syllabus for ib people

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M.B.A. (IB) Degree Programme

VIT Business School fostering innovation

Regulations 2008 – 09

VITU N I V E R S I T Y

(Estd. u/s 3 of UGC Act 1956) Vellore - 632 014, Tamil Nadu, India

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M.B.A. (IB) Degree Programmes Regulations – 2008

(applicable to candidates admitted from the academic year 2008 – 09)

• ‘Programme’ here means PG Degree Programme • ‘Course’ here means the Theory or Practical Subject • ‘University’ here means VIT University.

1. Programmes offered in VIT Business School

a) Master of Business Administration - (MBA) b) Master of Business Administration (International Business) – MBA (IB)

2. Eligibility for Admission to various PG Programmes in VIT Business School

a) Full-Time degree from any recognized University or Institution with a minimum 60 % of Marks and consistent academic record in terms of scores in matriculation and higher secondary examinations.

b) Scores of the All India Competitive Entrance Examination conducted like CAT / MAT / XAT c) The selected students will be called for Group Discussion / Interview conducted in major cities of

India d) Managerial work experience would be an added advantage

3. Duration and Structure of the Programmes

a) Duration of the Programme The duration of the MBA & MBA (IB) Programmes shall be period of two years spread over six trimesters. The programme comes to an end as and when the candidate earns a minimum of 80 credits. The maximum time limit within which the student has to complete the course is five years from the date of registration for the programme.

b) Structure of the Programme PG Programme consists of

a) School Core Courses b) Programme Core Courses for MBA c) Programme Core Courses for MBA (IB) d) School Electives e) Project Work / Summer Internship f) University Electives

4. Eligibility for the Degree

a) A candidate shall be eligible for the award of the degree if a candidate has earned 80 credits which includes project / internship.

5. Trimester Pattern (Procedure for Course Registration & Withdrawal)

An academic year will have three terms. Each term will have 50 working days spread over 10 to 12 weeks. Apart from these Mid Term & End Term Exams exams will be conducted over a period of 2 to 3 weeks. The school will announce the courses to be offered during the ensuing term, before the close of the current term. Students have to register for the courses they wish to study. On that basis the final list of students for each course will be arrived at.

In respect of prerequisite courses, the student will be permitted to take the following course which has the prerequisite, provided he has completed the prerequisite course. In case a student has failed in the examination of any prerequisite course, he may be allowed to register for the course which has the prerequisite, provided he secured a minimum of 50% mark in the internal assessment component. He has to register for the prerequisite course again as and when it is offered by the school and pass the course to earn the credits.

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Every term the school announces the courses to be offered, faculty member(s) offering the courses, room number and the time slots. The students are allowed to register for the courses they want to study during the first term taking in to account their preference for the particular faculty member.

In case a student wants to withdraw from a registered course, it should be done within 5 working days from the starting of the course, by means of a written request to the Programme Manager/Dean with the approval of the concerned Faculty Adviser. In case such student wants to register for any other course which is being offered by the school and he has not registered for that initially, he is permitted to do so with in this time, subject to the approval of Dean.

The school will decide the courses to be offered during each term taking into account the availability of appropriate faculty members.

6. Scheme of Assessment (Evaluation & Examination) The following are the rules and regulations related to evaluation and examinations • Learning assessment will have two components

o Mid Term Exam for 50 marks. o Term End (TE) Examination for 50 marks

a) Mid Term Examinations for Courses

The Mid Term Exams are conducted once in a trimester. Each exam will be conducted for 90 minutes with maximum marks of 50. However the marks scored by students are converted to a maximum of 20. This apart, continuous assessment component can be any of the following Assignments / Mini Projects / Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Participation / Assessment of Class Notes etc. Wherever possible utilization of labs should be ensured. Mid Term Exam 20 Assignments / Mini Projects / Seminars / Quizzes (announced and / or unannounced case analysis and case discussion / Term Paper etc.

30

Total Internal Assessment marks 50 Mid Term examinations are conducted by the School and the marks earned by the students will be displayed on the notice board.

b) Term End Examination for Courses There will be a Term End Examination at the end of the each trimester for three hours for each course for a maximum marks of 100. The detailed dates of the examinations will be announced by Controller of Examinations (COE) and then these marks will be reduced to 50.

• PASS Criteria A candidate is declared to have passed in a course (theory / practical), if he/she has secured a minimum of 20 marks out of 50 in TEE and a total of 50 marks (sum of (Total Internal Assessment Marks + Term End) out of 100 marks. There is no minimum mark requirement in Mid Term Examinations for pass in a subject.

7. Project Work / Internship

Students must do a Project / Internship for a period of 6 weeks during the summer vacation. In case of internship, the students must come up with Innovative Process Improvements (IPIs). The IPIs should be brought to the notice of the institution in writing. Students will be evaluated for the IPIs separately. They have to submit a report on the observations made and there will be viva voce for that.

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In respect of Project Work, students need to study an industry oriented problem. A detailed report has to be submitted to the School and it will be evaluated. There will be also a viva on the project work done.

The total marks for Project / Internship is 250 (5 credits). To earn the MBA / MBA (IB) degree, a student must earn a minimum of 80 credits including 5 credits.

8. Perusal / Revaluation of Evaluated Answer Scripts:

Mid Term Exam answer scripts will be handed over to students by the respective faculty members after valuation. Any discrepancy will be corrected then and there. There will not be any retest for Mid Term Exams. After the Term End Exam results are published, students desirous of seeing their TEE answer scripts have to apply for the same within a week from the date of publication of results by paying the prescribed fee. Similarly for revaluation of answer scripts, they have to apply with prescribed fees within a week from the date of publication of results. Normally the results of revaluation will be published within one month. As a standard procedure all answer scripts are checked for correctness of totaling, hence there is no need for applying for re-totaling. There is no provision for revaluation in Labs / Practical exams and Project works examinations. Examination results will be displayed in the respective School and in the University intranet.

9. Grading System

Based on the performance, each student will be awarded a final letter grade at the end of the trimester for each course. The letter grades and the corresponding grade points are as follows

Letter Grade Grade Point S 10 A 9 B 8 C 7 D 6 E 5

F (Fail) Zero AAA -

10. Relative Grading

The letter grade assignment to a student in a course is based on Relative Grading System. In the Relative Grading System the following two extreme situations which normally upsets the students are nullified. (1) Majority of students scoring very low marks because of either the question paper is tough or the evaluator is very strict. (2) Majority of students scoring very high marks because of either the question paper is easy or the evaluator is very lenient. In this system the grades are awarded to students according to their performance relative to their peers. Normally the class average mark is taken as mid point of ‘C’ grade and relative to this, based on the sigma (standard deviation) value, the other grades are finalized.

11. Calculation of Grade Point Average

The Grade Point Average (GPA) for each trimester and Cumulative Grade Point Average (CGPA) for all the trimesters are calculated as follows: For each course passed, the grade point is multiplied by the credit for that subject. The total of all such credit earned is calculated. This grand total is divided by the credits earned (passed). The result thus calculated is the trimester Grade Point Average. Similarly Cumulative Grade Point Average (CGPA) is calculated for more than one trimester or for the programme (i.e.)

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Where

Ci is the Credit for the Course

GP is the grade point earned for that course

ΣiCi is the sum of credits of all courses appeared in all trimesters including those in which the student has ‘F’ grade (if it is the case)

12. Registration of Examinations

All the students who have registered for a particular course in a term will be assumed to be taking the examination for that course at the end of the term provided he/she is declared not eligible due to

1. Acts of indiscipline 2. Withdrawal of Course

A candidate who is absent in the Term End Examination of a course / project work, after having registered for the same, will be assumed to have got zero in the examination and entry will be made in the grade sheet.

13. Award of Degree After successful completion of the course and earning the required number of credits, a Provisional Certificate will be issued to the eligible students. Degree will be awarded during the Convocation.

14. Copying / Malpractice If a student indulges in copying or any malpractice in the Mid term or in the End Term Examinations of the University, he will not be permitted to write any further examinations during that period and all the examinations written in that period (i.e. Mid Term or Term End) will deemed to have been cancelled and zero marks will be awarded. The candidate will not be allowed to write the following supplementary examinations too.

****

CGPA =

Σi (Ci x GP) ΣiCi

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Master of Business Administration (International Business) MBA – (IB)

Curriculum & Syllabus for

2008 – 2010 Batch

School Core Papers

CODE SUBJECTS L T P C MBA601 Fundamentals of Management & Organizational Behaviour 3 - - 2 MBA602 Economic Analysis for Management 3 - - 2 MBA603 Quantitative Techniques for Managerial Decisions 3 - - 2 MBA604 Accounting for Managers 3 - - 2 MBA605 Information Technology for Business 3 - - 2 MBA606 Situational Analysis and Communications 1.5 - - 1 MBA607 Personal and Interpersonal Relationship 3 - - 2 MBA608 Operations Research 3 - - 2 MBA609 Written Analysis and Communications 1.5 - - 1 MBA610 Human Resource Management 3 - - 2 MBA611 Management Information Systems 3 - - 2 MBA701 Business Ethics 3 - - 2 MBA702 Entrepreneurship 3 - - 2 Total Credits 24

Programme Core Papers

CODE SUBJECTS L T P C

MIB621 Basic French 1.5 - - 1 MIB622 International Business Law 3 - - 2 MIB623 Macro Economics 3 - - 2 MIB624 Foundations to International Finance 3 - - 2 MIB625 Principles of Global Marketing 3 - - 2 MIB626 Operations Management – I 3 - - 2 MIB627 Business French 1.5 - - 1 MIB628 Global Marketing Strategies 3 - - 2 MIB629 International Economics 3 - - 2 MIB630 Operations Management – II 3 - - 2 MIB631 Financial Management for International Business 3 - - 2 MIB632 Research Methods for International Business 3 - - 2 MIB633 Company Law & FEMA 1.5 - - 1 MIB634 International Strategic Management – I 3 - - 2 MIB635 Supply Chain Management for Global Competitiveness 3 - - 2 MIB701 International Strategic Management – II 3 - - 2 MIB702 International Trade Procedures & Documents 3 - - 2 31

MBA700 Project / Internship 5

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School Electives

Finance

CODE SUBJECT L T P C MBA731 Computer Aided Financial Analysis 1 - 3 2.5MBA732 International Finance 3 - - 2 MBA733 Security Analysis & Portfolio Management 3 - - 2 MBA734 Capital Market and Financial Services 3 - - 2 MBA735 Working Capital Management 1.5 - - 1 MBA736 Corporate Accounting 3 - - 2 MBA737 Corporate Finance 3 - - 2 MBA738 Derivatives Market 3 - - 2 MBA739 Corporate Taxes 3 - - 2 MBA740 Tax Management 3 - - 2 MBA741 Principles of Cost Accounting 3 - - 2 MBA742 Costing – Methods & Resource Allocations 3 - - 2 MBA743 Strategic Cost Accounting & Management Control 3 - - 2 MBA744 Banking 3 - - 2 MBA745 Risk Management in Banks 3 - - 2

Marketing

CODE SUBJECT L T P C MBA746 Advertising & Promotion Management 3 - - 2 MBA747 Brand Management 3 - - 2 MBA748 New Product Development 3 - - 2 MBA749 Services Marketing 3 - - 2 MBA750 Strategic Marketing 3 - - 2 MBA751 Retailing 3 - - 2 MBA752 Rural Marketing 3 - - 2 MBA753 Customer Relationship Management 3 - - 2 MBA754 Sales Management 2 - - 2 MBA755 Consumer Behaviour 3 - - 2 MBA756 Marketing Research 3 - - 2 MBA757 Hospitality and Tourism Marketing 3 - - 2 MBA758 Business to Business Marketing 3 - - 2 MBA759 Pricing Policies, Strategies and Tactics 3 - - 2

Student shall take any two areas of specialization from among those offered in the Programme. To claim / recognize the areas of specialization, a student should take a minimum of 05 courses (10 credits) from that specific area.

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Human Resource

CODE SUBJECT L T P C MBA760 Leadership and Team Building 3 - - 2 MBA761 Strategic Human Resource Management 3 - - 2 MBA762 Labour Laws and Industrial Relations 3 - - 2 MBA763 Emotional Intelligence & Managerial Effectiveness 3 - - 2 MBA764 Counselling Techniques and Methods 3 - - 2 MBA765 Stress Management and Occupational Health 3 - - 2 MBA766 Human Resources Information System 3 - - 2 MBA767 Knowledge Management 3 - - 2 MBA768 HR & Balanced Score Card 3 - - 2 MBA769 Competency Mapping and Performance 3 - - 2 MBA770 Managing Change in Organisations 3 - - 2 MBA771 Integrated Knowledge Management 3 - - 2 MBA772 HRD & HRP 3 - - 2 MBA773 Creativity & Innovation Management 3 - - 2

Information Systems Electives

CODE SUBJECT L T P C MBA774 Database Management Systems 3 - - 2 MBA775 Enterprise Resource Planning 3 - - 2 MBA776 Decision Support Systems 3 - - 2 MBA777 Project Management for Software Development 3 - - 2 MBA778 Data Warehousing & Data Mining 3 - - 2 MBA779 Business Intelligence 3 - - 2 MBA780 Software Quality Management 3 - - 2 MBA781 Analysis & Design of Information Systems 3 - - 2 MBA782 Technology Management 3 - - 2

International Business Electives

CODE SUBJECT L T P C

MBA783 International Shipping & Transport 3 - - 2 MBA784 Global Sourcing 3 - - 2 MBA785 International Purchase Management 3 - - 2 MBA786 International Joint Ventures and Strategic Alliances 3 - - 2 MBA787 International Organisations, Regional Blocks, And WTO 3 2 MBA788 International Technology Transfer 3 2 MBA789 Globalization And Politics 2 1 MBA790 International Risk Management 3 2 MBA791 Global Organization Structure 2 1 MBA792 International Taxation 3 2 MBA793 Marketing of High – Technology Products and Innovations 3 2 MBA794 Managing Asian Business 3 2 MBA795 Intellectual Property Rights & Management 3 2 MBA796 International Business Negotiations 1.5 1 MBA797 Foreign Exchange Management 3 - - 2 MBA798 Cross Cultural Management 3 2

(matix indicating prerequisites is enclosed)

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Matrix Showing Pre-requisite Courses

Foundations of Management & Organisational Behaviour Personal & Interpersonal Relationships

Economic Analysis for Management Macro Economic Analysis for Management

Quantitative Techniques for Managerial Decisions Operations Management

Business Research Methods

Accounting for Managers Financial Management – I Financial Management – II

Production Management, Operations Research Operations Management

Marketing Management – Theory & Concepts Marketing Management – Programme &

Strategies

Growth Strategy Formulation Strategy Implementation & Control

Principles of Cost Accounting Costing – Methods & Resource Allocations Strategic Cost Accounting & Management Control

Banking Risk Management in Banks

Accounting for Managers, Financial Management – I & Financial Management - II

Computer aided Financial Analysis

International Strategic Management – I International Strategic Management – II

Operations Management – I Operations Management – II

Foundations to International Finance Financial Management for International Business

Principles of Global Marketing Global Marketing Strategies

TRIMESTER

COURSE WORK MIDTERM EXAM

END TERM EXAM

I 23-06-2008 to 16-09-2008

28-07-2008 to 05-08-2008

17-09-2008 to 27-09-2008

II 01-10-2008 to 24-10-2008 Break : Diwali 26-10-2008 to 30-10-2008 01-11-2008 to 10-11-2008 Break 2: Pongal 11-01-2009 to 18-01-2009

12-11-2008 to 20-11-2008

02-01-2009 to 10-01-2009

III 19-01-2009 to 25-02-2009 Break Riveira 04-02-2009 to 07-02-2009

26-02-2009 to 06-03-2009

20-04-2009 to 30-04-2009

Project / Internship – May to June’2009

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School Core Papers

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MBA601: Fundamentals of Management & Organizational Behaviour

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil

Objectives: To understand management theory & practice, people, structure, processes and behavioral aspects

Expected Outcome: Will have a clear view of organization and professional inputs to understand people / structure & processes

CONTENTS Unit Description Hours

1 Management- Meaning/Concepts/ Evolution/ Current Status/Prognosis 03

2 Organisation- Structure- Structural Development- Functionaries- Roles- Role Clarity- Staff and Line functionaries- Communication process-KRAs 07

3 Organisation Behaviour- Definition- Approaches- Individual Behaviour- Performance factors- Perception- Personality- Dimensions/Concepts-Job Concept- Learning theories and Learning Curves- Work Design and Execution

10

4 Group Behaviour- Contributing Factors- Process-Leadership- Styles and Characteristics- Managerial Grid- Decision Making Process- Conflicts- Conflict Resolution process- Collaboration

05

5 MBO-Concepts/Steps- Strategic management-SWOT-Organisation Development-Change Process-Resistance To Change- Organisational Culture and Ethics. 05

Text Books 1. Schermerhorn, Huntand Osborn,(2001), Organisational Behaviour, 7th Edition, John Wiley

Reference Books: 2. James AF Stoner A.J, (2004),Management, 6th Edition, Prentice Hall India. 3. Fred Luthans, Organizational Behaviour, 10th Edition, Prentice Hall of India

Mode of Evaluation: Mid Term, End Term and any of these following components Mini Projects / Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Participation / Assessment of Class Notes etc.

Recommended by the Board of Studies on: 09-06-2008 09-06-2008

Date of Approval by the Academic Council: 16-06-2008 (15th Academic Council)

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MBA602: Economic Analysis for Management L T P C3 - - 2

Version No.:


Objectives: To understand concepts of demand and demand forecasting techniques. To understand the elements of cost functions and need for cost control and cost reduction.

Expected Outcome: Apply the concept of demand in finding and analyzing determinants of demand and forecasting demand; Estimate production and cost functions and thereby control cost of production; Analyze the type of competition in which the working and can formulate suitable strategy to win the competition; Formulate appropriate pricing strategies to achieve firm’s objective.


1 Introduction: The Scope and Method of Managerial Economics – Fundamental Economics Concepts – Managerial Economics with other subjects – Objectives of the Firm

02

2

Demand & Supply analysis: Meaning, Types and Determinants – Demand estimation – Demand elasticities for decision making – Business and Economics forecasting: Qualitative and Quantitative methods – Supply analysis: Meaning, elasticities and determinants – Market equilibrium and price determination

08

3

Production Economics: Production and Production Function – Types – Estimation – Returns to Scale – Economies and Diseconomies of Scale and Economies of Scope. Cost & Revenue Analysis: Meaning and Types – Cost Output Relationship: Short-run and long-run – Cost functions: Revenue – Meaning and Types – Break-Even Analysis

10

4

Market Structure: Perfect Competition – Imperfect Competition: Monopoly – Monopolistic – Oligopolistic Strategy, Cartels, Cournot, Kinked Demand and Price Leadership. Oligopolistic Rivalry & Theory of Games – Measurement of Economic Concentration – Competition Law

07

5 Pricing: Meaning – Objectives – Determinant – Pricing Methods – Price Discrimination – Pricing for Multiple product Government Policies and Pricing. 03

Text Books 1. P.L. Mehta, (2006), Managerial Economics Analysis, Problems and cases., Sultan Chand & Sons, New Delhi Reference Books: 1. Peterson and Lewis, (2004), Managerial Economics, 4th edition Pearson Education. 2. Mote and Paul, (1999), Managerial Economics: Concepts & Cases, Tata McGraw Hill. 3. Varshney R Land Maheswari K L, (2003), Managerial Economics, 7th Edition, Sultan Chand & Sons. 4. Salvatore D (2003) , Micro Economics: Theory and Applications, 4th Edition, Oxford University Press, New Delhi. Mode of Evaluation: : Mid Term, End Term and any of these following components Mini Projects / Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Participation / Assessment of Class Notes etc. Recommended by the Board of Studies on: 09-06-2008 Date of Approval by the Academic Council: 16-06-2008 (15th Academic Council)

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MBA603: Quantitative Techniques for Managerial Decisions

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To under stand utility of quantitative techniques in solving problem of real time nature. Expected Outcome: To enable the student to understand the importance of quantitative methods to decision making under real work situations; To have in-depth understanding of Applications of Matrix, Probability and Statistical Techniques.


1 Matrix Algebra: Addition, Subtraction and Multiplication of matrices – Inverse of matrix – Solution of simultaneous equation using Cramer’s rule and inverse of matrix – Application of matrices in business

07

2 Measures of central values and dispersion: Mean, Median and Mode - Range, Mean Deviation, Standard Deviation and variance 03

3 Probability: Probability Definitions- Addition and multiplication properties, conditional probability- Baye’s theorem. 06

4 Correlation & Regression: Linear correlation, Measures of correlation - Coefficient of correlation, Rank correlation - Regression Analysis. 06

5

Test of Hypothesis: Student t-test and Z-test, Chi Square test, ANOVA: One way and Two way classification. Non Parametric Test- Sign test, Rank sum test, Run test, Kruskal wallis test, Mann Whitney U test

08

Text Books 1. Levin and Rubin, (2003), Statistics for Management – 7th edition, Pearson Education. 2. S.Gupta, (2004), Statiscal Methods, S.Chand publications, New Delhi

Reference Books: 1. Jose Paul, M.J.Johny, P.V.Raphael, (2002), Business Statistics.-Himayalaya Publishing house- New Delhi, 2. Murray.R.Spigel, Theory and Problems of Stastistics – Schaums outline Series – Mcgraw Hill Book Co- New

York 3. Quazi Zameeruddin, V.K. Khanna, S.K. Bhambri (2001), Business Mathematics, Vikas Publication House Pvt Ltd

Mode of Evaluation: : Mid Term, End Term and any of these following components Mini Projects / Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Participation / Assessment of Class Notes etc.

Recommended by the Board of Studies on: 09-06-2008

Date of Approval by the Academic Council: 16-06-2008 (15th Academic Council) 16-06-2008 (15th Academic Council)

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MBA604: Accounting for Managers L T P C3 - - 2

Version No.:


Objectives: To know the tools of Management Accounting used in the Business Applications. To prepare and understand the final accounts, cash and funds flow statements, to understand the concepts of Marginal costing, budgeting etc., in Business applications.

Expected Outcome: Student could read and analyze, financial statements, cash flow and fund flow statements to take better decisions. Could apply marginal cost & budgeting techniques in solving business problems.

CONTENTS

Unit Description Hours

1 Introduction:Basic accounting concepts and concepts – Rules for accounting equation – Final accounts with simple adjustments. 06

2 Ratio Analysis:Nature – interpretation – use and significance of Ratio Analysis – Limitations – classification of Ratios – problems. 06

3

Funds flow and cash flow statement: Meaning and definition of Funds Flow Statement – uses and significance – limitations – schedule of changes in working capital – statement of sources and application of funds. Cash flow statement – comparison between funds flow statement and cash flow statement - preparation of cash flow statement (Modern Approach

08

4 Marginal costing:Characteristics – assumptions – marginal costing vs. variable costing – contribution – P/V ratio – BE analysis – Margin of Safety – Managerial applications.

05

5

Budgeting and Budgetary control: Meaning of Budget – nature of Budgetary control – objectives – characteristics – essential – advantages and limitations – classification – production budget – purchase budget – cash budget – flexible budget – zero base budgeting.

05

Text Books 1. S.N. Maheswari (2006)– Principles of Management Accounting, Sultan Chand 2006. 2. Khan and Jain, (2007), Management Accounting, Text, Problems and Cases, 4th Edition, Tata McGraw Hill

Reference Books: 1. Ramachandran N, Kakani Kumar Ram,(2006), Financial Accounting for Management, Tata McGraw Hill 2. Robert N. Anthony, David F Hawkins, Kenneth A. Merchant, (2007), Accounting Text and Cases, 12th

Edition, Tata McGraw Hill. 3. Jain & Narang, (2005), Cost Accounting, Kalyani Publishers. 4. Sharma, Shasi Gupta, (2006), Management Accounting, Kalyani pubishers, Dehi. 5. R.L. Gupta and Radhaswamy, (2007), Advanced Accountancy, Sultan Chand




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MBA605: Information Technology for Business

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To understand the importance of information and how organizations use it as a tool for business decision making to understand alignment of information systems in business. Expected Outcome:

The student will be able to know the methods in developing and managing IT Systems. He will have an insight into information planning and strategy in organization.


1 Introduction to Computer: Components, Classification, Organization, Capabilities Characteristics & Limitations, Operating System, Application of Computer in Business -Computer Languages.

08

2 Network fundamentals. Analog & Digital Signals, bandwidth, Network topology, Packet Transmission, Long Distance communication, Network Applications. 07

3 Introduction to database: Concepts, objective, advantages & limitations, entities attributes, schema, subschema 05

4 Internet: Internet working, concepts, Internet Protocol Addresses, WWW pages and Browsing Security, Internet Applications, E-Commerce: Fundamentals: framework, Application.

10

Text Books 1. Rajaraman, (2005), Fundamentals of Computers, Prentice hall of India, New Delhi.

Reference Books: 1. .(2006), Data Communications & Computers Network, Thomson Learning Bombay. 2. (2006), Business Data Communication, Thomson Learning Bombay.B. Ram, 3. (2004), Understanding Data Communication & Networks, Vikas Publishing House,New Delhi. 4. (2004), Understanding Communication and Network. Vikas Publishing House, New Delhi. 5. Douglas E Comer, (2005), Computer Networks & Internet, Pearson Education.




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MBA606: Situational Analysis and Communication

L T P C- - 2 1

Version No.:

Course Prerequisite: Nil Objectives: To enhance analytical, divergent, cross dimensional rationality based thinking, process and communication. Expected Outcome: The participants will learn thinking process as per the objectives


1 Situation Analysis – Communication Process - process- forms – Analysis of Verbal and non verbal communication-Barriers in communication. 10

2 Presentation Skills-planning-writing oral presentations-using visual aids in oral communication-communicating across cultures. 10

3 Case Analysis –Facts-Assumptions-Hypotheis suggestions process-Magnitude of reliability-Accumulation of data-Information-Relevance identification-Synthesis process-Inference validation process

10

Text Books Bovee, Thill, Schatzman, (2005), Business communication Today ,Pearson Education

Reference Books: Chaturvedi&Chaturvedi, (2006), Business communication, Pearson Education




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MBA607: Personal and Interpersonal Relationship L T P C3 - - 2

Version No.:

Course Prerequisite: Foundations of Management & Organizational Behavior Objectives: To appreciate the behavioral dimensions as self & in a group of its effect an organizational effectiveness. Expected Outcome: Participate should identify causes / factors negotiable for various behavioural patterns and impact on organization.


1 Behavioural pattern –Individual- Group- Society- Community. 03 2 Perceptual Variations behind different perspectives 03

3 Group Tasks , Design and Clarity, Role Overlapping. KRAs, Performance measure parameters 06

4 Absenteeism and Deviant behaviour- Causes and Remedial measures 03 5 Sectoral Role analysis and Result area identification with required Skill Sets 05

6 Personal Growth Laboratories- Mental Blocks- defreezing- Inculcation and reinforcement 04

7 Globalised operating environment- Cross cultural Impact on work- Expectation level variance in the emerging scenario- Strategies to develop self/group and organization. 03

8 Personal and Interpersonal behaviour- Adoptations required as applicable to various performing/promising/emerging sectors in India besides manufacturing organizations.

03

Text Books 1. Fred Luthans, (2007) Organizational Behaviour, 10th Edition, Pearson Educations

Reference Books: 1. Stephen Robbins, (2004), Organisation Behaviour, 10th Edition, Prentice Hall India Pvt.Ltd




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MBA608: Operations Research

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To understand utility of quantitative techniques in solving problem of real time nature. Expected Outcome: To enable the student to understand the importance of quantitative methods to decision making under real work situations; To have in-depth understanding of optimisation techniques ;Use of scheduling techniques; Strategic planning using PERT and CPM techniques.


1 Linear Programming: Formulating Linear programming models, graphical solution of linear programming models, the simplex method-outline, computing procedure, use of artificial variables, Big M- method and Two phase method.

10

2

Transportation and Assignment Problems: A general linear planning formulation of the transportation problem - Northwest corner rule – Least cost method. Vogel's approximation method – degeneracy in transportation problem – optimal solution - modified distribution method, unbalanced transportation problems - Hungarian method of solving assignment problem - unbalanced assignment problems

09

3 Sequencing: Sequencing of 'n' jobs and '2' machines - 'n' jobs and 'm' machines 09

4 Net Work Analysis: PERT/CPM networks - project scheduling with uncertain activity times - the critical path calculation. 06

Text Books 1. Hira and Gupta, (2002), Operations Research, Sultan Chand & Sons. Reference Books: 1 Hamdy Taha, (2003), Operations Research – 7th edition, Prentice Hall India 2 Kanti Swarup, P.K. Gupta & Man mohan, (2005), Operations Research, Sultan Chand & Sons 3 S.D.Sharma & Kedar Nath, (2004), Operations Research, , Ram Nath & Co. 4 V.K.Kapoor, (2002), Operations research Techniques for Management, Sultan Chand & Sons 5 Prof. V. Sunderasen, K.S.Ganapathy Subramanian, K.Ganesan, (2002), Applied Operations Research,

A.R.S. Publications

Mode of Evaluation: : Mid Term, End Term and any of these following components Mini Projects / Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Participation / Assessment of Class Notes etc.



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MBA609: Written Analysis and Communication L T P C1.5 - - 1

Version No.:

Course Prerequisite: Nil Objectives: -To enhance the VERBAL / NON- VERBAL, WRITTEN AND ORAL COMMUNICATION SKILLS Expected Outcome: To analyse the target audience, structuring the presentation skills to suit to the audience without distortion. To adopt and prepare scientific/ Research/ Management reports, Scientific articles, Text book preparation etc. To understand and get prepared for communicating within and in between various private/Governmental organizations. To enhance the scanning/Reading/Studying/Learning skills of going through a written material like Book/Novel etc.


1 Written Communication – Models – Types of reports & purpose 05 2 Research Report Preparation 10 3 Business Communication – Types – Contents – Organising Reports 12 4 Books/Journals Editing Systems 03

Text Books 1. Srinivasa Rao, Communication & Journalism , Prentice Hall of India

Reference Books:




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MBA610: Human Resource Management L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To appreciate HR as a Factor to acquire, own nurture, develop, recognize for Organizational growth Expected Outcome: Fully understanding the processes involved in Human Resources Management


1 Organisation- Structure- Emerging Structure- Skill Set Current /Status Audit 03

2

Organisational Growth Plans- Skill Sets required for additional Growth- Additional sets required and time frame- Costs association- Shadow pricing/Direct attribution of benefits and manpower costs- Performance Expectation in terms of KRAs-Programme Evaluation techniques in meeting MP

05

3 Recruitment- Means-Concepts- Methods- Costs- time frame- Sectoral specifications – Relevancy- Cost Economisation-Media Planning-Criteria fixation- testing- Analysis 04

4 Selection- Methods- Limitations- Job factors and Selection methods- Interviews- Types- Preparation- Evaluation- Means to avoid snap shot judgement and Bias- Score balancing- Neutralisation across panels

06

5 Induction- Meaning-Preparations- Components- Acclamatisation Process- Job role clarity- Smoothening process of relationships- Hygiene factors 04

6 Performance- KRAs- Evaluation systems- Frequency- Methods- Parameters- Qualitative and quantitative components- Inter/Intra functional neutralizations- Rewards and Punishments

03

7 Compensation- Methods- Fringe Benefit Tax- Income Tax Act and TDS- Components- Benefits of short and long terms- Industry and competitor comparisons- Retentions- Attritions- Deployment- Methods

03

8 Mobility-Upward/lateral- Job Rotation- Rotational Skills- Training- Frequency- Fast and Slow tracks of performance- Enhancement methods. 02

Text Books 1. Mirza Sayadin and Arun Monappa, (2001), Human Resource Management, Prentice Hall of India

Reference Books:

Mode of Evaluation: Mid Term, End Term and any of these following components Mini Projects / Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Participation / Assessment of Class Notes etc



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MBA611: Management Information Systems (MIS) L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To understand the importance of information and how organizations would use it as a tool for business decision making. To know the methods in developing and managing IT systems. To understand of information systems in business. Expected Outcome: Enable the students to have an insight in information planning & strategies and apply them in developing & managing IT Systems.


1 Introduction to Information Systems - Systems Concepts - System Development Life Cycle (SDLC) - Transaction Processing System (TPS) - Tactical and Strategic Level Information Systems - Managing Knowledge in the Organization

05

2 Information Management, and Decision Making and Business Processes Management of Information Systems - Information Systems and Strategy

05

3 Managing Data Resources - Introduction to Networks - E-Business and E-commerce Strategies – ERP, SCM & CRM Systems. 10

4 Enterprise Information Systems- Decision Support Systems (DSS) - Group Decision Support Systems - Executive Support Systems - Overview on Artificial Intelligence 05

5 Information Systems Security and Control - Ethical and Social Impact of Information Systems - Challenges in Management of Information Systems 05

Text Books 1. Stephen Haag, Maeve Cummings, (2007), Management Information Systems , Mc Graw Hill Company

Reference Books: 1. O'Brien, James; Marakas, George, (2007), Management Information Systems, 7th Edition , Tata McGraw

Hill, India 2. Jawadekar, W.S, (2008), Management Information Systems, 3/e: Tata McGraw Hill India

Mode of Evaluation: : Mid Term, End Term and any of these following components Mini Projects / Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Participation / Assessment of Class Notes etc



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MBA701: Business Ethics

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: The purpose of this course is to strengthen the ability to anticipate, critically analyze, appropriately respond to, and provide leadership regarding, ethical issues you will confront as employees and eventually as managers of people, projects, and enterprises. Alternative theories about how to act ethically in global environments are presented. The process of managing global business ethics is emphasized. Expected Outcome: Students should be in a position to reflect upon and to critically evaluate managerial and corporate ethics and also to develop a perspective about the role of ethics in business


1 Ethics and Business- Ethics, Economics and Law- Ethical Management-Corporate social responsibility-corporate governance-Business functions and ethics 06

2 Moral philosophy and Ethical Theories- Utilitarianism-Virtue Ethics- Kant’s theory-Distributive ethics and Egalitarian theory-Libertarianism-Entitlement theory-Prisoner’s dilemma

07

3 Whistle blowing- Loyalty agent argument- Developing a company Whistle Blowing policy- Competitor intelligence gathering-Trade secrets and confidentiality-Ethical issues-Managing conflicts of interest

08

4 Privacy- employee privacy- Customer privacy-Internet privacy-Discrimination issues-Forms of discrimination- Glass ceiling-Equality arguments 04

5 Environmental impact- Free market theory and ethics – Neo liberal perspective- BoP theory and sustainable development -International business ethics- New ethical frontiers in emerging markets-Global sourcing and ethical issues

05

Text Books 1. John R Boatright, (2007), Ethics and the conduct of Business- Dorling Kindersley( India ) Pvt Ltd New

Delhi for Pearson Education,Third Impression

Reference Books: 1. Laura P Hartman, Perspectives in Business Ethics-Tata McGraw Hill, New Delhi 2. O C F errell,John Paul Frederich, Linda Ferrell; Business Ethics –Ethical Decision Making & Cases,-

Biztantra ,New Delhi.




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MBA702: Entrepreneurship

L T P C3 - - 2

Version No.:


Objectives:

Expected Outcome:

CONTENTS


1

Introduction – Concept and Classification of Entrepreneur and Enterprise – Definition of Entrepreneurship – Factors – affecting Entrepreneurship, Importance of Entrepreneurship in India – Entrepreneurial Motivation – Entrepreneurial Development Programme in India – Behavioral Foundation of Culture, Family and Other Influences – Problems of Entrepreneurship.

06

2 Projects: identification, formulation, design, project appraisal and its feasibility studies- Evaluation methods 06

3 Policies and Programmes – Supportive Schemes for Entrepreneurship Development – Policies governing Entrepreneurship – Sources of Finance – Financial Analysis – Project Financing – Central and State Incentives.

06

4 Institutional Finance to Entrepreneurs – Institutions for Entrepreneurial Development 06

5 Choice of Organisation and Ownership – Location – Identification – Evaluation of Business Options – Process for Developing Business Plan 06

Text Books 1. Vasant Desai – Dynamics of Entrepreneurial Development and Management Principles, Projects,

Policies, Programmes – Himalaya Publishing House, Mumbai

Reference Books: 1. Nicholas Sirpolis – Entrepreneurship and Small Business Management – All India Publishers and

Distributors, Educational Publishers, Chennai 2. P. Saravannavel – Entrepreneurial Development, Principles, Policies and Programmes – Ess Pee Kay

Publishing House, Madras 3. Ashis Gupta




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Programme Core Papers

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MIB621: Basic French

L T P C1.5 - - 1

Version No.:

Course Prerequisite: Nil Objectives: The course aims at basic written and oral skills (comprehension and expression) in French which will enable the students to have higher education and job opportunities abroad. Expected Outcome: The learners will get the required training in the above mentioned language skills and they will also have the additional advantage of communicating in French which is the second most commonly used language worldwide.


1 A l’aéroport : Saluer, présenter quelqu’un, demander et dire le nom/l’identité, souhaiter la bienvenue a quelqu’un, être, s’appeler, les pronoms sujets, interrogation.

05

2 A l’université : Demander comment on se porte, présenter quelqu’un, prendre congé, exprimer l’appréciation, les verbes au présent, la négation du verbe, l’article défini et indéfini, les adjectifs.

05

3 Au café : Demander/donner des informations sur une personne, parler de soi, de sa famille, exprimer l’admiration, dire ce qu’on aime, l’adjectif possessif, l’adjectif irrégulier, l’article contracte.

05

Text Books 1.. Synchronie1, Méthode de français, Samhita Publications 2007

Reference Books: 1. La France de toujours, Nelly Mauchamp; CLE international 2. Déclic 1; Jacques Blanc, Jean-Michel Cartier, Pierre Lederlion; CLE International 3. Champion 1 ; Annie Monnerie – Goarin, Evelyne Sirejols; CLE International 4. Campus 1; Jacky Girardet, Jacques Pecheur; CLE International




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MIB622: International Business Law

L T P C3 - - 2

Version No.:


Objectives: To understand the concepts of Indian Laws and International Laws to be complied with in Business

Expected Outcome: To understand the compliance with reference to different laws and effect of non-compliance.


1 Introduction: The Indian Contract Act, 1872 - The Negotiable Instruments Act, 1881 – Basic Provisions 03

2 International Law: Subjects of International Law: States as International Persons, Consent of State and Sovereignty, Recognition of States and Governments - Rights and Duties of States in International Law

06

3

Special Features of International Law: Sources of International Law - United Nations Commission on International Trade Law (UNCITRAL), - the law merchandism (lex mercatoria) - the International Chamber of Commerce (ICC) - Uniform Custom and Practice on Documents (UCP)

08

4 Arbitration and Recognition: Enforcement of Foreign Arbitral Awards - Salient features of the Arbitration and Conciliation Act, 1996 – Recognition and effects of non-recognition

05

5 Sale of Goods Act – Indian & International Version: The sale of Goods Act, India - International Sale of Goods - Indian law: New challenges in facing International Trade Scenario

08

Text Books 1. N D Kapoor, (2007), Elements of Mercantile Law, 26th Edition, Sultan Chand & Sons, Delhi 2. Dr Avtar Singh, (2006), Principles of Mercantile Law, Eastern Book Company, Lucknow.

Reference Books: 1. Martin Dixon M. A, (2002) ,International Law, Blackstone Press Ltd., London 2. J. D. Starke, (1994), Introduction to International Law, 10th Edition, Adithya Books, New Delhi




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MIB623 : Macro Economics L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To make students build a strong conceptual and application framework of macro economic fundamentals along with an introduction to international economics Expected Outcome: Towards the end of the course students should be able to appreciate the operations of the principles of macro and international economics.


1 Introduction to Macroeconomics – Circular Flow of Income and Expenditures - Measuring Gross Domestic Product (GDP)- - Components of National Income and its significance

06

2 Aggregate Supply and Demand, Consumption, Saving, and Investment - The Keynesian Multiplier Model 06

3 Inflation and Deflation - Purchasing Power – Types of Inflation - Expected Versus Unexpected Inflation - Measuring Inflation with Price Indexes-Consumer Price Index (CPI) -Causes of Inflation

06

4 Characteristics of Business Cycles - Definitions - Unemployment – Inflation & Business Cycle Relationships-Phillips Curve: Unemployment and Inflation- Public debt, fiscal deficit and their macro implications

06

5 Foreign Exchange markets: Exchange rate mechanisms – Balance of Payments – Measure to correct BoP 06

Text Books 1. Dwivedi D. N. (2005), Macro Economics : Theory & Policy, II Edition, Tata McGraw Hill, New Delhi

Reference Books: 1. Richard T. Foreyn, Macro Economics: Theories & Policies, Pearson Education, New Delhi 2. Soderston B and Reed G, International Economics, McMillan




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MIB624: Foundations to International Finance

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To make students understand the basics of financial management and its implications on multi national companies. Expected Outcome: The students will be able to understand and appreciate the basic financial management theories and practices and apply them in a multinational business context.


1

Pedagogy: Introduction to Financial Management-functions, goals and roles, Multinational companies- multinational finance and corporate governance-Concepts of value and return, problems on time value of money –discounting and compounding.

08

2 International Monetary systems –currency terminology- contemporary currency regimes-and balance of payments –India’s Balance of payments. 05

3 Cost of Capital- basics-components of cost of capital -weighted average cost of capital , Domestic Vs MNEs cost of capital 04

4 Capital Budgeting-basics-methods- comparisons-Complexities of capital budgeting for a foreign project 05

5 Capital Structure, Theory and policy, Financial Structure –short term and long term sources of funds- International Debt Financial and Operating Leverage- Sourcing equity globally.

08

Text Books 1. Eiteman, D., K.; Stonehill, A., I.; Moffett, M., H. and Pandey, A., (2007), Multinational Business Finance,

10th Edition, Pearson Education, New Delhi. 2. Pandey, I., M., (2005), Financial Management, 9th Edition, Vikas Publishing House Pvt. Ltd. , New Delhi.

Reference Books: 1. Khan and Jain, (2001), Financial Management , 3rd Edition, Tata McGraw-Hill Publishing Company Ltd.,

New Delhi . 2. Apte, P., G., (2006) International Financial Management, 4th Edition , Tata McGraw-Hill Publishing

Company Ltd., New Delhi .




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MIB625: Principles of Global Marketing L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To understand the principles in Global Marketing Concepts. Expected Outcome: Able to understand the social and cultural environments globally and their Marketing Strategies


1

Introduction & Scope: Nature & Scope of Marketing – Evolution of Marketing - The Marketing Concepts – Philosophies. Importance of Marketing. Introduction to Global Marketing - The Global Economic Environment - Social and Cultural Environment - the Political Legal, and Regulatory Environments of Global Marketing

07

2 Global Customers: Future of Global Marketing – Global E- Marketing –– Global Marketing Information Systems and Research. 05

3 Global Marketing Planning: Marketing Plans, Global Market Segmentation, Global Targeting 06

4 Positioning: Global Product Positioning Strategies – Product Decision –Product - PLC – GPLC – Branding Decisions – Marketing Mix 06

Text Book 1. Warren J. Keegan, (2007), Global Marketing Management, 8th Edition, Pearson Education

Reference Books: 1. Philip Kotler,(2008), Marketing Management- The South Aisan Perspective, Pearson Education 2. Michael R. Czinkota & Masaaki Kotabe,(2003), Marketing Management, Vikas Thomson Learning 3. Boyd Walker,(2002), Marketing Management, McGraw Hill.




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MIB626: Operations Management - I L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: Understand the importance of operations and its relationship to strategy. Expected Outcome: Understanding the role of the operations function and its impact on the competitiveness of the firm is an important part of any manager's training. Operational issues include designing, acquiring, operating, and maintaining the facilities and processes; controlling and maintaining inventories to produce a good or service so that customers' expectations are met.


1 Operations Management: Introduction, Operations Management Decision, Historical Evolution of Operations Management, Basics of Computers & Advanced Operations Technology.

02

2

Operations Strategy: Introduction, Operations Strategy as a Competitive Weapon, Elements of Operations Strategy: Designing the Production System, Finished Goods Inventory Policy, Product / Service Design and Development, Technology Selection and Process Development, Allocating Resources to Strategic Alternatives, Facility Planning, Developing an Operations Strategy

07

3

Design of Production Processes: Introduction, Process Planning and Design, Major Factors Affecting Process Decisions: Nature of Demand, Degree Of Vertical Integration, Flexibility, Degree Of Automation, Quality Level And Degree of Customer Contact, Type of Process Designs, Group Technology, Process Planning Aids, Selecting The Type of Process Design.

07

4

Facility Location And Layout: Introduction, Importance of Location, Factors Affecting The Location Decisions, General Steps in Location Selecting and Location Decision Process, Location Evaluation Methods, Basic Layout Formats, Developing a Process Layout, Product Layout, Assembly Line Balancing, Mixed Model Line Balancing, Cellular Manufacturing Layout, Japanese Approaches and Trends in Manufacturing Layouts, Service Facility Layouts.

08

5 Fundamentals of Inventory Control: Introduction, Purpose of Inventories, Inventory Costs, Inventory Systems, Economic Order Quantity Model, Inventory Classification Models: ABC, VED, FSND Classifications.

06

Text Books 1. Russel & Taylor, (2004), “Operatinos Management – III, 4th Edition, Pearson Education 2. Barry Render and Jay Heizer (1997), Principles of Operations Management (second edition), Prentice Hall,

Reference Books: 1. Chase, Jacobs and Aquilano, “Operations Management for Competitive Advantage”, 10th Edition, Tata McGraw

Hill 2. E.S. Buffa, (1997), “Modern Production / Operations Management”, 7th Edition, Wiley Eastern Publications. 3. T.G. Monks, (1997), “Operations Management”,3rd Edition, Tata McGraw Hill. 4. S. N. Chari, (1988), “Production and Operations Management”, Tata-McGraw Hill.




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MIB627: Business French

L T P C1.5 - - 1

Version No.:

Course Prerequisite: Basic French Objectives: The course aims at basic written and oral skills (comprehension and expression) in French which will enable the students to have higher education and job opportunities abroad. Expected Outcome: The learners will get the required training in the above mentioned language skills and they will also have the additional advantage of communicating in French which is the second most commonly used language worldwide.


1 A la plage: Proposer une sortie, accepter, refuser la proposition, l’adjectif interrogatif, l’adjectif demonstratif, les phrases au pluriel et au singulier, le present de l’indicatif : aller, faire, sortir, connaitre.

05

2 Un concert : Inviter, accepter, exprimer son incapacité d’accepter, complimenter, parler au téléphone, Le présent de l’indicatif le verbe en –er, venir, pouvoir, vouloir, l’article contracte, le futur, les adverbes interrogatifs.

05

3 Chez Nalli : Demander le prix, protester contre le prix, adjectifs possessifs, accord de l’adjectif, adjectif exclamatif, très/trop, l’impératif 05

Text Books 1. Synchronie1, Méthode de français, Samhita Publications 2007.

Reference Books: 1. La France de toujours, Nelly Mauchamp; CLE international 2. Déclic 1; Jacques Blanc, Jean-Michel Cartier, Pierre Lederlion; CLE International 3. Champion 1 ; Annie Monnerie – Goarin, Evelyne Sirejols; CLE International 4. Campus 1; Jacky Girardet, Jacques Pecheur; CLE International

Mode of Evaluation : Mid Term, End Term and any of these following components Mini Projects / Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Participation / Assessment of Class Notes etc



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MIB628: Global Marketing Strategies L T P C3 - - 2

Version No.:

Course Prerequisite: Principles of Global Marketing Objectives: To understand the Strategies in Global Marketing. Expected Outcome: Able to understand the social and cultural environments globally and their Marketing Strategies


1 Marketing Strategies: Marketing Strategies Models - Entry and Expansion Strategies: Marketing and Sourcing - Cooperative Strategies and Global Strategic Partnerships.

07

2 Global Marketing Mix Decision: Competitive Analysis and Strategy – Designing Marketing Mix – Pricing Decisions – Promotion Decisions and Physical Distribution Decisions - Global Marketing Channels.

08

3 Promotional Mix Strategy: Global Advertising - Global Promotion: Public Relations, Personal Selling, Sales Promotion, Direct Marketing, Trade Shows, and Sponsorship

07

4 Global e-Marketing : Communications- Relationship Marketing- Components of the Electronic Value Chain 04

5 Managing Global Marketing Program: Leading, Organizing and Monitoring the Global Marketing Effort- The Future of World Marketing. 04

Text Books 1. Warren J. Keegan, (2007), Global Marketing Management, 8th Edition, Pearson Education

Reference Books: 1. Philip Kotler,(2008), Marketing Management- The South Aisan Perspective, Pearson Education 2. Michael R. Czinkota & Masaaki Kotabe,(2003), Marketing Management, Vikas Thomson Learning 3. Boyd Walker,(2002), Marketing Management, McGraw Hill.




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MIB629: International Economics

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To develop an understanding of basic international economics and financial markets. To analyse risks that exist in international business, including foreign exchange, foreign trade and investment risks, and to select and use appropriate techniques to manage such risks. To develop and evaluate macroeconomic perspectives of international business activities Expected Outcome: Students should be able to appreciate the international macroeconomic and financial environment and the basics of foreign financial markets and risks which affect the international business.


1 Introduction to international economics- Trade theory- absolute advantage and the comparative advantage of nations-Classical theory- Ricardian theory and specialization

05

2 Introduction – Global Financial Management- The International Monetary Environment-Currency terminology – Exchange Rate Regimes- The Balance of Payments-Accounts of the BoP- Capital Mobility

05

3 International Parity Conditions – Prices, interest rates and exchange rates- Determination of Exchange Rate-BoP and asset market approach - The Foreign Exchange Market.

06

4

Theories of FDI- FDI trends-direction and source of FDI- the forms of FDI- horizontal and vertical FDI- Political economy of FDI- political ideology- Benefits and costs of FDI to host and home countries-Government policy instruments and FDI - International Joint Ventures and Technology transfers

06

5

Interest Rate and Currency Swaps –management of interest rate risk- - Multinational Tax Management- Multinational Working Capital Management-international cash management- Corporate governance and social responsibility of MNEs- rules and regulations

06

Text Books 1. Kurgman , P.,R. & Obstfeld M., International Economics. Theory and Policy, Pearson Education.,2006. 2. I.M.Pandey, ‘Financial Management’, Vikas Publishing House Pvt., Ltd., 8th Edition, 2004. 3. Eiteman, D.K., A.I. Stonehill & M.H. Moffett (2007) Multinational Business Finance (11th ed.) Pearson

Addison Wesley.

Reference Books: 1. A.C.Shapiro, Multinational Financial Management, 7th ed., Wiley, 2003 . 2. Hill, C. (2007) International Business: Competing in the Global Marketplace. (6th ed) Tata McGraw-Hill. 3. Dunning, J. (1993), Multinational Enterprises and the Global Economy, Addison Wesley, UK. 4. World Investment Report 1999,2004 and 2005 of UNCTAD available on www.unctad.org




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MIB630: Operations Management - II L T P C3 - - 2

Version No.:

Course Prerequisite: Operations Management - I

Objectives: Provide a knowledge base for conversing with operations personnel. Build both quantitative and qualitative analysis skills, especially those needed for managing operating systems. Provide common-sense modeling concepts which can be used to help managers evaluate various management problems.

Expected Outcome: Understand the important role played by the Production/Operations function in a business and its relation to the other functional areas, and the student should be able to analyze a range of Operations decision situations and apply the appropriate decision-making techniques.

CONTENTS


1

Aggregate Planning and Capacity Planning: Overview of Planning Activities, Business Planning, Operations Planning, Aggregate Planning Techniques, Graphical Model for Aggregate Output Planning, Optimal Models for Aggregate Planning, Computer Search Models, Master Production Scheduling, Master Schedule Formation, Implementing Aggregate Plans and Master Schedules, Capacity Planning

07

2

Materials Requirement Planning: Fundamentals of Materials Requirement Planning, Components of an MRP System, MRP Systems Inputs and Outputs, Advantages and Disadvantages of MRP Systems. Problems in implementing MRP Systems, Manufacturing Resource Planning (MRPII)

06

3

Materials Management and JIT: Necessity of Materials Management, Functions Of Materials Management: Production Control, Inventory Control, Materials Handling, Materials Management Technology. Concept of the JIT System, Advantages of JIT Systems, Characteristics of JIT Systems.

06

4

Productivity and Quality Management:Components of Productivity, Factors Affecting Productivity, Measuring Productivity, Productivity and Quality, The Strategic Role of Quality and Inspection in Quality Control, The Cost of Quality, Statistical Concepts in Quality Control, Acceptance Plans, Concept of TQM, Six Sigma and Kaizen

05

5

Facilities and Maintenance Management: Facilities Management, Nature of Facilities Management, Facilities Management and Maintenance, Necessity of Maintenance Management, Impact of Poor Maintenance, Areas of Maintenance, Types of Maintenance

03

6

Recent Trends In Operations- Technology: Automation, Advantages and Disadvantages of Automation, Overview of Manufacturing Activities, Automation in controlling Processing Equipment, Flexible Manufacturing System, Computer Integrated Manufacturing(CIM), AI, Expert Systems, Robotics, Electronic Data Interchange

03

Text Books 1. Russel & Taylor, (2004), “Operatinos Management – III, 4th Edition, Pearson Education 2. Barry Render and Jay Heizer, (1997), Principles of Operations Management (second edition), Prentice Hall

Reference Books: 1. Chase, Jacobs and Aquilano, “Operations Management for Competitive Advantage”, 10th Ed. Tata McGraw Hil2. E.S. Buffa, (1997), “Modern Production / Operations Management”, 7th Edition, Wiley Eastern Publications. 3. T.G. Monks, (1997), “Operations Management”,3rd Edition, Tata McGraw Hill.

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4. S. N. Chari, (1988), “Production and Operations Management”, Tata-McGraw Hill. Mode of Evaluation: Mid Term, End Term and any of these following components Mini Projects / Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Participation / Assessment of Class Notes etc Recommended by the Board of Studies on: 09-06-2008 Date of Approval by the Academic Council: 16-06-2008 (15th Academic Council)

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MIB631: Financial Management for International Business

L T P C3 - - 2

Version No.:

Course Prerequisite: Foundations of International Finance Objectives: To make students understand the international environment of financial management and its implications on multi national organisations. Expected Outcome: The students will be able to understand and appreciate the advanced financial management theories and practices and apply them in a multinational business decision making


1 Dividend theory and policy-issues –models and considerations 06

2 The foreign exchange market-International parity conditions and foreign exchange rate determination –Foreign exchange exposure –Transaction, Operating and Accounting Exposure.

07

3 Foreign Direct Investment-Theory and Strategy, Political risk assessment and Management.-Financing International Operations-International Trade Finance 07

4 Working Capital Management-International Cash Management-multinational netting. 05

5 Derivatives for managing financial risk-futures, options and swaps.-Foreign currency derivatives 05

Text Books 1. Eiteman, D., K.; Stonehill, A., I.; Moffett, M., H. and Pandey, A., (2007), Multinational Business Finance,

10th Edition, Pearson Education, New Delhi. 2. Pandey, I., M., (2005), Financial Management, 9th Edition, Vikas Publishing House Pvt. Ltd. , New Delhi

Reference Books: 1. Khan and Jain (2001), Financial Management, 3rd Edition, Tata McGraw-Hill Publishing Company Ltd.,

New Delhi. 2. Apte, P., G., (2006) International Financial Management, 4th Edition, Tata McGraw-Hill Publishing

Company Ltd., New Delhi. 3. Cherunilam F., (2005) International Trade and Export Management, Himalaya Publishing House, Mumbai. 4. Hill, C., & Jain, A., K., (2006) International Business: Competing in the Global Market Place, 5th Edition,

Special Indian Edition, Tata McGraw Hill, New Delhi




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MIB632: Research Methods for International Business L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: This course enables the student to identify the real business problem of a company of multinational and /or transnational and how he/she can scientifically and logically study the problem and provide the solution for the business problem by using his/her knowledge in functional areas of management Expected Outcome: To understand and using the various techniques to analyse the business problems and to provide the feasible solution to the business problems


1

Decision making and Research Approaches: Manager and Researcher Relationship - Basics of Research: Scientific and Business Research – Research: meaning, characteristics and objective- Types of research – Research Process: Problem definition – operationalising the research problem and formulation of hypothesis. Choosing the appropriate Research

08

2

Data Sources and Data Collection Methods: Market Entry – Demand Estimation – Assessing Market Interconnectedness - Structuring Primary Data Collection – Establishing the Comparability of Multicountry Data – Establishing Comparability: The Emic / Etic Dilemma – Establishing Data Equivalence – Determining Construct Validity – Establishing Construct Reliability – Nonsurvey Data Collection Techniques – Different Qualititative Techniques – Observational and Quasi – observational data – Projective Techniques – In-depth Interviews. – Questionnaire Design and Question formulation – Type of question – Use of Nonverbal Stimuli – Instrument Translation – Potential sources of Bias Associated with the Research Instrument. Sampling and Data Collection – Sampling – Achieving Comparability in Sampling- Data Collection Procedures – Field Staff Organization and Training. Multicountry Scales – General Issues in Scale Development – Using Multi-item scales in Cross-cultural research – Developing Cross-Cultural scales.

12

3

Analysis of Multicountry data and Report Preparation: Data Analysis – Assessing the Differences in the level of Variables between Countries. Assessing differences in the Structure of Variables – Correlation analysis – Means-End Hierarchies- cluster Analysis – Multi dimensional Scaling – Factor analysis –Covariance structure models- Advances in Data Analysis – Presentation of Research results.

10

Text Books 1. Donald R. Cooper and Pamela S. Schindler, (2006), Business Research Methods, Tata McGraw Hill. 2. C Samuel Craig and Susan P. Douglas (2005), International Marketing Research, 3rd Edition, John Wiley Publishers.

Reference Books: 1. Thomas C. Kinnear & James R. Taylor, (1996), Marketing Research: An Applied Approach, 5th Edition, McGraw Hill. 2. Donald R Cooper & Pamela S.Schindler, (2003), Business Research Methods, 8th Edition, McGraw Hill

International Editions 3. Carl, McDaniel Jr. and Roger Gates, (2005) Marketing Research Essentials, 5th Edition, John Wiley.




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MIB633: Company Law & FEMA L T P C1.5 - - 1

Version No.:

Course Prerequisite: Nil Objectives: To make the student understand the essentials of Company Law. Expected Outcome: To understand the application of Company Law in practical applications in the Corporate Sector.


1 Introduction: Definition of company – Characteristics of a company – Types of Companies – Incorporation of Company – Effects of Non-incorporation. 05

2

Memorandum of Association and Articles of Association: Contents of Memorandum of Association and Articles of Association - Alteration of contents of Memorandum of Association – Doctrine of ultra vies – Difference between memorandum and articles – Doctrine of Constructive Notice - Doctrine of Indoor Management - Prospectus - Contents of Prospectus.

05

3 Share Capital & Company Management: Defintion of Share Capital - Kinds of Share Capital – Appointment of directors – Powers, duties, and liabilities of directors -Meetings – Quorum – Resolutions – Winding up- Modes of Winding up.

03

4 FEMA : Provisions – FERA– Provisions Differences between FEMA & FERA 02 Text Books 1. N. K. Jain, (2007), Company Law, Law & Practice, Deep & Deep Publications Pvt. Ltd., New Delhi 2. N.D. Kapoor, (2004), Company law , 28th Edition, Sultan Chand & Sons.

Reference Books: 1. P. C. Tulsian, (2005), Business & Corporate Law, Tata McGrawHill, New Delhi




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MIB634: International Strategic Management – I

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To instill the core concepts and developments in the strategic management discipline in to students in the globalised business environment. Expected Outcome: At the end of the course students should be in a position to appreciate the importance of strategy for global business and also to learn the rudiments behind the purpose of strategic maneuvering as employed by global corporations.


1 Strategic management - Need for strategy - 5 Ps for strategy- Strategic management models- Evolution- Different schools of thought- Strategic management models-Steiner’s model-Scenario planning-

06

2

Strategic Vision & mission – Establishing objectives-– Corporate social responsibility& governance -Industry structure and policy life cycle model-Impact of globalization on strategy- Globalization Triangle and Yip’s framework-organizational adaptation

06

3 External environment analysis – -Environmental variables- design school techniques- External analysis of global markets-Identifying potential global markets-country risk analysis-Industry &competitive analysis-comparative advantage of nations-

07

4 Internal analysis-value chain analysis- functional analysis-core competence analysis-sustainable competitive advantage& global markets – 05

5 Modification by positioning school & learning school- strategic venturing- Burgelman’s process model of ICV-Strategic intent in global markets-Strategic learning-Stake holder behaviour analysis

06

Text Books 1. Thomas L Wheelen, David Hunger, (2004), Concepts in Strategic Management and Business Policy , Pearson

Education

Reference Books: 1. Philippe Lasserre, (2003), Global Strategic Management, Palgrave, MacMillan 2.Henry Mintzberg, Bruce Ahlstrand,Joseph Lampel, Startegy Safari, (2006), The complete Guide through the

wilds of Strategic Management, Pearson Education 3. Arthur A Thompson Jr,AJ Strickland III, Crafting & Implementing Strategy, 10th Edition, Irwin

McGrawHill, 4 .George S. Yip, (2003), Total Global Strategy II, Pearson Education International, Prentice Hall, 5. Charles WL Hill, (2003), International Business ,- Competing in the Global Market Place, Tata Mc Graw Hill 6. Thomas P Lyon & John W Maxwell, (2004), Corporate Environmentalism &Public Policy Cambridge University

Press




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MIB635: Supply Chain Management for Global Competitiveness L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To make the students to understand the link between the backward and forward soucing of materials and final goods. Expected Outcome: To have the knowledge and significance of logistics in Production Planning and Distribution.


1

Organisational Structure / Functions / KRA’s / Communication processes and Channels / Manufacturing Systems Basic Terminologies involved in SCM and definition, Perspectives as applicable to manufacturing and Service sectors. Management Processes in SCM - Concepts of Value Chain and Price Spread / Small Fry’s Product Specifications freezing methods - Creation of competition between vendors

08

2 Product Development - Vendor Identification and Evaluation process- Purchasing Organisation structure – Webster / Jagdish Seth /Holistic BAK models of Buying orgnaisations and processes

04

3 Demand estimation / forecasting - Nodal specific demand - demand patterns - Emerging Demands - Lead time and Inventory levels - Stock out and effects -Multi locale demand and single or multi local mfg / sourcing and scheduling.

07

4

Product packaging – Primary / Secondary – Collation – unitization / Sealing / Strapping / Skin wrapping / Shrink Wrapping / Vacuum Packing / Stretch Wrapping – Palletisation / Material Handling Systems - bar coding - FG inventory locale upgradation process- transportation methods – Containerisation Sea / Air / Road logistics – Documentation – Inland / Export – Lloyds shipping stipulations

08

5 Emerging trends – ERP / SAP – E.Com- Warner- Lambert’s Integrated supply chain. 03

Text Books 1. Suhay B. S. (2006), Supply Chain Management for Global Competitiveness, Macmillan India Pvt. Ltd. New

Delhi 2. Jeremy F Shapiro, (2001), Modeling and Supply Chain Management, Thompson Learning. Reference Books: 1. David Taylor and David Brunt, Manufacturing Operations and Supply chain Management, Thompson

Learning. 2.. Robert B.Handfield/ Ernest L.Nichols Jr, Introduction to Supply Chain Management,Prentice Hall India 3. Sunil Chopra and Peter Meindl, Supply Chain Management Strategy, Planning & Operation, III Edition, Prentice Hall of India Pvt. Ltd. 4. David Simchi, Levi & Philip Kaminsk & Edith Simchi-Levi, (2004) Designing and Managing the Supply

Chain: Concepts, Strategies & Case Studies, Tata Mc Graw Hill Companies Mode of Evaluation: Mid Term, End Term and any of these following components Mini Projects / Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Participation / Assessment of Class Notes etc Recommended by the Board of Studies on: 09-06-2008 Date of Approval by the Academic Council: 16-06-2008 (15th Academic Council)

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MIB701: International Strategic Management - II L T P C3 - - 2

Version No.:

Course Prerequisite: International Strategic Management - I Objectives: To make students understands the applications of strategic management, implementation issues and challenges as seen across international business arena with a steady focus on process Expected Outcome: At the end of the course students should be in a position undertake an incisive analysis on the success and failures of strategy formulation , implementation and control as executed by global corporations .


1

Strategic choice - levels of strategy- Corporate strategy- alternative strategies-portfolio analysis tools- BCG growth share matrix- New BCG approach- GE business screen- Grand strategies- International portfolio analysis- Strategic fit analysis& globally diversified firms- Blue ocean strategy

08

2 Business strategy- Five Generic competitive strategies- Functional strategies-Types of international strategies-International marketing-HR-finance-operations- 06

3 R&D and technology management strategies- international product life cycle-Innovation strategies- Prahlad’s frame work-Global entry strategies- global strategic alliances-Cross border acquisition &performance –critical assessment

06

4 Implementation issues- Configuration of global organizational structure-transnational model-implementation systems-Cultural issues- strategic leadership 05

5 Evaluation & control- Establishing strategic controls-management control systems-Balanced score card- strategic audit 05

Text Books 1. Thomas L Wheelen, J. David Hunger, Concepts in Strategic Management and Business policy, Pearson Education.

Reference Books: 1.Michael A Hatt, Fuane Ireland,Rober E Hoskisson, Strategic Management competitiveness and Globalisation,

Latest edition Thompson Publishers 2.Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel, (2006), Strategy Safari – The complete guide through the

wilds of strategic Management, Pearson Education 3. George S. Yip, Total Global Strategy II, Pearson Education International, Prentice Hall.




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MIB702: International Trade Procedures & Documents

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To understand the specific procedural and documentation requirements in respect of International Business Expected Outcome: Knowledge of specific procedural and documentation requirement of India as well as other countries with whom business dealings are done: To do business complying with a policy guidelines issues by Government


1

Introduction to International Trade: Introduction to Trade- The emerging Global Scenario- International developments- Theories of International Trade & Economic development - Terms of trade - Balance of payments - foreign trade and economic growth – Globalization

05

2

Regional Grouping and Trade Agreement: Balance of Payments- Trade Barriers- Counter trade – Trade in Services- Foreign Exchange - Economic Integration & Regional Groupings- International Cartels and Commodity Agreements-International Economic Organisations and Forums- Trading Partners- - ADB, UNCTAD

07

3 International Trade in India: Historical Perspective – Five years plans- Golden Era of India’s International Trade- Crisis & Challenges- Weaknesses in India’s Export Sector

04

4

Institutional Support for Exports: Ministry of Commerce- Commodity Specialization- Public Sector Corporation- Service Support Organisations - Role of State Govt.’s. - Procurement for export of goods - Quality control and pre-shipment inspection- Excise clearance - Customs clearance

08

5 Exim Policy: Overview of Export- Import Policy- Export Payment & LOC- Marine Insurance and Overseas Marketing - Management of risks in export trade, - Import management, procedures - World Trade and India

06

Text Book 1. Francis Cherunilam,(2005), International Trade & Export Management, Himalaya Publication

Reference Books: 1. Annual Report of Ministry of Commerce, Government of India (nic.in) 2. India's Foreign Trade Statistics published by CMIE (Database) 3. Dr. Subba Rao, (2004), International Business Himalaya Publishing Group 4. Francis Chernilum,(2002), International Trade and Export Management, Himalaya Publishing Group 3. Yoffie. David .B, (2000), International Trade & Competition , McGraw Hill Publishers 4. TAS Balagopal,(2000), For export Procedure & Documentation: Export Management ,Himalaya Publishing

House, Mumbai 7. wto.org




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School Elective Papers

44 of 109

Finance Electives

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MBA731: Computer Aided Financial Analysis

L T P C1 - 3 2

Version No.:

Course Prerequisite: Accounting for Managers, Financial Management – I & Financial Management -II

Objectives: To enable the students to develop spreadsheet building skills on financial analysis.

Expected Outcome: Building complex financial model for real life situation.


1 Spread sheet basics Usage of Excel built-in functions and macro functions 1+2 2 The Basic Financial Statements Preparation of Cash Budget using Excel 1+3 3 The Cash Budget Preparation of Cash Budget using Excel 1+2

4 Financial Statement Analysis Tools Calculation of Financial Ratios, Assessing firms past performance using financial ratios through Excel 1+3

5 Financial forecasting Using ‘Per cent of Sales’ method to develop pro forma financial statement and its construction using Excel using Trend function for Sales forecasting – regression analysis through Excel

1+3

6 Break – Even and Leverage Analysis Calculating operating and Cash Break – Even Points – DOL, DFL, and DCL using Excel 1+3

7 The Time Value of Money Calculation of Present Value & Future value of stream of cash flows using Excel – using Excel to compare present and future values under different compounding schemes

1+3

8 Valuations and Rates of Return Calculation of intrinsic value of cash flows – calculating “required rate of return” using CAPM – valuation of securities ( Stocks, Bonds, etc.) with excel

1+3

9 The cost of Capital: Calculation of components of cost of capital, WACC 1+3

10

Capital Budgeting: Comparing and contrasting six major capital budgeting decision techniques ( pay back period, discounted pay back, NPV, PI, IRR, and MIRR)- scenario analysis using Excel – determining the firms optimal capital budget under capital rationing

1+5

Text Books 1. Timothy R. Mayes and Todd M. Shank, (2006), “Financial Analysis with Microsoft Excel”, Thomson South – Western, 4th Edition

Reference Books: 1. Prasanna Chandra, Financial Management, Theory and Practice, Tata Mc Graw Hill publishing company ltd., New Delhi. 2. Westerfield, Jordan , (2006), Fundamentals of Corporate Finance, Ross Tata Mc Graw-Hill Publishing company ltd., New Delhi.




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MBA732: International Finance

L T P C3 - - 2

Version No.:


Objectives: To introduce the simple aspects of financial theories and its applications in multi-national business operation. To understand the use of foreign exchange and trade theories.

Expected Outcome: Students are expected to understand the intricacy of the international financial techniques and should be able to apply in a practical banking and business environment.


1 The Balance of Payment System: Principles of BOP – different approaches and synthesis – imports, exports & deriving currency supply and demand curve.

2 Modern Theories of Forex Rate: Stock & Flow Theories – The monetary theory of Exchange Rates – Asset Approach to Exchange rate – portfolio balance approach to exchange rate – Dornbusch Sticky price theory – Theories of overshooting.

3

Economic Development: Growth, Crisis & Reforms: Growth Strategies – Inward issuing Vs Outward looking growth orientation – Exchange rate variability – Effects on trade and growth – international commodity agreements and cartels – the Dutch disease – trade reform and structural adjustments – FDI and international capital flows.

4 International Investment and Financing: Investment and borrowing with transaction costs – portfolio investment – ICAPM – capital budgeting for FDI.

5 Institutional Structure of International Finance: The Euro dollar , Euro Currency markets – multinational Banking – Financing international trade – international trader with LOC – WTO.

Text Books 1. Pilbeam K. (1994), “International Finance”. Macmillan 2. Maurice D. Levi,(1996), “International Finance: The Markets and Financial Management of Multinational

Business”, (3rd edition), McGraw Hill International Editions, Finance Series

Reference Books: 1. Krugman, Paul & Mautice Obstfeed, , (2003),“International Economics”,6th ed. Addison Wesley




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MBA733: Security Analysis & Portfolio Management

L T P C3 - - 2

Version No.:


Objectives: To Understand the need of Security Analysis and Portfolio Management

Expected Outcome: To understand the role of risk perception; Methods of Building portfolios


1 Introduction: Introduction to security analysis – Equity Share returns and analysis – investments in the capital market and money market – debt market. 02

2 Tools of Security Analysis: Fundamental analysis – Economic analysis, industry analysis, capital analysis – Technical analysis, Efficient Theory. 08

3 Portfolio Analysis: Portfolio analysis – risk and return – portfolio choice – utility theory and indifference curve. 08

4 Portfolio Selection Process: Markowitz portfolio selection model and Sharpe’s single index model – CAPM analysis – Uses & limitations – Capital asset pricing model, capital market line and security market line.

06

5 Portfolio Revision: Portfolio investment process – how to build an optimal portfolio – portfolio revision – portfolio evaluation 06

Text Books 1. Fischer and Jordan,(2005) Security Analysis & Portfolio Management – Pearson Education.

Reference Books: 1. V.K.Bhalla, (2001), Security Analysis & Portfolio Management, Sultan Chand & Sons Co., 2001 2. V A Avadharni, (2001) Security Analysis & Portfolio Management, V Revised Edition – Himalaya

Publications. 3. Punithavathi Pandian, (2001), Security Analysis and Portfolio Management, Vihas Publishing




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MBA734: Capital Market and Financial Services

L T P C3 - - 2

Version No.:


Objectives: To understand the working of various financial services and their scope of application.

Expected Outcome: To understand the working of Stock markets & other related Organizations offering financial services


1 Investment of Legal Framework: Companies Act (Relevant Provisions) – Security Contract (Regulation) Act – SEBI – Savings – Investments – Objectives – Risk – Return relationship.

04

2 Capital Market: Stock Exchange System – Primary Market – Secondary Market – Administration of Stock Exchange – Free Markets Pricing – Book building – Share Indices – Risk Management system in Stock Exchanges – Depository Demat System

08

3 Mutual Funds: Organizational Structure – Advantages – Schemes of Mutual Funds – Offer Letter – Accounting Policies – Calculation of NAV, SEBI guidelines. 06

4 Intermediaries: Merchant Banking – credit Rating – Investment Banking – Money Market. 12

Text Books 1. Khan and Jain (2005), Indian Financial System, Tata McGraw Hill

Reference Books: 1. V.A. Avadhani, (2004), Investment Management, Himalayas Publications.




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MBA735: Working Capital Management

L T P C1.5 - - 1

Version No.:


Objectives: To understand thoroughly about Working Capital

Expected Outcome: Will be able to manage the Working Capital of a Company

CONTENTS


1

Meaning – Concept – Kinds of Working Capital – importance of adequate Working Capital – Factors Determining the Working Capital requiremens – management of Working Capital – Estimate of WC requirements – Financing of WC – Determining the WC financing mix.

05

2 New trends in financing WC by banks – Dahejia Committee, Tandon Committee – Chore Committee – Marathe Committee - Kannan committee – WC Analysis – Management of Cash – Dimensions of Receivables Management.

05

3 Inventory management – Tools and Techniques – valuation of inventories 05 Text Books 1. Financial Management , I.M. Pandey, Ninth Edition., 2005, Vikas publishing house Pvt ltd., New

Delhi.

Reference Books: 1. Shashi K. Gupta, R.K. Sharma, (2006), Financial Management , Kalyani Publishers, Mumbai 2. Khan and Jain , (2006), Financial Management, Tata McGraw Hill, New Delhi




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MBA736: Corporate Accounting

L T P C3 - - 2

Version No.:


Objectives: To know the accounting procedures to be followed in raising the capital, amalgamation, absorption, liquidation of the companies.

Expected Outcome: Will enable the students to raise the capital by issue of shares and make use of the procedures to be followed in amalgamation, absorption and liquidation of companies in real situations.


1 Company Accounts – Issue of Shares – Forfeiture – Reissue 05 2 Amalgamation, Absorption, External Reconstruction and Internal Reconstruction 10 3 Banking Company Accounts 07

3 Liquidation –– liquidators final statement of account – Statement of Affairs – Deficiency or Surplus A/c 08

Text Books 1. R.L. Guta and M. Radhaswamy,(2005), Advanced Accountancy – II , Sultan Chand & Sons,New Delhi

Reference Books: 1. Jain & Narang, (2005), Advanced Accountancy, Kalyani Publishers, New Delhi 2. M.C. Shukla, (2006), Advanced Accountancy, S.Chand, New Delhi 3. T.S. Reddy and A. Murthy (2006), Advanced Accountancy, Nargham Publications, Chennai




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MBA737: Corporate Finance

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To understand the key aspects of corporate finance. To discuss the most important financial decisions of a firm, covering the recent developments in the finance and Expected Outcome: Students should be able to understand and appreciate the advanced financial management concepts with fundamentals of finance and its management.


1 Overview of Corporate Finance: Introduction to Corporate Finance, Financial statements 03

2 Valuation of Future Cash Flows: Introduction to valuation: The time value of money; Discounted Cash Flow Valuations; Interest Rates and Bond Valuations; Stock Valuation

08

3 Capital Budgeting: NPV and other investment criteria; Making Capital investment decisions; Project analysis and evaluation 06

4 Risk and Return: Return, Risk and the security market line; options and corporate finance 06

5 Cost of Capital and Long Term Financial Policy: Raising Capital; Financial leverage and Capital structure policy; dividends and dividend policy 07

Text Books 1. Ross, S.A, Westerfield,R.W, and Jordan, B.D,(2006), “Fundamentals of Corporate Finance”, Tata McGraw Hill Publishing company ltd., New Delhi.

Reference Books: 1. Brealey Richard, Myers, Stewart, Mcgraw, Alan (2007), Fundamentals of Corporate Finance, Tata

McGraw Hill, Publishing Company Ltd., New Delhi 2. Damodaran. A(2006), “Corporate Finance: Theory and Practice”, John Wiley & Sons.




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MBA738: Derivatives Market

L T P C3 - - 2

Version No.:


Objectives: To introduce the use of derivatives financial instruments for risk management.To understand the valuation modules for derivative securities and the markets in which derivates are traded.

Expected Outcome: The students are expected to develop an understanding of the importance of financial derivatives and the important structure of markets on which they are traded as well as a familiarity with the analytical tools and necessary such instruments.


1

Introduction to Derivatives: Definition, Derivative Instruments, Participants and functions, Types of derivatives, Exchange-traded vs. OTC derivatives markets, Global Derivatives market, NSE and BSE markets, Commodity Derivative Markets in India

04

2 Risk Management using Derivatives: Forwards and futures- futures prices for commodities- hedging with futures-stock index futures- interest rate futures- currency futures- design of futures contracts

07

3 Swaps and Options: Basic properties of options- binomial option pricing- Black Scholes Option Pricing- using the Black Scholes option pricing formula. 09

4

Interest Rate Options: Trading strategies using options- hedging positions using options, synthetic options and portfolio insurance- Regulatory framework for derivative markets in India- Securities Contracts(Regulation) Act- Securities and Exchange Board of India Act, 1992 - Regulation for derivatives trading –Gupta and Varma Committee Reports

07

5 Accounting and administration of derivatives: Derivatives in Indian markets- trading infrastructure - issues in regulating of derivatives activities. 03

Text Books 1) Hull, J.,C.,(2007) ,‘Options, Futures and other Derivative Securities’,6th Edn., Prentice Hall of India Pvt., Ltd., New Delhi.

Reference Books: 1. Keith Redhead, (2005) ‘Financial Derivatives – An Introduction to Futures, Forwards, Options and

SWAPs’- Prentice Hall India Pvt., Ltd.. 2. P.Vijaya Bhaskar and B.Mahapatra,(2004) ‘Derivatives simplified – An Introduction to Risk

Management’, Response Books, Sage Publication Pvt., Ltd., 3. Edward Franklin R & Cindy W., (2005)“Futures and Options, McGraw Hill, NY 4. Bernestein , J.,(2002) Profits in the futures markets, insights and strategies for futures options trading ,

Vision Books, New Delhi. 5. Mahajan, R,(2004), Furtres and Optiins , Introduction to Equity derivatives, Vision Books, New Delhi. 6. NSE Derivatives Markets Dealers Module Documents, BSE Derivatives Study Materials, 2007.




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Corporate Taxes

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To provide basic knowledge of framework of taxation system in India To provide knowledge of various concepts and their application relating to direct tax laws with a view to integrating the relevance of these laws with financial planning and management decisions. Expected Outcome:

Will be able to compute the income from business including calculation of depreciation.


1

Income- tax as applicable to Companies: Basic concepts- Assessment year – previous year – person – Assessee – Income exempted from tax – determine the residential status of a company – incidence of tax of different tax payers – Tax liability – Tax on distributed profits (Dividend) of domestic companies – Provisions of carry forward and setoff of losses in the cases of companies – Minimum Alternative Tax.

08

2

Computing Business Income of the Company: Income under the head profit and gains of business and its computation ; Basic principles for arriving at business income – Problems on computation of income from business (simple problems only).

10

3 Depreciation: Meaning – Conditions for charge of depreciation – un-absorbed depreciation – Assets used for business – Block of assets – Rate of depreciation – Written down value of assets – Computation of depreciation (simple problems only)

05

4

Corporate Tax Planning: Tax planning with reference to setting up of a new business; location aspects; nature of business; planning for holiday benefits – Tax planning with reference to financial management decisions such as capital structure of company and tax incidence, employees remuneration – tax planning with respect to corporate organization – Fringe Benefit Tax.

07

Text Books 1. Dr. Girish Ahuja – Corporate Tax Planning & Management, Bharat Law House Pvt. Ltd. 2. B.P. Kaur and D. P. Naren – Income Tax Law and Practice, Kalyani Publishers

Reference Books: 1. Dr. Vindo K. Singhania- Students’ Guide to Income- tax, Taxmann




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MBA740: Tax Management L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To impart knowledge of the basic principles underlying the substantive provisions of income-tax to the students. To equip students with application of principles and provisions of Income -tax laws in computation of income and taxation of a ‘person’ excluding companies under various heads of income. Expected Outcome: Will be able to compute the salary income, House Property Income, Income from profession, Capital Gains and Income from Other Sources.


1 Introduction: Definitions and Basic concepts; determine the residential status of individual 02

2 Income under the head “Salaries” and its computation: Different forms of salary – How taxed; Different forms of allowance – How taxed; Perquisites – How valued; Deduction under section 88; Problems on computation of salary income.

10

3

Income under the head “Income from house property” & “Profit and gains of profession” and its computation: Basis of charge; computing income from a let out property and self-occupied property; problems on computation of property; Basis of charge; problems on computation of “profit and gains of profession”.

08

4

Income under the head “ capital gains” & ”Income form other sources” and its Computation: Capital gains – Transfer – short- term/long- term capital gains – How charged to tax – Problems on computation of capital gains; Basis of charge; winning from lotteries, crossword puzzles, horse race etc… how to compute; problems on computation of income from other sources.

10

Text Books 1. V.P. Gaur & D.B. Narang – Income-Tax Law and Practice, Kalyani Publishers 2. Satyaprasad – Income Tax, Himalaya Publishing House

Reference Books: 1. Dr. Vinod K. Singhania, Studens guide to Income Tax ; Taxmann




55 of 109

MBA741: Principles of Cost Accounting

L T P C3 - - 2

Version No.:


Objectives: To understand the key aspects in cost accounting and material, labour and overhead costing.

Expected Outcome: Will enable the students to prepare the cost sheets and material, labor and overhead costing in real situations.


1 Definition of Cost & Accounting – Installation of Cost Accounting System – Classification of Cost – Definitions of Cost Centre & Cost Unit – Elements of Cost – Preparation of Cost Sheet – Absorption Costing System.

04

2

Materials – Purchasing Practices – Requisition – Vendor Rating – Purchase Order – GRN – Codification of Materials – Receipt and Issue of Materials – Methods of Issues – Preparation of Stores Ledger using FIFO, Simple/Weighted Average – Pricing of Issues (Method recognized by Indian Accounting Standards) – Bin Card System – ABC Analysis – Perpectual Inventory System – Inventory Levels – Minimum, Maximum, Reorder Levels – EOQ – Material Losses – Waste, Scrap, Spoilage and Defectives

06

3

Labour – Labour Turnover – Causes and Cost – Methods of Job time booking – Piece Workers, Casual Workers and Outworkers – Work Study, Time Study, Job Evaluation and Merit Rating – Idle Time – Normal and abnormal – Remuneration Systems – Incentive Schemes – Time Rates / Piece Rates.

06

4

Overheads – Allocation, Apportionment and absorption – Primary and Secondary Distribution – Reciprocal and Non-reciprocal apportionment methods – Overhead Absorption Rates – Machine hour rate – Actual Vs. Predetermined overhead rates – Under or Over absorption of overheads

06

5 Preparation of Cost Control Accounts – Reconciliation of Results from Cost and Financial Accounts – Integral Accounts 08

Text Books 1. B.M. Lall Nigam and I.C. Jain,(2002), Cost Accounting Principles and Practice”, 2nd Edition, Prentice

Hall of India

Reference Books: 1. Dr. S. N. Maheshwari, Advanced Problems and Solutions in Cost Accounting, Sultan Chand & Sons 2. Manesh Dutta, (2004), Cost Accounting – Principles and Practice, I Edition, Pearson Education 3. Thukaram Rao, (2001), Cost Accounting 2nd Edition, New Age International Publishers, New Delhi 4. P.C. Tulsian, (2006), Cost Accounting 4th Edition, Vikas Publishing House. 5. BK Bhar ,Cost Accounting – Methods and Problems Academic Publishers 6. M.Y. Khan and P.K. Jain, (2005), Cost Accounting, 5th Edition, Tata McGraw Hill Publishing Company

Ltd. New Delhi.




56 of 109

MBA742: Costing Methods & Resource Allocation

L T P C3 - - 2

Version No.:

Course Prerequisite: Principles of Cost Accounting

Objectives: To impart in-depth knowledge in different methods in Costing.

Expected Outcome: Will be able to apply the different methods of costing in different industries according to the needs to arrive the manufacturing cost.


1 Job Costing – Estimation of Job Costs – Preparation of Cost Sheet – Batch Costing – EBQ – Contract Costing – Work certified – Profit from uncompleted Contracts – Cost Plus Contract, Target Price – Contract and Escalation Clause

05

2 Process Costing – With Normal / Abnormal Losses and Abnormal Gain – Processes having WIP at different stages – Equivalent Production (FIFO Method only) – Internal Process Profits – Operation Costing.

07

3

Joint Products and By-Products – Accounting of Joint Products – Appointment by Physical Measurement – Apportionment on Market Value basis at the point of Separation – Apportionment on Market Value basis after – Further Processing – Method of Working back from Sales – Accounting of By-Products.

05

4 Service Costing – Costing in different undertakings – Transport Costing – Boiler House Costing – Power House Costing – Canteen Costing – Hotel Costing – Hospital Costing.

04

5 Resource Allocation in Cost Management – Linear Programming – Graphical Method – Simplex Method – Transportation Problem – Assignment Problems – PERT & CPM

09

Text Books 1. Jawahar Lal, (2006), Cost Accounting, 6th Edition, Tata McGraw Hill Publishing Company Ltd.

Reference Books: 1. R. S. N. Pillai and V. Bagavathi, (2006), Cost Accounting, S.Chand, New Delhi 2. Horngren, Data and Foster, (2006), Cost Accounting- A Managerial Emphasis, Pearson Education, New

Delhi. 3. J. MadeGowda, (2001), – Advanced Cost Accounting, I Edition, Himalaya Publishing House




57 of 109

MBA743: Strategic Cost Accounting and Management Control

L T P C3 - - 2

Version No.:

Course Prerequisite: Costing – Methods & Resource Allocations

Objectives: To impart the knowledge on preparation of budget, standard costing, marginal costing.

Expected Outcome: By applying the above concept students could able to make strategic decisions in real situations.


1

Budgetary Control (Excluding Cash Budgets) – Separation of Semi Variable expenses into Fixed and variabl;e elements – Types of Budgets – Functional Budgets and Master Budgets – Flexible Budgets – Budget Committees – ZBB – Performance Budgeting

06

2 Standard Costing – Variance Analysis – Material, Labour, Overhead (Fixed and variable) and Sales Variances - Reconciliation 08

3

Marginal Costing – Break Even Analysis – Cost Volume Profit Relationship – Profitability and Optimum Resource Allocation – Key factor – Break Even Chart – Profit Chart – Marginal Vs. Absorption Costing – Variable, Fixed and Semi Variable Costs – Semi Variable Step Costs and Multiple BEPs – Advantages and limitations of Marginal Costing

06

4

Decision Making – under certainty – Types of decisions – Make or buy Decisions – Accepting or rejecting an order - Extra Shift decisions – Cost Indifference point – Profit Planning – Differential Cost Analysis – Adding or Deleting Departments or Products – Exploring Foreign Markets – Shut down Decisions – Prevention vs Break down Maintenance – Basics of Decision Making under uncertainities.

06

5

Developments in cost management – Cost Control and reduction – Total Quality Management (TQM) – Activity based costing – Back Flush Accounting – Balanced Scorecard – Throughout Accounting – Target Costing – Computerised Manufacturing (CAD/CAM/CIM)- Flexible Manufacturing System

04

Text Books 1. S. P. Jain and K. L. Narang, (2006) “Cost Accounting Principles and Practice”, 18th Edition, Kalyani

Publishers, New Delhi,

Reference Books: 1. N. Arora, (2006), Cost and Management Accounting”, 08th Edition, Vikas Publishing House Pvt. Ltd., 2. Bhabatosh Banerjee, (2006), Cost Accounting Theory and Practice, 12th Edition, Prentice Hall of India




58 of 109

MBA744: Banking

L T P C3 - - 2

Version No.:


Objectives: The focus of the course is to provide a comprehensive understanding of the various activities performed by Banks.

Expected Outcome: Knowledge of all the basic banking operations is essential to manage and run the banks as well as to further specialise in special niche areas of banking

CONTENTS


1 Indian Financial System – Origin and Growth of Banking in India. 03

2 Fund based activities of Bank – Deposits and Lending – Regulations - Types of products under Deposits – Nature of Lending, Govt. Policies, Components of Credit Policy– Changes.

07

3 Corporate Banking – Consortium Advance, Loan Syndication – Financing SMEs, Developments and changes in Govt. Policies 06

4 Retail Banking – Emerging Issues – Rural Banking and Micro Finance – Credit Delivery Mechanism 06

5 Securitisation – Recovery of Loans – Non-Fund based / Fee based services 04 6 Regulatory Framework – Internal Control. 04

Text Books 1. Sundaram and Varshney, Banking Theory Law and Practice (2004), Sultan Chand & Sons 2. L. M. Bhole, Financial Institutions and Markets (2004), 4th Edition, Tata McGraw Hill

Reference Books: 1. Vasanth C. Joshi & Vinay Joshi, Sage Publications, 2nd Edition 2. M.Y. Khan, Indian Financial System, (2004), 4th Edition, Theory & Practice




59 of 109

MBA745: Risk Management in Banks

L T P C3 - - 2

Version No.:

Course Prerequisite: Banking

Objectives: To understand the different types of risks in Banking and to identify, measure and control risks and also the regulatory frame work in this regard.

Expected Outcome: To understand the level of risk which needs to be taken for achieving profitability in tune with regulatory framework and institutioanl objectives.


1 Introduction to Risk Management in Banks – Different types of risks, purpose of risk management, process of risk management. 02

2 Managing of Liquidity Risk in the Long Run – Short Run – Factors concerning investment, Borrowing decisions– Cash Management in Banks 02

3 Managing Market Risk in Banks – Sources of Risk – Types of Risk – Measuring Risk – Approaches to risk management – Process of Risk Management 03

4 Managing Credit risks in Banks – Drivers of Credit Risk, Capital Adequacy norms – Risk Based capital requirements frame work, Approaches to manage credit risk – Credit Appraisal and Monitoring as a tool for managing credit risk.

04

5 Managing Interest Rate Risk – Nature and Types of Interest Rate Risks – Duration Analysis 03

6 Managing Forex Risk – Nature and Magnitude of Exchange Risk – Tools andTechniques available in Managing Currency Risks – Futures, Options, Swaps 03

7 Operational Risk Management – Sources, Measurement and Management of Operational Risks 04

8 Asset – Liability Management in Banks – Need and role of ALM – Process of ALM – Purpose of ALM – Regulatory Framework 04

9 Risk Management Framework in Banks – Strategies of Risk Management 05 Text Books 1. Joel Besin, Risk management in Books, John Wiley and Sons 2. Michel Crouchy and others – Risk Management, Tata McGraw Hill

Reference Books: 1. Risk Management – Indian Institute of Banking and Finance, Mumbai




60 of 109

Marketing Electives

61 of 109

MBA746: Advertising & Promotion Management

L T P C3 - - 2

Version No.:


Objectives: The objective of this course is to instill students with knowledge on concepts and practice in advertising and promotion management

Expected Outcome: This course gives students an opportunity to strengthen their knowledge and skills in the field through a profound understanding of the theory and practice of integrated communication strategies. Students will learn how to improve corporate and product image and position through advertising and promotion activities and they will develop skills through the preparation of an integrated marketing communication plan

CONTENTS


1 Advertising Foundations & Environment: Concept and definition of advertisement – Advertising and the Marketing Process – The Role of Ad agencies and other marketing Communication Organizations. Advertising and society.

06

2

Advertising Communications Process: An introduction to Integrated Marketing Communications –– Analyzing the Communication Process – the Consumer Audience – Account Planning & Research – How Advertising Works – Advertising Planning & Strategy

06

3 Creative Communications: The importance of Creativity in Advertising – Planning Creative Strategy – Creative Process – Creative Strategy Development – Appeals and Execution Styles – Creative Tactics – Copy Writing – Direct & Response Marketing

06

4 Advertising Media: Media Planning & Buying – Setting Media Objectives – Developing Media Strategies –Media Plan – Print Media – Out – of – Home Advertising – Directories – Broadcast & Interactive online Media

06

5

Promotion Management::Scope and Role of Sale Promotion – Definition – Objective of Sales Promotion – Sales Promotion Techniques – Trade Oriented and Consumer Oriented – Sales Promotion Campaign – Requirement identification – designing of sales promotion campaign.

06

Text Books 1. Wells, Burnett, Morairty, (2006), “Advertising Principles & Practices”, 6th Edition – Pearson Education.

Reference Books: 1.Jaishri Jethwaney , Shruti Jain “ Advertising Management “ (2007) OXFORD University Press. 2.Belch & Belch (2006), “Advertising and Promotion” - 6th Edition – Tata McGraw Hill. 3. Kenneth Clow, Donald Baack, (2003), “Integrated Advertisements, Promotion and Marketing Communication”, Prentice Hall of India, New Delhi. 4. S. H. H. Kazmi, Satish K. Batra, (2001), “Advertising & Sales Promotion”, Excel Books, New Delhi.




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MBA747: Brand Management

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To understand the importance of Brands and Branding in business Expected Outcome: To understand about Brand Equity Methods, Customer Preferences, Brand Personality and Branding on NET.


1 Introduction to Brand: What is a brand - Value of bands – Strongest Brands – Branding Challenges and Opportunities – Product – Product vs. Brand – Brand Success & Failure

06

2 Brand Equity: Brand Equity – Cost based methods – Price based methods – Customer based Brand Equity – Building a Strong Brand – Brand Positioning & Values

05

3 Brand Extension: Brand Extension – Types, Need – Category – Unrelated Extension – Choosing brand elements to build Brand Equity – Designing Marketing Programme to build Brand Equity

07

4 Brand Personality: Brand Personality – Brand Image – Building Brand Image - Integrating Marketing Communications to Build Brand Equity – Advertising and Promotion of the brand

08

5

Brand Positioning & Branding on Net: Brand Positioning – Repositioning of Brand – Designing and Implementing Branding Strategies – Managing Brands Overtime – Conditions for Global brands – Branding on Net – Future Brand Priorities

04

Text Books 1. Kevin Lane Keller, (2003), Strategic Brand Management, 2nd Edition,Pearson Education. 2. YLR Moorthi, (2002), “Brand Management – The Indian Context” , Vikas Publication

Reference Books: 1. Geoffrey Randell (2003), “Branding – A practical guide to Planning your strategy” –Crest Publishing House, 2. Ries, Al and Trout, “Jack Positioning : The battle of our mind” , Mc Graw Hill Publishing. 2. Sen Gupta, Subrato, (1994), “Brand Positioning- Strategies for Competitive Advantage”, Tata Mc Graw Hill

Publishing., 4. Ramesh Kumar.S, (2004), “Managing Indian Brand”, 2nd Edition, Vikas Publishing group.




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MBA748: New Product Development

L T P C3 - - 2

Version No.:


Objectives: To impart knowledge on stages of new product development process , its analysis and evaluation

Expected Outcome: Students should be able to appreciate the International Logistics, especially shipping and air transportation in Indian Context.


1

Introduction: Competition and product strategy. What is a new product, Factors contributing to NPD, Product life cycle in theory and practice, New product development process, Strategic Planning for New Product, Invention Vs Innovation, Theory of diffusion of an Innovation

07

2 Concept Generation & Evaluation: Sources of new product ideas, Generation of New Product ideas, Criteria for screening, - Concept testing – purpose & procedure. 06

3 Product Development: Business Analysis – Purpose, Stages of Business analysis. Product Testing .Market potential and Demand, Estimating first time sales, Replacement Sales, Repeat Sales, Estimating costs, Sales & Profits

07

4 Test Marketing & Commercialisation: Test Marketing, Advantages & disadvantages, Test marketing strategies. Launch cycle. Managing Growth. Managing Maturity

06

5 Organizing & Control of the New Product Function: Managing the New product development process, Managing R & D, The future of New Product management

04

Text Books 1. Ramanuj Manjumdar, (2002), “Product Management in India”, 2nd Edition, Prentice Hall Publication

Reference Books: 1. C. Merle Crawford, (2003), “New Product Management”, Tata McGraw Hill. 2. Edgar A. Pressemier, “Product Management Strategy & Organization”- John Wiley & Sons, Hamilton

Publications 3. Oswald A.J. Mascarenhan S. J. Oxford – “New Product Development”- IBH Publishing Co (P) Ltd, New

Delhi. 4. William L. Moore & Edgar, (1993) “Product Planning & Management”, A Pressemier McGraw Hill Inc.

Publication




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MBA749: Services Marketing

L T P C3 - - 2

Version No.:


Objectives: To understand the role of services in economic development of the country.

Expected Outcome: To be able to differentiate marketing of goods and services and apply various concepts models and principles in various service industries


1

Services & Services Sector: Introduction of services and Services Sector - Concept of services and Services Marketing – Characteristics of services – Classification of services – Challenges in Services Marketing – Growth of the services sector in Indian Economy and World Economies

07

2

Services Marketing Mix: Key ‘P’ of Services Marketing Services - Services Product – Pricing Designing Services Marketing Communications Mix – Place and distributing services – Physical Evidence and the services cape – services process and designing strategy – people

09

3 Managing and Demand Capacity: Managing Demand and Capacity- Managing Queues – Customer role in services delivery – Building Customer Relationships – Services Recovery

06

4

Service Quality: Defining and Measuring customer satisfaction – Service Quality : Quality Gaps – Measurement of Quality SERVQUAL & SERVPERF – Factors and Techniques to closing the gaps – Programs for organizational Quality Improvement – Services Productivity

08

Text Books 1. Chrisopher lovelock and Jochen Wirtz, (2004), Services Marketing; People, Technology Strategy, 5th Edition, Pearson Education

Reference Books: 1. Valarie A. Zeithaml and Mary Jo Bitner, Services Marketing; Integrating Customer Focus across the firm,

3rd Edition, Tata McGraw Hill, New Delhi 2. James A. Fitzsimmons and Monaj. Filzsimmons,(2004), Services Management; Operations, Strategy and

Information Technology, 3rd Edition, McGraw Hill, International Edition, Boston. 3. K. Douglas Hoftman and John G. Bateson, (2002), Essentials of Services Marketing : Concepts, Strategy and

Cases; 2nd Edition, Thomson – South western, Singapore. 4. Jha S.M.,(2000), Services Marketing, Himalaya Publishing House, Bangalore 5. Conference Proceedings,(2005), International Conference on Services Management, IIMT, Gurgaon, India




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MBA750: Strategic Marketing

L T P C3 - - 2

Version No.:


Objectives: Understanding the market – driven strategies to satisfy the customer

Expected Outcome: Able to develop and implement the strategies for acquiring and retaining the customer.


1 Introduction and Overview on Strategic Marketing: Business Strategy: The Concept and Trends in Its Management - Strategic Market Management: An Overview

04

2 Strategic Analysis: External and Customer Analysis - Competitor Analysis - Market/Submarket Analysis - Environmental Analysis and Strategic Uncertainty - Internal Analysis

08

3 Alternative Business Strategies: Creating Advantage - Synergy and Vision versus Opportunism Strategic Options: Value, Focus, and Innovation - Global Strategies - Strategic Positioning

08

4 Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea - Diversification – Strategies in Declining and Hostile Markets 06

5 Issues: Implementation – Control - Organizational Issues 04 Text Books 1. David A. Aaker, (2007) Strategic Market Management, 8th edition - Publisher: John Wiley & Sons, 2007

Reference Books: 1. David W. Cravens, Charles W. Lamb, & Victoria L. Crittenden. (2002) Strategic Marketing Management –Cases, 7th Edition. McGraw- Hill / Irwin. 2. Frank Bradley, (2003), Strategic Marketing: In the Customer Driven Organization, John Wiley & Sons 3. Kern, R. and R. Peterson (2004), Strategic Marketing, New Jersey: Pearson Education, Inc., 10th ed. 4. Orville c. Walker, Harper E. Boyd, Jr., John W. Mullins, Walker Mullins, (2005) Marketing Strategy: A Decision-Focused Approach, Irwin Professional Publishers




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MBA751: Retailing L T P C3 - - 2

Version No.:


Objectives: Course is designed to provide students with a comprehensive understanding of retailing, an in-depth analysis of retail environments and an exposure to issues and developments in the industry. Expected Outcome: Thoroughly understand the impact of retailing industry on the economy. Understand the basic composition, structure as well as the dynamic name of the retail market place. Understand the role played by retail managers as members in the channels of marketing. Recognise and understand the operations, methods and procedures used by successful retailers in the today’s global economy. To be in a position of a well-developed professional with required capabilities and shape him / her as an expert portfolio in the present retail organisation


1 An overview of Retailing environment: Retailing, Role, relevance and trends in retail formats. Types of Retailing, Multichannel Retailing, Strategic Planning, Market structure, planning and developments.

2

Retail strategy and situational analysis: Institutions by ownership, store-based strategy mix, Web, Non-store based, traditional and non-traditional forms of retailing. Targeting and understanding customers, retailing process, Retail promotion strategy, aspects in retailing, location strategies, store management, store design, layout and display.

3 Managing a Retail Business: Retail organization and HRM, Operations Management, Financial dimensions- Retail audit, Retail customer, Customer Relationship Management

4 Merchandise Management and Pricing: Merchandise plans, pricing in Retailing, Retail information systems, Establishing and Maintaining a Retail Image, Store loyalty and visual merchandising.

5 Global Retailing: Globalisation, Going international Process, culture, woes in retailing, Franchising, Brand and Hall Management, careers in retailing.

Text Books 1. Barry Berman, Joel Evans (Apr 2006), Retail Management, Pearson Education.

Reference Books: 1. Michael Levy M and Weitz B W Retailing Management, Tata McGraw-Hill. 2. Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava (2008), Oxford University Press 3. Newman A J and Cullen P, (2002), Retailing: Environment and Operations (Vikas 4. Varley R and Rafiq M, (2004), Principles of Retail Management, Palgrave 5. Lamba, (2001),The Art of Retailing, Tata McGraw-Hill 6. Michael Levy, Borton A. Weitz,(2005), Irwin MC Graw- Hill




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MBA752: Rural Marketing

L T P C3 - - 2

Version No.:


Objectives: To lay an emphasis on the incorporation of Rural Marketing and Social Marketing concepts to facilitate the students to update their knowledge with regard to diversified range of issues and problems on marketing strategies to manage the real world situation

Expected Outcome: To master in the area of marketing approaches and advance techniques for developing rural and social marketing programmes


1

Rural Markets in India – An overview: Nature, definition, scope, importance and trends & future of rural marketing in India- Factors that influence Rural Markets – demographic - economic - Socio-cultural and psychological factors, other factors like population, land distribution & use, infrastructure.

6

2 Understanding the rural consumer: Aspects of Buying Behaviour – Major influenctial Buyer Behaviour - Reference Groups and trends in consumer behaviour – aspects relating to Rural Marketing Research

4

3

Marketing Strategies & Tactics adopted/ needed to rural markets factors affecting marketable surplus, regulated markets, co-operative marketing, role of government and statutory mechanisms and its impact on rural marketing. Product marketing & Service marketing in rural India. Marketing of Rural & cottage industry products

5

4 Product and pricing decisions for rural markets – Product developments, product adoptions, modification decisions (including packaging) branding, decisions of product augmentation for rural marketing and rural pricing elements and decisions.

6

5 Managing the rural promotions – understanding rural communication media (Traditional Vs. Current Opportunities) Desigining & Developing Rural Market promotions, build relationsip & Events.

4

6 Accessing Rural Indian Markets: Distribution, dynamics of distribution process, Participants in the channel, types of intermediaries, Role of IT in Rural Marketing (e-choupals) – Understanding the rural marketing process.

5

Text Books 1. Krishnamacharyulu, C.S.G. and Ramakrishnan, Lalitha, (2002), "Rural Marketing - Text and cases",lst

edition, Pearson Education (Singapore) pte. Ltd., Indian Branch, Delhi

Reference Books: 1. R.L.Varshney & S.L.Gupta, (2000), Marketing Management, An Indian Perspective, Sultan Chand. 2. V.S.Ramasamy & Namakumari, (1999), Marketing Management, Planning Implementing and Control, An Indian Context, Macmillan.




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MBA753: Customer Relationship Management

L T P C3 - - 2

Version No.:


Objectives: To understand the role and relevance of relationship marketing.

Expected Outcome: To be able to understand data bank marketing and its applications in relationship building, customer driven organisations, learning organisations


1

Introduction to CRM: Concept of Relationship Management: Defines the relationships among market, employees, process and technology in a competitive market – Relationship Marketing in Context: Customer vs. consumer, Mass marketing vs. mass customization, market share vs. customer share, product - driven vs. customer-driven strategies. CRM Building Blocks : CRM Vision, CRM Strategy, Valued Customer experience, Organizational Collaboration, CRM Processes, CRM Information, CRM Technology and CRM Metrics

2

Database Management: Direct Marketing vs. Data Base Marketing. Customer Data Base Marketing : Typical Marketing Data Base - Basic concepts in data management: Data warehouse, Data mart and Data mining, customer identification and differentiation, whole lifetime value, customization of products & services

3 Interaction Management: Customer Interaction management (CIM) – Meaning, Routes followed in CIM, Factors influencing CIM, the methods of CIM, interaction optimization.

4

Process of CRM: Building Customer relationship Management: Basic steps to introduce CRM - Customer Acquisition & Retention processes. Customer retention centered organization: meaning, features. Customer Loyalty: Meaning, Building Customer loyalty, Elements of Loyalty, Customer life cycle, Loyalty cycle, Types of Loyalty, Loyalty ladder & Grid.

5 CRM Technology: Relationship Technology - Technologies in CRM, CRM vs. e-CRM, Call center functions.– Levels of CRM application.

Text Books 1. S. Shah Jahan, (2004), Relationship Marketing – Text & Cases, Tata McGraw Hill 2. H.Peeru Mohamed and A. Sagadevan, (2002), CRM – A step by step approach, Vikas Publishing House

Reference Books: 1. Ken Burnett, (2004), key Customer Relationship management, Pearson Education 2. Jill Dyche, (2004), The CRM Hand Book, Pearson Education 3. Jagadish N.Sheth and Atul Parvatiyar, (2002), Hand book of Relationship Marketing, Response Book 4. Gosney, (2000), Customer relationship Managem,ent essentials, Prentice Hall




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MBA754: Sales Management

L T P C3 - - 2

Version No.:


Objectives: To comprehend the basic concepts in Sales Management

Expected Outcome: Develop skills required for sales and managing a sales force

CONTENTS


1

Meaning & Objectives: Sales Management Objectives – Sales Execuitves as Coordinator. Theories of Selling prospecting. Personal Selleing Objectives- Analyzing market potential Sales Potential and Sales Forecasting – Determining Sales related marketing policies. Personal Selling Strategy.

07

2 Organizing The Sales Effort: The Effective Sales Executive. Field Sales Manager – his Tasks and Responsibilities. Sales Department Relations. Distributive Network Relation

06

3 Personal Management in the Selling Field: Sales Force Mgmt. Job Analysis. Recruiting Sources and Effort- Selection. Planning Sales Training Program. Executing and Evaluating the training program.

06

4 Motivating the Sales Personnel: Compensating Sales Personnel - Managing Expenses of Sales personnel - Sales Meeting and Sales Contests - Controlling Sales Personnel

05

5 Sales Quotas Sales Territories: Sales Control and Cost Analysis. Marketing Cost Analysis. A brief Introduction to International Sales Management 05

Text Books 1. Richard.R.Still and Edward.W.Condiff Norman.A.Govoni, (2003), “Sales Management, Decisions Strategies And Cases, Prentice Hall of India, DELHI

Reference Books: 1. Eugene M. Johnson, David L Kurtz & /Eberhard E.Schelling, (1995), Sales Management, McGraw Hill

Book Co. Singapore. 2. Stanton Spiro, (1999) Management of a Sales Force, Irvin McGraw Hill, Singapore 3. Thomas N Ingram, Raymond W. Laforge & Ramon A Avilla et al, (2001), Sales Management, Thomson Learning, USA, 4. Richard H. Buskirk & Bruce D. Buskirk, Selling,(2004), McGraw Hill International Edition Patrck Forsyth, Marketing and Selling Professional Service,Kogan Page




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MBA755: Consumer Behaviour

L T P C3 - - 2

Version No.:


Objectives: To learn the ways of understanding consumers

Expected Outcome: Ability to identify and target customers


1 Introduction: Need for consumer behaviour study, Relationship of consumer behaviour to strategy, Consumer behaviour models 04

2 Environmental Issues: Internal Influences - Psychographics: Consumer life styles, values and personality-cultures and subcultures. 06

3

Consumer decision making: Purchase decisions-problem recognition and information search-judgement and decision making-high and low consumer effort, Alternative evaluvation and selection, outlet selection and purchase - post purchase behaviour -situational influences-opinion leadership. Consumer behaviour outcomes: symbolic consumer behaviour. Adoption, resistance to and diffusion of innovation.

08

4 Buying Behaviour: Organisational buying behaviour - Socio-Economic & Cultural Aspects of Indian Consumer market . The changing Indian society and the global village. Cross cultural variation in consumer behaviour.

06

5 Consumer Welfare: Consumerism and public policy issues – consumer protection Act -the dark side of consumer behaviour and marketing. 06

Text Books 1. Leon G .Schiffman, Leslie Lazar Kanuck, (2004), "Consumer behaviour", 8th Edition, Prentice Hall

Reference Books: 1. David L.Loudan & Albert J. Della Bitta, (1993), " Consumer behaviour", 4th Edition, Tata McGraw Hill 2. Margaret Craig Lees, Sally Joy, Beverley Brownie, (1995), "Consumer behaviour" , John Wiley &Sons,

USA. 3. Michael R. Solomon, (2004), “Consumer Behaviour” -6th Edition, Pearson Education




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MBA756: Marketing Research

L T P C3 - - 2

Version No.:


Objectives: To enable in conducting marketing research

Expected Outcome: Ability to independently identify a problem and recommend possible solutions through marketing research

CONTENTS


1 Research in Marketing: A Decision Making Perspective on Marketing Intelligence: Marketing Research in Practice – The Marketing Research Process – Research Design and Implementation

04

2

Data Sources and Collection : Secondary Sources of Marketing Data – Standardized Sources of Marketing Data – Marketing Research on the Internet – Information Collection : Qualitative and Observational Methods – Information from Respondents: Issues in Data Collection – Information from Respondents: Survey Methods: Instrument Design and Sampling: Attitude Measurement – Designing the Questionnaire – Experimentation – Sampling Fundamentals – Sample Size and Statistical Theory

08

3

Fundamentals of Data Analysis : Hypothesis Testing: Basic Concepts and Tests of Associations – Hypothesis Testing : Means and Proportions – Correlation Analysis and Regression Analysis – Discriminant and Canonical Analysis – Factor and Cluster Analysis – Multidimensional Scaling and Conjoint Analysis

10

4 Presenting the Results: Traditional Applications: Product, Price, Distribution and Promotion – Contemporary Applications – Emerging Applications 08

Text Books 1. Aaker, David A., V. Kumar & George S. Day, (2007), Marketing Research, 8th Edition, John Wiley & Sons, Inc., Newyork

Reference Books: 1. Naresh K. Malhotra, (2007), Marketing Research: An Applied Orientation, Pearson Education. 2. Donald R Cooper & Pamela S.Schindler, (2003), Business Research Methods, 8th Edition, McGraw Hill International Editions 3. Carl, McDaniel Jr. and Roger Gates (2005) Marketing Research Essentials, 5th Edition, John Wiley.




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MBA757: Hospitality And Tourism Marketing L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To introduce the finer aspects of hospitality and tourism marketing Expected Outcome: Better understanding of hospitality and tourism industry


1 Understanding the Hospitality and Tourism Marketing Process: Introduction: Marketing for Hospitality and Tourism – Service Characteristics of Hospitality and Tourism Marketing – the Role of Marketing in Strategic Planning (

05

2

Developing Hospitality and Tourism Marketing Opportunities and Strategies: The Marketing Environment – Marketing Information Systems and Marketing Research – consumer Markets and Consumer Buying Behaviour – Organisational Buyer Behaviour and Group Markets – Market Segmentation, Targeting and Positioning

08

3

Developing the Hospitality and Tourism Marketing Mix: Desigining and Managing Products – Internal Marketing – Builiding Customer Loyalty through Quality – Pricing Products: Pricing Considerations – Approaches and Strategy – Distribution Channels – Promoting Products: Communication and Promotion Policy and Advertising – Promoting Products: Public Relations and Sales Promotion – Professional Sales

12

4 Managing Hospitality and Tourism Marketing: Electronic Marketing: Internet Marketing, Database Marketing and Direct Marketing – Destination Marketing 05

Text Books 1. Philip Kotler, John Bowen & James Makens, (2005), “Marketing for Hospitality and Tourism” – 4th

Edition, Pearson Education

Reference Books: 1. Abbey, J.R. (2003), “Hospitality Sales and Marketing” Lansing, Michigan: Educational Institute AH & LA. 2. Stowe Shoemaker, Margaret Shaw (2007), “Marketing Essentials in Hospatility and Tourism” – Foundations

and Practices, Pearson Education.

Mode of Evaluation Mid Term, End Term and any of these following components Mini Projects / Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Participation / Assessment of Class Notes etc



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MBA758: Business to Business Marketing

L T P C3 - - 2

Version No.:


Objectives: To present fundamental concepts and application of Business to Business marketing in modern organization.

Expected Outcome: To understand Business Marketing concepts, Environments , Elements of Marketing and segmentation, Market Research and its application

CONTENTS


1

Nature and Scope: Nature and scope, difference between consumer marketing and industrial marketing, Distinctive characteristics of industrial marketing – Understanding industrial marketing environment – Inter relationship with other functions.

2

Industrial Buyer Behaviour: Industrial Buyer behaviour – different buying situations – organizational procedures and polity aspects in industrial buying decisions – industrial buying practices – buying center – models of industrial buyer behaviors

3 Industrial Products: Industrial products – Development – product life cycle – Segmentation experience curve positioning strategy - Personal selling – industrial sales force management – sales force selection – training and control – evaluation.

4 Selection of Vendors: Selection of Vendors – Evaluation – industrial product and service pricing methods – Competitive bidding – Negotiation skills.

5 Distribution: Industrial Products distribution channels – Physical Distribution – Logistics – Communicating with industrial customers.

Text Books 1. P. K. Ghosh, (2006), Industrial Marketing, Oxford University Press

Reference Books: 1. James C. Anderson & James A. Narus, (2004), Business Market Management Understanding, Creating and

Delivering Value, Pearson Education. 2. Krishna K. Havaldar, (2001), Industrial Marketing, McGraw Hill 3. Reeder, (2001), Industrial Marketing, Prentice Hall. 4. Micahel H Morris, (1999), Industrial & Organization Marketing, MacMillan. 5. Fobert Dwyer, John F. Tanner,(2001), Business Marketing, McGraw Hill




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MBA759: Pricing Policies, Strategies and Tactics

L T P C3 - - 2

Version No.:


Objectives:

Expected Outcome:

CONTENTS


1

Introduction: Basic Approach to Pricing New Products - Tactical Pricing, Basic Pricing Theory: Cost-Plus Pricing - Classical Approach and Relevant Costs - Iso-Profit Analysis Estimation – Basic Demand Models: SPSS Review - Log-Log Estimation

06

2

Pricing Theory and Estimation: New Products: Economic Value to Customers - Price Elasticity and Estimation. Application—Price Elasticity: Introduction to Price Optimization Pricing Theory—Impact of CompetitionEstimating Competitive Effects - Nash Equilibrium Prices Pricing Theory—Channel Interaction- Manufacturer/Retailer Interaction and Pricing Implications. Estimation—The Logit Model, Reference Effects- Logit model for demand optimization - Price Psychology.Estimating Reference Price Effects

12

3 Pricing Theory—Dynamic Pricing: Dynamic Programming - Backward Induction Pricing Theory—Competition and Dynamic Pricing: Value Pricing - Predicting Competitive Response

04

4 Pricing Theory—New Products : Conjoint Analysis for Pricing New ProductsApplication—Elasticity Estimation & Price Optimization: Application—Price Optimization in Practice

04

5 Pricing Theory—Price Discrimination: Price Customization Price Bundling - Yield Management Application—Pricing Services -Markdown Pricing and Promotions - Pricing Practice at Consumer Packaged Goods

04

Text Books 1. Nagle, Thomas T. & Hogan, John E. (2006), The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, Fourth Edition, Prentice-Hall, Upper Saddle River, NJ

Reference Books: 1. Monroe, Kent B. (2003), Pricing: Making Profitable Decisions, Third Edition, McGraw Hill, Boston: MA. 2. Dolan, Robert J. and Hermann Simon (1996), Power Pricing: How Managing Price Transforms the Bottom Line, Free Press, New York: NY. 3.Wilson, Robert (1993), Nonlinear Pricing, Oxford University Press, New York: NY. Engelson, Morris (1995), Pricing Strategy: An Interdisciplinary Approach, Joint Management Strategy, Portland, OR. 4. Simon, Hermann (1989), Price Management, Elsevier Science Publishers, Amsterdam: Netherlands.




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Human Resource Electives

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MBA760: Leadership and Team Building

L T P C3 - - 2

Version No.:

Course Prerequisite: Fundamentals of Management & Organisational Behaviour

Objectives: The participants particularly young managers are not going to function as an individual. They are part of the team and over a period of time should form and lead a team. They should NOT lead just a team BUT A WINNING TEAM. This calls for deeper understanding of interpersonal behaviour, leadership styles, communication process, proper understanding of the external & Internal environmental elements.

Expected Outcome: To become a successful leader by creating and balance better task and people


1 Considerations for Team Building- Criteria to be followed in team formation- Creation of win-win Situation- Selection of team members and cautions to be exercised.

10

2 Participation of External personalities as Directors/ Advisors/ Board members- Precautions- Image Vs accountability 05

3

Structuring the team- Basic Principles- Networking models and Styles based concepts- Personality implications- Guidelines—Team Performance Design/ Model and performance Reward systems- DEFT Model- Total team domain strength vs Diversity, Potential fault lines- Summary.

15

Text Books 1. Udaipareek (2004), Instruments for HR Development –– Tata McGrawHill

Reference Books: 1. K. Aswathappa, (2007), Human Resource Management –Tata McGrawHill, 2007 Edition 2. Stephen Robbins, (2004), Essentials of Organisational Behaviour, Prentice Hall 3. Fred Luthans,(1998), Organizational Behaviour, 8th Edition, Irwin




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MBA761: Strategic Human Resource Management

L T P C3 - - 2

Version No.:

Course Prerequisite: Human Resource Management

Objectives: Every organization and activity has got the influence of competitive forces on them. Successful organizations thrive and emerge victorious. Such an outcome warrants competitive advantages in all spheres. All along commercial and Research& Development functions were considered to be the areas contributing to competitive advantage to a significant extent whereas, of late, it has been recognized that irrespective of the product/technology/ processes etc, the critical element involved in all these aspects is Human Being. Hence, study of this course would provide in depth inter functional linkages by function/ by structure/ by systems/ by processes/ by end results and by evaluation aspects of Human resources with a strategic perspective.

Expected Outcome: To synchronize with corporate strategy in growth and development process and make HR as an integral part


1 Success factors for any organization- Globally conceived and proven concepts of success- Role of Human resources in bringing out such an out come. 05

2 Strategic Human Resource management- Perspectives/ Scope and Limitations- Dynamic modeling- Two way vertical and Horizontal Fits. 10

3 Strategic organizational and HR objectives- Level of Congruency- Structural Implications- Implementation impediments—Competency pre requisites- Enabler and deterrent factors-

10

4 Implementation phases/manner/communication/ feedback frequency- Feedback segregation of personal bias from group bias. 05

Text Books

Reference Books:




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MBA762: Labour Laws and Industrial Relations

L T P C3 - - 2

Version No.:


Objectives: To introduce factors that have influence on Industrial Relations and to give exposure on various acts governing the same.

Expected Outcome: Participant should be a compliant of Stipulations and Regulatory Acts


1 Industrial Relations- Factors affecting harmony of employee and employer – Constitution of India on Industrial Relations - Causes for Industrial disputes - Arbitration and Conciliation – Principles and Objectives of Industrial Relations

05

2 Trade unions- Registration of Trade Unions – Membership in Trade unions – Previleges of Trade Unions – Amalgamation of Trade Unions – Colective Bargaining – Unfair labour practices - ILO – Objectives of ILO.

10

3 Factories Act-Working conditions of Adult, Female and Child Workers – Health Safety & Welfare Provisions – Industrial Disputes Act – Concepts – Payments of Wages Act – Minimum Wages Act – Workmen Compensation Act.

05

4 Payment of Gratuity Act-Payment of Bonus Act-Provident Fund Act- -ESI Act. 05

5 Apprentice Act - Equal Remuneration Act- Maternity Benefit Act- Industrial Employment and Standing Orders Act 05

Text Books 1. Bare Acts 2. N. D. Kapoor:, (2007), Elements of Industrial Law Sultan Chand Publications, New Delhi 3. H. L. Kumar,(2007) Labour & Industrial Law, Eastern Book Company, Lucknow

Reference Books: 1. O.P. Srivatsava, (2007), Labour & Industrail Relations




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MBA763: Emotional Intelligence & Managerial Effectiveness

L T P C3 - - 2

Version No.:


Objectives: To understand, appreciate and realize the factors that would contribute to the success and maximizing the efficiency levels of individuals and groups in the organization.

Expected Outcome: Must become a practioner to use EI for enhancing effectiveness


1 Emotional Intelligence- Concepts- Origin- Evolution-Different types of Abilities and Measurement 05

2 Goleman Model- Bar-On Model of Emotional social Intelligence(ESI), Trait EI Model- Applications- Measurement- Inferences- Actions 10

3 Alexithymia and Emotional Intelligence- Limitations of the concept- Precautions that need to be taken 05

4 Collaborative Intelligence- Consensus based Assessment(CBA),Emotional Capital and Emotional Competence. 10

Text Books 1. Daniel Goleman, Emotional Intelligence

Reference Books:




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MBA764: Counselling Techniques and Methods

L T P C3 - - 2

Version No.:


Objectives: The participant should be well conversant with the processes of counseling needs, methods, content to his/ her team members , so that proper goal orientation and achievement motivation equilibrium can be attained.

Expected Outcome: Participant should become a collaborative trend setter to leader through counseling for performance excellence

CONTENTS


1 Economic Revolution-Globalisation impact on Industry –Changing mindset and attitudes with employees and employers-TQM & Productivity with counseling mode appreciation

08

2 Supervisor Planning process- Activities and Time bound Goals- Tactical and Operational Plans and Operating Guidelines 06

3 Roles- Objective setting-MBO-SMART_Action Planning- Problem Solving framework 08

4 Performance Reviews- Task groups-Task Allocations- Delegation of Authority- Consensus building- Training and Motivation-Controls and Audits- Discipline-evaluation and Termination

08

Text Books 1. Compilation of RA from various journals

Reference Books:




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MBA765: Stress Management and Occupational Health

L T P C3 - - 2

Version No.:


Objectives: Irrespective of the position in the organization, External and internal environmental systems PUSH the individuals to attain excellency which most of the times lead to Executive Burn Out and succumbing to Stress which sometimes may be fatal. The participants of the course should be aware of the magnitude of stress level they do undergo and take suitable preventive steps to avoid undesirable health hazards.

Expected Outcome: Must be able to recognize and cope with executive stress


1 Stress- Meaning- Classification- Causal Factors Genetic/ Physical/Physiological /Financial/ Environmental/Psychological/Economic/ Phobias and various root causes-Executive Stress in different time frames and analysis of Stress

10

2 Job Analysis- Performance Analysis- Peer Group Analyis- Structural Analysis- Burn Out Self Evaluation Tests 05

3 Performance Planning- Emotionally oriented skills enhancement- Imagery Skills development- Physical Relaxation Methods- PMR/Relaxation Response rates- Rational and Positive Thinking- Anger Management- Redford Williams Theraphy

15

Text Book 1. S. N. Chitale, Industrial Organisation and Management, Himalaya Publishing House, Recent Edition

Reference Books: 1 Saxena A. N., S. Heleker S.A., S. G. Patil, V. P. Raxanjpe, A.M. Behnde, Industrial Safety, NPC,

NewDelhi




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MBA766: Human Resources Information System

L T P C3 - - 2

Version No.:


Objectives: To have structured data storage and analytical systems for processing to derive meaningful information for managerial decision making in HR Function.

Expected Outcome: Database & Data mining activities pertaining to HR function should be familiar


1 Need for HR Information- Data sources for HR- Dimensions of Data classification- Demographic- Economic- Financial- Psychological Scales Ratings and Storage- Roles assigned- Performance Evaluation

15

2 Compensation – Value addition- Relationship between Value added and Compensation- Potential- Exploited Potential- Scope for job enlargement and enrichment

06

3 Discipline- Attendance- Health Status- Peer Group Rating- Inter disciplinary Rating- Rating by all stake Holders- Motivational areas- Stress threshold levels 09

Text Books 2. Composition of RA for various journals 3. J. M. Dewan & K.N. Sudharshan,(1996), Human Systems Management, Discove Publishing House, New

Delhi

Reference Books: 4. Annette J. Crech, Modernising your Personnel Management System, Vanity Books, Deep & Deep

Publications 5. M.C. Khandelwal & Sugan Lu Jain, (1993), HRA, Pointer Publishers, Jaipur.




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MBA767: Knowledge Management

L T P C3 - - 2

Version No.:


Objectives: Learning goals: Students realize the changed requirements of knowledge workers with respect to information and communication technologies that can support their work. They know concepts and approaches to knowledge management and can compare them with other approaches in the disciplines of organization science and information systems. Students have a profound understanding of the strategic importance of knowledge management and know how to develop a knowledge strategy. They have an overview of the most important concepts for the integrated modeling of processes, contents, persons and knowledge management instruments and have hands-on experience with modeling tools, e.g., knowledge-oriented business process modeling and ontology modeling. Students know a variety of cases of successful implementations of knowledge management and realize important success factors and barriers. They realize the challenges of measuring success of knowledge management initiatives and are aware of approaches how to cope with these challenges

Expected Outcome: Participant should be a successful performed in the KMS function.


1 Role & Meaning: Knowledge – Knowledge work – Knowledge Myths – Knowledge Management Life Cycle – Understanding Knowledge – Cognition and K.M. – Data information and Knowledge

07

2

Types & Process: Types of knowledge – Expert Knowledge – Human Thinking and Learning – Knowledge Mangement life cycle –Knowledge creation – Capturing tacit knowledge – Evaluating the expert – Developing a relationship with experts – Developing a relationship with experts – Fuzzy reasoning and quality of knowledge.

15

3

Knowledge Transfer Process: Knowledge Transfer – Knowledge sharing – The knowledge doing Gap – Prerequisites for transfer – Transfer Methods – Transfer Strategies- Inhibitors of knowledge transfer – Role of the internet in Knowledge Transfer – Knowledge Transfer in E-World.

08

Text Books 1. Elias M. Awad Hassan & M. Ghaziri, (2004), Knowledge Management, Pearson Education

Reference Books:




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MBA768: HR & Balanced Score Card

L T P C3 - - 2

Version No.:


Objectives: Accountability of the organization to various stake holders has become highly significant. Such an accountability through performance processes and results are ensured through Human resources with the Organisations. The integral part among various elements in the score card is Human element. Understanding the concept and working with it would ensure the attainment of stated mission and vision of the organizations.

Expected Outcome: The participant should understand and appreciate the internal processes in the organization as a part of balanced score card of the organization with human resources as the focal point for enabling and enhancing the stakeholders value perceptions of the organizations.


1 Balanced Score Card- Concept- Purpose- Need For it- The Framework developed by Drs. Robert Kaplan and David Norton(HBS). 15

2

Organisation- Long Term Strategy- Mission and Vision- Stake Holders- Financial Publics- Learning and Growth processes and Methods- Inhouse business processes- Customers and regulatory Environment- Role of Human Element in the above- Baldrige Criteria in Learning and evaluation

15

Text Books 1. Directory Scorecard, Edward, E: Hubbard.

Reference Books:




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MBA769: Competency Mapping and Performance

L T P C3 - - 2

Version No.:


Objectives: To understand and estimate the human competencies required in the organization to meet the current and future needs and to conduct competency audit of the existing human resource in order to arrive at the gap for providing inputs to Manpower planning/ Training and Development/ Counselling & Feedback etc.

Expected Outcome: Participant should be able to focus sharply in competency gaps of required and available human resource

CONTENTS


1 Competency- Concept-Task Competencies- Behavioural indicators 10

2 Application of Competency mapping and assessment techniques- Recruitment appraisal/Potential appraisal/Training Need appraisal/Performance diagnosis and self development initiatives.

06

3

Job factors- Description-Information system-Competency model for various groups/ roles in the structure- Competency attributes/ elements- Attribution of element weightage to functions-Competency assessment instruments-element Rating-Grading- Factoring- statistical Distribution-Feedback & counseling- Manpower planning and attritions/outplacement

14

Text Books 1. Performance Appraisal of Compensation on, Goel Dewaker, 2008, Prentice Hall of India

Reference Books:




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MBA770: Managing Change in Organisations

L T P C3 - - 2

Version No.:


Objectives: To understand and appreciate the need for interventions and needs for change by proper auditing of the organizations and working out the strategies to introduce and stabilize changes envisaged.

Expected Outcome: Participant should be able to function as a successful change initiator of agent.


1 Process of Change- Key roles in Organisational Change-Culture- managing the resistances to change- effective implementation of change 10

2 Diagnosis and Intervention-Organisational diagnosis-Issues and concepts-Diagnostic methods – evaluation of change 10

3 Consulting approach- Change Agents-Internal and external change agents- Rationalised change strategies-implementation and control 10

Text Books 4. D. E. Hussey, Managing Change in Organisations, Kohen Page India Pvt. Ltd., Recent Edition, New Delhi

Reference Books: 6. John Spencer, How to implement change in your company so everyone is happy with the results, Adrian Press, Judy

Piatkus, Publications, London 7. Andrew Leigh, (1996), Effective Change – Twenty ways to make it happen 8. Theon Wilkinson,(1989), All Change at work – The Human Dimension – Institute of Personnel Management




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MBA771: Integrated Knowledge Management

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Version No.:


Objectives: Students know about architectures, contents and functions of knowledge management systems and the potentials of using such systems in business organizations. They have an overview of selected tools and systems that can support the implementation of particular knowledge management instruments presented in the lecture “Knowledge Management I”. Students are able to select and/or design a knowledge management system that is appropriate for a defined application scenario. They are also aware of integration technologies that allow for a combined use of a number of tools and systems that offer knowledge services, e.g., for collaboration, learning and the management of documented knowledge. Students get hands-on experiences with the development of KMS, their combination and extension to integrated platforms for knowledge work: enterprise knowledge infrastructures.

Expected Outcome: The participant should be able to understand and appreciate the Human Interface involved in environmental changes with respect to technology through the human knowledge process


1

Domain Definition: Work space of a knowledge worker – Business roles in learning organization – work adjust on and the knowledge worker – Lent technology and knowledge worker – Profile of vocational needs and reinforces of knowledge worker – Role of Ergonomics – role of CEO

09

2

Methods of Acquirement Knowledge architecture – people core – identifying knowledge centres – technical core – build in home buy or outsource – knowledge condification – diagnosis – interpretation – planning – scheduling- codifying tacit knowledge – codification tools and procedures – the knowledge developer skill test skill requirements.

12

3

Knowledge Tools & Methods: Knowledge Management System tools and portals – Learning from data visualization neural networks as a learning models – Market basket analysis PETCO – classification trees – Data mining and Business Intelligence – Data Management – Taxonomy – Data preparation – Model Building – Parameter settings and tuning – Model testing – Analysis of results.

09

Text Books 1. Elias M. Awad Hassan & M. Ghaziri, (2004), Knowledge Management, Pearson Education

Reference Books:




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MBA772: HRD & HRP

L T P C3 - - 2

Version No.:


Objectives: To recapitulate all the accumulated skills and knowledge in Human resources function in various courses and apply the same to Indian Organisational situation and to identify the emerging trends

Expected Outcome: To Integrate Development & Planning functions of HR effectively

CONTENTS


1 HRD-Significance/ processes/outcome/ Quality and competence requirements of HRD functionaries 06

2 Functional adaptabilities required to perform in private/public sector/ MNC and Transnational Organisations. Also, the adaptabilities required to perform in Manufacturing and service sectors of the economy.

10

3

Interdisciplinary activities of HRD as enablement agents in Total Quality management programmes, Competency derivation activities of the organization, Quantification by shadow pricing of all qualitative support functionaries and performance by numbers as far as possible and reduce anamolies.

14

Text Books 1. Investment for HRD – Udai Pareek, Tata McGraw Hill, 2004

Reference Books: 5. P.L. Rao, (2001), HRD through inhouse training, Vikas Publications, Chennai 6. T. V. Rao, HRD Missionary, Oxford India Book House Publishing Company, New Delhi 7. Uddesh Urohli and Dharai P. Sinha, HRD Global Challenges and Strategies in 2000 A.D. – Allied

Publishers, New Delhi




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MBA773: Creativity and Innovation Management

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To understand techniques of being creative and inculcating creative culture in the organization. To know the different types and forms of innovation and techniques adopted for effective innovation. To apply the knowledge gained in a practical situation and prepare a case.. Expected Outcome: Students will be aware of various creative problem solving methodologies and be able to apply the same in day to day life. Students will know the factors influencing innovation and be able to suitably apply to create an innovative culture in an organization. Students will be equipped to demonstrate process innovation.

CONTENTS


1 Creativity for Managers : Creativity - Creative thinking – Theories of creativity – Creativity Map – Creative Environment – Blocks to creativity – Techniques of creativity – Creative problem solving process – Case Study.

10

2

Innovation in Management : Innovation – Types of Innovation – Application in Management – Different Models of innovation – Role of knowledge Management in Innovation – Strategic Innovation – Building Innovative Culture – Leadership for innovation – Case Studies.

10

3

Managing Innovation in Organization : Product Innovation – Process Innovation – Market Innovation Strategies - Sustaining Innovation in organization – Organizational Structure for Managing Innovation – Change Management Models – Models of Technology Transfer – Role of Technology Transfer in Innovation – Case Studies.

10

Text Books

1. Tony Proctor , (2005), Creative Problem Solving for Managers, II Edition, Routledge Publishers, UK 2. Paul Trott , (2002), Innovation Management and New Product Development, II Edition, Prentice Hall,UK 3. Edward B Roberts, (2002), Innovation Driving Product, Process and Market Change, Edition : MIT Sloan

Management Review Jossey Bass; John Wiley & Sons Inc, USA

Reference Books: 1. Pradip N.Khandwalla,(1992), Fourth eye, Excellence thro’ creativity, II Edition, Wheeler Publishing,

New Delhi 2. Jeff Degraft & Katherine A. Lawrence, (2006), Creativity at Work; Developing the right practices to make

Innovation happen, University of Michigan Business School, Johnailey , USA 3. John Adair, (2002), Effective Innovation, Rupa.Co, New Delhi, 2002 4. W.R. Spence, (1994), Innovation, Chapman & Hall, UK




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System Electives

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MBA774: Database Management Systems

L T P C3 - - 2

Version No.:


Objectives: To understand the basic concepts that DBMS will be able to store, recive, analyse and manipulate the data.

Expected Outcome: The student will be able to develop Business Database Systems


1 Introduction – Data base environment – file processing – Data base Models - Database development process 05

2 Entity – Relationship Model (ER) – enhanced ER Models – Database Design – Physical database – logical database 05

3 Relational Database Models – Design & Development - Normalization – 1NF, 2NF, 3NF, 4NF, BCNF 10

4 SQL Queries – SQL wrap up – Database security & Administration 05

5 Object Oriented Data Model – Client / Server Database – Distributed database – Advanced databases. 05

Text Books 1. Jeffrey A. Hoffer, Mary B. Prescott and Fred R. Mcfadden, Modern Database Management, 6th Edition..

Published by Prentice Hall. ISBN 0-13-061183-2.

Reference Books: 1. A Silberchatz, F Korth, S Sudershan, Database System Concepts, 5th edition Tata Mc Graw Hill 2. Elmasri R Navathe, Fundamentals of Database Systems, Pearson Education




92 of 109

MBA775: Enterprise Resource Planning

L T P C3 - - 2

Version No.:


Objectives: The course aims to provide an understanding of the issues involved in design and implementation of ERP Systems. It focuses on the cross functional processes and integration of events/transactions across different functional areas in organizations.

Expected Outcome: To equip the students, how to align IT for Business Process.


1 ERP Concepts – Evolution of ERP – Benefits – Emerging Trends in ERP adoption – ERP Architecture - Limitations – case studies 03

2 Business Process Reengineering Concepts – Reengineering and Process Improvement – BPR Steps – AS-IS and TO – BE Analysis – Modeling Business Process –Organizational Readiness – Implementation Approaches – case studies

06

3 ERP Implementation life Cycle – Various methodologies – costs involved in ERP Implementation – ERP Project Management – case studies 07

4 ERP Modules in commercial packages - Finance, Sales , Human Resources , Plant Maintenance, Materials , Quality – ERP Industries verticals – Major ERP Vendors – Selection of Vendors and consultants and their roles – case studies

08

5 ERP Post Implementation phases - Extended ERP – Nest wave of ERP – Integrating ERP with Supply Chain Management (SCM) & Customer Relation ship Management (CRM) – case studies

06

Text Books 1. Mahadeo Jaiswal and Ganesh Vanapalli, (2005), Text Book of Enterprise Resource Planning, Macmillan

India Ltd., Chennai

Reference Books: 1. Alexis Leon, (2004), Enterprise Resource Planning Demystified, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2004. 2. Vinod Kumar Grag and N.K. Venkitakrishnan, (1998), Enterprise Resource Planning – Concepts and Practice,

Prentice Hall of India, New Delhi. 3. Brady, Monk, and Wagner, (2001), Concepts in Enterprise Resource Planning, Course Technology, Inc., 4. Wallace and Kremzar, (2001), ERP: Making it Happen – The Implementers’ Guide to Success with Enterprise Resource Planning, John Wiley & Sons, Inc




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MBA776: Decision Support Systems L T P C3 - - 2

Version No.:


Objectives: Provide knowledge about computer based information systems that support managerial decision making

Expected Outcome: Create simple models using computer software and concepts learnt in this course.


1 Decision Concept-steps-Decision Support System-Components-Characteristics-Classification & Application. 04

2

Model Management - Models – Modeling Process – Types of Models – Optimization – Simulation – Heuristic – Descriptive – Predictive – Model base – Modeling Languages – Model Directory – Model Base Management System – Model Execution, Integration and command processing – Model Packages.

10

3 User Interface – Graphics – Multimedia – Visual Interactive Modeling – Natural Language Processing – Speech Recognition and under standing – Issues in user interface

08

4 DSS Classification - Development process – Software and Hardware and Data Acquisition – Model Acquisition – Dialog Development – Integration – Testing and Validation – Training and Implementation.

08

Text Books 1. Efraim turban and Jay E Aronson, ‘Decision Support Systems and Intelligent Systems’, Prentice Hall

International, 1998.

Reference Books: 1 Janakiraman V.S. and Sarukesi. K. ‘Decision Support Systems’, Prentice Hall of India, 1999. 2. Lofti, ‘Decision Support System and Management’, McGraw Hill Inc., International Edition, New Delhi, 1996. 3. Marakas, ‘Decision Support System’, Prentice Hall International Paper back Edition, Delhi, 1998.




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MBA777: Project Management for Software Development

L T P C3 - - 2

Version No.:


Objectives: To equip the student with project management skills and their applications in the software industry

Expected Outcome: The student will be able to conceive, plan, execute, monitor and benchmark software projects


1 Overview of software development life cycles – software engineering Process paradigms – Comparison between Process and Product –Metrics – Software project management – Planning – estimation – Risk analysis – Software project scheduling.

07

2 Requirement Analysis – Definition – Specification - tools – Formal Specification – Prototyping Specification. 06

3 Software design – testing phases – Fundamentals of coding - Software Maintenance 05

4 Software Quality Assurance – Review, Walkthrough, and inspection- Quality metrics – Software Reliability 06

5 Implementation activities - Software Configuration Management – Implementation of various types of Models - CMM, PCMM, ISO 9000 series 06

Text Books 1. Ali Behforooz and Frederick J. Hudson, ‘Software Engineering Fundamentals, Oxford publications.

Reference Books: 1. Roger Pressman. S., ‘Software Engineering’, A Practitioner’s Approach, Tata McGraw Hill, New

Delhi. 2. Pfleeger, ‘Software Engineering’, Prentice Hall, 1999. 3. Carlo Ghezzi, Mehdi Jazayari, Dino Mandrioli, ‘Fundamentals of Software Engineering, Prentice Hall

of India, 1991. 4. Richard Fairley, ‘Software Engineering’, II Edition, Tata McGraw Hill, New Delhi.




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MBA778: Data Warehousing & Data Mining

L T P C3 - - 2

Version No.:


Objectives: To identify the use of data warehousing and data mining in different business applications, warehouse architectures and data warehouse models and recognize the various data mining techniques

Expected Outcome: Could be able to use various datamining techniques according to the needs of Business.


1 Introduction to Data Warehousing – Meaning & Characteristics – Online Transaction Processing Systems (OLTPs) – Data warehousing models – case studies 07

2 Data Warehousing and Operational systems – Building Data Warehousing – Technical and Business considerations – case studies 06

3 Data preprocessing – Data Integration and Transformation – data reduction 05

4 Data Mining concepts – Elements & Usage – Data Mining tools & techniques – Data mining query languages – Data mining Models – OLAP – various analytical models – Issues and challenges in DM – DM Application Areas – case studies

12

Text Books 1.Building the Data Warehouse by Inmon WH , 2005 , wiley Drem tech India Pvt Ltd

Reference Books: 1. Jiawei Han and Micehlin Kamber, (2006), Data Mining Concepts and techniques, Elsevier Publications 2. Anahory S Murray, Data warehousing in the real world , Pearson Education




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MBA779: Business Intelligence

L T P C3 - - 2

Version No.:


Objectives: The major objectives of the course are for the student to develop a strong understanding for the role of computers in direct support of managerial decision making(business intelligence)

Expected Outcome: Could effectively use computers in Mangerial Decision Making.


1 Introduction BI – History – Impact of BI 03

2 Content Management – Unstructured Data – End user Segmentation – Attributes – Elements of BI Tools 08

3 Business Intelligence Solutions – Justification – Corporate Performance Management (CPM) – Platform Selection – BI traps 08

4 End user support – Internal support and vendor Support – Issues 06 5 Implementation for BI Solutions – Next wave of BI 05

Text Books 1. Mike Biere, (2003), Business Intelligence for the Enterprise, IBM Press,

Reference Books: 1. David Loshin, Business Intelligence the Savy Managers Guide, published by Morgan Kauf Mann 2. Michael Luckevich & Stacia Misner, Business Intelligence by Elizabeth Vitt, Microsoft Press




97 of 109

MBA780: Software Quality Management

L T P C3 - - 2

Version No.:


Objectives: To impart quality and its relevance and importance in software industry

Expected Outcome: The student shall be able to perform quality assessments and guide quality assurance programs in software decisions


1 Software Product vs. Software process - Quality Assurance vs. Quality Control - Quality Management Process - Quality Cost 07

2 Types of Software Development Processes - Configuration Management Software Quality Audits - Software Quality Attributes - Software Quality Metrics - Software Product Metrics – Process Metrics

10

3 Software Testing Techniques - Software Testing Strategies - Software Reviews - Software Reliability, Reliability Models - Software Quality Improvement 08

4 Statistical Software quality Assurance - SEI's Capability Maturity Model - ISO 9000 05 Text Books 9. S. Kan, Software Quality engineering, Addison-Wesley.

Reference Books: 1. Michel G Jenner , Software Quality Management and ISO 9001, Wiley Publications 2. John W Horch, Practical Guide to Software Quality Management, Artech House




98 of 109

MBA781: Analysis & Design of Information Systems

L T P C3 - - 2

Version No.:


Objectives: To make students understand the concept of systems analysis and enable them to work as systems analyst by imparting knowledge on various tools, design techniques and system maintenance

Expected Outcome: The student will be able to fit in any organization as a system analyst, preparing/identifying pitfalls, assessing designs and maintaining systems.


1 Systems Analysis and Design Methods - Information Systems Development - Project Management 06

2 Systems Analysis Methods - Systems Analysis Techniques - Modeling System Requirements with Use Cases - Data Modeling - Process Modeling - Object-Oriented Analysis and Modeling

08

3 Systems Design Methods - Systems Design - Database Design - Output Design and Input Design and Prototyping - User Interface Design - Object-Oriented Design 12

4 Systems Construction and Implementation 04 Text Books 1. Jeffrey L Whitten, Lonnie D. Bentley, (2008), Introduction to System Analysis & Design –Mc Graw Hill

Reference Books: 1. Alan Dennis, Barbara Haley Wixom (2000), System Analysis & Design Methods, Wiley 2. Donald Yeates & Tony Wakefield, System Analysis & Design, Tony Wakefield




99 of 109

MBA782: Technology Management

L T P C3 - - 2

Version No.:


Objectives: Understand the concepts underlying analysis and identification of technology

Expected Outcome: Capable of applying the concepts learnt in this course at justifying the choice of technology

CONTENTS


1

Technology Management’s Role and Effects: Technology: Basic concepts, Role & Importance of Technology Management, Aspects & Issues. Technology life cycle, Technological alternatives and appropriate technology. Technology development options and strategies. Implications of technological change – Information Technology revolution, change in products, services, processes and organisation, Macro effects of technological change.

2

Technology Forecasting: Technology forecasting, necessity and role of technology forecasting, Technological forecasting methods – Brain storming, Delphi technique, Technology monitoring, Relevance trees etc. Technology strategy, Technology generation & Technology development.

3

Process of Technology Transfer: Technology transfer, models of technology transfer, transfer modes, technology search strategy, Routes of technology transfer, pricing of technology, Commonly used Intellectual pricing methods, Technology transfer agreements.

4

Technology Absorption: Technology Absorption _ Basic concepts, Management of technology absorption, Technology absorption efforts : Indian experience, Govt. initiatives, Benefits of technology absorption, Future thrust for technology absorption.

5

Technology Assessment: Technology assessment - concepts, methodology of assessment, technology evaluation, diffusion of technology – concept, perspective of diffusion. Major diffusion activities, developing a diffusion strategy. Technology support systems, Development & training of human resources.

Text Books 1. Brian C.Twiss, Managing technological innovation, 4thedition, Pitman publishing.

Reference Books: 1. Hawthorne E.P. The management of technology, McGraw Hill. 2. Twiss B.C. and Goodridge M. Managing technology for competitive advantage, Pitman Publishing. 3. Albert E. Muir, The technology transfer systems : Inventions, Marketing, Licensing, Patenting, Setting

practices and management policy, McGraw Hill. 4. Daniel P. Petrozzo, The fast forward MBA in Technology Management McGraw Hill.




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International Business Electives

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MBA783: International Shipping & Transport L T P C3 - - 2

Version No.:


Objectives: To provide an understanding about International Transportation & Shipping including basic logistics environment. To introduce the students about the Shipping and Transportation Procedures in an Indian Context Expected Outcome: Students should be able to appreciate the International Logistics, especially shipping and air transportation in Indian Context.


1

International Logistics: Importance of Logistics in International Business . Modes of Transport of goods – Rail, Road, Air, Pipeline, Inland water. Multimodal Transport – International Transport System Shipping Practice – The Shipping Company – Merchant Shipping

06

2

Shipping Freight and Chartering: Ship Broking and chartering practices the Freight Market – Ship owning conditions and Market – Sales Contract, Carriage and bill of landing – Freight calculations – Chartering Principles and Practices – Types – Voyage Charter, Time Charter – Charter Party Clauses – Exercises on calculation of Lay time, Demurrage Despatch – Bare Boat Charter – Bills of lading and other Documents.

06

3

Shipping Intermediaries: Role of Ship and cargo intermediaries – Shipping agencies – Ship brokers – Freight forwareers – stevedores. Port organization of containersied cargoes- Containerisation in India – Private Sector Participation – Cargo Consolidation in India.

06

4

Shipping Terms: Containerization and mult-modal transport operations – INCO Term selection of container for Trade – Freightining of containersied cargoes – Containerisation in India – Private Sector Participation – Cargo Consolidation in India.

06

5

Air Transportation: Air Transport – Air Freight Practices and Ari Cargo Rates – Importance of Ari Transport in India’s Foreign Trade Problems and Prospects – Foreign Trade Law relating to carriage of goods – International Conventions and National Laws : Sea, Air, Multi Modal, Road and Rail – Maritime Trade Fraud.

06

Text Books 1. Dr. K. V. Hariharan - A text book on container and Multimodel Transport Management

Reference Books: 1. Annual Report of Ministry of Commerce, Government of India (nic.in) 2. India's Foreign Trade Statistics published by CMIE (Database) 3. Dr. Subba Rao, (2004), International Business Himalaya Publishing Group 4. Francis Chernilum,(2002), International Trade and Export Management, Himalaya Publishing Group 1. Yoffie. David .B, (2000), International Trade & Competition , McGraw Hill Publishers 2. TAS Balagopal,(2000), For export Procedure & Documentation: Export Management ,Himalaya Publishing

House, Mumbai 7. R. L. Varshney & B. Battacharya (2000), “International Foreign Trade”, Himalaya Publishing.




102 of 109

MBA784: Global Sourcing

L T P C1.5 - - 1

Version No.:


Objectives:

Expected Outcome:

CONTENTS


1 Definition – The outsourced global procurement model – The Internal Central Purchasing model – Electronic sourcing (EI & E – Procurement) – The distributed procurement model.

2 Logistics – Functions – Allocation – Distribution & Transportation.

3 Global sourcing – HR – introduction – Staffing policy – the Ethnocentric Approach – The polycentric Approach – The Geocentric Approach – Advantages of Disadvantages - Expatriate Managers – Expatriate Selection.

4 Technology – Technology as a strategic asset – Technology Strategy – Information and Communication Technologies – effect AICT and developed in ICT - Configuring ICT for transnational strategy.

5 Text Books 2. David Campbell, Jim Hamill & Jony Purdie, (2004), Global and Transnational Business, Strategy and

Management, John Wilex & Sons Ltd. II Edition George store house 3. Charles W. L. Hill, International Business, Fourth Edition, Competing in the Global Market Place, Tata

McGraw Hill Edition., 2003 4. Philippe Lasserre, Global Strategic Management ,2003, Palgrave Macmillan

Reference Books: 2. Dr. M. Mahmoudi Maymand, (2005), Global Strategic Management, Deep & Deep Publications Ltd. 2. Doughlas M. Lambel James R.Stock, (1993), Strategic Logistic Management, III Edition, IRWIN




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MBA793: Marketing of High-Technology Products and Innovations

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: Understand the concept of High Technology Products, High Technology Customers, Advertising in High – Tech markets, Distribution Channels and Uses of Internet in Marketing. Expected Outcome: End of the Course the student should appreciate the conceptual framework behind the Marketing of High – Tech Products and also to apply in Global markets.


1 Introduction to High Technology - Defining High Technology – A Supply chain Perspective on Technology – A Continuum of Innovations – Marketing Need for High-Technology Products and Innovations

06

2 Understanding High-Tech Customers - Customer Purchase Decisions – The Choice of Customer: Segmenting Markets and Selecting – Customer Strategies to Avoid Obsolescence.

06

3

Advertising and Promotion in High-Tech Markets - Tools to Build and Maintain Customer Relationships – Advertising and Promotion Mix: An Overview – The importance of Branding in High-Tech Markets – New Product Preannouncements – The role of Marketing Communications in Customer Relationships.

06

4 E-Business, E-Commerce and the Internet - Lessons from the Dotcom Boom and Bust – Effective Website Design and Management – Consumer Behavior and the Internet – E-Business and Organizational (Business) Behavior

06

5

Distribution Channels and Supply Chain Management in High-Tech Markets - Issue in Distribution Channel Design and Management Channel Considerations in High-Tech Markets – Adding New Channels: The Internet – Expanding the view: From Distribution Channels to Supply Chains. Realizing the Promise of Technology: Societal, Ethical, and Regulatory Considerations - The Paradoxes of Technology and Unintended Consequences – Ethical Controversies Surrounding Technological Advances – Social Responsibility and Business Decisions

06

Text Books 1. Jakki Mohr, Sanjit Sengupta, Stanley Slater, Marketing of High – Technology Products and innovations, Second Edition, Pearson Education.

Reference Books: 1. Geoffery A. Moore, Crossing the Chasm, Marketing and selling High-Tech Products to Mainstream Customers,

Harper Business 2. Michael E. McGrath, Product Strategy for High Technology Companies, Mc Graw Hill, Second Edition




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MBA794: Managing Asian Business

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To introduce the basic management models in Asia especially the influence of Chinese and Japanese management. The trace the pattern and processes of industrial management and business structure in Asia, in the context of the social and cultural dimensions in which the models are embedded. Expected Outcome: Towards the end of the course, students should be able to understand and appreciate the economic, cultural and social environment in which Asian business operates.


1 Asian Business: Asian Management Models-Political and Economic History of Asia –the Asian tigers and the south east Asian crisis. 06

2

Asian Culture: Chinese culture, business and society-culture and values in the development of Chinese business organization-History and characters of Chinese culture- The People’s Republic of China and communism-Reform and open-door policy- Market economy and red capitalism

06

3

Chinese Business Model: Segmentation in Chinese business and social development –reform and restructuring in the state owned enterprises- Centre vis-à-vis regions- East/Coast regions vis-à-vis the West- Diversity and commonality-Management in China during the age of reforms

06

4 Japanese Business Models: Japanese culture and society- key factors in Japan’s post war success- the Japanese business environment- Japanese management model- post bubble Japan and the management model in transition

06

5 Arab & Middle East Business Models: Doing business with Arab countries- the middle east- The ASEAN economics and management models- emerging Asia – implications for Indian business.

06

Text Books 1. Helen Deresky , International Management: Managing across borders and cutures, 5th Edition, Pearson Education 2. Harvard Business on Doing Business in Asia , (2004) Harvard Business School Press, MA. 3. Hodgetts ,R.,M.,& Luthans F, (2005), International Management , Tata McGraw Hill Publications, New Delhi.

Reference Books: 3. Murray, G.(1994), Doing Business in China: The last great Market, China Library. 4. Fishman, Ted.C.,(2005), China Inc., Scribner International , New York. 5. Wee, Lee and Hidajat, (2004),Sun Tzu – War and Management , Pearson Education, Singapore 6. Hill, C. (2007) International Business: Competing in the Global Marketplace. (6th edTata McGraw-Hill. 5. Graham, J.L; Sano, Y.(1989), Smart Bargaining; Doing Business with Japan, Harper Business, NY.




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MBA795: Intellectual Property Rights & Management

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To Understand the rural relevance of various IPR tools Expected Outcome: To be able to understand the implications of patent, copyright, trademark etc. to an inventor and / or business organisations


1 Introduction: Trade related intellectual property rights – The evolutionary past and unfolding future – Technology – Intellectual Assets – Knowledge Canopy - Balancing Act.

2

Patents: IPR Toolkit – Treaties in IPR – Patents – Global Patent Ownership – Patent Global Index – Patenting Process – Inventor’s Homework prior to discussion with Patent Attorney – Patenting Process in US PTO – JPO – EPO – PCT – Issues relating to turmeric, basmathi, neem – Inventions not patentable – Rights of Patentee – current developments – Infringement of Patents

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3

Trade Marks & Copy Rights: Trademarks – Essentials of a Trademark – Reasons for illegal protection – Registerability – Procedure for registration – Infringement of Registered Trademarks, Assignments of Trade Marks

Copy Rights – Introduction - Characteristics – Items covered under copyright – Rights of Copyright owner – Infringement - Remedies for Infringement.

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4

Industrial Design & Trade Secrets: Industrial design – Essentials necessary for a design – Eligibility for registration – Infringement Geographical Indications – Eligibility for Registration – Infringement Protection of Plant varieties and farmer’s rights – Rights of plant breeders and farmers and agreement of TRIPS UPOV international conventions – refresher – registerability of plant varieties – effect of registration – infringement thereof Trade Secrets – Essentials of a Trade Secret – What can be a Trade Secret.

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5 Challenges Ahead: Controlling overuse of IPR, Exhaustion Principle, Parallel imports – Challenges ahead – Emerging IPR Management imperatives – Group Intellectual Property Services (GRIPS)

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Text Books 1. Prof. A. Chandrasekaran - Intellectual Property Rights

Reference Books: 1. Prabuddha Ganguli, (2003), Intellectual Property Rights - Unleashing Knowledge Economy, Tata McGraw Hill




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MBA796: International Business Negotiations

L T P C1.5 - - 1

Version No.:

Course Prerequisite: Must have studied International Business Environment

Objectives: This subject is designed to develop International Business Negotiation Skills. Students will learn to develop pre-negotiation, negotiation and post negotiation skills.

Expected Outcome:

To understand how to create positive environments conducive to conduct effective negotiations to Understand to create value added trust relationship throught. Understanding diverse environments, histories, cultures symbols, processes and logic that helps students to become effective global negotiator facilitator and mediator.


1

International Negotiations: Science and art of negotiation – Process, data and cultures – Mapping critical & analytical questions – From data to facts – suspending disbelief – Critical thinking process – clarity – illustrating issues – understanding logic of individuals, groups and organizations.

05

2

Negotiation Processes: Everything is negotiable – Goals, Aims and requirements – Time – Power to take decisions – Information – Winning at all costs. Pre-Negotiation – Negotiation – Post – Negotiation – Win-Win Negotiation Techniques – Making the first move developing a negotiating style – Establishing Trust and Building – Communication – Persuasion and Ethics in Negotiation. Negotiations with multiple parties, coalitions and teams.

05

3

Cross Cultural Negotiations: Role of Cultures in cross border negotiations – Tacit negotiations and Social dilemmas – negotiating via information Technology – negotiating on the Internet – Comparative negotiations in China, France and US.- International Negotiation Strategies – Cases.

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Text Books 1. Cellich & Jain, (2004), Global Business Negotians – A practical Guide, Thomson / South Western Prentice

Hall 2. Thompson L, 2002, The mind and heart of the negotiator 3rd Edition, Upper Saddle, River, New Jersy

Reference Books: 1. Fisher and Ury, Getting to yes, 4th Edition, Penguin Books. 2. Lewieki, R. J. , Saunder, D. M. And Minto J.W., (2001), Essentials of Negotiation, Irwin Publishers




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MBA797: Foreign Exchange Management

L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To analyze the nature and functioning of foreign exchange markets, determination of exchange rates and interest rates and their forecasting. To define and measure foreign exchange risks and to identify risk management strategies. To integrate the global developments with the changing business environment of India. Expected Outcome: Towards the end of the course, students should be able to understand and appreciate the foreign exchange market mechanism and risk management.


1

International Monetary System: Introduction- the concept of Foreign Exchange- basics- international monetary system-currency terminology- contemporary currency regimes- emerging markets and regime choices- the euro- the future of exchange rate regimes

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2

Foreign Exchange Market: The Market for Foreign Exchange- geographical extent of the Foreign Exchange market- functions-the spot and forward market-market participants- transactions in the interbank market-size of the market-foreign exchange rates and quotations- foreign exchange market in India.

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3

Foreign Exchange Management: International Parity Conditions- prices , interest rates and exchange rates- foreign exchange rate determination- balance of payments and asset market approach- disequilibrium- exchange rates in emerging markets- foreign exchange rate forecasting

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4

Foreign Exchange Exposure: Foreign Exchange Exposure-types of exposure- hedging-measurement of Transaction , Operating and Accounting exposure- strategic and proactive management of operating exposure- managing translation exposure

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5 Foreign Exchange / Derivatives: Foreign Currency Derivatives-foreign currency futures- currency options- option pricing and valuation- currency option pricing sensitivity-prudence in practice.

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Text Books 2. Eiteman, D.K., A.I. Stonehill & M.H. Moffett ,(2007), Multinational Business Finance (11th ed.) Pearson

Education, New Delhi. 2. Apte,Prakash.G, (2006), Global Business Finance , Tata McGraw-Hill Publishing Co. Ltd, New Delhi

Reference Books: 3. Eun, S.,C & Resnick B.,G,(2006), International Financial Management, 3rd Edn. Tata McGraw-Hill Publishing

Co. Ltd, New Delhi. 4. Rajwade, A.V, (2004), Foreign Exchange , International Finance and Risk Management,4th Edn. Academy of

Business Studies , New Delhi. 5. A.C.Shapiro,(2003), Multinational Financial Management, 7th ed., Wiley, New Delhi. 6. Kurgman , P.,R. & Obstfeld M, (2005), International Economics. Theory and Policy, Pearson Education.

New Delhi.




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MBA798: Cross Cultural Management L T P C3 - - 2

Version No.:

Course Prerequisite: Nil Objectives: To provide a thorough understanding of the impact of an international context on management practices based on culture. To explain and evaluate frameworks for guiding cultural and managerial practice in international business. Expected Outcome: Towards the end of the course students should be able to understand and appreciate the cultural and managerial practice in international business.


1

Basic framework of Cross Cultural Management: Factors influencing Decision Making – Using Culture – Cross Cultural and International Management – Implications for the Manager. Comparing Cultures. Shifts in the Culture – Organizational Culture – Culture and Communication – Needs and Incentives – Dispute Resolution and Negotiation.

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2

Structure of Cross Cultural Management: Formal Structures – Functions – Bureaucracy – Culture and Bureaucracy – Implications. Informal Systems – Informal Relationships – Patronage, Society and Culture – Government-Business Patronage – Guanxi – Managing Informal Systems – Implications.

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3

Globalization & Cross Cultural Management: Planning Change: Meaning – Planning for Change – Planning in Different Culture – Planning in an Unstable Environment – Implications. International Strategies – Globalization and Localization – Defining Globalization – Roots – Global-Local Contradictions – Implications.

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4

Models of Cross Cultural Management: Family Companies: The Anglo Model: Environment, Culture and Management. The Chinese Model: Environment and Culture. The Chinese Model: Management. Changes in the Chinese model – Implications.

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5

Strategy of Cross Cultural Management: Designing and Implementing Strategy: Formal Strategy Planning – Analyzing Resources and the Competition – Positioning the Company – Implementation – Emergent Strategy – Implications. Head Quarters and Subsidiary: Risk for the Multinational – Control – Implications.

06

Text Books 1. Helen Deresky , International Management: Managing across Borders and Cultures, 5th Edition, Pearson

Education 2. Richard M. Hodgetts & Fred Luthans, (2005), International Management, 3rd Edition, Tata McGraw Hill

Publications, New Delhi,

Reference Books: 1. Hodgetts ,R.,M.,& Luthans F, (2005), International Management , Tata McGraw Hill Publications, New

Delhi. 2. Hill, C. (2007) International Business: Competing in the Global Marketplace. (6th ed) Tata McGraw-Hill. 3. Daniels, J.,D; Radebaugh Lee H.,and Sullivan D.P,(2006), International Business , Environment and Operations

,10th edn, Pearson Education , NY.




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