statisticaldatarefresheach15secondsanddisplayingingraphicandtableformat.Dependingonuser’ssettingsandaccounttype,thestatisticsconsistsoffollowingdata:date,impressions,hits,acceptedhits,whitelistleads,sales(approved,pending,declined),СPC,CPL,CPS,earnings,expenses.Statisticaldatamaybefilteredandsortedbyanyoffollowingparameters:time,leads,landings,offers,geo(country,region,city),company,referrers,domain,browser,OS,displaysize,device,conversion,anti-fraud.Byclickateachrowoftabledetaileddatawillbedisplayedinpopupwindow.Statisticaldatamaybedownloadedbyuserinformats:CSV,XLSorreceivedbyAPI.PublisherreferralidisstoredinCookieoflandedusersintermof30days.

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Usercontrolpanel

• Personaldata;• Finance:

o Paymentsdata;o Payments,chargesandpayout;o Paymentshistory;

• Securityandpasswordchange;• Settingsofnotifications,newsletterandinterfacelanguage;

• API.

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PUBLISHER’STOOLS ADVERTISERSTOOLS• Company’slistandsettings.

• Listofofferswithsortingandfiltering;

• Allowedpromomaterials:banners,rotators,links,landings,clickunder,popunder,contentlockers,feeds,parkeddomains;

• WidgetsforWordpress,Joomla,Drupal,DLE,Magento,PHP,JavaScript,HTML.

• Keywordsdatabasewithvalueofmonthlysearches,competition,overallbidsinsystemandinGoogleAdwords;

• Inviteandreferrallinks.

• Companieslistandsettings;

• Controlpanelofoffersandbids;

• Customerandcompetitorresearchtool;

• Promomaterialssettings:banners,links,landings,clickunder,popunder,contentlockers;

• Filtersofstopwords,domainsandIP’s;

• Anti-fraudtool;• ConnectionofAPIGoogleanalyticsandtrackersAPI.

Offerprofile

• Offername;• URL;• Description;• Logoimage;• Parametersofthetargetaudience;• Promomaterials;• Acceptedtrafficsources;• Trafficqualitycategory;• CompensationmethodtypePPC,PPSorPPL;• Bid;• Budget;• DateofstartandfinishingofWhitelist,PresaleandICOrounds;

• Languagesandregions.

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Apartfromtheabove,onwebsiteandinappallowedfollowingsections:1. Ticketssystem.2. News.3. WhitePaper.4. Bounty.5. FAQ.6. PrivacyPolicy.7. TermsofUse.8. TermsandConditions.9. Contacts.

APIUnicAdvertisingNetwork

WiththehelpofAPIregisteredusershaveaccesstomostfunctionsofinterface,opportunitytocreateapplicationsforstatisticanalytics,automatizationofadvertisingaccommodationandpromomaterials.APIallowsbuildinguniqueworkflowscenariowithdata,receivedfromUnicAdvertisingNetwork.

Internalaccount

Calcualtionofincomes,expenses,chargesandwrite-offforClick,LeadandSelleventsisconductedinequivalentunits,whicharestoredintheplatformserverdatabase,whicharenotUNICtokensoftheEthereumnetwork.

Deposittointernalaccount

Onthepaymentinformationpage,usersspecifytheiraddressintheEthereumnetwork,throughwhichtheypurchaseUNICtokens.Afteraddinganaddressinthepaymentinformationpage,thenumberofUNICtokensoftheuseraddressintheEthereumnetworkisdisplayed.The

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usercanexchangeUNICtokensfromtheEthereumnetworktoequivalentunitsoftheUnicAdvertisingNetworkplatformusingthemechanismprovidedbythesmartcontracttotransferUNICtokensfromuser’saddresstoplatform’saddress.ForUNICtokens’transferintheEthereumnetworkcommissionisspecifiedbytheuser.

Withdrawalfrominternalaccount

OnthepaymentinformationpageusercanorderpayoutofequivalentunitsintheUNICtokenstohisaddressintheEthereumnetwork.Theminimumamountofpaymentsis140UNICtokens.PayoutisfulfilledbytheUnicAdvertisingNetworkoperatormanuallyduringworkinghours.

Payperclick(PPC)

ThesystemthatworktroughXMLfeedwithRTB(RealTimeBidding)mode.DeductionofequivalentunitsofUNICtokensfromadvertiser’sinternalaccountismadeinthespecifiedbidvalueperclickofvisitortotheadvertisedwebsiteinPresaleorICOperiod,whichisverifiedbyfrauddetectionsystem,withpublisherreferralidentifierandfollowingchargingrevenuesharetointernalaccountofpublisherinamount75%.

Paypersale(PPS)

DeductionsofequivalentunitsofUNICtokensfromadvertiser’sinternalaccountforthetransactionsismadeduringthePresaleperiodandICOwiththepersonalreferralidentifierofthepublisherinamountofspecifiedbidvalueorspecifiedpercentfee.Todothis,thedeveloperoftheadvertiser'swebsiteneedstoaddaUNICwidgetorimplementPPSAPIrequestcodeofthepartnerprogramtoICOwebsite.

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Payperlead(PPL)

DeductionsofequivalentunitsofUNICtokensfromtheinternalaccountoftheadvertiseraremadepersubscribeorsignupofanew,verifiedbyfrauddetectionsystem,userattheadvertiser'swebsiteinamountofspecifiedbidvalue.

Qualityrequirementsfortraffic

UnicAdvertisingNetworkacceptstrafficfromfollowingsources:AdSpot/RichMedia/Sliding,Apps,Blogs,Boards,Cashback-traffic,Clickunder/Popunder,Clickunder/Popunderthroughprelanding,Domaintraffic,Doorway-traffic,E-mailnewsletter,Exit,Messengers,Popup,SMS-mailing,Auto-redirect,Banneradvertising(static,side,pop-under,sticky),Contentblock,Browserextensionsandapps,Brokeragetraffic,Groupsinsocialnetworks,Socialnetworks,Targetedadvertisinginsocialnetworks,Otheraffiliatenetworks,Useofpromotionalcodes,Contextualadvertising,Contextualadvertisingonthebrand,Contentsites,Mobiletraffic,Motivatedtraffic,Motivatedtrafficfrombooks,Offerwall/Dayapp,Socialnetworkingapplications,Discountandcouponaggregators,Ownwebsites,Teaseradvertising,404.Deniedtraffic:Spam,malware,adware,hacking,trafficfromwebsites,whosesubjectsandcontentarecontrarytointernationallaw,callingforandpromotingviolence,ethnicconflicts,illegalweapons,drugsandotherillicitgoodssuchaschildporn,crime,copyrightsandothers,alsotrafficfromIPsubnets,whichwillbeblockedbyUnicAdvertisingNetwork.

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Trafficqualitycategories:• LQ(Lowquality)–filteredbysysytem;• HQ(Highquality)–manualymoderated;• PQ{Premiumquality}–prepayedbycontracttrafficfrompremiumsources.

Sourceanalyticsmetricsincludedatafrom:Semrush,Ahrefs,Majestic,Similarweb,Moz,Alexa,Buzzsumo,Sharedcount.

Advertisingrotationsystem

UnicAdvertisingNetworkuseselfdevelopedalgorithmbasedonartificialintelligencetoincreaseconversionofadvertisers’adsandincreaseprofitabilityofpublishers’traffic.Self-learningsoftwareusesseveralindicatorssuchascorrespondenceofthesemanticcoreofthesourcepagetoeachspecificpromotionalmaterial,statisticaldata,technical,temporalandsocialmetricsofvisitorsforcalculations.WidgetsforWordpress,Joomla,Drupal,DLE,Magento,PHP,JavaScript,HTML.

AdblocksystemsIn2017usingofadblockersbyusersgrewby120million,whichlimitedmorethan600millionusersayearfromviewingadsonmobileanddesctopdevices.Tosaveshareofvaluabletargetaudienceforadvertisers,UnicAdvertisingNetworkinvestlargefunds,technicalanddiplomaticeffortsintopartnershipcooperationwithprovidersofleadingadblockersasAdguard,AdblockPlus,uBlock,AuthedMine,aimingtoplaceUnicAdvertisingNetworkinwhitelistsandtomakeitassociatedwithclearandtargetedadvertising.

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FraudDetectionSystemUnicAdvertisingNetworkishelddearforreputationandinvestsheavilyforstrengtheningthetrustofUNICcustomers,soUnicAdvertisingNetworkdoesnotchaseforeasyanddishonestprofitbywastingdownadvertisers’budgetsanddoesnotprovideserviceswithvisionarylowfee.AccordingtoUnicAdvertisingNetwork’sPhilosofyreputationiscreatedovertheyearsandwemakeeveryefforttopreventitfrombeingdestroyedinonemoment.Asitissaidthere'snosuchthingasafreelunch.From40%to80%oftrafficsourcesinInternetcomesfromautomaticbots,partofwhichareworkingspidersandparsersofsuchprojectsasGoogle,Bing,Yahoo,Alexaandsimilar.Thatbots,asarule,alwaystruthfullyidentifythemselvesinthehttp-headersandinthelogsofwebservers(nginx/apache),forexample:“Googlebot/2.1”.However,maliciousbotsmakehuman-likeclicksonadvertisementsandasresultofwhichtheadvertiserincurslosseswithoutgettingofexpectedsaleseventually.Insomecases,inroleoffraudulentsourcesofcounterfeitclicksareactingunconscionablewebmasters,whichseektofraudulentyincreaserevenuefromsaleoftheirtraffic.Moreoverinthesamerolecompetitiorsofadvertisedstartupsorcompetitorsofpublishersareacting.To

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implementtheirgoals,scammersusebothpublicandprivateautomatedsoftwareproducts,includingbotnetsofinfectedcomputersofrealusers,Clickjackingandothers[2].EvensuchpowerfulplatformsasGoogle,FacebookandTwitterdonotalwayscopewithscammeridentification.AnothertoolofscammersisspecializedexchangeswithpaymentforclicksofrealInternetuserswhoarenotthetargetaudienceandareabsolutelynotinterestedintheproductoftheadvertiser,butperformactionsofthecustomer-scammerexclusivelyforasmallfee.UnicAdvertisingNetworkFraudDetectionSystemfilteringthiskindoftrafficthroughbothadvancedfrauddetection,preventionfunctionsandthird-partyverificationservicessothatonlyrealcustomersenteradvertiser’ssite.Confirmationofdatabyathirdpartygeneratesmoreconvincingevidenceoftrafficqualityoftheadvertisingnetwork.Datafortrafficanalysisistransferedforprocessingtoathird-partyservicethatprovidesindependentanalysisfortheUnicAdvertisingNetworkFraudDetectionSystemfordownloadingandprocessing.Thereceiveddatahelpstoidentifysuspiciousclicks,theirsourcesandcauses.Third-partyconfirmationservices:tagtoday.net,ppcprotect.com,clickcease.com,ppcsecure.com,whitediagnostic.com.DevelopmentandadministrationoftheUnicAdvertisingNetworkFraudDetectionSystemisfulfilledbyspecializedtrafficqualityteam.Foreffectiveanalysis,thequalityteamusesspecialsoftwaretotrackeveryclickonadvertiser’sads,collectvaluabledataandinformationtogetanideaofhowthoseadsinteract.

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UnicAdvertisingNetworkFraudDetectionSystemrecordsblacklistsofIP-addresses,hostsandproxy.One-pixelimages,cookies,aswellasauniqueJavascriptwithencryptedmarkingofadsandthealgorithmforidentifyingthesocialprofileoftheuserareplacedonthewebpagesofadvertisers.Advertiserhasanopportunitytothoroughlyresearchthesourceoftraffic,userbehavior,analysisofeachclick,includinginformationsuchasIPaddress,httpuseragent,httprequesturi,httpreferer,httpcookie,location,Internetproviders,keywordsanddeviceIDs.Inadditiontoautomaticfilters,manualcontrolandthird-partyconfirmation,thequalityteamconductsspecializedresearchteamstofindandstopnetworksthatharmadvertisers.Inthisway,theUnicAdvertisingNetworkFraudDetectionSystemsignificantlyreducesadvertisingbudgetwasteforadvertisersandincreasesconversionofpurchasedtraffic.

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Team

VladimirTsyplyayev

CEOVladimirhas14yearsexperienceinwebdevelopmentandITmanegement,10yearsinSEO.

EvgeniySchukin

DesignerEvgeniyhas14yearsexperienceindesign.

AndreySudiev

CTOExperienceindevelopmentofprojectswithlargedata.

GennadyDemidov

COOGennadyhasexperienceimmanagementandbusinessplaning.

PhilipDrobinov

SocialMediaManager,Lawyer,WriterPhiliphasexperienceinSMM,writingbooksandligitationatHighCourtofJusticeofEnglandandWales.

RomanKovalchuk

PPCManagementSpecialistRomanhas5yearsexperienceinGoogleAdwords,YandexDirect&Analytics.

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Advisors

RichardKasteleinFounderofBlockchainNews.Director,BlockchainPartners.(OraclePartner).Founder,TheHackitarians.Partner,CryptoAssetsDesignGroup.SteeringCommitteememberBlockchainEcosystemNetwork.ICOeventorganiseratCryptoFinancing.

JuanOteroJuanOteroisaserialtechentrepreneur&innovationadvocatewithover15yearsexperienceinbuilding,scalingandleadingdisruptivetechnologycompanies.AfterbeginninghiscareeratSunMicrosystems(Oracle),JuanjoinedtheProjectManagementTeamatBooking.com.

P.B.StantonDoctorofLaw.CryptocurrencyLawyer.ICOLawyer.InternationalIncorporation.Securities&Bankinglaws.FormerUSMarineJAGOfficer.Regulation.Speaker.

SlavaPoskoninSmart-contractadvisor.ExperienceinSolidityfornumerousICO.

MichaelWilliamson

BlockEx.comFinanciallicenses.

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Warningsandimportantinformation

Addressesforpaymentsduringtokensaleswillbepublishedonlyonhttps://unicads.net.WewillnotsendoutanyETHaddressesthroughanyothercommunicationchannels.WealsowillnotsendanypersonalmessageswithETH.AnymessagesincludingtheETHaddressshouldbeseenasfraudandwewillrequestsuchattemptsarereportedtousimmediately.InthecaseoftechnicalproblemsduringtheICOorPre-ICO,suchaswebsitedowntimeorproblemswithEthereumBlockchain-themainsourcesofcommunicationwillbetheTwitterandTelegramchannels.ThepurchaseofUNICtokensrepresentsahighrisktoanycontributors.Tokensandcontributionsdonotrepresentequity,shares,units,royaltiesorrightstocapital,profitorincomeinthenetworkorsoftwareorinthetokenissuingentityoranyothercompanyorintellectualpropertyassociatedwiththenetworkoranyotherpublicorprivateenterprise,corporation,foundationorotherentityinanyjurisdiction.Tokensarethereforeintendedtorepresenttheinterestsofadditionalsecurity.Contributingincryptocurrencymarketsisassociatedwithvariousrisks.Itisessentialtodevelopanunderstandingoftherisksofcontributing,financialinstrumentsandfinancial

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services.Thepurposeofthisdocumentistoconveysuchanunderstanding.Contributorshouldalwaysrememberthat:• Thevalueofcontributionsandanyincomefromthemcandecreaseorincreaseovertime.

• Contributormaygetbacklessthantheamountheoriginallycontributed.

• Pastperformanceisnotanindicatoroffutureperformance.

• Nothingiscertainincapitalmarkets.• Bothpricesofcontributionsandincomedistributionsmayfluctuatesignificantly.

Riskisabouttheprobabilityandpossibleextentoflossesofancontribution.Ancontributormustacceptthepossibilityoftakinglossesinthecontributionprocess.Tobeabletochooseancontributionstrategycontributorshouldunderstandtheimportanceofthethreepillarsofsuccessfulcontributing:• Returnisthemeasureofeconomicsuccessofancontribution,whichisexpressed,ingainsandlosses.

• Securityaimsatpreservingthevalueofthecontribution.Thesecurityofancontributiondependsontherisksassociatedwiththatcontribution.

• Liquiditydescribesthedegreetowhichanassetorsecuritycanbequicklyboughtorsoldinthemarketwithoutaffectingtheasset’sprice.

Return,securityandliquidityareinherentlylinked.Asecureandliquidcontributionwill,asageneralrule,notgeneratehighreturns.Asecurecontributiongeneratingrelatively

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highreturnswillprobablynotbeliquid.Aliquidcontributiongeneratinghighreturnswillregularlyprovidealowsecurity.Allinall,ancontributormustweighthesegoalsagainsteachotherdependingonhis/herindividualpreferencesaswellaspersonalandfinancialcircumstances.Althoughitisnotpossibletopredictwhatisgoingtohappeninthefuture,itispossibletomanagecontributorexposuretodifferentriskswithincontributionportfolio,toacertainextent.TheroleofUnicAdvertisingNetworkistodesignportfoliosthatcanwithstandshockswhilststillofferingtheopportunityforreturns.However,marketconditionsmaylimitourabilitytotradecertainassetsincontributorportfolio.Diversificationisonewayinwhichportfolioriskismanaged.Thisisbecausedifferentclassesofassetsareaffectedbydifferentriskstodifferentdegrees.Iftheriskisspreadacrossmanydifferentassetsandassetclasses,itisunlikelytoaffectallatthesametimeandtothesamedegree.Therearegeneralriskstowhichallassetclasses,financialinstrumentsandfinancialservicesareexposedtoandwhichmayleadtoafinancialloss.Someoftheserisksare:• Economicrisk:Theeconomicdevelopmentmovesincyclicalfluctuations.Cyclicaldownturnscanreducethevalueofcontributionsubstantially.

• Inflationrisk:Moneyissubjecttodecreaseinvalueduetoinflation.

• Countryrisk:Thegovernmentofacountrymayexertinfluenceoncapitalmovementsandthetransferabilityofitscurrencyand,thus,hinderingadebtortofulfillitsobligations.Ifcontributionsofcontributorincludesassetsaffectedbythisrisk,contributormightsufferaloss.

• Currencyrisk:Thisisaformofriskthatarisesfromthechangeinpriceofonecurrencyagainstanother.Contribution

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mightdecreaseinvalueeventhoughtheunderlyingassethasnotdecreasedinvalue.

• Liquidityrisk:Somecontributionsmaynotbeliquidand,thus,maynotbesoldadhocorsoldonlywithreductioninvalue.Ifthesecontributionsmustbesoldonshortnotice,contributormightsufferaloss.

• Costrisk:Banks,creditinstitutionsandfinancialservicescompanieschargevariouscosts,whichmaysubstantiallyreducetheperformanceofcontributionovertime.

• Taxrisk:Gainsgeneratedbycontributionsincapitalmarketsaresubjecttotaxesand/orotherfiscalliabilities.Changesofthelawmightleadtoanunexpectedvaluedecreaseofcontribution.

• Riskofleveragedcontributions:Leveragedcontributionsleadtoincreasedrisksincontributing.Ifcontributiondecreasesinvalue,contributormightnotbeabletocoverinterestorrepaymentclaims.

• Riskofincorrectinformation:Contributormaymakemisguidedcontributiondecisionsduetomissing,incompleteorincorrectinformationand,thus,sufferaloss.

• Riskofself-custody:Self-custodyincreasestheriskoflosingthedocumentsunderlyingtherelevantsecurityandmissingimportantdeadlines(asnocustodiankeepstrackofthem).

• Riskofcustodyabroad:Securitiespurchasedabroadareoftenkeptsafebythirdpartieschosenbythecustodian.Thismayleadtohighercosts,longertermsofdeliveryanduncertaintiesregardingforeignjurisdictions.Inparticular,incaseofinsolvencyoforothermeasureofenforcementagainstthethirdpartysafekeepingthesecuritiestheaccesstothesecuritiesmightbeimpededormadeimpossible.

Tokens,asshares,aresubjecttothefollowingrisks:• Pricerisk:Thepriceofatokenisdeterminedbysupplyanddemandandmaybeinfluencedbythegeneraleconomicriskaswellasspecificriskspertainingtothecompanyitself.Thismayleadtoadecreaseinthevalueofthetoken.Thedevelopmentcannotbesystematicallypredicted.

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• Insolvencyrisk:Astokensholders’claimsaregenerallythelastonesfulfilledincaseofinsolvency,tokensareconsideredahigh-riskcontribution.

• Dividendrisk:Adividendisapaymentmadebyacompanytoitstokenholders,usuallyasadistributionofprofits.Duetoapooreconomicdevelopmentofthecompanyoradecisionoftheboardnottodisbursedividends,atokenholdermaynotreceiveanydividends.

• Interestrates:Pricesoftokensmightbesubstantiallyaffectedbychanginginterestrates.

• Liquidityrisk:Pricesfortokenstradedonexchangesareusuallyavailableondailybasis.However,forvariousreasonstradingmightbetemporarilydisruptedand,thus,contributormightnotbeabletoselltokensonshortnotice.

KYCCriteria&Requirements

Userswhoseaccountbalanceisupto1.5ETHshouldcompletemobileande-mailverification.Userswhoseaccountbalanceismorethan1.5ETHshouldcompleteidentitydocumentverificationandaddressproof.

Anti-moneylaundering(AML)

Intermsoflaw,moneylaunderingmeanslegalizingtheproceedsofcrime,i.e.actionsthatconcealthesourceoffundsinordertomaketheirnaturelawful.Moneylaunderingistheactofconvertingmoneyorothermonetaryinstrumentsgainedfromillegalactivityinto

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moneyorcontributionsthatappeartobelegitimatesothatitsillegalsourcecannotbetraced.Anti-moneylaundering(AML)incorporatesacomplexofmeasuresaimedatpreventionofuseofthefinancialsystemofthecountryoranyspecificfinancialinstitutionformoneylaunderingorterroristfinancing.Suchmeasuresandinstrumentsareworkedoutandimplementedbyinternationalandnationalinstitutions,bankingandbusinesscommunity.TocombatmoneylaunderingUnicAdvertisingNetworkemploysthefollowing:• Identifyingandverifyingcustomeridentity.• RetainingcustomerdocumentsandIDsforadesignatedtime.

• Monitoringtransactions.• Moneylaunderingactivitiesarereportedtotheproperauthorities.

• ThestaffisregularlytrainedandeducatedinAntiMoneyLaunderingregulations.

• AllowONLYwithdrawingonthesamepaymentmethodandaccount,whichisusedtofund/depositintotheUnicAdvertisingNetwork.

• EnhancedDueDiligenceisexercisedonhighturnovercustomersand/orpotentialsuspiciouscustomers/transactions.

• ImprovestheAMLprocedurescontinuouslytomonitorunlawfulfinancialschemes.

• Reservestherighttorefusetoprocessatransactionatanystage,whenwebelievethatthetransactionisassociatedwithmoneylaunderingorothercriminalactivity.

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• Collectingidentificationdataofeveryclient,aswellasIPaddresses,onlineactivity,communicationsingeneralandalltransactionscarriedoutbytheclient.

UnicAdvertisingNetworktracks,includingauto-monitoringandauto-controlling,suspiciousactivitiesoftheclientsandtransactionsexecutedunderunusualconditions.Thisincludes,butnotlimitedto,transactionsthatdonotmakeeconomicsense,unexplainedlargetransactions,transactionsinvolvingunidentifiedparties,contributionsrelatedtransactionsofunclearnature.UnicAdvertisingNetworkreservestherighttoasksupportingdocumentationforthesuspicioustransactions.PleasenotethatUnicAdvertisingNetworkhastherighttorecallatransactionduetosuspicionthatitmaybeconnectedtomoneylaunderingoranyothercriminalactivity.Providingfalseverificationdocumentsorcontactdetailswillbetreated,asamisuseofourtermsofserviceandcontributormaybethesubjecttoacriminalinvestigation.UnicAdvertisingNetworkwillnotdobusinesswithanyonesuspectedofordirectlyinvolvedinmoneylaunderingorwherefundshavebeensourcedbyanyillegalactivity.UnicAdvertisingNetworkcomplieswiththelegalrequirementsoftheGovernmentforanti-moneylaundering.Incasessetforthintherelevantlegalenactments,weco-operateswithofficialsandgovernmentinstitutionsoftheallcountries.Forgenuinememberwithhavingvalidsourceoffunds,nothingtoworrywithAnti-moneylaundering(AML)policyofUnicAdvertisingNetwork,ComplianceDept.

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DisclaimerThisUnicAdvertisingNetworkwhitepaperisforinformationpurposesonlyandissubjecttochange.UnicAdvertisingNetworkdoesnotguaranteetheaccuracyofortheconclusionsreachedinthiswhitepaper,andthiswhitepaperisprovided"asis".UnicAdvertisingNetworkdoesnotmakeandexpresslydisclaimsallrepresentationsandwarranties,express,implied,statutoryorotherwise,whatsoever,including,butnotlimitedto:• Warrantiesofmerchantability,fitnessforaparticularpurpose,suitability,usage,titleornon-infringement;

• Thatthecontentsofthiswhitepaperarefreefromerror;

• Thatsuchcontentswillnotinfringethird-partyrights.UnicAdvertisingNetworkanditsaffiliatesshallhavenoliabilityfordamagesofanykindarisingoutoftheuse,referenceto,orrelianceonthiswhitepaperoranyofthecontentcontainedherein,evenifadvisedofthepossibilityofsuchdamages.InnoeventwillUnicAdvertisingNetworkoritsaffiliatesbeliabletoanypersonorentityforanydamages,losses,liabilities,costsorexpensesofanykind,whetherdirectorindirect,consequential,compensatory,incidental,actual,exemplary,punitiveorspecialfortheuseof,referenceto,orrelianceonthiswhitepaperoranyofthecontentcontainedherein,including,withoutlimitation,any

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lossofbusiness,revenues,profits,data,use,goodwillorotherintangiblelosses.ThepurposeofthisWhitePaperistopresenttheUnicAdvertisingNetworkprojecttopotentialtokenholdersinconnectionwiththeproposedlaunchofUnicAdvertisingNetworktoken(UNIC).Theinformationsetforthbelowmaynotbeexhaustive.Itisnotbindingbetweenthepartiesanddoesnotimplyanyelementsofacontractualrelationship.ItssolepurposeistoproviderelevantandreasonableinformationtopotentialtokenholdersinorderforthemtodeterminewhethertoparticipateintheUNIClaunch.NothinginthisWhitePapershallbedeemedtoconstituteaprospectusofanysortorasolicitationforcontribution,nordoesitinanywaypertaintoanofferingorasolicitationofanoffertobuyanysecuritiesinanyjurisdiction.Thisdocumentisnotcomposedinaccordancewith,andisnotsubjectto,lawsorregulationsofanyjurisdiction,whicharedesignedtoprotectcontributors.Certainstatements,estimatesandfinancialinformationcontainedinthisWhitePaperconstituteforward-lookingstatements/informationorassumptions.Suchforward-lookingstatementsorinformationinvolveknownandunknownrisksanduncertaintieswhichmaycauseactualeventsorresultstodiffermateriallyfromtheestimatesortheresultsimpliedorexpressedinsuchforward-lookingstatementsorassumptions.

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ImportantriskfactorsPleasebeawarethattherearespecificrisksrelatingtoCryptographicTokens,CryptocurrencyandBlockchain-BasedSoftwareSystemsandrelatedservices.Theacquisitionoftokensinvolvesahighdegreeofrisk,includingbutnotlimitedtotherisksdescribedbelow.BeforeacquiringUNIC,itisrecommendedthateachparticipantcarefullyweighsalltheinformationandrisksdetailedinthisWhitePaper,and,specifically,thefollowingriskfactors:• Dependenceoncomputerinfrastructure.UnicAdvertisingNetworkhasgeneraldependencyoversoftwareapplications,computerhardwareandtheInternet.DespiteUnicAdvertisingNetwork’simplementationofallreasonablenetworksecuritymeasures,itsprocessingcenterserversarevulnerabletousualcomputerviruses,physicalorelectronicbreak-ins,cyberbreachesorotherdisruptionsofasimilarnature.

• Smartcontractlimitations.Smartcontracttechnologyisstillinitsearlystagesofdevelopment,anditsapplicationisofexperimentalnature.Thismaycarrysignificantoperational,technological,regulatory,reputationalandfinancialrisks.

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• Regulatoryrisks.TheBlockchaintechnology,includingbutnotlimitedtotheissueoftokens,maybeanewconceptinsomejurisdictions,whichmaythenapplyexistingregulationsorintroducenewregulationsregardingBlockchaintechnology-basedapplications,andsuchregulationsmayconflictwiththecurrentUNICSmartContractsetup.ThismayresultinsubstantialmodificationsoftheUNICSmartContract,includingbutnotlimitedtoitsterminationandthelossofUNICtokens.

• PriceofEther.Cryptographictokensandcurrency,whichpossessvalueinpublicmarkets,suchasBitcoinorEther,havefrequentlydemonstratedextremefluctuationsinpriceovershortperiodsoftime.Oncepurchased,thevalueofEthermaysignificantlyfluctuateduetovariousreasons.UnicAdvertisingNetworkdoesnotguaranteeanyspecificvalueofEtheroveranyspecificperiodoftime.UnicAdvertisingNetworkshallnotbeheldresponsibleforanychangeinthevalueofUNIC.

• Taxmatters.ItwillbeasoleresponsibilityoftheUNICholderstocomplywiththetaxlawsoftheUnitedStatesandotherjurisdictionsandpayallrelevanttaxes.

• ForceMajeure.UnicAdvertisingNetwork’sperformancemaybeinterrupted,suspendedordelayedduetoforcemajeurecircumstances.ForthepurposesofthisWhitePaper,forcemajeureshallmeanextraordinaryeventsandcircumstanceswhichcouldnotbepreventedbyUnicAdvertisingNetworkandshallinclude:actsofnature,wars,armedconflicts,masscivildisorders,industrialactions,epidemics,lockouts,slowdowns,prolongedshortageorotherfailuresofenergysuppliesor

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communicationservice,actsofmunicipal,stateorfederalgovernmentalagencies,othercircumstancesbeyondUnicAdvertisingNetwork’scontrol.

• CompliancewithU.S.andPRClawsandregulations.UNICtokenholderswhofailtocomplywithverificationrequest,orwhoaredeterminedtoberestrictedfromdealingwiththeU.S.orPRCentitiesoroperatingintheU.S.orPRC,orwhoareotherwiseineligibleundertheUSandPRClawstoparticipateinthelaunchofUNIC,therewouldbenorefundissuedbyUnicAdvertisingNetworkofthosepurchasedtokenholders.Suchtokenholdersmayretaintheirtokensormay,attheirdiscretion,choosetosellthemtoeligiblecustomers.TokenpurchasersaresolelyresponsibleforlearningabouttheUSandPRClawsandlegalrestrictionsapplicabletoresidentsofcertaincountriesandindividualsinvolvedincertainactivities.

PleasenotethattheUnicAdvertisingNetworkprojectmaybesubjecttootherrisksnotforeseenbyitsfounders,teamandmanagementatthistime.YoushouldcarefullyconsiderandevaluateeachofthefollowingriskfactorsandallotherinformationcontainedintheTermsofTokenSale(the“Terms”)beforedecidingtoparticipateintheUnicAdvertisingNetworkSale(“TokenSale”).TothebestofUnicAdvertisingNetworkLtd.’s(the“Company”)knowledgeandbelief,allriskfactors,whicharematerialtoyouinmakinganinformeddecisiontoparticipateintheTokenSale,havebeensetoutbelow.Ifanyofthefollowingconsiderations,uncertaintiesormaterialrisksdevelopsintoactualevents,thebusiness,financialpositionand/orresultsofoperationsoftheCompanyandthemaintenanceandlevelofusageoftheUnicAdvertising

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NetworkplatformandtheUnicAdvertisingNetworks(“UNIC”)couldbemateriallyandadverselyaffected.Insuchcases,thetradingpriceofUNICTokens(inthecasewheretheyarelistedonacryptocurrencyexchange)coulddeclineduetoanyoftheseconsiderations,uncertaintiesormaterialrisks,andyoumayloseallorpartofyourUNICTokens.Risksrelatingtoparticipationinthetokensale.ThereisnopriormarketforUNICTokensandtheTokenSalemaynotresultinanactiveorliquidmarketfortheUNICTokens.PriortotheTokenSale,therehasbeennopublicmarketfortheUNICTokens.AlthoughtheCompanywillusereasonableendeavorstoseektheapprovalforavailabilityoftheUNICTokensfortradingonacryptocurrencyexchange,thereisnoassurancethatsuchapprovalwillbeobtained.Furthermore,evenifsuchapprovalisgrantedbyacryptocurrencyexchange,thereisnoassurancethatanactiveorliquidtradingmarketfortheUNICTokenswilldeveloporifdeveloped,besustainedaftertheUNICTokenshavebeenmadeavailablefortradingonsuchcryptocurrencyexchange.ThereisalsonoassurancethatthemarketpriceoftheUNICTokenswillnotdeclinebelowtheoriginalpurchaseprice(the“PurchasePrice”).ThePurchasePricemaynotbeindicativeofthemarketpriceoftheUNICTokensaftertheyhavebeenmadeavailablefortradingonacryptocurrencyexchange.AUNICTokenisnotacurrencyissuedbyanycentralbankornational,supra-nationalorquasi-nationalorganization,norisitbackedbyanyhardassetsorothercredit.TheCompanyisnotresponsiblefornordoesitpursuethe

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circulationandtradingofUNICTokensonthemarket.TradingofUNICTokenswillmerelydependontheconsensusonitsvaluebetweentherelevantmarketparticipants,andnooneisobligedtopurchaseanyUNICTokenfromanyholderoftheUNICToken,includingthepurchasers,nordoesanyoneguaranteetheliquidityormarketpriceofUNICTokenstoanyextentatanytime.Furthermore,UNICTokensmaynotberesoldtopurchaserswhoarecitizensorpermanentresidentsof,People’sRepublicofChina,RepublicofKorea(includingitsterritoriesandpossessions)oranyotherjurisdictionwherethepurchaseofUNICTokensmaybeinviolationofapplicablelaws.Accordingly,theCompanycannotensurethattherewillbeanydemandormarketforUNICTokens,orthatthePurchasePriceisindicativeofthemarketpriceofUNICTokensaftertheyhavebeenmadeavailablefortradingonacryptocurrencyexchange.FuturesalesorissuanceoftheUNICTokenscouldmateriallyandadverselyaffectthemarketpriceofUNICTokens.AnyfuturesaleorissuanceoftheUNICTokenswouldincreasethesupplyofUNICTokensinthemarketandthismayresultinadownwardpricepressureontheUNICToken.ThesaleordistributionofasignificantnumberofUNICTokensoutsideoftheTokenSale(includingbutnottothesalesofUNICTokensundertakenafterthecompletionoftheinitialtokensale,issuanceofUNICTokenstopersonsotherthanpurchasersforpurposesofcommunityandemployeeinitiatives,affiliate(orbounty)programdevelopment,academicresearch,educationandmarketexpansionandissuanceofUNICTokensasarewardtoemployeesand/orusersoftheUnicAdvertisingNetwork

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platform),orthemereperceptionthatsuchfurthersalesorissuancemayoccur,couldadverselyaffectthetradingpriceoftheUNICTokens.NegativepublicitymaymateriallyandadverselyaffectthepriceoftheUNICTokens.NegativepublicityinvolvingtheCompany,theUnicAdvertisingNetworkplatform,theUNICTokensoranyofthekeypersonneloftheCompany,maymateriallyandadverselyaffectthemarketperceptionormarketpriceoftheUNICTokens,whetherornotitisjustified.Wemaynotbeabletopayanyanticipatedrewardsinthefuture.ThereisnoassurancethattherewillbeanytransactionvolumesuchthatyouwillreceiveanyrewardsanticipatedtobedistributedtoactiveusersoftheUnicAdvertisingNetworkplatform.Further,evenintheeventthereissubstantialtransactionvolumeandinteractionsamongtheusersandtheUnicAdvertisingNetworkplatform,thereisnoassuranceyoupersonallywillreceiveanypartoftherewards.ThisisbecausetheabilityoftheCompanytopayanyrewardtoyouwilldependonthefutureresultsofoperationsandthefuturebusinessandfinancialconditionoftheCompanyandthereisnoassuranceofthefutureresultsofoperationsandthefuturebusinessandfinancialconditionoftheCompany.ThereisnoassuranceofanysuccessofUnicAdvertisingNetworkPlatformoranyFutureBusinessLine.

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Thevalueof,anddemandfor,theUNICTokenshingesheavilyontheperformanceoftheUnicAdvertisingNetworkplatform.ThereisnoassurancethattheUnicAdvertisingNetworkplatformwillgaintractionafteritslaunchandachieveanycommercialsuccess.AlthoughtheCompanyhasperformedsometesting,theUnicAdvertisingNetworkplatformhasnotbeenfullydevelopedandfinalizedandissubjecttofurtherchanges,updatesandadjustmentspriortoitslaunch.Suchchangesmayresultinunexpectedandunforeseeneffectsonitsprojectedappealtousers,possiblyduetothefailuretomeetusers’preconceivedexpectationsbasedonthebetaversion,andhenceimpactitssuccess.UsageoftheUnicAdvertisingNetworkplatformandpotentiallackoftrustforitscrowdsourcedpredictiveaccuracywouldimpactthepublicdemandfortheUNICTokensandcorrespondinglythetradingpriceoftheUNICTokens.ThetradingpriceoftheUNICTokensmayfluctuatefollowingtheTokenGenerationEvent.Thepricesofcryptographictokensingeneraltendtoberelativelyvolatile,andcanfluctuatesignificantlyovershortperiodsoftime.Thedemandfor,andcorrespondingthemarketpriceof,theUNICTokensmayfluctuatesignificantlyandrapidlyinresponseto,amongothers,thefollowingfactors,someofwhicharebeyondthecontroloftheCompany:a) Newtechnicalinnovations;b) Analystsspeculations,recommendations,perceptionsorestimatesoftheUNICToken’smarketpriceortheCompany’sfinancialandbusinessperformance;

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c) ChangesinmarketvaluationsandtokenpricesofentitieswithbusinessessimilartothatoftheCompanythatmaybelistedonthesamecryptocurrencyexchangesastheUNICTokens;

d) AnnouncementsbytheCompanyofsignificantevents,forexamplepartnerships,sponsorships,newproductdevelopments;

e) Fluctuationsinmarketpricesandtradingvolumeofcryptocurrenciesoncryptocurrencyexchanges;

f) AdditionsordeparturesofkeypersonneloftheCompany;

g) SuccessorfailureoftheCompany’smanagementinimplementingbusiness,developmentandgrowthstrategies;

h) Changesinconditionsaffectingtheblockchainoradvertisingtechnologyindustry,thegeneraleconomicconditionsormarketsentiments,orothereventsorfactors.

ThefundsraisedintheTokenSaleareexposedtorisksoftheft.Further,uponreceiptofthefunds,theCompanywillmakeeveryefforttoensurethatthefundsreceivedwillbesecurelyheldthroughtheimplementationofsecuritymeasures.Notwithstandingsuchsecuritymeasures,thereisnoassurancethattherewillbenotheftofthecryptocurrenciesasaresultofhacks,sophisticatedcyber-attacks,distributeddenialsofserviceorerrors,vulnerabilitiesordefectsontheTokenSalewebsite,inthesmartcontract(s),ifused,onwhichtheescrowwalletandtheTokenSalemayrely,ontheEthereumoranyotherblockchain,orotherwise.Sucheventsmayinclude,forexample,flawsinprogrammingorsourcecodeleadingto

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exploitationorabusethereof.Insuchevent,eveniftheTokenSaleiscompleted,theCompanymaynotbeabletoreceivethecryptocurrenciesraisedandmaynotbeabletousesuchfundsforthedevelopmentoftheUnicAdvertisingNetworkplatformand/orforlaunchingtheUnicAdvertisingNetworkplatform,includingbutnottothestructuringandthroughdevelopingoftheUnicAdvertisingNetworkpeer-to-peerbandwidthmarketplace.Insuchcase,thelaunchoftheUnicAdvertisingNetworkplatformmightbetemporarilyorpermanentlycurtailed.Assuch,distributedUNICTokensmayholdlittleworthorvalue,andthiswouldimpactitstradingprice.RisksrelatingtoUNICadvertisingNetwork.TheUnicAdvertisingNetworkplatformisdeveloped,operatedandmaintainedbyUnicAdvertisingNetwork.AnyeventsorcircumstanceswhichadverselyaffectUnicAdvertisingNetworkoranyofitssuccessoroperatingentities(collectivelyreferredtohereinas“UnicAdvertisingNetwork”)mayhaveacorrespondingadverseeffectontheUnicAdvertisingNetworkplatform.Suchadverseeffectswouldcorrespondinglyhaveanimpactontheutility,liquidity,andthetradingpriceoftheUNICTokens.UnicAdvertisingNetworkmaybemateriallyandadverselyaffectedifitfailstoeffectivelymanageitsoperationsasitsbusinessdevelopsandevolves,whichwouldhaveadirectimpactonitsabilitytomaintaintheUnicAdvertisingNetworkplatform.Theadvertisingmediatechnologyandcryptocurrencyindustries,andthemarketsinwhichUnicAdvertisingNetworkcompeteshavegrownrapidlyoverthepastyearsandcontinuetoevolveinresponsetonewtechnologicaladvances,changingbusinessmodelsandother

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factors.Asaresultofthisconstantlychangingenvironment,UnicAdvertisingNetworkmayfaceoperationaldifficultiesinadjustingtothechanges,andthesustainabilityofUnicAdvertisingNetworkwilldependonitsabilitytomanageitsoperationsandensurethatithiresqualifiedandcompetentemployees,andprovidespropertrainingforitspersonnel.Asitsbusinessevolves,UnicAdvertisingNetworkmustalsoexpandandadaptitsoperationalinfrastructure.UnicAdvertisingNetwork’sbusinessreliesonitsblockchain-basedsoftwaresystems,cryptocurrencywalletsorotherrelatedtokenstoragemechanisms,blockchaintechnologyandsmartcontracttechnology,ifused,andonmachinelearningandartificialintelligenceplatforms.Allofthesesystemsandtoolsrepresentcomplex,costly,andrapidlychangingtechnicalinfrastructure.InordertodemonstratecontinuedabilitytoeffectivelymanagetechnicalsupportinfrastructurefortheUnicAdvertisingNetworkplatform,UnicAdvertisingNetworkwillneedtocontinuetoupgradeandimproveitsdatasystemsandotheroperationalsystems,proceduresandcontrols.Theseupgradesandimprovementswillrequireadedicationofresources,arelikelytobecomplexandincreasinglyrelyonhostedcomputerservicesfromthirdpartiesthatUnicAdvertisingNetworkdoesnotcontrol.IfUnicAdvertisingNetworkisunabletoadaptitssystemsandorganizationinatimely,efficientandcost-effectivemannertoaccommodatechangingcircumstances,itsbusiness,financialconditionandresultsofoperationsmaybeadverselyaffected.IfthethirdpartieswhomUnicAdvertisingNetworkreliesonaresubjecttoasecuritybreachorotherwisesufferdisruptionsthatimpacttheservicesUnicAdvertisingNetworkuses,theintegrityandavailabilityofitsinternalinformationcouldbecompromised,whichmayconsequentlycausethelossofconfidentialorproprietaryinformation,andeconomicloss.

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Thelossoffinancial,labororotherresources,andanyotheradverseeffectonUnicAdvertisingNetwork’sbusiness,financialconditionandoperations,wouldhaveadirectadverseeffectonUnicAdvertisingNetwork’sabilitytomaintaintheUnicAdvertisingNetworkplatform.AnyadverseeffectsaffectingUnicAdvertisingNetwork’sbusinessortechnologyarelikelytoalsoadverselyimpacttheutility,liquidity,andtradingpriceoftheUNICTokens.UnicAdvertisingNetworkmayexperiencesystemfailures,unplannedinterruptionsinitsnetworkorservices,hardwareorsoftwaredefects,securitybreachesorotherCausesthatcouldadverselyaffectUnicAdvertisingNetwork’sinfrastructurenetwork,and/ortheUnicAdvertisingNetworkplatform.UnicAdvertisingNetworkisnotabletoanticipatewhentherewouldbeoccurrencesofhacks,cyber-attacks,distributeddenialsofserviceorerrors,vulnerabilitiesordefectsintheUnicAdvertisingNetworkplatform,inthesmartcontracts,ifused,orontheEthereumoranyotherblockchaintechnology.Sucheventsmayinclude,forexample,flawsinprogrammingorsourcecodeleadingtoexploitationorabusethereof.UnicAdvertisingNetworkmaynotbeabletodetectsuchhacks,cyber-attacks,distributeddenialsofserviceerrorsvulnerabilitiesordefectsinatimelymanner,andmaynothavesufficientresourcestoefficientlycopewithmultipleserviceincidentshappeningsimultaneouslyorinrapidsuccession.UnicAdvertisingNetwork’snetworkorservices,whichwouldincludetheUnicAdvertisingNetworkplatform,couldbedisruptedbynumerousevents,includingnaturaldisasters,equipmentbreakdown,networkconnectivity

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downtime,powerlosses,orevenintentionaldisruptionsofitsservices,suchasdisruptionscausedbysoftwarevirusesorattacksbyunauthorizedusers,someofwhicharebeyondUnicAdvertisingNetwork’scontrol.AlthoughUnicAdvertisingNetworkhastakenstepsagainstmaliciousattacksonitsplatformoritsinfrastructure,whicharecriticalforthemaintenanceoftheUnicAdvertisingNetworkplatform,therecanbenoassurancethatcyber-attacks,suchasdistributeddenialsofservice,willnotbeattemptedinthefuture,thatCompany’senhancedsecuritymeasureswillbeeffective.UnicAdvertisingNetworkmaybepronetoattacksonitsinfrastructureintendedtostealinformationaboutitstechnology,financialdataoruserinformationortakeotheractionsthatwouldbedamagingtotheCompanyand/orholdersoftheUNICTokens.AnysignificantbreachoftheCompany’ssecuritymeasuresorotherdisruptionsresultinginacompromiseoftheusability,stabilityandsecurityoftheUnicAdvertisingNetworkplatformmayadverselyaffecttheutility,liquidityand/ortradingpriceoftheUNICTokens.Wearedependentinpartonthelocationanddatacenterfacilitiesofthirdparties.UnicAdvertisingNetwork’scurrentinfrastructurenetworkisinpartestablishedthroughservers,whichitowns,andhousesatthelocationfacilitiesofthirdparties,andserversthatitrentsatdatacenterfacilitiesofthirdparties.IftheCompanyisunabletorenewitsdatafacilityleaseoncommerciallyreasonabletermsoratall,UnicAdvertisingNetworkmayberequiredtotransferitsserverstoanewdatacenterfacility,andmayincursignificantcostsandpossibleserviceinterruptioninconnectionwiththerelocation.Thesefacilitiesarealsovulnerabletodamageor

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Interruptionfrom,amongothers,naturaldisasters,arson,terroristattacks,powerlosses,andtelecommunicationfailures.Additionally,thethirdpartyprovidersofsuchfacilitiesmaysufferabreachofsecurityasaresultofthirdpartyaction,employeeerror,andmalfeasanceorotherwise,andathirdpartymayobtainunauthorizedaccesstothedatainsuchservers.Astechniquesusedtoobtainunauthorizedaccessto,ortosabotagesystemschangefrequentlyandgenerallyarenotrecognizeduntillaunchedagainstatarget,UnicAdvertisingNetworkandtheprovidersofsuchfacilitiesmaybeunabletoanticipatethesetechniquesortoimplementadequatepreventivemeasures.Anysuchsecuritybreachesordamages,whichoccurwhichimpactupontheCompany’sinfrastructurenetworkand/ortheUnicAdvertisingNetworkplatform,mayadverselyimpacttheutility,liquidity,and/ortradingpriceoftheUNICTokens.GeneralglobalmarketandeconomicconditionsmayhaveanadverseimpactonUnicAdvertisingNetworkoperatingperformance,resultsofoperationsandcashflows.UnicAdvertisingNetworkhasbeenandcouldcontinuetobeaffectedbygeneralglobaleconomicandmarketconditions.Challengingeconomicconditionsworldwidehavefromtimetotime,contributed,andmaycontinuetocontribute,toslowdownsintheinformationtechnologyindustryatlarge.WeaknessintheeconomycouldhaveanegativeeffectontheCompany’sbusiness,operationsandfinancialcondition,includingdecreasesinrevenueandoperatingcashflows,andinabilitytoattractfutureequityand/ordebtfinancingoncommerciallyreasonableterms.Additionally,inadown-cycleeconomicenvironment,UnicAdvertisingNetworkmayexperiencethenegativeeffectsofaslowdownintradingandusageoftheUnicAdvertisingNetworkplatform.Suppliers

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onwhichUnicAdvertisingNetworkreliesforservers,bandwidth,locationandotherservicescouldalsobenegativelyimpactedbyeconomicconditionsthat,inturn,couldhaveanegativeimpactontheCompany’soperationsorexpenses.Therecanbenoassurance,therefore,thatcurrenteconomicconditionsorworseningeconomicconditionsoraprolongedorrecurringrecessionwillnothaveasignificantadverseimpactonUnicAdvertisingNetwork’sbusiness,financialconditionandresultsofoperationsandhencetheUnicAdvertisingNetworkplatform.Anysuchcircumstanceswouldthencorrespondinglynegativelyimpacttheutility,liquidity,and/ortradingpriceoftheUNICTokens.TheCompanyortheUNICTokensmaybeaffectedbynewlyimplementedregulations.Cryptocurrencytradingandtokensalesaregenerallyunregulatedworldwide,butnumerousregulatoryauthoritiesacrossjurisdictionshavebeenoutspokenaboutConsideringtheimplementationofregulatoryregimes,whichgoverncryptocurrencyorcryptocurrencymarkets.TheCompanyortheUNICTokensmaybeaffectedbynewlyimplementedregulationsrelatingtocryptocurrenciesorcryptocurrencymarkets,includinghavingtotakemeasurestocomplywithsuchregulations,orhavingtodealwithqueries,notices,requestsorenforcementactionsbyregulatoryauthorities,whichmaycomeatasubstantialcostandmayalsorequiresubstantialmodificationstotheUnicAdvertisingNetworkplatform.ThismayimpacttheappealoftheUnicAdvertisingNetworkplatformforusersandresultindecreasedusageoftheUnicAdvertisingNetworkplatformandtheUNICTokens.Further,shouldthecosts(financialorotherwise)ofcomplyingwithsuchnewly

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implementedregulationsexceedacertainthreshold,maintainingtheUnicAdvertisingNetworkplatformmaynolongerbecommerciallyviableandtheCompanymayopttodiscontinuetheUnicAdvertisingNetworkplatformand/ortheUNICTokens.Further,itisdifficulttopredicthoworwhethergovernmentsorregulatoryauthoritiesmayimplementanychangestolawsandregulationsaffectingdistributedledgertechnologyanditsapplications,includingtheUnicAdvertisingNetworkplatformandtheUNICTokens.UnicAdvertisingNetworkmayalsohavetoceaseoperationsinajurisdictionthatmakesitillegaltooperateinsuchjurisdiction,ormakeitcommerciallyunviableorundesirabletoobtainthenecessaryregulatoryapproval(s)orlicense(s)tooperateinsuchjurisdiction.Inscenariossuchastheforegoing,theutility,liquidating,and/ortradingpriceofUNICTokenswillbeadverselyaffectedorUNICTokensmayceasetobetraded.TheremaybeunanticipatedrisksarisingfromtheUNICTokens.CryptographictokenssuchastheUNICTokensarearelativelynewanddynamictechnology.InadditiontotherisksincludedintheabovediscussionofRiskFactors,thereareotherrisksassociatedwithyourpurchase,holdinganduseoftheUNICTokens,includingthosethatUnicAdvertisingNetworkcannotanticipate.Suchrisksmayfurtherappearasunanticipatedvariationsorcombinationsoftherisksdiscussedabove.

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Contacts

Phone: +441622370360

Website: http://unicads.net

Generalcontact: info@unicads.netContributors

relations:contributors@unicads.net

Bountycampaign: bounty@unicads.netPressinquiries: press@unicads.net

Telegram: http://t.me/UnicNetwork

Skype: unicadvertisingnetwork

Twitter: https://twitter.com/UnicNetworkFacebook: https://fb.me/unicnetwork

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Links

1. https://icobazaar.com/icostats

2. https://cdn2.hubspot.net/hubfs/2848641/Trustworth

yAccountabilityGroup_May2017/Docs/TAG_Fraud_Tax

onomy_March_10_2015.pdf

3. https://coinmarketcap.com/

4. https://adwords.google.com/KeywordPlanner

5. https://www.coindesk.com/ico-tracker/

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