Synopsis Anu

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Synopsis

1. INTRODUCTION

There is an old proverb which says “Give a man a fish and he will have

something to eat for a day but teach a man how to fish and he will have

something to eat for the rest of his life, “With reference to the modern

technology one can extend the definition and say that “Teach a man how to use

the internet and he will not bother you for weeks.

The tremendous advances in technology and the aggressive infusion of

information technology had brought in a paradigm shift in banking operations.

Internet banking that has revolutionied the banking industry worldwide has

turned out to be the nucleus issue of various studies all over the world. !owever

there has constantly been a significant gap between bankers and customers with

regard to Internet banking in India. The purpose of this pro"ect is to help fill

significant gaps in knowledge about the Internet banking landscape in India.

The pro"ect presents data, drawn from a survey of opinions of Internet banking

users and their satisfaction level. It investigates the extent of usage, the profile

of customers and their response towards Internet banking using univariate

statistical analysis. #y the end of first $uarter, %&&', differences between

Internet and non(Internet bank users had begun to emerge in funding, in sources

of income and expenditures and in measures of performance. It was also found

that the there is a significant gap between the perceptions of the customers and

the service providers i.e. the #ankers.

%. )cope of the study

Individual behaviour of customer in )#* #ank. Group behaviour of customer

in )#* #ank. The organiation covering the aspects of its formation, structure,

in )#* #ank. The motivation services to the customer and employees. To

understand the profile of the customers availing Internet banking facility.To

understand the Internet usage pattern and preferences of the customers with



regard to fre$uency, place and banks.To understand the attitude of the users

making banking transactions through the net. To understand the attitude of users

towards Internet banking contents.

+ )TT-*-T /0 T!- 12/#3-*4

Though #angalore has surpassed the silicon valley of 5) in )oftware -xports

and technological innovations, the level of Internet users in the city is

substantially low. There seems to be a digital divide between the 6omputer

literates and the others. Though the citiens for checking mail, browsing,

chatting etc use Internet it is not used for banking transactions on a large scale.

The study is conducted to analye the usage of Internet for banking purpose.

The study is conducted to highlight the reasons for customer7s preference to

Internet banking.

8 /#9-6TI:-) /0 T!- )T5;<4

To understand the profile of state bank of mysore.

To find the various factors which influence customers to avail internet

banking facility.

To study about the awareness levels of Internet banking services among

the sbm customers.

To measure the level of usage of internet banking.

To measure the satisfaction of customers of sbm with respect to internet banking

facilities.

= LIMITATIONS OF THE STUDY:

>. The sample sie was restricted to fourty customers



%. The customers interviewed represent only individuals and not corporate

so the #%# internet banking does not form a part of this research

+. 2esources like time and cost was a constraint,

8. )ome of the respondents were not willing to give all information

regarding their internet banking practice.=. )tudy was confined to )#* 6ustomers only

6 Researc Me!o"o#o$y

So%rces o& "a!a

Two types of data is collected in this study

>. 1rimary ;ata

%. )econdary ;ata

1. 'ri(ary Da!a

It involves collection of data from sources from which the researcher

directly collect data that have not been previously collected. In this study,

primary data are collected by the use of two types of methods4

?uestionnaire

;irect Interviews

In this study $uestionnaires are used to collect the data from the

respondents, since where the $uestionnaires are not ade$uate, used personal

interview method for collecting data to draw the effective conclusion.

). Secon"ary Da!a



These are the data collected from various sources, used in addition to the

primary data in the research. The various sources are the past records of the

bank, magaine, bank websites, annual reports etc,

Da!a Co##ec!ion Ins!r%(en!s

The research instrument which is used in this study is

$uestionnaire.

1ersonal interview of *r. ira" srivastav an assistant manager was

conducted along with it.

2esearch has mainly one instrument for collecting the primary data, i.e.

$uestionnaire. !ere the $uestionnaire has been made much easy to understand

and answer, and hence clearly it takes lesser time to respond.

Sa(p#e Uni!

Sa(p#e (e!o":*+%o!a sa(p#in$

In $uota sampling the selection of the sample is made by the interviewer,

who has been given $uotas to fulfill from specified sub(group of the population.

The sample population selected with in #angalore city.

Sa(p#e Si,e

Total )ample sie is =&.

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Synopsis Anu