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2011 2011 T Z M I Where to with TiO 2 ? Availability and price developments of TiO 2 in the years ahead 10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO 2 ? © 2011 TZMI.COM Machiel Keegel – Sr. Consultant

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Page 1: T Z M I Where to with TiO2 - ASEFAPI DIOXIDO DE TITAN… · of the 6.0 million tonnes of global capacity. The extent of ... Kronos Kenmare Pangang Bemax, Cristal Source: Mineral Sands

20112011

T Z M I

Where to with TiO2?

Availability and price developments of TiO2 in the years ahead

10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011

TZMI.COM

Machiel Keegel – Sr. Consultant

Page 2: T Z M I Where to with TiO2 - ASEFAPI DIOXIDO DE TITAN… · of the 6.0 million tonnes of global capacity. The extent of ... Kronos Kenmare Pangang Bemax, Cristal Source: Mineral Sands

1 TiO2 demandMacro economic view, the rise of the emerging economies

2 SupplyIndustry structure, China, WE focus, the TiO2 supply chain

3 Bust to boom1990-2008, the GFC, recovery, pricing power shifts, scenarios

4 Summary and outlook

Agenda

10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011

4 Summary and outlook

Page 3: T Z M I Where to with TiO2 - ASEFAPI DIOXIDO DE TITAN… · of the 6.0 million tonnes of global capacity. The extent of ... Kronos Kenmare Pangang Bemax, Cristal Source: Mineral Sands

DemandWhy TiO2?

Properties

• Inert, non-toxic, white.

• High opacifying capability due to its highrefractive index, a necessary condition forhigh opacity. Difference with surroundingsis key.

• Absorbs UV, thereby protecting the matrixin which it is incorporated.

26%

36%

Other

7%Inks

3%Paper9%

Arch Coatings

TiO2 demand by application: 2010

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in which it is incorporated.

• Ability to mass produce. Particle sizecontrol allows further improvement ofopacity.

• Has substituted lead and lithopone as thewhite pigment of choice.

• Limited substitution of TiO2 possible,despite new developments. Substitutionmostly in non-optimised formulations.

19%Plastics

Other Coatings

Applications

• 55% of TiO2 used in coatings.

• Applications in paper now mostlycoated paper and laminates.

• Specialty applications remain limited.

Source: TZMI Database

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Market Segment Consumption Ratio

(Mature: Emerging)

Architectural

Paint4:1

Industrial/

Special Purpose

Coatings2:1

Plastics 5:1

DemandEmerging economies drive growth

Germany

United StatesChina

Russia

Brazil

India

1.000

10.000

100.000

g TiO2/capita

TiO2 consumption vs GDP per capita: 2010

10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011

Plastics 5:1

Paper 7:1

Source: UN Food & Agriculture Organization, 2005 data for paper / paperboard; Plastics Europe Market Research Group, 2005 plastics data, Euromonitor 2007 coatings data, World Bank population data; TZMI Database

Source: TZMI Database

Russia

Ethiopia

India100

10

10 100 1.000 10.000 100.000

GDP, US$/capita

• On a global scale, TiO2 consumption grows with GDP

• Emerging economies tend to grow at rates faster than GDP growth

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DemandEmerging economies gain demand share

Emerging economies:

• Have around 57% share of globaldemand for 2010.

• Expected to grow share of globaldemand to 62% during the next fiveyears.

• Responsible for about 85% of demandgrowth during the next five years.

Global demand share: 1990-2015F

78% 67%43% 38%

62%

20151990

Developed

2000 2010

33%Emerging 22%

57%

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growth during the next five years.

• Will grow in excess of 6%, whiledeveloped economies will grow lessthan 2%.

• Developed economies mostly expectedto grow below GDP growth rates:spending cuts, housing andconstruction markets.

20151990 2000 2010

Source: TZMI Database

India

Pakistan

Indonesia

Phillipines

Vietnam

China

83

68

1,015

737

127

108

2030

2020

2010

Asian middle class forecast: 2010, 2020 & 2030, mil lions

Source: Worldbank

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1 TiO2 demandMacro economic view, the rise of the emerging economies

2 SupplyIndustry structure, China, WE focus, the TiO2 supply chain

3 Bust to boom1990-2008, the GFC, recovery, pricing power shifts, scenarios

4 Summary and outlook

Agenda

10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011

4 Summary and outlook

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Supply

• Highly consolidated industry withseven producers controlling 64%of the 6.0 million tonnes of globalcapacity. The extent ofconsolidation by region variessignificantly.

• 77% of the capacity operated by

SupplyTiO2 pigment industry structure - I

ISK

Sachtleben

Tronox

Kronos

Huntsman

Cristal Global

DuPont

chloride

sulfate

Capacity share by technology for producer and regio n: 2010

ktpa

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• 77% of the capacity operated bythe top seven producers ischloride.

• The remaining producers operatevirtually all (93%) sulfate capacity;chloride technology protected.

0 500 1000 1500

ISK

0% 20% 40% 60% 80% 100%

Central Europe

Asia-Pacific

Western Europe

Central & South America

Middle East & Africa

North America

chloride

sulfate

ktpa

Source: TZMI database

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SupplyTiO2 pigment industry structure – II

Share of regional capacity by producer: 2010

Sachtleben

Tronox

Kronos Huntsman

Cristal

Cristal

Cristal

DuPont

DuPont

China Other

Other

Central & South America

North America

Western Europe

Asia-Pacific

Central EuropeISKTronoxKronosHuntsmanCristalDuPontChina

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• Based on supply base, markets are highly consolidated

• Trade is important, with US exporting as much as 700,000 tonnes annually in 2010

• Eastern Europe well integrated into Western Europe

• The rise of China

Cristal

0% 25% 50% 75% 100%

Middle East & AfricaChinaOther

Source: TZMI database

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SupplyThe rise of China

Chinese quarterly exports: 2009-2011• Imports have remained stableinto China since 2005.

• 25% of Chinese market suppliedby imports.

• China had significantly increasedmarket share abroad.

• Largest supplier into NorthAmerica, Central and Eastern 60.000

80.000

100.000

120.000

140.000 Others

Spain

Malaysia

Japan

Iran

Indonesia

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America, Central and EasternEurope and Middle East.

• China now second largestexporter to Western Europe andCentral and South America.

• Most growth in H1 satisfied byChina.

0

20.000

40.000

60.000

2009 Q2

2009 Q4

2010 Q2

2010 Q4

2011 Q2

Indonesia

Thailand

Turkey

India

Brazil

Source: Pigment Industry Report August 2011

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SupplyWestern Europe

WE

86%

65%

87%

68%

89%

73%China

Ukraine

Slovenia

14%

2%

2%11%

1%

2%

1%0%

3%

2%

13%

4%

3%

2%3%

2%

2%

Poland

Czech R.

Major WE suppliers: 2000-2010 Minor WE suppliers: 2000-2010Western European production: 2010

17%

Kronos4%

Tronox

5%

crenox

8%

Cristal

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Mexico

US

2010 1,157kt

5%

16%

2005 1,203kt

4%

15%

2000 1,205kt

1%15%

Others

2010

1%1%

2000

4%

2%

3%

2005

2%

• Relatively stable market. DuPont supplies from US and Mexico

• Largest shifts in additional supply from Mexico, Ukraine, China

11%16%

SachtlebenHuntsman

Source:TZMI database

Page 11: T Z M I Where to with TiO2 - ASEFAPI DIOXIDO DE TITAN… · of the 6.0 million tonnes of global capacity. The extent of ... Kronos Kenmare Pangang Bemax, Cristal Source: Mineral Sands

Pyro-metallurgical upgrading

Mechanical upgrading

Naturally occurring minerals Minerals sands

Sulfate ilmenite

Sulfate slag

Rutile Chloride ilmenite

Synthetic rutile

Chloride slag

SupplyThe TiO2 feedstock supply chain

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Pyro-metallurgical upgrading

SPP

Sulfate slag

SPP CPP CPP

Synthetic rutile

CPP

Chloride slag

CPP

• 92% of TiO2 feedstock used to produce TiO2 pigment, 6% used to produce Ti-metal

• Pigment plants are designed for a particular ore blend

• Products are interchangeable to a limited extent

SPP = Sulfate pigment plant

CPP = Chloride pigment plant

Page 12: T Z M I Where to with TiO2 - ASEFAPI DIOXIDO DE TITAN… · of the 6.0 million tonnes of global capacity. The extent of ... Kronos Kenmare Pangang Bemax, Cristal Source: Mineral Sands

SupplyDredge and heavy mineral separation

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Page 13: T Z M I Where to with TiO2 - ASEFAPI DIOXIDO DE TITAN… · of the 6.0 million tonnes of global capacity. The extent of ... Kronos Kenmare Pangang Bemax, Cristal Source: Mineral Sands

SupplySynthetic rutile production

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Page 14: T Z M I Where to with TiO2 - ASEFAPI DIOXIDO DE TITAN… · of the 6.0 million tonnes of global capacity. The extent of ... Kronos Kenmare Pangang Bemax, Cristal Source: Mineral Sands

SupplyFeedstock supply affecting pigment supply

Industry

• Consolidated industry: top three control 50%.

• Major participants have a diversifiedportfolio.

• Cost to find/mine new deposits ↑, lag timefrom discovery to production is more thaneight years (average).

0,3

0,4

0,5

0,6

0,7

0,8

0,9

1

Market share by TiO 2 units produced: 2010

10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011

Past

• Value chain “squeeze”: TiO2 real pricesdepressed for two decades. TiO2 pigmentcost pressure applied to feedstockproducers.

• Resulting under-investment to replacedepleted mines – particularly by those withother investment alternatives.

• Historical supply sources are depleting.

0

0,1

0,2

0,3

Rio

Tin

to

Iluka

Exx

aro,

Tro

nox

Ost

chem

Tita

nia,

Kro

nos

Ken

mar

e

Pan

gang

Bem

ax, C

rista

l

Source: Mineral Sands Annual Review 2011

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SupplyNet effect of feedstock supply shortage

TiO2 feedstock S/D balance: 2001-2015FCurrent situation

• “Hand to mouth” supply chainsituation.

• Feedstock prices rapidly increasing.New contracts to see double-digitprice increases.

Future 6.000

7.000

8.000

9.000

Likely new projects

Existing and approved

‘000 TiO2 units

10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011

• Tight supply forecast out to 2015.

• Upgraded feedstocks affectedmostly.

• Back integration can leave someproducers exposed.

Source: TZMI database

4.000

5.000

2001

2003

2005

2007

2009

2011

2013

2015

approved productionUnderlying demand

Page 16: T Z M I Where to with TiO2 - ASEFAPI DIOXIDO DE TITAN… · of the 6.0 million tonnes of global capacity. The extent of ... Kronos Kenmare Pangang Bemax, Cristal Source: Mineral Sands

1 TiO2 demandMacro economic view, the rise of the emerging economies

2 SupplyIndustry structure, China, WE focus, the TiO2 supply chain

3 Bust to boom1990-2008, the GFC, recovery, pricing power shifts, scenarios

4 Summary and outlook

Agenda

10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011

4 Summary and outlook

Page 17: T Z M I Where to with TiO2 - ASEFAPI DIOXIDO DE TITAN… · of the 6.0 million tonnes of global capacity. The extent of ... Kronos Kenmare Pangang Bemax, Cristal Source: Mineral Sands

Declining real prices

1990-2008

Financial Crisis Late 2008 to mid 2009

Recovery

Mid 2009 to 2010

• High pigment price stimulates greenfieldsplants.

• Real prices decline as a result of oversupply.

Bust to boomTiO2 misses commodities boom

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a result of oversupply.

• Industry profitability plummets in 2007 and 2008 as energy and commodity prices surge.

• TiO2 pigment industry in very poor shape.

Page 18: T Z M I Where to with TiO2 - ASEFAPI DIOXIDO DE TITAN… · of the 6.0 million tonnes of global capacity. The extent of ... Kronos Kenmare Pangang Bemax, Cristal Source: Mineral Sands

Bust to boomReal price declines

0

100

200

300

120

140

160

180

200

-3%

Greenfields, Closures – ‘000 tpa capacity TiO2 Real Price Index, 2010 = 100

Excludes:1. Chinese capacity

changes2. Brownfields expansions

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• Nearly all of the closures from 1990-2010 were sulfate capacity. However, 2009-2010 closuresincluded two chloride operations that were high cost.

• Real price declined 3% per annum since 1989.

-200

-100

0

60

80

100

120

’90’88 ’10’08’06’04’0200’98’96’94’92

ClosuresTiO2 Real Price Index

Greenfields plants

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1.15

1.41

1.12

1.30

1.08

1.291.25

1.04

1.27

Sulfate

Chloride

Industry Revenue : Cost: 2006-2010

200

300

400

500

600

Canadian sulfur export price, FOB:2006-2011

Bust to boomprofitability falls on high commodity pricing

‘000 TiO2 units

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’10’09’08

0.96

’07

1.04

’06Source: TZMI’s Global Cost and Profitability Study 2007-2011

0

100

’09’08’07’06 ’11’10

Source: Global Trade Atlas

Cost escalations:

• Producers with sulfate based operations were particularly hard hit. Most globalproducers are diversified. DuPont and Tronox now pure play chloride.

• Energy, sulfur, coke, ilmenite and others.

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• Credit disappears

• Demand disappears in Q4 of 2008

• Global production in Q1 of 2009 down 30%

Declining real prices1990-2008

Financial Crisis Late 2008 to mid 2009

RecoveryMid 2009 to 2010

• High pigment price stimulates greenfields plants

• Real prices decline after as a result of

Bust to boomthe Global Financial Crisis

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of 2009 down 30%

• ‘Cash is king’ results in run down of industry inventories to match new demand level

• High cost capacity mothballed or shut down permanently: Le Havre, Baltimore, Grimsby, Savannah

after as a result of oversupply

• Industry profitability plummets in 2007 and 2008 as energy and commodity prices surge.

• TiO2 pigment industry in very poor shape

Page 21: T Z M I Where to with TiO2 - ASEFAPI DIOXIDO DE TITAN… · of the 6.0 million tonnes of global capacity. The extent of ... Kronos Kenmare Pangang Bemax, Cristal Source: Mineral Sands

• Credit disappears

• Demand disappears in Q4 of 2008

• Global production in Q1 of 2009 down 30%

Declining real prices1990-2008

Financial Crisis Late 2008 to mid 2009

RecoveryMid 2009 to 2010

• Demand recovery: slow in mature economies, but dramatic in emerging economies

• Restocking of the supply chain

• Producers incapable of bringing

• High pigment price stimulates greenfields plants

• Real prices decline after as a result of

Bust to boomrecovery

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of 2009 down 30%

• ‘Cash is king’ results in run down of industry inventories to match new demand level

• High cost capacity mothballed or shut down permanently: Le Havre, Baltimore, Grimsby, Savannah

mothballed capacity on fast enough to meet market demand

• Production problems – inventories cannot be built fast enough

• Low inventories result in strong prices increases, especially in the second half of 2010

• Producer profitability in 2010 surges on the back of stable input cost and higher pricing

oversupply

• Industry profitability plummets in 2007 and 2008 as energy and commodity prices surge.

• TiO2 pigment industry in very poor shape

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• Price increases started in mid 2009

• Initial adoption rate was low

• Historically, adoption rates of price increases have been less than 30%

• Pricing power clearly shifted to the pigment producers in mid 2010

• Price announcements after mid 2010

Bust to boomPricing power moves to the producers

Price announcements vs actual trade data: 2009-2011

4.500

5.000

5.500

6.000

6.500

1.500

2.000

2.500

3.000

3.500

North America Western EuropeAsia-Pacific Avg global trade US$/t,CIFUS$/t

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• Price announcements after mid 2010 2011 have high implementation ratio (70%).

• Price increase mid 2010 - mid 2011: US$1,000 per tonne ~ 40%.

2.000

2.500

3.000

3.500

4.000

4.500

(1.000)

(500)

-

500

1.000

1.500

2009 2010 2011Source: Company announcements, TZMI database

0%Actual price increase US$1000 per tonne

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Bust to boomWestern European pricing

2,000

2,200

2,400

2,600

WE intraregional pricing (CIF): 2000-2011 June WE intraregional pricing (CIF) & cumulative average price announcements: 2009-2011 OCT

653

2,155

500

1,000

1,500

2,000

2,500

cum. price announcements

WE price (jan 2009 = 0)

€/t €/t

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• Price adoption has been high asconsumers are more concerned withsecurity of supply than price: estimate>80%.

• Declining pricing in Europe in nominalterms through the last decade.

• Price increase from Jan 2010 – Jun 2011was almost € 650 per tonne.

1,600

1,800

’11’10’08’06’04’02’00

-500

0

2009 2010 2011Source: TZMI database

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Status Quo Stagnation GFC #2

Annual demand growth >0% 0% to -5% -5 to -10%

Pricing power With producers With producers Consumers

Input cost Feedstock: Feedstock: Feedstock :

Scenarios2012

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Input cost

(W.E. = 25% of cost)

Feedstock:

> 20-60%

Feedstock:

>20-60%

Feedstock :

moderated

2011 H2 EBITDA margins

(~30%)

Expansion

~40%

Consolidation

~30%

Decrease

Estimated net price impact

on TiO2

30% 20% 0%

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1 TiO2 demandMacro economic view, the rise of the emerging economies

2 SupplyIndustry structure, China, WE focus, the TiO2 supply chain

3 Bust to boom1990-2008, the GFC, recovery, pricing power shifts, scenarios

4 Summary and outlook

Agenda

10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011

4 Summary and outlook

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Summary and outlook

• Demand growth will be fueled by theemerging economies.

• Major producers losing market share toChina.

• Market remains supply restricted, limitedby feedstock supply and limitedexpansion by non-Chinese operators.

• Capacity liberated by de-bottlenecking

• Some pushback on price increases in Q4due to seasonality and uncertain globaleconomic outlook.

• Margins of TiO2 producers should continueto improve despite significant increases onthe input cost side.

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• Capacity liberated by de-bottleneckingand Asian expansions expected to justkeep up with global demand growth.

• Large suppliers hesitant to add newcapacity due to historic financialperformance. Additional issue: lack offeedstocks.

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20112011

T Z M I

Global delivery of insight and expert advice

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TZMI.COM

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About TZMI

TZMI is a global, independentconsulting and publishingcompany with offices inAustralia, the US, Europe,Africa and China. The strengthof TZMI’s consulting services

having many years of directoperating experience in theindustry in chief executive,senior operational, analyticaland marketing roles.

TZMI provides operational and technical expert

advice on many areas including:

Mergers and acquisitions

Market assessments and industry analysis

Due diligence

Pre-feasibility studies incl. preliminary capital

and operating cost estimation

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of TZMI’s consulting servicesstems from extensive practicalexperience in the mineralsands, titanium dioxide andcoatings industries and from acomprehensive database,which has been built up overmany years.

TZMI has proven expertisegained from our consultants

TZMI’s publications and dataservices support the consultingactivities and ensure up-to-date, high quality andcomprehensive data, analysisand information across themineral sands, zircon and Ti02pigment industries.

Competitive cost analysis and benchmarking

Technical reviews and audits

Resource assessments

Physical separation test work

Flowsheet development

Customised data analysis and reporting

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Mineral Sands Annual ReviewPublished June 2011

Mineral Sands ReportPDF report - released monthly

TiO2 Pigment IndustryReportPDF report - released quarterly with

Titanium Feedstock Producers:

Comparative Cost StudyPublished July 2011

Titanium Feedstock Market Dynamics:

Outlook to 2018Published December 2010

Global Pigment Producers:Comparative Cost Study

TZMI multi-client work

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PDF report - released quarterly with monthly data updates

TZMI Data Reports-TiO2 Feedstock Matrix – published annually- Zircon Trade Matrix – published annually- Zircon Quarter-to-Quarter published quarterly

The Global Zircon IndustryPublished December 2009Next edition October 2011

Comparative Cost StudyPublished March 2011

The Global Titanium Metal Industry

Next edition September 2011

TiO2 Pigment Annual ReviewPublished May 2011