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See Lead Generation in a whole new light…
Keep sales people busy with a fresh, targeted stream of inbound
leads
Build warm rapport and create buy in with senior level decision
makers
Create opportunities and follow up on all interest with
personalised networking activities
Increase on line presence, credibility and sound reputation and
for sales people
Approach each campaign holistically- do everything we can to
maximise your conversion rates
We use Linkedin business network to build relationships with targeted
senior level prospects on Linkedin.
• Linked in is one of very few methods that allows you to reach senior level people
• Unlike many other marketing methods, Linkedin is laser targeted.
• Reach the right people, every time.
• A holistic approach, steadily networking builds respect, credibility
and buy in.
• Other costly options like SEO and PPC can produce wildly mixed
results and “tyre kickers” with low motivation levels. Whereas
Linkedin provides high quality, predictable leads that are hand
targeted by you, so require little qualification.
Reach Senior level Decision Makers
Linkedin is rich with high value, senior level contacts – they are quality
business people, decision makers, who typically have budget signoff and
are worthy of your time to open up a business dialogue. Don’t waste time
talking to people without authority.
Very few others methods guarantee you such a direct route to these senior level prospects.
Most of our clients are astounded that such senior people will readily accept their invites.
The Right Demographics
We all hear the marketing guys talk about demographics, well Linkedin is
rich with people who are of the right age, (unlike Facebook and Twitter) and
seniority. Users are highly active, tech savvy and tuned in to a respectable
business message.
Busy people use Linkedin for business
Linkedin vs Twitter or Facebook strategy ~ Facebook and Twitter are great for building
company buzz. But when was the last time you heard of a senior decision maker with the time to
hang around posting on Twitter all day. – NEVER – people of this senior calibre avoid all forms of
“busy work” and focus strongly on the commercial objectives of driving their company.
Credibility
Linked in is a highly respected business network that does not tolerate spam
which makes your message much more credible
More Buy in ~ Business Networking = “double opt in” status
Your message is positively received when sent to people who have actively
chosen to become your first level contact on Linkedin and become a part of
your network having received a warm personal invite followed up by a
tailored welcome message.
Why Build Personal Rapport?
You are selling yourself as a person, networking is close, and personal
giving much better buy in people are less likely to auto delete a personal
message.
Peer to Peer Networking – Boost your calibre with a solid impression
Business is conducted on a “peer to peer” basis. Your prospects view
you shoulder to shoulder, as an equal, for a senior level approach.
Build a Solid reputation
Our methods purposefully steer away from a spammy sales message and aim
towards working synergistically and opening up a meaningful business dialogue
that resonates with your prospect’s planning. – We have tried many different
methods and these work best.
Warm up leads - Reduce cold calling with our drip feed inbound leads strategy
All sellers know that cold calling reduces morale, calling inbound
leads who have already expressed an interest is much easier. Our
campaign is all about opening up those business enquiries. What
better way to start a relationship than when your contact has just
accepted your personalised invite? Your lead is warmest when
they just checked out your profile, and company website and chose
to accept you. Opportunistically picking up the phone for a
personal introduction comes totally naturally.
Work with the people who hold the purse strings
No-one wants to work with customers who screw price down and scrimp on
budget. By networking with more senior people with budget signoff you can
avoid that. This more senior approach empowers you to earn more money by
providing quality service, with no temptation to cut corners.
10 X higher response rate with Linkedin
High Readership rates
Because Business People use Linked in to generate their own sales leads,
they do not simply spam out your message without properly reading it
first.
Bypass Spam Filters
Linkedin domain (www.linkedin.com) is on most people’s e-mail
“White List” therefore your precious business pitch lands directly in
their mailbox, where it is read.
In this day and age, unsolicited mails are spammed out by spam filters,
deleted by the recipient or simply regarded as the fastest way to “wear
out your inbox welcome” and turn off your reader.
Organic Growth – Reach inaccessible people
Your network is custom built by hand – unlike any other type of campaign,
your network grows organically, as we open up your network, more and more
senior contacts become available to you.
Having managed sales people’s careers for many years, we have tested our messages
time and again.
All our messages are:
Optimum length for the Linkedin platform. - Quickly read by busy people
We exploit a 1-2-3 approach to winning conversions.
1. We grab interest with personal observations, drawing your reader in.
2. We “push buttons” by building common ground. (even when it’s hard
to find)
3. We build rapport using ingenious methods that harness powerful
human psychology.
1. Tell us who your ideal prospects are
2. We Create a Duplicate Profile for you on Linked in
3. Your duplicate profile is used for marketing and lead generation purposes.
4. Your profile is configured to reach the right people
5. We invite 10 strategic contacts that open up your network to allow us to reach the right
people.
6. We perform a holistic review of your profile, using our tried and tested methodology to
ensure that prospects who view your profile are much more likely to enquire.
7. We optimise every aspect of your profile, before your campaign is launched.
8. We add 50 targeted groups to reach the right prospects
9. We add your company proposal, keywords and contact details.
10. We give feedback on how you can boost your results further to get the best out of your
campaign
11. We send out your targeted invites, strategically growing your network
12. We follow up all new connections with a personalised welcome message
13. We export all connections to a CSV file and send to you as a backup.
14. We deliver daily reports of our progress to you. – you are never left guessing what is
happening.
15. You gain a laser targeted network of senior level contacts
16. You receive inbound enquiries, meeting requests and open up business conversations.
All Messages sent during business hours, to maximise conversions
We ensure your message complies with Linkedin’s stringent policies.
We preserve your profile and professional reputation
We work closely with you to ensure your network targets your prospects with pinpoint accuracy to reach the right level of people.
Every single contact is treated as priceless. Passwords, E-mail & Data Security
No need to give us your e-mail access
No need to share your password with us
We set up a new e-mail address for you
We set up your new Linked in profile with this e-mail
We auto forward it to your main e-mail account
You receive every e-mail
We customise your settings to supress all spam mails
from the Groups
All data from your campaign is yours, and returned to you
All your information is confidential and secure, we are happy to sign NDAs
Daily Reporting
Total Control - At any given point in your campaign you can tailor your objectives, give us feedback on contacts or pause it.
Our Quality Standards
Our company is UK Based
All services are performed by hand for a personal result
Our admin staff are highly trained for many months
Gain a contact list of ideal targets – highly targeted prospects with warm
rapport have a very high conversion rate.
Versatile Contacts
A list of full contact details that can be used for other marketing campaigns – e-mail
marketing/lead nurturing/CRM building
Your contact list updates dynamically - always bang up to date
People use their business networks to look for leads and jobs, so they tend to update
their contact details, therefore your contact list updates itself dynamically, unlike any
other form of contact list, which is out of date almost immediately.
Salesman – Add value to yourself ~ Who’s in your rolodex?
As a sales person, wherever you go and whatever you do, many of your options come
down to what you know, who you know and how you leverage your contacts. More
first level connections means more lucrative sales opportunities.
Become the “Go to” guru within your niche
By becoming closely networked within your community you can build an expert status
as the guy everyone knows everything about XXX. You can penetrate your niche with a
multi prong contact strategy that builds credibility and boosts your reputation.
Future proof your career
Keep your options open with a strong network, at any point you can go out to your
network for career opportunities, recommendations or referrals.
Most sales people are already aware of the amazing results that can be achieved with
Linkedin networking. So what is stopping you from doing all of this yourself?
………..Absolutely nothing!
So why not do it yourself?
Most sellers are busy enough already without adding 3
hours mundane admin to their roles per day.
This is not the best use of their highly skilled and costly
resource.
Time hogging basic admin is the quickest way to destroy
motivation and sap morale.
Our service offers a drip feed leads system that runs on auto pilot, delivering
targeted leads to sellers, keeping them focused on what they should be doing,
pitching, closing and winning new business.
Type of company Type of Prospect Acceptance rate Mixed Leads in Meetings
Financial Services Senior Level CFO,
FD etc
30% 11 3
Software Company Project Managers 56% 42 8
Marketing
company
Business Owners,
Entrepreneurs etc
60% 50 10
Venture Capital High Net Worth,
Investors etc
80% 150 20
Service Objective Cost Completion Time
Initial Profile Set Up (1 off cost)
Account set up for marketing purposes
£100 1-2 weeks
1000 Targeted Invites Sent
To build contacts £250 2 weeks
Follow up messages sent Introduce company sales message and pitch for meetings
£50 Up to 2 weeks
All of the above (Typical Campaign)
Perfect first time campaign. £400 4-6 weeks
Weekly posting in 50 Groups (1 month) up to 200 posts
Builds profile activity, company buzz, guru status, generates high website hits, opens up business dialogues with valuable connections.
£200 1 month
30 Daily Status Posts Creates an active feel to your profile, boosting warm rapport, making enquiries more likely, because people feel like they know you.
£100 1 month
Spam cleared out daily and leads sent on a Spreadsheet for 1 month
Boost your productivity and efficiency, reduces your admin time. Keeps you focused on selling
£100 1 month
1 Off message blast (per 1000)
Company’s plans change and people change jobs regularly. Capitalise on opportunistic selling with a one off mail blast to your network.
£150 5 days approx
Feature E-mail &
Software
Telemarketing
Social Media
PPC/SEO Our
Service
Cost of 1000
contacts
£280 £1000 5 days+ cost of contact list £250
£500 £1000+ £250
Training time and
setup time
Extensive Extensive Extensive Extensive Minimal
Average Cost Per
Lead (CPL)
£56 £50 £100 £30 £6.25
Average Leads in 1-10 20-30 Less than 10 30 30-50
Targeted Leads NO Yes NO NO YES
Response Rates
per 1000
Less than
1% ave
5-10% Less than 1% 10% Approx
10%
Website hits Less than
20%
Less than 10%
Less than 10%
100% 50%
average
Download
company
presentation
NO NO NO NO YES
Message Follow
up
NO NO NO NO YES
Network Activity NO NO YES NO YES
Business Network
built
NO NO NO NO YES
All Messages
Prepared
NO NO NO NO YES
Generates Spam Yes NO Yes Lots Some Minimal
Fully Managed Campaign
NO NO NO NO YES
Call us today to book a trial