Upload
molly-shaw
View
216
Download
1
Embed Size (px)
Citation preview
The seven wonders
China’s mobile world
mLearnCon 2013 Session 907 Bringing mLearning to China
By C. Keiko Funahashi [email protected]
of
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Smartphone = iPhone in China? How are things going, Android? App Store & Google Play in business? Do people pay for apps? Let’s integrate SNS! …Oops Let’s have Youtube videos! …Oops What, Where, When, Why of app users
一二三四五六七
2
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
谢谢Friends in Shanghai who took part insurvey and participated in Skype interview
Mr. Henry Fong CEO Yodo1, Beijing, China
acknowledgements
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
4
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Active iOS/Android
Devices
250,000,000
5
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Active iOS/Android
Devices
6
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
SMARTPHONE = IPHONEIN CHINA?
一
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
1
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
1
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Smartphone Market Share by Price
13.7%
40.4%
46.3%
$160
$400
10
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
iPhone 5 (16GB)$860
11
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Samsung Galaxy SIII$520
12
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Xiaomi M2
$320
13
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Lenovo A706
$210
14
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Huawei C8813
$160
15
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Coolpad 5211
$9016
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Smartphone Brands
Samsung
Yulong Computer
Huawei
Lenovo
Apple
Samsung
Apple
Lenovo
Sony
Huawei
12345
ChinaWorldwide
17
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Smartphone Domestic Brands
68%18
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
HOW ARE THING GOING,ANDROID?
二
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Smartphone Market Share
From2012 Q4
20
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Galaxy SIII Xiaomi M2 Lenovo A706 Huawei C8813 Coolpad 5211High ($520) Mid ($320) Mid ($210) Low ($160) Low ($90)
4.8” 4.3” 4.5” 4.5” 4.0”
2012 2013 2013 2013 2013
1280x720 1280x720 854x480 854x480 320x480
Samsung Exynos 4212 高通 APQ8064 Qualcom 8225Q 高通
SnapdragonMSM8625
高通SnapdragonMSM7625A
1.4 GHz 1.5 GHz 1.2 GHz 1.2 GHz 1.0 GHz
16 GB1 GB RAM
16GB2 GB RAM
4GB1 GB RAM
4 GB1GB RAM
1 GB512 MB RAM
Android 4.0 Android 4.1 Android 4.1 Android 4.1 Android 2.3
Android Smartphone Examples
21
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Operating System Versions
China ChinaWorld World
6.06.0
5.15.1
2.3 2.3
4.0 4.02.2 2.25.0
5.0
22
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
APP STORE & GOOGLE PLAYIN BUSINESS?
三
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
24
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
25
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
26
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
27
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Android Markethttp://apk.hiapk.com/
28
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
91 Assistanthttp://zs.91.com/
29
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
30
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
DO PEOPLE PAY FOR APPS?
四
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Apps purchased per month
49%
39%
32
$0
$1.50
$8.00
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Paying for apps? But all the apps are free.
Mr. Wang, late 20’s, Android phone user
33
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
34
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
LET’S INTEGRATE SNS!… OOPS
五
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
of F
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
37
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Social Login
38
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Social Media Integration
Agnitus39
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Reconsider…
FacebookGoogle+Twitter
LinkedinWindows LiveMy Space (?)
40
Do consider…
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Reconsider…
FacebookGoogle+Twitter
Renren.comPengYou.comKaixin001.com
41
Do consider…
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Reconsider…
FacebookGoogle+Twitter
Sina WeiboTencent WeiboTencent QQWeChat
42
Do consider…
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
LET’S HAVE YOUTUBE VIDEOS … OOPS
六
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
3rd Party Service Integration
Toontastic
44
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
3rd Party Service Integration
Goodreader45
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Reconsider…
YoutubeVimeo
Local video sites Youku.com Tudou.com
46
Do consider…
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Reconsider…
Google Baidu.comBing.comYahoo.com(not .hk or .tw)
47
Do consider…
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Reconsider…
Google DriveGoogle DocsDropboxSugarsync
SkydriveSugarsyncBox.comEvernote
48
Do consider…
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Check
greatfire.org
49
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
50
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
WHAT, WHERE, WHEN, WHYOF APP USERS
七
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
What : Frequently Used Apps
1. Social/Communication (IM, weibo etc.)2. System tools (Browser, security)3. News4. Games5. Navigation/Maps6. Media (Music, video)7. Online shopping
8. Reading/Education9. App tools (Battery monitor etc.)10. Photo…
52
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Where & When#353
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
#2Where & When
54
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
#1Where & When
55
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
How long
< 10 min
83%
> 10 min
56
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
How long
< 3 min 3-10 min
59%
57
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Why they learn
58
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
DrivenDiligentDisciplined
59
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
High-, mid-, low-range phones Diverse local Android phone options Many local app distribution services Plan monetization strategies Diverse local SNS’s Some services blocked in China They love apps & are serious about learning
一二三四五六七
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
C. Keiko Funahashi
Email: keiko @ ckeikofunahashi.comPhone: +1 604 773 5634Website: http:// ckeikofunahashi.comLinkedin: …/in/ckeikofunahashi
Learning experience design & research specialist, Funahashi Consulting
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
ReferencesSlides 5, 6: “China surpasses US as biggest market for Apple, Android devices” Feb 18, 2013 on Apple Insiderhttp://appleinsider.com/articles/13/02/18/china-surpasses-us-as-biggest-market-for-apple-android-devices
Slide 10: “Update on the market for smartphones and mobile security Q4 2012“ by Sino Market Researchhttp://www.sino-mr.com/cn/uploadfile/20130305174551328.pdf
Slide 10: “Apple, Samsung’s next critical play: Affordable smartphones” April 29, 2013 on CNEThttp://news.cnet.com/8301-1035_3-57581775-94/apple-samsungs-next-critical-play-affordable-smartphones/China's gross national income per capita totaled $4,940/year in 2011, World Bankhttp://en.wikipedia.org/wiki/List_of_countries_by_GNI_(nominal,_Atlas_method)_per_capita
Slide 12: http://product.yesky.com/product/787/787691/param.shtmlSlide 13: http://product.yesky.com/product/782/782972/param.shtmlSlide 14: http://product.yesky.com/product/829/829938/Slide 15: http://product.yesky.com/product/824/824086/Slide 16: http://product.yesky.com/product/832/832958/
Slide 17, 18: “Apple grabs No.5 spot in growing Chinese smartphone market” May 9, 2013 on Apple Insiderhttp://appleinsider.com/articles/13/05/09/apple-grabs-no-5-spot-in-growing-chinese-smartphone-market
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Slide 17, 18: “Smart mobile device shipments exceed 300 million in Q1 2013” May 9, 2013 on Canalyshttp://www.canalys.com/newsroom/smart-mobile-device-shipments-exceed-300-million-q1-2013
Slide 20: “Update on the market for smartphones and mobile security Q4 2012“ by Sino Market Researchhttp://www.sino-mr.com/cn/uploadfile/20130305174551328.pdf
Slide 22: “UMENG Insight Report: China mobile internet 2012 review” March 2013 by UMENG http://tip.umeng.com/uploads/data_report/umenginsightreportchinamobileinternet2012review.pdf
Slide 28: http://apk.hiapk.com/Slide 29: http://zs.91.com/
Slide 30: “How to publish western smartphone games in China – Youtube video of Yodo1’s GDC 2013 talk” April 3, 2013http://www.yodo1.com/how-to-publish-western-smartphone-games-in-china-gdc-henry-fong-yodo1
Slide 30: ”Android app stores of China: What western mobile game developers need to know” April 23, 2013 on Gamasutra http://www.gamasutra.com/blogs/HenryFong/20130423/19101/ Android_App_Stores_of_China_What_Western_Mobile_Game_Developers_Need_to_Know.php
References
mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Slide 32: “Distribution of monthly expenditure on mobile apps in China in 2012” by Dratio Internet Data Servicehttp://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf
Slides 40-42: “5 things you need to know about Chinese Social Media” October 25, 1012 on Forbeshttp://www.forbes.com/sites/ciocentral/2012/10/25/5-things-you-need-to-know-about-chinese-social-media/
Slide 49: http://greatfirewallofchina.org/ https://en.greatfire.org/Slide 50: http://en.wikipedia.org/wiki/List_of_websites_blocked_in_the_People's_Republic_of_China
Slide 52-55: “Distribution of monthly expenditure on mobile apps in China in 2012” by Dratio Internet Data Servicehttp://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf
Slides 56, 57: “UMENG Insight Report: China mobile internet 2012 review” March 2013 by UMENGhttp://tip.umeng.com/uploads/data_report/q3_2012_english.pdf
Slide 58: Jin, L., & Cortazzi, M. (2006). Changing practices in Chinese cultures of learning. Language, Culture and Curriculum, 19(1), 5-20. Retrieved from http://www.tandfonline.com/doi/abs/10.1080/07908310608668751
References