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Presentation about convergence TV services in TelcoTV Asia 2010
Citation preview
TV Everywhere’s Prospects
Shanghai, September 1st
Telefonica
IPTV Competence Centre
Quick overview aboutTelfonica
01
IPTV Competence CentreTelefonica
1
Consistent growth since Consistent growth since Consistent growth since Consistent growth since the beginning of the 21st centurythe beginning of the 21st centurythe beginning of the 21st centurythe beginning of the 21st century
Services
Clients
1989 2000 2009
Integrated ICT solutions for all
customer segments
Basic telephone and data services
Wireline and mobile voice, data and Internet services
About 12million
subscribers
About 265million
customers
About 68million
customers
IPTV Competence CentreTelefonica
2
Staff
Finances
Geographies
(1) EPS: Earnings per share
SpainOperations in
25 countriesOperations in
16 countries
About 71,000professionals
About257,000professionals
About149,000professionals
Revenues: 4,273M€
EPS (1): 0.45 €
Revenues: 56,731M€
EPS(1): : 1.71 €
Revenues: 28,485M€
EPS(1): 0.67 €
So, Telefónica is now a benchmark for the global Telco sector So, Telefónica is now a benchmark for the global Telco sector So, Telefónica is now a benchmark for the global Telco sector So, Telefónica is now a benchmark for the global Telco sector ............
International integrated Telco operator by customer base
�1st
European integrated Telco operator by market capitalisation
�1st
273.3 million accesses (as of Mar’10)• 101.0 million in Europe• 172.3 million in Latin America
Operations in 25 countries• 6 in Europe (1)
• 13 in Latin America (2)
• 3 through strategic and industrial alliances (3)
Telco in Dow Jones �1st
IPTV Competence CentreTelefonica
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Among the 50 largest companies
in the world by market cap
�
Among the 100 largest
companies in the world by revenues�
About 257,000 professionals• 31.1% in Europe• 68.1% in Latin America• 0.8% in others countries
Revenues (Mar’10) : 13,932Mill.€OIBDA (Mar’10) : 5,114 Mill.€Net Income (Mar’10) : 1,656 Mill.€
Telco in Dow Jones Sustainability Index
�1st
(1) Plus Morocco (2) Plus U.S.A. and Puerto Rico(3) China, Italy and Portugal
Telco services are essential today and they will be more so Telco services are essential today and they will be more so Telco services are essential today and they will be more so Telco services are essential today and they will be more so in the future …in the future …in the future …in the future …
� Everybody and everything connected
� Social networking
� User Generated Content
� Huge increase of digital content
Customer demand drivers
IPTV Competence CentreTelefonica
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Evolution from devices to ecosystems (Devices + Operating Systems + User Interfaces + Applications)
content
� Hundreds of thousands of applications
� e-World: e-Health, e-Learning, e-Finance services, e-Travel
� M2M : smart metering, e-Car, e-Logistics, vending
� Increasingly powerful devices
Multiscreen evolution
02
IPTV Competence CentreTelefonica
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European consumptionEuropean consumptionEuropean consumptionEuropean consumption
IPTV Competence CentreTelefonica
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Source: Forrester Research, Inc.
European consumptionEuropean consumptionEuropean consumptionEuropean consumption
IPTV Competence CentreTelefonica
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Source: Forrester Research, Inc.
European consumptionEuropean consumptionEuropean consumptionEuropean consumption
IPTV Competence CentreTelefonica
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Source: Forrester Research, Inc.
US US US US consumptionconsumptionconsumptionconsumption
IPTV Competence CentreTelefonica
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US US US US consumptionconsumptionconsumptionconsumption
IPTV Competence CentreTelefonica
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Favorite Favorite Favorite Favorite devicesdevicesdevicesdevices to to to to watchwatchwatchwatch TV TV TV TV
IPTV Competence CentreTelefonica
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Source: Ovum
DevicesDevicesDevicesDevices and and and and contentcontentcontentcontent
IPTV Competence CentreTelefonica
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Source: Ovum
Mobile Mobile Mobile Mobile consumptionconsumptionconsumptionconsumption willingnesswillingnesswillingnesswillingness
IPTV Competence CentreTelefonica
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Source: Ovum
Case Case Case Case StudyStudyStudyStudy: Comcast: Comcast: Comcast: Comcast
Strenghths
• Customer Base
• TV in the corestrategy
Weakness
• Infraestructure
• Wireline only
• Fancastcomplementary
IPTV Competence CentreTelefonica
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“Comcast rolls out iPhone app for phone and e-mail features, TV listings, and movie trailers”
“Comcast Looking To Offer À La Carte Streaming Music To ISP And Cable Customers”
“HBO, Cinemax coming to Comcast’s and Time Warner’s TV Everywhere plans”
“Use an iPad to Control Cable Shows Remotely with New Comcast Initiative”
Case Case Case Case StudyStudyStudyStudy: : : : VerizonVerizonVerizonVerizon
“Verizon Promotes Use of Its Inventive Self-Service Interactive Tool”
“Android App Controls Your Verizon Fios TV”
“Motorola and Verizon team up for TV tablet”
“Verizon FiOS Media Manager: Easy Setup, So-So Delivery”
“Verizon Expands Advanced, Remote DVR Management Service to FiOS TV Customers”
IPTV Competence CentreTelefonica
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“FiOS To Carry YouTube, Internet Radio”
“FiOS TV Subscribers First to Access HBOGo.com”
Strenghths
• Technology & seamless approach
• TV in the corestrategy forwireline company
Weakness
• Mobile service(Vcast) notintegrated
Typical Starting Scenario of content deliveryTypical Starting Scenario of content deliveryTypical Starting Scenario of content deliveryTypical Starting Scenario of content delivery
Content Negotiations
Encoding Encription Distribution Delivery Presentation
Content Encoding Encription Distribution Delivery Presentation
IPTV Competence CentreTelefonica
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Content Negotiations
Encoding Encription Distribution Delivery Presentation
Content Negotiations
Encoding Encription Distribution Delivery Presentation
First Step into content delivery convergenceFirst Step into content delivery convergenceFirst Step into content delivery convergenceFirst Step into content delivery convergence
Encoding Encription Distribution Delivery Presentation
Content Negotiations
•It’s not only content negotiation, implies a common business stragey•Not efficient to provide a multiscreen strategy but suitable
•Common UX guidelines to provide a seamless experience to customers
IPTV Competence CentreTelefonica
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Encoding Encription Distribution Delivery Presentation
Encoding Encription Distribution Delivery Presentation
Second Step into content delivery convergenceSecond Step into content delivery convergenceSecond Step into content delivery convergenceSecond Step into content delivery convergence
Content Negotiations
Encoding Encription Distribution
Delivery Presentation
•Encodig stage includes metadata creation and
IPTV Competence CentreTelefonica
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Delivery Presentation
Delivery Presentation
•Encodig stage includes metadata creation and distribution to the different platforms•Encoding and encryption to fit in selectedconvergenced devices•Single Distribution to existing content deliveryelements
Third Step into content delivery convergenceThird Step into content delivery convergenceThird Step into content delivery convergenceThird Step into content delivery convergence
Content Negotiations
Encoding Encription Distribution Delivery
Presentation
•Second and third step could be alternateddepending on each service provider state of art
IPTV Competence CentreTelefonica
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Presentation
Presentation
depending on each service provider state of art•Homogeneous CDN to provide efficieny and improve business models•Presentation layer cannot be harmonized yet butone day it can be the fourth step of convergence
MultiscreenMultiscreenMultiscreenMultiscreen challengeschallengeschallengeschallenges
�Commercial
• Internal development process towards convergence scenarios
• Adquire content rights for all screens
• Harmonized of commercial brands
• Adequate bundling to reduce churn and give more ARPU
• Seamless User eXperience
�Technical
• Fragmented technologies
IPTV Competence CentreTelefonica
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• Fragmented technologies
› Content Formats
› DRM
› Presentation layer
• Migration
› Reuse or replace
› Evolution from actual vertical silos
• Unified customer care
› Unified User ID
› Convergence OSS/BSS
�Open IPTV Forum• Multiple player: Service Providers, CE manufacturers, SW Suppliers, DRM
manufacturers…
• Convergence to maximum› Managed and un-managed networks
› Service Provider and Platform provider independent environments
StandardizationStandardizationStandardizationStandardization
IPTV Competence CentreTelefonica
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PayPayPayPay TV TV TV TV strategystrategystrategystrategy
�Multiscreen is one of the pilars for evolving PayTV strategy
�Let’s go one step back for a global vision
• Content…remains king
• Pricing
› Entry level
› Upselling
› Bundling
› Competitive
IPTV Competence CentreTelefonica
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› Competitive
• Give to consumers control
› DVR
› Remote Control (convergence management)
• Personalize
• Home Integration
• Multiroom services
• Cross Platform Video Delivery
� User eXperience to provide an easy to use and differentiated experience
QuestionsQuestionsQuestionsQuestions????
IPTV Competence CentreTelefonica
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