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20112011
T Z M I
Where to with TiO2?
Availability and price developments of TiO2 in the years ahead
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
TZMI.COM
Machiel Keegel – Sr. Consultant
1 TiO2 demandMacro economic view, the rise of the emerging economies
2 SupplyIndustry structure, China, WE focus, the TiO2 supply chain
3 Bust to boom1990-2008, the GFC, recovery, pricing power shifts, scenarios
4 Summary and outlook
Agenda
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
4 Summary and outlook
DemandWhy TiO2?
Properties
• Inert, non-toxic, white.
• High opacifying capability due to its highrefractive index, a necessary condition forhigh opacity. Difference with surroundingsis key.
• Absorbs UV, thereby protecting the matrixin which it is incorporated.
26%
36%
Other
7%Inks
3%Paper9%
Arch Coatings
TiO2 demand by application: 2010
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
in which it is incorporated.
• Ability to mass produce. Particle sizecontrol allows further improvement ofopacity.
• Has substituted lead and lithopone as thewhite pigment of choice.
• Limited substitution of TiO2 possible,despite new developments. Substitutionmostly in non-optimised formulations.
19%Plastics
Other Coatings
Applications
• 55% of TiO2 used in coatings.
• Applications in paper now mostlycoated paper and laminates.
• Specialty applications remain limited.
Source: TZMI Database
Market Segment Consumption Ratio
(Mature: Emerging)
Architectural
Paint4:1
Industrial/
Special Purpose
Coatings2:1
Plastics 5:1
DemandEmerging economies drive growth
Germany
United StatesChina
Russia
Brazil
India
1.000
10.000
100.000
g TiO2/capita
TiO2 consumption vs GDP per capita: 2010
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
Plastics 5:1
Paper 7:1
Source: UN Food & Agriculture Organization, 2005 data for paper / paperboard; Plastics Europe Market Research Group, 2005 plastics data, Euromonitor 2007 coatings data, World Bank population data; TZMI Database
Source: TZMI Database
Russia
Ethiopia
India100
10
10 100 1.000 10.000 100.000
GDP, US$/capita
• On a global scale, TiO2 consumption grows with GDP
• Emerging economies tend to grow at rates faster than GDP growth
DemandEmerging economies gain demand share
Emerging economies:
• Have around 57% share of globaldemand for 2010.
• Expected to grow share of globaldemand to 62% during the next fiveyears.
• Responsible for about 85% of demandgrowth during the next five years.
Global demand share: 1990-2015F
78% 67%43% 38%
62%
20151990
Developed
2000 2010
33%Emerging 22%
57%
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
growth during the next five years.
• Will grow in excess of 6%, whiledeveloped economies will grow lessthan 2%.
• Developed economies mostly expectedto grow below GDP growth rates:spending cuts, housing andconstruction markets.
20151990 2000 2010
Source: TZMI Database
India
Pakistan
Indonesia
Phillipines
Vietnam
China
83
68
1,015
737
127
108
2030
2020
2010
Asian middle class forecast: 2010, 2020 & 2030, mil lions
Source: Worldbank
1 TiO2 demandMacro economic view, the rise of the emerging economies
2 SupplyIndustry structure, China, WE focus, the TiO2 supply chain
3 Bust to boom1990-2008, the GFC, recovery, pricing power shifts, scenarios
4 Summary and outlook
Agenda
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
4 Summary and outlook
Supply
• Highly consolidated industry withseven producers controlling 64%of the 6.0 million tonnes of globalcapacity. The extent ofconsolidation by region variessignificantly.
• 77% of the capacity operated by
SupplyTiO2 pigment industry structure - I
ISK
Sachtleben
Tronox
Kronos
Huntsman
Cristal Global
DuPont
chloride
sulfate
Capacity share by technology for producer and regio n: 2010
ktpa
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
• 77% of the capacity operated bythe top seven producers ischloride.
• The remaining producers operatevirtually all (93%) sulfate capacity;chloride technology protected.
0 500 1000 1500
ISK
0% 20% 40% 60% 80% 100%
Central Europe
Asia-Pacific
Western Europe
Central & South America
Middle East & Africa
North America
chloride
sulfate
ktpa
Source: TZMI database
SupplyTiO2 pigment industry structure – II
Share of regional capacity by producer: 2010
Sachtleben
Tronox
Kronos Huntsman
Cristal
Cristal
Cristal
DuPont
DuPont
China Other
Other
Central & South America
North America
Western Europe
Asia-Pacific
Central EuropeISKTronoxKronosHuntsmanCristalDuPontChina
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
• Based on supply base, markets are highly consolidated
• Trade is important, with US exporting as much as 700,000 tonnes annually in 2010
• Eastern Europe well integrated into Western Europe
• The rise of China
Cristal
0% 25% 50% 75% 100%
Middle East & AfricaChinaOther
Source: TZMI database
SupplyThe rise of China
Chinese quarterly exports: 2009-2011• Imports have remained stableinto China since 2005.
• 25% of Chinese market suppliedby imports.
• China had significantly increasedmarket share abroad.
• Largest supplier into NorthAmerica, Central and Eastern 60.000
80.000
100.000
120.000
140.000 Others
Spain
Malaysia
Japan
Iran
Indonesia
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
America, Central and EasternEurope and Middle East.
• China now second largestexporter to Western Europe andCentral and South America.
• Most growth in H1 satisfied byChina.
0
20.000
40.000
60.000
2009 Q2
2009 Q4
2010 Q2
2010 Q4
2011 Q2
Indonesia
Thailand
Turkey
India
Brazil
Source: Pigment Industry Report August 2011
SupplyWestern Europe
WE
86%
65%
87%
68%
89%
73%China
Ukraine
Slovenia
14%
2%
2%11%
1%
2%
1%0%
3%
2%
13%
4%
3%
2%3%
2%
2%
Poland
Czech R.
Major WE suppliers: 2000-2010 Minor WE suppliers: 2000-2010Western European production: 2010
17%
Kronos4%
Tronox
5%
crenox
8%
Cristal
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
Mexico
US
2010 1,157kt
5%
16%
2005 1,203kt
4%
15%
2000 1,205kt
1%15%
Others
2010
1%1%
2000
4%
2%
3%
2005
2%
• Relatively stable market. DuPont supplies from US and Mexico
• Largest shifts in additional supply from Mexico, Ukraine, China
11%16%
SachtlebenHuntsman
Source:TZMI database
Pyro-metallurgical upgrading
Mechanical upgrading
Naturally occurring minerals Minerals sands
Sulfate ilmenite
Sulfate slag
Rutile Chloride ilmenite
Synthetic rutile
Chloride slag
SupplyThe TiO2 feedstock supply chain
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
Pyro-metallurgical upgrading
SPP
Sulfate slag
SPP CPP CPP
Synthetic rutile
CPP
Chloride slag
CPP
• 92% of TiO2 feedstock used to produce TiO2 pigment, 6% used to produce Ti-metal
• Pigment plants are designed for a particular ore blend
• Products are interchangeable to a limited extent
SPP = Sulfate pigment plant
CPP = Chloride pigment plant
SupplyDredge and heavy mineral separation
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
SupplySynthetic rutile production
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
SupplyFeedstock supply affecting pigment supply
Industry
• Consolidated industry: top three control 50%.
• Major participants have a diversifiedportfolio.
• Cost to find/mine new deposits ↑, lag timefrom discovery to production is more thaneight years (average).
0,3
0,4
0,5
0,6
0,7
0,8
0,9
1
Market share by TiO 2 units produced: 2010
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
Past
• Value chain “squeeze”: TiO2 real pricesdepressed for two decades. TiO2 pigmentcost pressure applied to feedstockproducers.
• Resulting under-investment to replacedepleted mines – particularly by those withother investment alternatives.
• Historical supply sources are depleting.
0
0,1
0,2
0,3
Rio
Tin
to
Iluka
Exx
aro,
Tro
nox
Ost
chem
Tita
nia,
Kro
nos
Ken
mar
e
Pan
gang
Bem
ax, C
rista
l
Source: Mineral Sands Annual Review 2011
SupplyNet effect of feedstock supply shortage
TiO2 feedstock S/D balance: 2001-2015FCurrent situation
• “Hand to mouth” supply chainsituation.
• Feedstock prices rapidly increasing.New contracts to see double-digitprice increases.
Future 6.000
7.000
8.000
9.000
Likely new projects
Existing and approved
‘000 TiO2 units
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
• Tight supply forecast out to 2015.
• Upgraded feedstocks affectedmostly.
• Back integration can leave someproducers exposed.
Source: TZMI database
4.000
5.000
2001
2003
2005
2007
2009
2011
2013
2015
approved productionUnderlying demand
1 TiO2 demandMacro economic view, the rise of the emerging economies
2 SupplyIndustry structure, China, WE focus, the TiO2 supply chain
3 Bust to boom1990-2008, the GFC, recovery, pricing power shifts, scenarios
4 Summary and outlook
Agenda
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
4 Summary and outlook
Declining real prices
1990-2008
Financial Crisis Late 2008 to mid 2009
Recovery
Mid 2009 to 2010
• High pigment price stimulates greenfieldsplants.
• Real prices decline as a result of oversupply.
Bust to boomTiO2 misses commodities boom
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
a result of oversupply.
• Industry profitability plummets in 2007 and 2008 as energy and commodity prices surge.
• TiO2 pigment industry in very poor shape.
Bust to boomReal price declines
0
100
200
300
120
140
160
180
200
-3%
Greenfields, Closures – ‘000 tpa capacity TiO2 Real Price Index, 2010 = 100
Excludes:1. Chinese capacity
changes2. Brownfields expansions
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
• Nearly all of the closures from 1990-2010 were sulfate capacity. However, 2009-2010 closuresincluded two chloride operations that were high cost.
• Real price declined 3% per annum since 1989.
-200
-100
0
60
80
100
120
’90’88 ’10’08’06’04’0200’98’96’94’92
ClosuresTiO2 Real Price Index
Greenfields plants
1.15
1.41
1.12
1.30
1.08
1.291.25
1.04
1.27
Sulfate
Chloride
Industry Revenue : Cost: 2006-2010
200
300
400
500
600
Canadian sulfur export price, FOB:2006-2011
Bust to boomprofitability falls on high commodity pricing
‘000 TiO2 units
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
’10’09’08
0.96
’07
1.04
’06Source: TZMI’s Global Cost and Profitability Study 2007-2011
0
100
’09’08’07’06 ’11’10
Source: Global Trade Atlas
Cost escalations:
• Producers with sulfate based operations were particularly hard hit. Most globalproducers are diversified. DuPont and Tronox now pure play chloride.
• Energy, sulfur, coke, ilmenite and others.
• Credit disappears
• Demand disappears in Q4 of 2008
• Global production in Q1 of 2009 down 30%
Declining real prices1990-2008
Financial Crisis Late 2008 to mid 2009
RecoveryMid 2009 to 2010
• High pigment price stimulates greenfields plants
• Real prices decline after as a result of
Bust to boomthe Global Financial Crisis
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
of 2009 down 30%
• ‘Cash is king’ results in run down of industry inventories to match new demand level
• High cost capacity mothballed or shut down permanently: Le Havre, Baltimore, Grimsby, Savannah
after as a result of oversupply
• Industry profitability plummets in 2007 and 2008 as energy and commodity prices surge.
• TiO2 pigment industry in very poor shape
• Credit disappears
• Demand disappears in Q4 of 2008
• Global production in Q1 of 2009 down 30%
Declining real prices1990-2008
Financial Crisis Late 2008 to mid 2009
RecoveryMid 2009 to 2010
• Demand recovery: slow in mature economies, but dramatic in emerging economies
• Restocking of the supply chain
• Producers incapable of bringing
• High pigment price stimulates greenfields plants
• Real prices decline after as a result of
Bust to boomrecovery
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
of 2009 down 30%
• ‘Cash is king’ results in run down of industry inventories to match new demand level
• High cost capacity mothballed or shut down permanently: Le Havre, Baltimore, Grimsby, Savannah
mothballed capacity on fast enough to meet market demand
• Production problems – inventories cannot be built fast enough
• Low inventories result in strong prices increases, especially in the second half of 2010
• Producer profitability in 2010 surges on the back of stable input cost and higher pricing
oversupply
• Industry profitability plummets in 2007 and 2008 as energy and commodity prices surge.
• TiO2 pigment industry in very poor shape
• Price increases started in mid 2009
• Initial adoption rate was low
• Historically, adoption rates of price increases have been less than 30%
• Pricing power clearly shifted to the pigment producers in mid 2010
• Price announcements after mid 2010
Bust to boomPricing power moves to the producers
Price announcements vs actual trade data: 2009-2011
4.500
5.000
5.500
6.000
6.500
1.500
2.000
2.500
3.000
3.500
North America Western EuropeAsia-Pacific Avg global trade US$/t,CIFUS$/t
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
• Price announcements after mid 2010 2011 have high implementation ratio (70%).
• Price increase mid 2010 - mid 2011: US$1,000 per tonne ~ 40%.
2.000
2.500
3.000
3.500
4.000
4.500
(1.000)
(500)
-
500
1.000
1.500
2009 2010 2011Source: Company announcements, TZMI database
0%Actual price increase US$1000 per tonne
Bust to boomWestern European pricing
2,000
2,200
2,400
2,600
WE intraregional pricing (CIF): 2000-2011 June WE intraregional pricing (CIF) & cumulative average price announcements: 2009-2011 OCT
653
2,155
500
1,000
1,500
2,000
2,500
cum. price announcements
WE price (jan 2009 = 0)
€/t €/t
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
• Price adoption has been high asconsumers are more concerned withsecurity of supply than price: estimate>80%.
• Declining pricing in Europe in nominalterms through the last decade.
• Price increase from Jan 2010 – Jun 2011was almost € 650 per tonne.
1,600
1,800
’11’10’08’06’04’02’00
-500
0
2009 2010 2011Source: TZMI database
Status Quo Stagnation GFC #2
Annual demand growth >0% 0% to -5% -5 to -10%
Pricing power With producers With producers Consumers
Input cost Feedstock: Feedstock: Feedstock :
Scenarios2012
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
Input cost
(W.E. = 25% of cost)
Feedstock:
> 20-60%
Feedstock:
>20-60%
Feedstock :
moderated
2011 H2 EBITDA margins
(~30%)
Expansion
~40%
Consolidation
~30%
Decrease
Estimated net price impact
on TiO2
30% 20% 0%
1 TiO2 demandMacro economic view, the rise of the emerging economies
2 SupplyIndustry structure, China, WE focus, the TiO2 supply chain
3 Bust to boom1990-2008, the GFC, recovery, pricing power shifts, scenarios
4 Summary and outlook
Agenda
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
4 Summary and outlook
Summary and outlook
• Demand growth will be fueled by theemerging economies.
• Major producers losing market share toChina.
• Market remains supply restricted, limitedby feedstock supply and limitedexpansion by non-Chinese operators.
• Capacity liberated by de-bottlenecking
• Some pushback on price increases in Q4due to seasonality and uncertain globaleconomic outlook.
• Margins of TiO2 producers should continueto improve despite significant increases onthe input cost side.
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
• Capacity liberated by de-bottleneckingand Asian expansions expected to justkeep up with global demand growth.
• Large suppliers hesitant to add newcapacity due to historic financialperformance. Additional issue: lack offeedstocks.
20112011
T Z M I
Global delivery of insight and expert advice
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
TZMI.COM
About TZMI
TZMI is a global, independentconsulting and publishingcompany with offices inAustralia, the US, Europe,Africa and China. The strengthof TZMI’s consulting services
having many years of directoperating experience in theindustry in chief executive,senior operational, analyticaland marketing roles.
TZMI provides operational and technical expert
advice on many areas including:
Mergers and acquisitions
Market assessments and industry analysis
Due diligence
Pre-feasibility studies incl. preliminary capital
and operating cost estimation
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
of TZMI’s consulting servicesstems from extensive practicalexperience in the mineralsands, titanium dioxide andcoatings industries and from acomprehensive database,which has been built up overmany years.
TZMI has proven expertisegained from our consultants
TZMI’s publications and dataservices support the consultingactivities and ensure up-to-date, high quality andcomprehensive data, analysisand information across themineral sands, zircon and Ti02pigment industries.
Competitive cost analysis and benchmarking
Technical reviews and audits
Resource assessments
Physical separation test work
Flowsheet development
Customised data analysis and reporting
Mineral Sands Annual ReviewPublished June 2011
Mineral Sands ReportPDF report - released monthly
TiO2 Pigment IndustryReportPDF report - released quarterly with
Titanium Feedstock Producers:
Comparative Cost StudyPublished July 2011
Titanium Feedstock Market Dynamics:
Outlook to 2018Published December 2010
Global Pigment Producers:Comparative Cost Study
TZMI multi-client work
10/11 CEPE ANNUAL CONFERENCE | WHERE TO WITH TIO2? © 2011
PDF report - released quarterly with monthly data updates
TZMI Data Reports-TiO2 Feedstock Matrix – published annually- Zircon Trade Matrix – published annually- Zircon Quarter-to-Quarter published quarterly
The Global Zircon IndustryPublished December 2009Next edition October 2011
Comparative Cost StudyPublished March 2011
The Global Titanium Metal Industry
Next edition September 2011
TiO2 Pigment Annual ReviewPublished May 2011