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WSJ. MAGAZINET H E W O R L D ‘ S L E A D I N G L U X U R Y M A G A Z I N E
2 0 1 9 M E D I A K I T
WSJ. is an award-winning lifestyle publication dedicated to the power and passions of The Wall Street Journal's global readership.
The magazine's unique sensibility — a combination of eye-catching photography and insightful reporting — creates an unparalleled immersive experience and offers our readers a sense of discovery into the worlds of fashion, technology, travel, design, art and entertainment.
WSJ. Magazine's authoritative storytelling connects with and inspires arbiters of luxury and style across print, digital and social media.
LEADING AUDIENCE.
Aud (000)Affluent
Adult (000)HHH Net worth ($1MM+) (000)
Affluent Male
Affluent
Female
Affluent Adult 62,300 28,109 32,209 30,091
WSJ. Magazine* 3,995 2512 2,197 1,798
T Magazine** 3,203 2020 1,965 1,238
Travel+Leisure 3,001 1,778 1,562 1,438
The New York Times (Weekdays) 2,406 1,528 1,595 811
Vogue 2,243 1,096 623 1,621
Vanity Fair 1,546 876 541 1,005
Wired 1,434 739 985 449
GQ (Gentlemen's Quarterly) 1,233 584 1,009 224
Elle 1,008 470 218 790
Esquire 658 366 547 111
Harper’s Bazaar 610 311 440 169
W 435 255 277 158
**WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday.Source: Ipsos Affluent Survey USA Fall 2018 Adults 18 or older, HHI $125,000+.
EXCLUSIVEREADERSHIP.
Affluent Adult (000)% of WSJ. Readers that
do not read
WSJ. Magazine* 3,995 -
The New York Times (Weekdays) 2,406 85%
Travel & Leisure 3,001 86%
T Magazine** 3,203 82%
Vogue 2,243 92%
Vanity Fair 1,546 95%
Wired 1,434 93%
GQ (Gentlemen's Quarterly) 1,233 94%
Elle 1,008 97%
Esquire 658 97%
Harper’s Bazaar 610 98%
W 435 98%
Few WSJ. Magazine readers read competitive publications.
*WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday.Source: Ipsos Affluent Survey USA Fall 2018 Adults 18 or older, HHI $125,000+.
Affluent Male Affluent Female
*WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday.Source: Ipsos Affluent Survey USA Fall 2018 Adults 18 or older, HHI $125,000+.
DUAL AUDIENCE.
WSJ. Magazine reaches the largest dual audience of both men and women.
Multi-Millionaires (Total HH Net Worth $2MM+) 1,498,,000
Household Income $500K+ 270,000
Average Personal Income $224,390
Average Household Income $321,852
Average Value of Total HH Liquid Assets $1,736,538
Total Liquid Assets $1,000,000+ 1,809
College Grad Plus 3,510,000
Post Grad Degree 2,095,000
Total Charitable Donations $11.4 Billion
Total Apparel and Accessories/Eyewear $22.6Billion
Total Watches, Jewelry $8.6 Billion
Total Leisure, Entertainment, and Dining $14.3 Billion
Total Travel $27.2 Billion
Total Vehicles Bought/Leased $32.4 Billion
Professional/Managerial 3,021,000
Top Management 1,571,000
Financial Advisor 112,000
C-Suite 1,622,000
HIGH NET WORTH READERS
ADVANCED THINKERS
POWERFUL POSITIONS
WEALTHY HOUSEHOLDSAN AFFLUENTAUDIENCE.
Reaching top-earning, influential decision makers
*WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday.Source: Ipsos Affluent Survey USA Fall 2018 Adults 18 or older, HHI $125,000+.
Usually Stay at Luxury Boutique Hotels or Five-Star Accommodations 1,260,000
Typically Fly First or Business Class 1,765,000
Have Taken a Cruise in the Past 3 Years 1,694,000
Have Flown on a Private Aircraft in the Past Year 274,000
Average Airline Round Trips in Past Year: Leisure 4,700
Average Airline Round Trips in Past Year: Business 6,900
Entertain in or out of Home in an Average Month 3,385,000
Have a Wine Cellar or Wine Refrigerator 1,375,000
Visited Art Auctions/Gallery Exhibits/Antiques Shows/ Museums Past Year 3,040,000
Attended Theater, Concerts, Opera, Performing Arts in the Past Year 2,992,000
Visited a Spa in the Past Year 1,3377,000
Visited a Casino in the Past Year 1,775,000
Average # of Days in Past Year Playing Golf 20,300
Average # of Days in Past year Playing Tennis 17,800
Own a Midsize Car 709,000
Own a Luxury Car 1,830,000
Own/Lease 3+ Cars 1,173,000
INTREPID TRAVELERS
SAVVY ENTERTAINERS
LEISURE ACTIVITIES
AUTO ENTHUSIASTS
AN AFFLUENTAUDIENCE.
Purveyors of luxury
*WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday.Source: Ipsos Affluent Survey USA Fall 2018 Adults 18 or older, HHI $125,000+.
Region Circulation
National 1,156,079
NY 132,418
FL 85,413
CA 164,200
Europe 58,500
Asia 59,404
Canada 2,320Global resonance.
CIRCULATION.
*Source: WSJ. Magazine Internal Records; 2018 Spring Ipsos Affluent Survey USA, HHI $125,000+.
TRIM: 9.875" x 11.5"
BLEED: 10.125" x 11.75"
LINE SCREEN: 150
BINDING:US - Perfect BoundEurope/Asia - Saddle Stitch
SAFETY: All live matter must be kept 1/4" inside dimensions on all four sides. (WSJ. Magazine will not be responsible for any live matter placed outside the safety)
FULL PAGETrim: 9.875” x 11.50”Bleed: 10.125” x 11.75”Non-bleed: 8.375” x 10.25”
SPREADTrim: 19.75” x 11.50”Bleed: 20.00” x 11.75”Non-bleed: 18.25” x 10.25”
Spread materials must be supplied as two individual pieces. Please do not send one piece for a two page spread.
REQUIRED MATERIALSPDF/X1a format only—native application files not accepted. Follow SWOP specifications for material and proofing. Total dot density of 300, plus three SWOP color proofs with color bars (i.e., Iris or Kodak approvals). SWOP specifications guidelines are available at http://www.swop.org/index.asp
SEND 3 COLOR PROOFS TODow Jones & CompanyAdvertising Services Center4300 North Rt 1, Building 5, 3rd Fl.Monmouth Junction, NJ 08852
ADDITIONAL PRODUCTION INFOThe Wall Street JournalDon LiskAd Services [email protected]
MATERIAL SUBMISSIONPreferred Method: via Internet at https://epic.dowjones.com
COVER MATERIALSPrinted Sheetfed and the body pages are printed Gravure.
PDF/X1A MUST MEET THEFOLLOWING SPECIFICATIONS:All fonts and images are embedded. All elements are encoded as CMYK, spot for Device N. They may not be encoded as three-art color spaces such as RGB or CIELab. The MediaBox and TrimBox or ArtBox are defined. Trap must be indicated as on or off, alerting the printer to the condition of the document. The printing condition characterized (such as SWOP) through use of an output condition identifier.
PDF/X1a resolves many issuesassociated with basic PDF as aformat for file exchange.
WHAT IS PDF/X-1A?PDF/X-1a is a subset of Adobe’sPortable Document Format (PDF).PDF/X1a stands for PDF eXchange 1a. The “1” means that it is a blind exchange document–all fonts and images are embedded and “a” is the variant of PDF/X1 that was ISO accredited; ISO Standard: ISO 15930-1:2001.
SPECIFICATIONS.
Rates and production information are available on request for: supplied inserts, gatefolds, scent strips, special matched fifth colors, and Europe and Asia special units.
Region Open 3x 6x 12x 18x 30x
Global $239,392 $227,423 $220,241 $213,059 $205,877 $198,696
US $198,607 $188,676 $182,718 $176,760 $170,802 $164,844
Asia $42,381 $40 262 $38 991 $37 719 $36 448 $35 176
Europe $28,372 $26,953 $26,102 $25,251 $24,400 $23,549
NY $44,332 $44,331 $44,331 $44,331 $44,331 $44,331
CA $37 238 $37,238 $37,238 $37,238 $37,238 $37,238
FL $33,249 $33,249 $33,249 $33,249 $33,249 $33,249
2019 OPEN RATESGENERAL.
Gross rates listed
Region Open 3x 6x 12x 18x 30x
Global $203,484 $193,309 $187,205 $181,100 $174,996 $168,891
US $168,816 $160,375 $155,311 $150,246 $145,182 $140,117
Asia $36,023 $34,222 $33,142 $32,061 $30,980 $29,899
Europe $24,117 $22,911 $22,187 $21,464 $20,740 $20,017
NY $37,682 $37,682 $37,682 $37,682 $37,682 $37,682
CA $31,652 $31,652 $31,652 $31,652 $31,652 $31,652
FL $28,261 $28,261 $28,261 $28,261 $28,261 $28,261
2019 OPEN RATESRETAIL.
Gross rates listed