Syllabi Books - MBA Programmes -AY 2013-14 Onwards

8/21/2019 Syllabi Books - MBA Programmes -AY 2013-14 Onwards

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Course : MBA (Banking and Finance) / Education Mgt.,/Hospital

Management/International Business/ro!ect Management/"ourism/Human

#esource Management/#etail Management/$ogistics Management

/"ec%nolog& Management/Corporate Management/Marketing

Management/Financial Management/'&stem Management / roduction and

perations Management/Corporate 'ecretar&s%ip

Pattern : Semester System

Mode : Distance Education

Duration : Two yearsEligibility : Any degree from a recognized University

Medium : English

!U"SE !# STUD$ % S&EME !# E'AM()AT(!)S

'u!ect

Code

"itle "otal Marks

I 'EME'"E#

*+* Management , Princi-les and Practices *..

*+/ !rganizational 0ehaviour *..

*+1 Managerial Economics *..

*+2 3uantitative Techni4ues *..

*+5 #inancial and Management Accounting *..

II 'EME'"E#

/+* "esearch Methods *..

/+/ 0usiness Environment *..

/+1 0usiness 6aws *..

/+2 Management (nformation System *../+5 &uman "esource Management *..

((( SEMESTE"

1+* Mar7eting Management *..

1+/ #inancial Management *..

)ote : The above mentioned -a-ers are common to all M0A -rogrammes

*


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*.*: MA+AEME+" - #I+CI$E' A+ #AC"ICE'

+I" *

Management: Definition , )ature , Sco-e and #unctions , Evolution of

Management thought , ontributions of #8 Taylor9 &enri #ayol9 Elton Mayo9

"oethilisberger9 &+A+Simon and P+# Druc7er Universality of Management "elevance

of management to different ty-es of organization+

+I" 0

lanning and ecision Making: )ature9 im-ortance and -lanning -rocess ,Planning -remises , om-onents of -lanning as ;ision9 Mission9 !b


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+I" 6

+e7 erspecti8es in Management Strategic alliances , ore com-etence ,

0usiness -rocess reengineering , Total 4uality management , SiB Sigma

0enchmar7ing 0alanced Scorecard+

#EFE#E+CE'

*+ Stoner9 etal9Management9 Prentice &all9 *CC+

/+ oontz and !FDonnell9 Management: A Systems Approach9 Mc=raw &ill9

*CC.

1+ 8eihrich and oontz9 Management: A Global Perspective9 Mc=raw &ill9

*C

2+ Peter #+ Druc7er9 Management9 /..+

5+ =ene 0urton and Manab Tha7ur9 Management Today: Principles and

Practice9 Tata Mc=raw &ill+

G+ "ic7y 8+ =riffin9Management9 South8estern ollege Publications9 /.*.

H+ Ste-hen P+ "obbins and Mary oulter9Management,Cth Edition9 /..G+

+ a-lan and )orton9 The Strategy-Focused Organiation: !o" #alanced

Scorecard $ompanies Thrive in the %e" #usiness &nvironment9 &0P9 /...+

1
http://www.amazon.com/Ricky-W.-Griffin/e/B001IGOQCI/ref=ntt_athr_dp_pel_1http://www.amazon.com/David-P.-Norton/e/B000APBO8C/ref=ntt_athr_dp_pel_2http://www.amazon.com/Ricky-W.-Griffin/e/B001IGOQCI/ref=ntt_athr_dp_pel_1http://www.amazon.com/David-P.-Norton/e/B000APBO8C/ref=ntt_athr_dp_pel_2


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*.0: #A+I'A"I+A$ BEHA9I#

+I" *

rgani2ational Be%a8iour: Meaning , Elements , )eed , A--roaches ,

Models , =lobal scenario (ndividual 0ehaviour: Personality % Attitudes

Develo-ment of -ersonality )ature and dimensions of attitude !rganizational

ommitment , 6earning , Attitudes , Perce-tion , Motivation , Ability , Their

relevance to organizational behavior+

+I" 0

roup Be%a8iour: Theories of =rou- #ormation #ormal !rganization and

(nformal =rou-s and their interaction (m-ortance of teams #ormation of teams

Team 8or7 =rou- dynamics , =rou- norms , =rou- cohesiveness , Their relevance

to organizational behavior+

+I" 1

rgani2ational o7er and olitics: !rganizational Power: Definition9 Ty-esof -owers9 Sources and haracteristics , Effective use of -ower !rganizational

Politics: #actors and (m-act+

+I" 3

rgani2ational 'tress and Con4lict Management: Stress Management:

Meaning , Ty-es , Sources , onse4uences , Management of stress !rganizational

conflict: onstructive and Destructive conflicts onflict Process Strategies for

encouraging constructive conflict Strategies for resolving destructive conflict+

+I" 5

rgani2ational &namics: !rganizational Dynamics , !rganizational

Efficiency9 Effectiveness and EBcellence: Meaning and A--roaches , !rganizational

ulture , Meaning9 significance , !rganizational limate , (m-lications on

organizational behavior+

U)(T G

2


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rgani2ational C%ange and e8elopment: !rganizational hange: Meaning9)ature and auses of organizational change , "esistance to change , Management of

change !rganizational Develo-ment: Meaning9 )ature and sco-e of !D , !D

(nterventions hallenges to !D 6earning !rganizations+

#EFE#E+CE'

*+ #red 6uthans9 Organiational #ehaviour,Mc=raw&illI(rwin9 /..G+

/+ Ste-hen P+ "obbins9 Organiational #ehaviour,Prentice &all /.*.

1+ eith Davis9 Organiational #ehavior: !uman #ehavior at 'or(,

Mc=raw &ill9 /.*.2+ =riffin and Moorhead9 Organiational #ehavior: Managing People and

Organiations, /..G+

5+ Judith "+ =ordon9 Organiational #ehavior: A )iagnostic,Prentice &all9

/..*+

G+ +Aswatha--a9 Organiational #ehaviour9 &imalaya Publishing9

Mumbai9 /.*.

H+ Judith "+ =ordon9A )iagnostic Approach to Organisational #ehaviour9

Allyn % 0acon9 *CC1+

5


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*.1: MA+AE#IA$ EC+MIC'

+I" *

Economics Business ecisions: Meaning9 nature and sco-e of Managerial

Economics, "elationshi- between Economic theory and Managerial Economics ,"ole

of Managerial Economics in 0usiness Decisions+

+I" 0

emand and 'uppl& Anal&sis: Meaning9 ty-es and determinants of demand

Elasticity of Demand: Ty-es9 Measures and "ole in 0usiness Decisions Determinants

of su--ly Elasticity of Su--ly Measures+

+I" 1

Cost, #eturn and roduction Function:ost function and cost out-ut

relationshi- , Economics and Diseconomies of scale , ost control and

cost reduction ost 0ehaviour and 0usiness Decision "elevant costs

for decisionma7ing obbDouglas and other Production #unctions+

+I" 3

ricing Functions: Pricing and out-ut decisions under different com-etitive

conditions , )ew Product Penetrative Decision and S7imming the cream Pricing

=overnment control over -ricing , Price discrimination , Price discount and

differentials+

+I" 5

ro4it and In8estment Anal&sis: Meaning , Measurement of -rofit , Theories

of Pricing Profit -lanning and forecasting , Profit maBimization , ost volume -rofit

analysis , (nvestment analysis and Evaluation: (""9 )P; and AP; techni4ues+

G


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+I" 6

Macro;economic Factors: 0usiness cycle ,Phases and 0usiness Decision

#actors causing (nflation and Deflation ontrol measures , 0alance of -ayment Trend

and its im-lications in managerial decision )ational (ncome: Measures and Sectoral

and Po-ulation distribution Utility for 0usiness Decision ma7ing+

#EFE#E+CE'

*+ Dominic7 Salvatore9 Managerial &conomics in a Global &conomy, !BfordUniversity Press9 /.**+

/+ (van Png and Dale 6ehman9Managerial &conomics,8iley0lac7well9 /..H+

1+ =u-ta = S9Managerial &conomics9 Tata Mc=raw&ill+

2+ ;arshney and Maheswari9Managerial &conomics9 Sultan hand and Sons+

5+ Mehta P 69Managerial &conomics9 Sultan hand and Sons+

G+ Joel Dean9Managerial &conomics9 Prentice&all+

H+ "angara


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*.3:


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+I" 6

ecision "%eor&: (ntroduction to Decision Theory: Payoff and 6oss tables ,

EB-ected value of -ayoff , EB-ected value of Perfect #ormation , Decision Tree

a--roach to choose o-timal course of action , riteria for decision , MinimaB9 MaBi

maB9 Minimizing MaBimal "egret and their a--lications.

#EFE#E+CE'

*+ David "+ Anderson9 et al9An +ntroduction to Management Science: uantitative

Approaches to )ecision Ma(ing9 engage 6earning9 /..+/+ 6ucey9 uantitative Techniuesengage 6earning 0usiness Press9 /../

1+ Sharma9 Operations .esearch: Theory and Applications+

2+ "ichard ( 6evin9 % + At7inson ir7-atric79 uantitative Approaches to

Management, Mc=raw&ill+

5+ + =u-ta and D+S+ &ira9 Operations .esearch+

G+ Srivastava9 Shenoy and Sharma9 uantitative Techniues *or Managerial

)ecision-ma(ing,)ew Age (nternational9 /..G+

H+ )+D+ ;ohra9 uantitative Techniues in Management9 Tata Mc=raw&ill

Education+

+ ;++ a-oor9 Operations .esearch+C+ Dharani ;en7ata7rishnan9 Operations .esearch: Principles and Problems+

*.+ &amdy A+ Taha9 Operations .esearch: An +ntroduction9 Prentice &all9 /../+

C


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*.5: FI+A+CIA$ A+ MA+AEME+" ACC+"I+

+I" *

Accounting: Definition , Accounting for historical function and managerial

function , Sco-e of accounting , #inancial accounting and Management accounting ,

Managerial uses , Differences #inancial Accounting conce-ts , onventions ,

Princi-les , Accounting standards+

+I" 0

oule entr& s&stem o4 accounting: Accounting boo7s , Pre-aration of


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+I" 5

Budgeting and Budgetar& Control: once-t and )eed for 0udgeting

lassification of budgets ,Pre-aration of Sales9 Production9 Material9 Purchase and

ash 0udgets ,0udgetary control system , Mechanism , Master budget+

+I" 6

Capital Budgeting '&stem: (m-ortance , Methods of ca-ital eB-enditure

a--raisal , Paybac7 -eriod method , A"" method , D# methods , )P; and (""

methods , Their rationale , a-ital rationing+

#EFE#E+CE'

*+ Arulanandam % +S+ "aman9Advanced Accounting9 &imalaya Publishing &ouse+

/+ =u-ta % "adhasamy9Advanced Accounting9 Sultan hand % Sons+

1+ Shu7la % T+S+ =rewal9Advanced Accounting9 S+hand %om-any+

2+ Jain % )arang9Advanced $ost Accounting, alyani+ Publications+

5+ "avi M+ ishore9 $ost Management,TaBman Publications

G+ S+)+ Maheswari9Management Accounting / Financial Accounting9 ;i7as Publishers+H+ Manmohan % =oyal9Principles o* Management Accounting9 Sha7ithabhavan Publication+

+ )+ + Prasad9Advanced $ost Accounting9 0oo7 Syndicate Pvt+ 6td+9 alcutta+

C+ Andrew A &aried9Advanced Accounting,Atlantic Publishers+

*.+ &oyle9Advanced Accounting,Mc=raw &ill+

**


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0.* #E'EA#CH ME"H'

+I" *

Meaning, "&pes and rocess o4 #esearc%: Meaning , Pur-ose , Ty-es of

"esearch , Pure % A--lied9 &istorical % #uturistic9 Analytical % Synthetic9

Descri-tive % Prescri-tive9 Survey % EB-erimental and ase % =eneric "esearches ,

Significance of research in social sciences , Process of research , Meaning , Scientific

method , (nduction and deduction+

+I" 0

lanning #esearc%: "esearch -roblem , (dentification9 selection and

formulation of research -roblem , "eview of literature in the field of business and

economic management: Use in identifying "esearch =a-s and Techni4ues , &y-othesis

, Meaning , Sources and Ty-es of &y-othesis , &y-othesis #ormulation for testing ,

"esearch design , #actors affecting research design , Evaluation of research design+

+I" 1

'ampling esign: ensus method and sam-ling method for investigation ,Princi-le of sam-ling , Essentials of a good sam-ling , Methods of sam-ling ,

Probability and non-robability sam-ling methods , Sam-le size , #actors affecting the

size of the sam-le , 0iased sam-le , Sam-ling and nonsam-ling errors+

+I" 3

'ources and Collection o4 ata: Sources of data , Primary and secondary

data , Modes of data collection , !bservation: Ty-es and Techni4ues ,(nterview:

Ty-es and conduct , Pre-aration for an interview , Effective interview techni4ues ,

6imitations of interview , Schedule: Meaning and 7inds , Essentials of a goodschedule , Procedure for the formulation of a schedule , 3uestionnaire: Meaning and

ty-es , #ormat of a good 4uestionnaire, Schedules visavis 3uestionnaires ,Scaling

techni4ues: Meaning9 (m-ortance9 Methods of their construction of 3uestionnaires or

Schedules , Pretesting of Data ollection Tools ;alidity and "eliability , Methods+

*/


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+I" 5

rocessing and Anal&sis o4 ata: Meaning , (m-ortance , Process of data

analysis , Editing , oding , Tabulation , Diagrams , Univariate9 0ivariate and Multi

variate analyses Test of &y-othesis: #undamentals on Test Procedure Testing for

significance of MeanIPro-ortion and difference between MeansIPro-ortions # Test for

Means and his4uare test ontingency Table , once-t and Ty-es of )on-arametric

TeBts Mann 8hitney Test The -rocess of inter-retation of Test "esults, =uidelines

for ma7ing valid inter-retation+

+I" 6

#eport =riting : "ole and ty-es of re-orts , ontents of research re-ort ,

Ste-s involved in drafting re-orts , Princi-les of good re-ort writing , =rammatical

3uality , 6anguage flow Data Su--ort Diagrammatic Elucidation "eferences and

Annotations , larity and 0revity of eB-ressions #eatures of a good "e-ort riteria

for evaluating research re-ortsI research findings+

#EFE#E+CE'

*+ John 8 0est % James ;+ ahn.esearch in &ducation9 Allyn and 0acon9 /..C+/ Anderson etal9 Thesis and Assignment 'riting, 'iley, %e" )elhi, 01213

+1 8illiam Josiah =oode and Paul + &att9Methods o* Social .esearch9

Mc=raw &ill9 *C*+

+2 8il7inson and 0handar7ar9Methods and Techniues o* Social .esearch,

/..19 &P&+

+5 Earl "+ 0abbie"obert9 ThePractice o* Social .esearch9 engage

6earning9 /.*.+

+G 0+ 0urns % A+ 0urns9#usiness .esearch Methods and Statistics 4sing

SPSS9 Sage Publications9 /..+

+H rishnaswami and "anganatham9.esearch Methodology in social

Sciences9 &P&9 Mumbai+ 0ryman % 0ell:#usiness .esearch Methods9 !UP+

+C Pauline ; $oung9 Scientific Social Surveys and "esearch9 Prentice&all9

>Digitalized? /..H+

+*. +"+othari9.esearch Methodology: Methods and Techniues, 5661

*1


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0.0: B'I+E'' E+9I#+ME+"

+I" *

Business En8ironment: Dynamic factors of environment , (m-ortance of

scanning the environment , #undamental issues ca-tured in PEST6E, Political9

Economic9 Sociocultural9 Technological9 6egal and Ecological environment

!--ortunities and Threats as environmental issues to address by 0usinesses+

+I" 0

olitical En8ironment: =overnment and 0usiness , Political Systems9 Political

Stability and Political Maturity as conditions of business growth "ole of =overnment

in 0usiness: Entre-reneurial9 atalytic9 om-etitive9 Su--ortive9 "egulative and

ontrol functions =overnment and Economic -lanning: (ndustrial -olicies and

-romotion schemes , =overnment -olicy and SS( , (nterface between =overnment and

-ublic sector+

+I" 1

Economic En8ironment:Phase of Economic Develo-ment and its im-act

=DP Trend and distribution and 0usiness o--ortunities Monetary System and

0usiness ca-ital: 3uantum9 Ty-es9 "is7 and ost "ole of 0an7s "ole of #inancial

(nstitutions "ole of entral 0an7 #iscal System: =overnment 0udget and TaBation

Measures #iscal Deficits and (nflation #D( and collaboration ,#oreign a-ital

ta--ing by businesses EB-ort(m-ort -olicy , #oreign EBchange and 0usiness

Develo-ment+

+I" 3

'ocial and "ec%nological En8ironment: Societal Structure and #eatures

Entre-reneurial Society and its im-lications for business , Social and cultural factors

and their im-lications for business Technology Develo-ment Phase in the Economy as

conditioner of 0usiness o--ortunity Technology Policy Technology Trade and

transfer Technology Trends in (ndia "ole of (nformation Technology , lean

Technology+

*2


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$egal and Ecological En8ironment:6egal Environment as the all envelo-ing

factor from ince-tion9 location9 incor-oration9 conduct9 eB-ansion and closure of

businesses 6egal As-ects of Entering Primary and Secondary a-ital Mar7ets 6aw on

Patents 6aw on onsumer Protection 6aw on Environmental Protection )eed for

lean energy and "eduction of arbon foot-rint+

+I" 6

+e7 Economic olic& En8ironment in India: 6iberalization9 Privatizationand =lobalization >6P=?: Efficiency Drive through om-etition #acets of

6iberalization and im-act on business growth , As-ects of Privatization and im-act on

business develo-ment, =lobalization and Enhanced !--ortunities and Threats ,

EBtended com-etition in (n-ut and !ut-ut Mar7ets "ole of 8T!9 (M# and 8orld 0an7

in global economic develo-ment+

#EFE#E+CE'

03 0roo7s9 8eatherston9 8il7inson9+nternational #usiness &nvironment,Pearson9

/.*.+53 Steiner % Steiner9#usiness, Government and Society:A Managerial Pers-ective9

Mc=raw&ill9 /..+

73 Mohinder umar Sharma9#usiness &nvironment in +ndia9 South Asia 0oo7s+

83 Adhi7ary M9&conomic &nvironment o* #usiness9 Sultan hand % Sons+

93 Amarchand D9 Government and #usiness, TM!3

3 #rancis herunilam9#usiness &nvironment and )evelopment, &imalaya

Publishing &ouse9 /..+

;3 Maheswari % =u-ta9 Government, #usiness and Society+

*5


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0.1: B'I+E'' $A='

+I" *

Indian Contract Act *>?0: ontract , Meaning , Essential elements , )ature

of contract , Performance of contract , Discharge of contract "emedies for breach of

contract , 3uasi contracts+

+I" 0

'pecial Contracts: (ndemnity and =uarantee , 0ailment and Pledge , 6aw of

Agency+

+I" 1

'ale o4 oods Act, *@1: ontract of sale onditions and 8arranties

Transfer of -ro-erty Performance of the contract , "ights of an un-aid seller+

$a7s on Carriage o4 oods: Duties9 "ights and 6iabilities of ommonarriers under: >i? The arriers Act9 *G5+ >ii? The "ailways Act9 *CC9 >iii? The

arriage of =oods by Sea Act9 *C/59 >iv? The arriage by Air Act9 *CH/ and >v? The

arriage 0y "oad Act9 /..H

+I" 3

+egotiale Instruments Act, *>>*: )egotiable (nstruments: #eatures , Ty-es

Parties, Material alteration+

$a7 o4 Insurance: #eatures of ontracts of (nsurance , #undamental

Princi-les of 6ife (nsurance9 #ire (nsurance and Marine (nsurance+

+I" 5

Indian artners%ip Act, *@10: Meaning and test of -artnershi- ,

"egistration of firms , "elations of -artners , Dissolution of firms+

*G


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+I" 6

Companies Act *@56: )ature and 7inds of com-anies , #ormation of a

om-any , Management of com-anies ,Meetings Ty-es "e4uirements Protection

of minority interest Methods of 8indingu-

#EFE#E+CE'

*+ M+S+Pandit and Shobha Pandit9#usiness


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0.3: MA+AEME+" I+F#MA"I+ ''"EM

+I" *

Concept o4 Management In4ormation '&stem: once-ts of (nformation

System and Management information systems (nformation System design and

develo-ment(m-lementation testing and conversion Evolution and element of M(S ,

Definition , haracteristics and basic re4uirements of M(S , Structure of M(S

A--roaches to M(S develo-ment om-uterized M(S Prere4uisites of an effective

M(S 6imitations of M(S+

+I" 0

MI' and ecision support '&stem (''):M(S ;s data -rocessing , M(S and

decision su--ort system , M(S and information resource management , M(S and

!-erations "esearch EBecutive information and decision su--ort systems , Artificial

intelligence and eB-ert system , M(S in (ndian organizations , "ecent develo-ments in

information technology+

+I" 1

Computers and Communication: (nformation technology and =lobal

integration ,!nline information services , Electronic bulletin board systems , The

internet9 electronic mail9 interactive video , ommunication hannels ,

ommunication networ7s , 6ocal area networ7s , 8ide area networ7s , ;ideo

conferencing "elevance to M(S+

+I" 3

Functional In4ormation s&stems: M(S for "esearch Production M(S for

Mar7eting M(S for Personnel M(S for #inance M(S for (nventory M(S for

6ogistics M(S for Product Develo-ment M(S for Mar7et Develo-ment+

+I" 5

*


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Client/ 'er8er Computing: ommunication servers , Digital networ7s ,Electronic data interchange and its a--lications , Enter-rise resource -lanning systems

>E"P Systems? , (nterorganizational information systems , ;alue added networ7s ,

)etwor7ing+

+I" 6

Electronic Commerce and Internet: Eommerce bases , Eommerce and

(nternet , Mommerce Electronic Data (nterchange >ED(? A--lications of internet

and website management+

#EFE#E+CE'

*+ James !K0rien % =eorge Mara7as9Management +n*ormation Systems9 Mc=raw

&ill9 /.**+

/+ enneth 6audon % Jane 6audon9&ssentials o* M+S9 Prentice &all9 /.*.+

1+ 6isa Miller9 M+S $ases: )ecision Ma(ing "ith Application So*t"are, Prentice

&all9 /..+

2+ David M+ roen7e9&=periencing M+S,Prentice &all9 /.**+

5+ enneth + 6audon9M+S: Managing the )igital Firm,Prentice &all9 /..5+

G+ Sadogo-an S9Management +n*ormation Systems9 /..*P&(+H+ Murdie and "oss9Management +n*ormation Systems9 Prentice &all+

+ &enri + 6ucas9+n*ormation Systems $oncepts *or Management,Mc=raw &ill9

*CC2+

C+ Ste-hen &aag9 Management (nformation Systems9 /..+

*C


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0.5: HMA+ #E'#CE MA+AEME+"

+I" *:

Introduction to Human #esource Management: Definition , !b


21/271

+I" 6

Human #esource In4ormation '&stem Personnel "ecordsI "e-orts e"ecord

on Em-loyees , Personnel research and -ersonnel audit , !b


22/271

1+*: MA"ET()= MA)A=EME)T

+I" *

Modern Marketing Concept:Social mar7eting conce-t , A--roaches to the

study of mar7eting , Mar7eting segmentation , Meaning , 0ases for segmentation9

benefits , Systems a--roach , #eatures of industrial9 consumer and services mar7eting

Mar7eting Environment: EBternal factor , Demogra-hic factors , (nternal factors ,

Mar7eting miB , #our PFs in mar7eting+

+I" 0

Consumer Be%a8iour and Marketing #esearc%:Meaning and im-ortance ,

onsumer buying -rocess , Determinants and theories of consumer behaviour ,

Psychological9 sociological determinants , Theories and their relevance to mar7eting

Mar7eting "esearch: Meaning , !b


23/271

+I" 6

romotional Mi:Personal selling >sim-ersonal selling , Personal selling ,

Process , Ste-s in selling , Management of sales force , "ecruitment and selection ,

Training , om-ensation -lans , Evaluation of -erformance , Advertising ,

(m-ortance , !b


24/271

1.0: FI+A+CIA$ MA+AEME+"

+I" *

Financial Management: once-t9 nature9 evaluation and significance ,

#inance #unctions: Managerial and o-erative , (nvestment #unction: Meaning and

sco-e , #inancing #unction: Meaning and sco-e , Dividend function , "is7 return

trade off , #inancial -lanning =lobal financial environment #inance and TaB

Management )eBus TaB Avoidance and TaB evasion TaB incentive and business

decisions+

+I" 0

$ong;term Capital #esources: E4uity and debt sources , E4uity share9

-reference shares and debentures as sources of longterm ca-ital , 0ridge finance9 loan

syndication9 0oo7 building , 0orrowings from the term lending institutions and

(nternational ca-ital mar7et TaB considerations in #inancing decision areas

+I" 1

Cost o4 Capital and eterminants o4 capital structure : once-t of cost of

ca-ital ost of debt9 e4uity9 -reference share ca-ital9 retaining earning , 8eighted

average cost: om-utation of overall cost of ca-ital TaB and cost of ca-ital a-ital

structure: once-t and Ty-es !-timum ca-ital structure , Theories of ca-ital structure

,)et income and net o-erative income theories , M+M+ theory , Traditional theory ,

Their assum-tions , Significance and limitations , #inancial leverage o-erating

leverage , ombined leverage , E0(T ,EPS Analysis TaB9 a-ital structure and ;alue

neBus+

+I" 3

Capital udgeting: Meaning9 )ature and Ty-es of a-ital investment

Methods of a--raisal under certainty conditions: P0P9 A""9 ("" and )P; techni4ues

Uncertainty and "is7 models: Simulation Analysis Sensitivity analysis Decision tree

analysis ertainty e4uivalent and ris7ad


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+I" 5

=orking Capital: once-t and ty-es , Determinants , #inancing a--roaches

, onservative , Aggressive and hedging a--roaches , Sources of wor7ing ca-ital

finance , 8or7ing ca-ital financing by commercial ban7s , Ty-es of assistance ,

(nventory Management under conditions of certainty and uncertainty redit

Management and evaluation alternative credit variables ash and li4uidity

management: Methods and #unctions TaB considerations in "emittances and

Purchases+

+I" 6

i8idend "%eories: ;aluation under =ordon and 8alter theories , Dividend

irrelevance under M+M+ theory , Assum-tions , 6imitations , Dividend Policy:

Different -olicies and -ractices , #actors affecting dividend decision , TaB

considerations in dividend decision when taB is levied at the hands of com-anies and

reci-ients+

#EFE#E+CE'

03 0righam and Ehrhardt9Financial Management: Theory / Practice9 Thomson !)E9

/.*.

53 0righam and &ouston9 Fundamentals o* Financial Management,Thomson !)E9/..C+

73 ;an &orne:Fundamentals o* Financial Management9 Prentice &all9 /..

83 Jeff Madura9 +nternational Financial Management, South8estern ollege Pub+9

/.*.

93 Prasanna handra9Financial Management9 Mc=raw &ill9 /..+

3 han and Jain9Financial Management ,Tata Mc=raw&ill9/..C

;3 Pandey ( M9Financial Management9 ;i7as Publishers9566;3

/5


26/271

Course : MBA (Banking and Finance)



Duration : Two years

Eligibility : Any degree from a recognized University >*.L/L1?

Medium : English

C#'E F '" 'CHEME F EDAMI+A"I+'

'u!ect Code "itle "otal Marks((( SEMESTE"

1+1 0an7ing 6aw and Practice *..

1+2 entral 0an7ing and Monetary Management *..

1+5 (nternational 0an7ing and #oreign EBchange *..

(; SEMESTE"

2+* om-uters and 0an7ing *..

2+/ (nvestment Analysis and Portfolio Management *..

2+1 Pro


27/271

1.1: BA+I+ $A= A+ #AC"ICE

+I" *

0an7ing , Definition , #unctions of commercial ban7s , ommercial ban7s

and economic develo-ment , (ndian commercial ban7ing system , )ationalisation+

+I" 0

"elationshi- between ban7er and customer , Definition of a customer , Debtorand reditor relationshi- , 0an7er as trustee , !bligations of a ban7er: !bligation to

honour che4ues9 and to maintain secrecy of accounts , 0an7ersF "ights: "ight of lien9

Set off9 A--ro-riation and to charge interest and incidental charges+

+I" 1

ustomersF accounts with the ban7er: )"( de-osits , #iBed de-ositIunfiBed

accounts9 Savings ban7 accounts9 "ecurring de-osit accounts and urrent accounts ,

!-ening9 o-eration and closing of such accounts , 6egal as-ects of entries in the -ass

boo7+

+I" 3

Management of ban7 funds , #actors determining cash reserves of ban7s ,

Princi-les of sound lending , ollection of credit information , Different ty-es of

borrowers such as individuals9


28/271

+I" 6

)egotiable (nstruments Definition , Essential features , Distinguishing

features of che4ue9 bill and -romissory note , &older and holder in due course ,

Payment in due course+

Endorsment , definition , inds of endorsement , rossing , Ty-es , Paying

ban7er , Points to be considered before -assing a che4ue for -ayment , statutory

-rotection ollecting ban7er , Duties , Statutory -rotection+

#EFE#E+CE

*+ M+6+ Tannan9#an(ing


29/271

1.3: CE+"#A$ BA+I+ A+ M+E"A# MA+AEME+"

+I" *

Money Mar7et , Meaning , om-osition of the money mar7et , haracteristics

of develo-ed and underdevelo-ed money mar7et , The (ndian money mar7et+

+I" 0

entral 0an7ing , Evolution , Definition , haracteristics of a central ban7 ,

#unctions of a central ban7 : entral ban7 as ban7 of issue9 governmentFs ban7er9 agent

and adviser9 custodian of cash reserves of the commercial ban7s9 0an7 of rediscount

and lender of last resort and custodian of the nationFs foreign eBchange reserves+

+I" 1

reation of credit by commercial ban7s , entral ban7 as the controller of

credit , 3uantitative wea-ons of credit control: 0an7 "ate9 !M!s and ;"" ,

3ualitative wea-ons of credit control: Margin re4uirements9 consumer credit

regulation9 credit rationing9 control through directives and moral suasion , "ole of

central ban7 in a develo-ing economy+

+I" 3

Monetary -olicy , !b


30/271

+I" 6

Monetary -olicy of the "0( , !b


31/271

1+5: ()TE")AT(!)A6 0A)()= A)D #!"E(=) E'&A)=E

+I" *

Meaning of #oreign EBchange , Administration of foreign eBchange ,

#unctions of a foreign eBchange de-artment , #oreign currency accounts: )ostro

Account and ;ostro Account+

+I" 0

#oreign EBchange Transactions: S-ot and forward deals for the -urchase of sale

of foreign currencies , Selection of buying and selling rates and calculation of

a--ro-riate forward rates , auses of fluctuations in eBchange rates , Effects ,

6iberalised EBchange "ate Mechanism >6E"MS? , #ull convertibility of currency ,

Unified EBchange "ate System >UE"S? , #ull convertibility , S8(#T+

+I" 1

EBchange ontrol: !b


32/271

under collection , (ncentives , #inancing deferred -ayment and turn7ey -ro


33/271

3.*: CM"E#' A+ BA+I+

+I" *

Introduction to Computers: 8hat is a com-uter 0rief history of

com-uters , Early com-uters , =enerations of com-uters , Uses of com-uters+

+I" 0

ata #epresentation: Sim-le com-uter system , 0asic conce-ts of data-rocessing , 0inary number system , !ctal and heBadecimal , "e-resentation

of nonnumeric data+

+I" 1

Hard7are: Anatomy of com-uter , PU , Main memory , Peri-heral

controllers , Peri-herals+

+I" 3

'o4t7are: )eed for software , 8hat is software Ty-es of software ,

Software relevant to ban7ing , Systems software , !-erating systems ,

6anguage translators , Programming languages+

+I" 5

Computerisation in Banks: Stand alone , om-uter system , 6A) ,

6ocal -rocessing with batch u-dates , ATMs , &ome ban7ing , E#T , M("+

+I" 6

Internet and Intranet : (nter branch reconciliation , Security

considerations , Accidental damage9 Power failures and malicious damage ,

!-erational -roblems+

11


34/271

#EFE#E+CE'

*+ 0a


35/271

+I" 0In8estment Anal&sis: As-ects of analysis , Analysis , "eturn analysis ,

once-ts9 measures and com-utation of return of individual security and -ortfolio ,

"is7 analysis , once-ts9 ty-es9 measure9 com-utation of ris7 of individual security

and -ortfolio , ;aluation analysis , Share valuation , 0ond value , Price earnings

analysis+

+I" 1

Approac%es to In8estment Anal&sis: #undamental analysis , once-t and

com-onents , Tools of economy9 industry and com-any analysis , Technical analysis ,

once-t and tools , Assum-tion , Theories , Dow theory , ontrary o-inion , Theconfidence indeB9 breadth of mar7et and strength analysis , Moving average analysis ,

hart -atterns+

+I" 3

ort4olio Construction and C%oice: Mar7owtz diversification , Efficient

frontier , "is7return indifferent curves , Portfolio choice , Single and two factorial

models , 6agrange multi-lier method+

+I" 59

Capital Asset ricing Model:Assum-tions and a--lication , a-ital mar7et

line and security mar7et line , Efficient mar7et hy-otheses , The wea7ly efficient9

semi strongly efficient and strongly efficient mar7et forms , "andom8al7 theory++I" 6

Portfolio Performance: Measures , Shar-e9 Treynor and Jenson , Portfolio

audit and -ortfolio revision , )eed and methods , #ormula -lans+

#EFE#E+CE

*+ #rancis J+9+nvestment+

/+ #rancis J+9Management o* +nvestments+

2+1: P"!JET #()A)E

+I" *

=%at is a pro!ect , Stages in a -ro


36/271

+I" 0

'ources o4 4inance 4or a pro!ect: Public issue of shares9 debentures9 -ublic

de-osits9 leasing9 internal generation of funds9 commercial -a-ers9 global de-ository

recei-ts9 borrowings from ban7s and #(s , ;enture ca-ital , (nnovative instruments in

the ca-ital mar7et+

+I" 1

Pro


37/271

+I" 6

Pro0(#"?

#EFE#E+CE

*+ 0+0+ =oel9 Pro


38/271

3.3: M"A$ F+ MA+AEME+"

+I" *

Mutual #und: once-t , =enesis , lassification of mutual fund schemes

, Portfolio classification , !-erational classification , Advantages of investing

in mutual funds , "ole of mutual funds in the develo-ment of ca-ital mar7et and

the economy+

+I" 0

onstitution and !rganisation of Mutual #unds: S-onsors , Trustees ,Duties and res-onsibilities of trustees , Trust Deed , ustodians , Asset

Management om-any , #unctions of an AM+

+I" 1

!-erational Activities of Mutual #und: Designing9 6aunching and

mar7eting and scheme , Portfolio management , (nvestment strategies+

+I" 3

"egulation of Mutual #unds: Securities EBchange 0oard of (ndia SE0(

>M#? "egulations , Accounting norms , "evenue account , 0alance sheet ,Disclosure norms , )et Asset ;alue >)A;? , ;aluation system for )A; ,

Pricing of units and )A;+

+I" 5

Mutual #unds in (ndia: Public sector mutual funds , Private sector mutual

funds , Performance of such funds+

+I" 6

The UT(: !rigin , !b


39/271

3.5: ME#CHA+" BA+I+

+I" *

Merc%ant Banking: Meaning , (m-ortance , Activities of a merchant

ban7er , Pro


40/271

#EFE#E+CE'

*+ Machira


41/271

Course : MBA (Education Management)




Eligibility : Any degree from a recognised University

Medium : English

!U"SE !# STUD$ A)D S&EME !# E'AM()AT(!)S

'u!ect Code "itle "otal Marks

III 'EME'"E#

1+1 6aws "elating to Education *..

1+2 urriculum Designing *..

1+5 Education (nfrastructure *..

I9 'EME'"E#

2+* Education (nstitution Management *..

2+/ (nstitutional 6in7age for Education Management *..

2+1 Mar7eting of Education Services *..

2+2 3uality in Education *..

2+5 ontem-orary (ssues in Education *..

Total 0

2.


42/271

1.1 : $A=' #E$A"I+ " ECA"I+

+I" *

I+IA+ "#'" AC", *>>0: Definitions ty-es of trusts , registration of

trusts , characteristics of trusts , renewal of trusts , duties and liabilities of trustees ,

vacating the office of trust rights and liabilities of beneficiaries , cancellation of trusts

, taB eBem-tions+

+I" 0

'CIE"IE' #EI'"#A"I+ AC", *>6: Definitions , registration of

societies , submission of accounts , renewal , closure , cancellation of societies ,offences and -enalties+

+I" 1

#I9A"E C$$EE' (#E$A"I+) AC", *@?6: !b6: Definitions , consumer -rotection

councils , structure9 constitution9 ob>*: Definitions , characteristics of

negotiable instruments , -arties to an instrument , ty-es of instruments , )egotiation ,

ty-es crossing , ty-es , -ayment of crossed che4ues , endorsement , features , ty-es

and effect+

#EFE#E+CE :

03 0are Act#usiness


43/271

1.3 : C##IC$M E'I+I+

+I" *

urriculum , meaning -hiloso-hical9 sociological9 and -sychological bases of

curriculum -rinci-les of curriculum designing curriculum as an instrument of

national develo-ment

+I" 0

#actors influencing curriculum construction such as national -olitical9

economic9 cultural9 social and intellectual as-ects , systems a--roach to curriculum

construction , curriculum as an out-ut in the system+

+I" 1

urriculum -lanning , develo-ment of -rogrammes9 syllabi and teBtboo7s9

characteristics of a good curriculum and a good teBtboo7 , overcoming -resent

drawbac7s in curriculum construction+

+I" 3

urriculum im-lementation , curriculum as an in-ut in the system , curriculum

transaction strategies at higher education level , traditional and nontraditional

strategies , grou- and individual methods of instruction , lecture9 demonstrations9

seminars9 sym-osia9 wor7sho-s9 brainstorming9 case analysis and team teaching ,

com-onents effective curriculum transaction+

+I" 5

"esources for curriculum transaction , instructional materials9 library and

electronic devices9 audiovisual devices9 the chal7board9 overhead -ro


44/271

urriculum evaluation , meaning of evaluation , ob


45/271

1.5 : ECA"I+ I+F#A'"#C"#E

+I" *

Education In4rastructure : Meaning , Significance , om-onents , Macro ,

Micro (nfrastructure , (ts im-act on academic I institutional develo-ment , Educational

(nfrastructure , Present scenerio+

+I" 0

Funding 4or In4rastructure : EBisting methods , Sources , Drawbac7s ,

Additional sources , Alternative funding -attern+

+I" 1

Buildings (m-ortance of buildings as education infrastructure Ty-es of

0uildings , 6aboratories , lass rooms , Seminar &all , Auditoriums , S-orts

com-leB , (ndoor !utdoor =ynasium , Swimming Pool , Their maintenance "oads

, Ty-es of roads , Maintenance

+I" 3

Electrical and =ater suppl&, (m-ortance of Electrical and 8ater Su--ly as

Education (nfrastructure EBternal Electrification , (nternal Electrification , EBternal

water su--ly , (nternal water su--ly Drin7ing water , Purification Distributions ,

Maintenance

+I" 5

"elecommunications, Modern communication Technologies such as (nternet ,

(nternet , Edusat , Satelllite lin7ages , Establishment of Multimedia 6abs ,

Maintenance+

+I" 6

22


46/271

Macro in4rastructure, )ational &ighways , Air-orts , Ports ,(ts relevance

and im-act on Education , Develo-ment , Suggestive Model for &igher Education

om-leB+

#EFE#E+CE:

*+ Ansari 9 M+M+ Trends in &ducational &=penditure among the $entral and State

4niversities : An Analysis o* Sources, Methods and Patterns o* .esource

Allocation,)ew Delhi9 A(U9 *CC.

/+ Azad9 J+6+9A critical Study o* the Financing o* !igher &ducation in +ndia, The

&igher 6earnig in (ndia9 Delhi9 ;i7as 9 *CH2 : 5*HH+

1+ 0arr9 )9Alternative *unding resources *or higher education, Economic Journal9

*.1 >May?: H* , H/9 *CC1+

2+ =hosh9 D++9 4niversity System in +ndia9 Delhi9 "ahul Publication9 *C1+

5+ 6umsden9 eith =+9&**iciency in 4niversities : The


47/271

3.*: ECA"I+ I+'"I""I+ MA+AEME+"

+I" *

(ssues in (nstitution Management: =oal setting , (nstitution nurturing ,

Man-ower grooming Alliance with society , Planned develo-ment , 6earning

institution and environmental ada-tation+

UNIT 2(nstitutional limate and ulture: #acts of institutional climate and culture ,

#actors influencing institutional climate and culture in our Education institution ,

(m-act of these on institutional -erformance , Power and -olitics and their

management+

UNIT 3hange Management: )eed for hange Strategies for change management ,

Dealing with resistance to change Planned obsolescence and change , Process and

tools of change and develo-ment +

UNIT 4(nstitutional Develo-ment: !rganisation Develo-ment (ntervention Strategies

(nstitutional Effectiveness: )ature and criteria , Management im-lications ,

Management of crisis , Management of growth+

ommunication Management in Education institutions , #orms9 Systems and

other as-ects, !nline and !ffline communication management+

UNIT 5Activity Management: Managing student admissions , Planning9 eBecution and

control of the same , Managing conflicts with students and among students and among

staffmembers+

UNIT 6Management of EBaminations: Pre-aration for -lanning carrying out and

control of conducting eBamination , Difficulties involved , Use of systematic

a--ointments , Managing valuation of studentsF wor7s , Managing result -ublicationand dis-atch of mar7 statement , onvocation+

#e4erence Books:

*+ "obbins9 Organisation #ehaviour

/+ #red 6uthans 9 Organisation #ehaviour

1+ A(U9 4niversity %e"s >;arious (ssues?

2+ "a


48/271

3.0: I+'"I""I+A$ $I+AE F# ECA"I+MA+AEME+"

+I" *

Hig%er Education in India:&igher education system , )ational Policy on higher

education , Agencies of higher education , (nstitutions in the higher education system ,

Administrative structure of higher education , Ty-es of higher educational institutions+

+I" 0

Institutional $inkage;I : University =rants ommission >U=?: !bDST?: !bP(?: !b"(?: Programmes of "(

, "ehabilitation training -rogrammes , (ns-ection and recognition of institutions , (ndian

ouncil of Social Science "esearch >(SS"?: #unctions , S-onsored -rogrammes , #inancial

assistance , "esearch -ro


49/271

+I" 6

Institutional $inkage;9I : U)ES!: !rganisation structure , #unctions ,

ommonwealth of 6earning >!6?: Pur-ose and functions , =overnance , Services offered ,

(=)!U: !bDE?: !b


50/271

3.1: MA#E"I+ F ECA"I+ 'E#9ICE'

+I";*

Services Mar7eting: once-t , Significance , Salient features , Service

Mission , The behaviour -rofile of the learners , Segmenting learners mar7et ,

Services MiB: Product9 Price9 Place9 Promotion9 Peo-le9 Process9 Physical

Evidence+

+I";0

Product MiB: Education -roduct -lanning and develo-ment , (nnovative

education , Modification , Diversification and dro--ing , 6ife ycle conce-t ineducation ventures+

+I";1

Price MiB: #ee structure in Education , !b


51/271

3.3: )0A?: Preamble , )eed , Advantages , Process of Accreditation ,

riteria and weightages+

+I" 3

"otal


52/271

#EFE#E+CE

*+ Armond ;+ #eigerbaum9 Total uality $ontrol9 Mc=raw &ill+

/+ "on ollard9 Total uality9 Jaico9 Delhi+

1+ John 0ar79&ssence o* TM9 Prentice &all9 Delhi+

2+ 8illborn % heng9 Global Management o* uality Assurance Systems 9 Mc=raw &ill+

5+ Townsend % =ebhardt9 $ommit to uality9 John 8iley % Sons+

5*


53/271

3.5 : C+"EM#A# I''E' I+ ECA"I+

UNIT 1

Multiplicit& o4 Courses: Tradition and offshoot s-ecialization courses ,

Distance and elearning courses9 fulltime9 -arttime and owntime courses9

(nterdisci-linary9 hybrid and interface courses: (ssues and significance+

UNIT 2

ro7t% imensions: =rowth in institutions at all levels , =rowth instudent strength , &eterogeneity of student -o-ulation , 3uantity vs 3uality

issues+

UNIT 3

Autonom& and Accountailit&: (ssues relating to autonomy9

accountability and accreditation of individual9 de-artmental and institutional

levels , (m-act on sta7eholders and the societal system , Autonomy as an

instrument of transformational leadershi- , 6eadershi- in education

management hange Management: (ssues , (nnovators , Ado-ters , 6egends+

UNIT 4

#esources and Facilities: =ovt+ #unding: Size9 trend and need for

higher su--ort , Private ca-ital in educational investment , ommunityresources: #inancial9 intellectual9 infrastructural and motivational resources:

&arnessing and commitment thereof+

UNIT 5


54/271

EBtracurricular activities for institution and social bonding eBtension servicesand outreach -rogrammes for societal develo-ment initiatives+

'&stems rientation: Education as an integral -art of every individual9

family and society , !-en ;s closed systems a--roach , once-ts of

management9 digital management9 virtual management , System issues: 0ench

mar7ing9 M!Us9 #ranchising9 Downsizing9 Emotional intelligence and Tecno

ethics+

#EFE#E+CE :

*+ &anna DE and Associates9 !igher &ducation in the era o* )igital $ompetition ?

$hoices and challenges9 Modison9 8(9 Atwood Publishing9 /...+

/+ atherine M and David M9&ducational +ssues in the


55/271

Course : MBA (Hospital Management)




Eligibility : Any degree from a recognised University >*.L/L1?

Medium : English


'u!ect

Code

"itle "otal Marks

((( SEMESTE"

1+1 Princi-les of &os-ital Management *..

1+2 &os-ital Planning and Designing *..

1+5 Materials Management in &os-itals *..

(; SEMESTE"

2+* &os-ital "ecords Management *..

2+/ &os-ital "elated 6aws *..2+1 Mar7eting of &os-ital Services *..

2+2 3uality Management in &os-itals *..

2+5 &os-ital &azards Management *..

Total 0

52


56/271

1.1: #I+CI$E' F H'I"A$ MA+AEME+"

+I";*

&os-ital Management Meaning (m-ortance &os-ital Planning Meaning

"ationale Ty-es of -lans Planning -rocess Ste-s in hos-ital -lanning Process

M0! in hos-itals )eed Process Advantages and limitations Decisionma7ing

Meaning and im-ortance Ty-es Process+

+I"; 0

&os-ital !rganisation Meaning structures !rganisation hart Delegation

;s Decentralisation De-artmentation !rganisational com-etence ore com-etence

Strategic alliances+

+I" ; 1

Direction , Meaning and significance , Princi-les of effective direction ,

Su-ervision , 6eadershi- in hos-itals , Meaning , Sco-e , (m-ortance , Styles ,

3ualities of successful leader+

+I" ; 3

Motivation in &os-itals , Meaning , Ty-es , Motivational theories , Theirim-act on hos-ital management , Motivating the em-loyees of hos-itals+

+I" ; 5

&os-ital ommunications , Ty-es , 0arriers , Methods to overcome barriers ,

Princi-les of effective communication , oordination , (m-ortance of coordination in

hos-itals , Techni4ues of coordination+

+I" ; 6

)ew Pers-ectives in Management: 0usiness Process !utsourcing , 0usiness

Process "eengineering , Enter-rise "esource Planning , Su--ly hain Management+

#EFE#E+CE:

*+ Essentials of Management : oontz and !F Donnel

/+ Management : =riffin

55


57/271

1.3: H'I"A$ $A++I+ A+ E'I+I+

+I" *:

Introduction :(ntroduction to &os-ital lassification , hanging role of

hos-itals , "ole of hos-ital administration , &os-ital as a system , &os-ital and

ommunity.

+I" 0

5G


58/271

lanning:Princi-les of -lanning , egionalisation , &os-ital -lanning team ,

Planning -rocess , Size of the hos-ital , Site selection , &os-ital architect , Architech

re-ort , E4ui--ing a hos-ital , (nteriors and =ra-hics , onstruction and

ommissioning+

+I" 1

"ec%nical Anal&sis : Assessment the eBtent need for the hos-ital services ,

Demand and need , #actors influencing hos-ital utilisation , 0ed -lanning ,6and

re4uirements , Pro


59/271

1.5: MA"E#IA$' MA+AEME+" I+ H'I"A$'

+I" *

Materials Management: once-t , !b


60/271

3.*: H'I"A$ #EC#' MA+AEME+"

+I" I

&istory % Significance of Medical "ecords: &istory , Meaning , Pur-ose ,

Develo-ment and ontent , #ormat , Uses % (m-ortance+

+I" II

Medical "ecords De-artment: #unctions , !b


61/271

+I" 9I

6egal As-ects of Medical "ecords: (ntroduction , Personal , (m-ersonal ,

onsumer Protection Act , Documentation Medical Audit ommittee , Tools ,

Medicolegal ases , ustody , Dis-osal , onsent , "elease of (nformation , ode of

Ethics , Pur-ose of onfidential "elationshi- , 6aw of Evidence , "es-onsibility+

#EFE#E+CE:

*+ Managing a Modern &os-ital9 A+ ;+ Srinivasan9 "es-onse 0oo7s9 ( Ed+/+ Princi-les of &os-ital Administration and Planning9 0M Sa7har7ar9 Jay-ee

0rothers9 ( Ed

1+ &os-ital and &ealth Service Administration9 Syed Amin Tabish9 !Bford

University Press9 ( Ed+

2+ Medical "ecords !rganisation % Management9 =+ D+ Mogli9 Jay-ee 0rothers+

G.


62/271

3.0: H'I"A$ #E$A"E $A='

+I" *

6aws -ertaining to &ealth: entral 0irths and Deaths "egistration Act9 *CGC ,

Medical Termination of Pregnancy Act9 *CH* , (nfant Mil7 Substitutes9 #eeding 0ottles

and (nfant #ood Act9 *CC/+

+I" 0

6aws -ertaining to &os-itals: Trans-lantation of &uman !rgans Act9 *CC2 , Pre

natal Diagnostic Techni4ues >"egulation and Prevention of Misuse? Act9 *CC2 ,Medical )egligence , Medico 6egal ase , Dying Declaration+

+I" 1

6aws -ertaining to Manufacture and Sale of Drugs: Drugs and osmetics Act9

*C2. , Pharmacy Act9 *C2 , Drugs and Magic "emedies >!b


63/271

3.1: MA#E"I+ F H'I"A$ 'E#9ICE'

+I" I:

Services Mar7eting: once-t , Significance , Salient features , Service Mission

Statement , Planning for mar7eting hos-ital services , Mar7et Segmentation in

hos-ital services , Services miB , Elements , Their relation to hos-ital mar7eting+

+I" 0:

&os-ital Services , Service -roduct miB , Planning and develo-ment of new

services , Modification , Diversification and Elimination of services , 0randing of

hos-ital services , Their im-lication on mar7eting , Pac7age of services+

+I" 1:

Princing of &os-ital Services , Meaning , #actors influencing -ricing , Pricing

ob


64/271

3.3:


65/271

#EFE#E+CE:

*+ Princi-les of &os-ital Administration and Planning9 0M Sa7har7ar9 Jay-ee

0rothers9 ( Ed+

/+ &os-ital and &ealth Service Administration9 Syed Amin Tabish9 !Bford

University Press9 ( Ed+

1+ Managing a Modern &os-ital9 A+ ;+ Srinivasan9 "es-onse 0oo7s9 ( Ed+

2+ The Essence of Total 3uality Management9 John 0an79 Prentice &all (ntentional

6td+9 ( Ed+5+ Managing 3uality9 Desmond 0ell9 Phili- Mc0ride and =eorge 8ilson9

0utterworth&einemann 6td+9 ( Ed+

G2


66/271

3.5: H'I"A$ HAA#' MA+AEME+"

+I" *

&os-ital &azards: Meaning , Ty-es , Physical , 0iological , Mechanical ,

Psychological , (ts im-act on em-loyees , Preventive measures+

+I" 0

&os-ital &azards Management: Meaning , )eed , Princi-les , Pur-ose+

+I" 1&os-ital "elated (nfection: Ty-es of infection , ommon )osocomial

infections and their ausative agents , Prevention of hos-ital ac4uired infection , "ole

of the central sterile su--ly de-artment , (nfection control committee , Monitoring and

control of cross infection , Staff health+

+I" 3

0iomedical 8aste Management: Meaning , ategories of biomedical wastes ,

Dis-osal of biomedical waste -roducts , (ncineration and its im-ortance , T)P0

"ules and Schedules , Standards for waste autoclaving9 microwaving and dee- burial ,

Segregation9 -ac7aging , Trans-ortation and storage+

+I" 5

&uman 8aste Dis-osal and Sewage Dis-osal: Diseases carried from eBcreta ,

Sanitation barrier , Methods of eBcreta dis-osal , Sewage 8astes: Meaning ,

om-osition , Aims of sewage dis-osal , Decom-osition of organic matter , Modern

sewage treatment , Drawbac7s of im-ro-er dis-osal of wastes , Solid and li4uid+

+I" 6

Medical (nsurance: (nsurance com-anies , 6ife (nsurance for -eo-le with

medical -roblems , Medicare , Third Party (nsurance Paramount health are

Services , Star &ealth and Services 6td+9 ((( 6ombard (nsurance o+ , Their

Payment terms and conditions+

#EFE#E+CE

*+ Par7 9Preventive and Social Medicine+

/+ Par7 9 Te=t #oo( on !ygiene and Preventive Medicine9 0anarsidas 0hanot+

G5


67/271

Course : MBA (International Business)





Medium : English

COURSE OF STUDY & SCHEME OF EXAMINATIONS

'u!ectCode "itle "otal Marks

((( SEMESTE"

1+1 (nternational Economics *..

1+2 (nternational Mar7eting *..

1+5 EB-ort Management and Documentation *..

(; SEMESTE"

2+* (nternational Mar7eting 6ogistics *..

2+/ #oreign EBchange Management *..

2+1 Management Strategies of M)s *..

2+2 8T!onstitution and !-erations *..

2+5 Multinational #inance Management *..

Total 0

GG


68/271

1.1 : I+"E#+A"I+A$ EC+MIC'

+I" *

(nternational Economics: once-ts and sco-e , (nternational Trade ,0ases of (nternational Trade , Theories of (nternational Trade: Absolute and

com-arative cost advantages theories+

+I" 0

Modern theories on (nternational trade: &ec7scher , !hlin models ,Samuelson models , Modern theories ;s lassical theories , Terms of trade:

once-t and measures+

+I" 1

Trade and develo-ment: =ains from trade , Trade as a substitute for

growth , Theory of (mmiserising growth , #ree trade vs Protection , Trade

0arriers , Trade 0loc7s: )A#TA9 EM9 A)D ASEA)+

+I" 3

E4uilibrium in (nternational Trade , 0alance of Trade and 0alance of

Payments , Dise4uilibrium in 0!P , Ad


69/271

(nternational a-ital #lows: #D( and Portfolio (nvestments: )ature9significance and trend , (nternational 6abour migration: ty-es and factors

involved , Technology transfer: )eed9 (ssues and Trend+

#EFE#E+CE':

*+ (nternational Economics : #rancis herunilam

/+ The (nternational Economy : P+T+ Ellsworth

1+ (nternational economics : +P+ indlebergr % 0ertil !hlin

2+ (nternational and (nterregional Trade : P+&+ 6indert

5+ The Theory of (nternational Trade : =+ &aberler

G+ (nternational Economics : J+Sidney 8ells

H+ (nternational Economics : (ngo 8alter

+ (nternational Economics : +"+ =u-ta

G


70/271

1.3: I+"E#+A"I+A$ MA#E"I+

+I" *

Mar7eting once-t and #unctions , Mar7eting Environment and system

, (nternational dimensions of Mar7eting , (nternational Mar7eting A--roaches:

Ethno9 Poly9 "egio and =eo entric a--roaches+

+I" 0

onsumer 0ehaviour , Theories and Models , onsumer 0ehaviour in

the international conteBt , onsumer Decision ma7ing -rocess+

+I" 1

Mar7eting MiB , Product MiB , Product strategies , )ew ProductPlanning and Develo-ment , Mar7et segmentation , Product -ositioning ,

Product 6ife ycle conce-t in global mar7et conteBt , Product standardisation

;s -roduct ada-tation , )ational vs (nternational Product , Mar7eting of

services , 0rand decisions , Pac7aging+

+I" 3

Price miB , Pricing decisions , -ricing strategies , dum-ing , internatioal

transfer -ricing , ountertrade , -rice 4uotation , financing and -ayment+

+I" 5

Promotion miB , Personal selling , -ublicity , sales -romotion ,

!verseas -roduct eBhibitions % trade fairs , Advertising , Advertising media ,

(nternational Advertising+

+I" 6

Distribution miB , Direct and indirect channels , Ty-es of intermediaries

in the international mar7et , hannel Develo-ment , hannel Ada-tation ,

hannel decisions+

GC


71/271

(nternational Mar7eting (nformation System and "esearch+

#EFE#E+CE':

*+ (nternational Mar7eting9 Analysis % Strategy : Sa7 !n7visit % John J Shaw

/+ =lobal Mar7eting Management : eegan

1+ Mar7eting Analysis9 Planning % ontrol : Phili- otler

2+ #undamentals of Mar7eting : Stanton

5+ (nternational Mar7eting : Phili- "+ atero

G+ (nternational Mar7eting : ir-alani +;+&+

H+ Mar7eting9 an Environmental a--roach : err9 John+"+ % others+

+ Mar7eting in the (nternational Environment : Edward undiff % M+T+ &ilger+

H.


72/271

1.5: ED#" MA+AEME+" A+ CME+"A"I+

+I" *

EB-ort Documentation , #ramewor7 , Standardized Preshi-ment EB-ort

Documents , ommercial and "egulatory Documents+

EB-ort credit instruments and Procedures: 6etters of credit and ty-es ,

Documents re4uired for eB-ort credit+

+I" 0Shi-ment of EB-ort cargo: 0y sea9 by air and by -ost , Procedure , and

Documents re4uired for shi-ment of cargo , Multimodel trans-ort , Procedure and

documentation+

+I" 1

EB-ort incentives under E'(M Policy , EP= scheme , Duty drawbac7 ,

entral eBcise and sales taB eBem-tion , eBem-tion of eB-ort -rofit from (ncome TaB ,

Procedure for availing eB-ort incentives , Documents re4uired fir eB-ort incentives ,

Direction of (ndiaFs eB-orts: Thrust Products and destinations+

+I" 3

argo insurance , Marine (nsurance , (nstitute cargo clauses , s-ecific Policy ,

o-en -olicy , -rocedure for cargo insurance , Procedure for marine insurance claims ,

)ecessary documents for filing claim+

+I" 5

EB-ort credit insurance , services of EB-ort redit and =uarantee or-oration

in eB-ort credit insurance , S-ecific Policy and Small EB-orters Policy , =uarantees ,

Procedure for availing credit insurance and necessary documents+

+I" 6

"ole and functions of EB-ort Promotion ouncils9 ommodity 0oards9

Directorate of commercial (ntelligence and Statistics9 (ndian Trade Promotion

!rganization9 (ndian (nstitute of #oreign Trade and Director =eneral of #oreign Trade ,

H*


73/271

"ole of EB-ort Processing @ones9 S-ecial Economic zones and *.. EB-ort !rientedunits+

entral EBcise and ustoms clearances of eB-ort cargo , Procedure and

documents+

#EFE#E+CE':

*+ ((#T 0ac7ground Pa-ers on NEB-ort Procedures % DocumentationO+

/+ EB-orters Encyclo-aedia Dun % 0radstrect+)+$+

1+ (ndian arriage of =oods by Air Act

2+ #oreign EBchange Manual9 "0(

5+ 3uality ontrol and Preshi-ment (ns-ection for eB-orts9 S+"ama7rishna etal+9

EBim 0an7 Publications+

H/


74/271

3.*: I+"E#+A"I+A$ MA#E"I+ $I'"IC'

+I" *

Mar7eting 6ogistics System: once-t9 ob


75/271

3.0: F#EI+ EDCHA+E MA+AEME+"

+I" *

#oreign EBchange: once-t and Significance , #oreign change "ate:

Direct and indirect 4uotations , (nter ban7 and Merchant rates , S-ot rates and

forward rates , T+T+ rates , ross rates om-utation , #oreign eBchange

mar7ets , !rganisation of foreB mar7et+

+I" 0

Determination of EBchange "ate: Purchasing Power Parity theory ,

(nterest rate -arity theory , #low model , Asset mar7et model , #orecasting of

eBchange rates , once-ts of )ominal Effective EBchange "ate and "eal

effective EBchange rate+

+I" 1

#orward eBchange contracts: Ty-es , #orward eBchange rate com-utation

, #actors affecting forward rates , EBtension and cancellation of forward

contracts , o-tion contracts: Ty-es and mechanism+

+I" 3

#oreign eBchange ris7 management: Transaction eB-osure ris7: (nternal

Strategies , "is7 shifting9 "is7 sharing , EB-osure netting and offsetting ,EBternal Strategies: #oreign currency o-tions , #orward and money mar7et

hedge , urrency Swa-s , (nterest "ate Swa-s+ Economic EB-osure ris7 ,

(nflating and eBchange ris7 , Economic conse4uences of EBchange rate changes

, managing economic eB-osure ris7+

+I" 5

EBchange management in (ndia: #iBed and fling rates , "u-ee

convertibility , )!ST"!9 ;!ST"! and 6!"! Accounts , EBchange control

measures: )eed and #orms and relevance , #oreign EBchange "eserves of

(ndia: Trend9 com-osition and management , (m-act on eBchange "ate ,

Monetary and fiscal -olicy initiatives for eBchange rate management+

H2


76/271

#EFE#E+CE':

*+ Multinational #inancial Management : Alan Sha-iro

/+ A0 of #oreign EBchange : lare =+ =um-

1+ =uide to #oreign EBchange "egulations : rishnamoorthy+S

2+ Princi-les of #oreign EBchange : hatter


77/271

3.1: MA+AEME+" '"#A"EIE' F M+Cs

+I" *

once-ts of M)s , Emergence and growth of M)s , Process ofinternationalization , Ty-es of M)s , #actors behind growth of M)s ,

Problems and benefits from M)s , S-ecial Problems of M)s+

+I" 0

Strategic Management of M)s , S8!T Analysis , com-onents ofStrategies , 6evels of Strategies , or-orate level9 business level and functional

level strategies strategy formulation and im-lementation , ase studies+

+I" 1

!wnershi- Strategy of M)s , (nternational Joint ;entrues ,

(nternational Strategic Alliances , #oreign subsidiary , Mergers and ac4uisition+

Problems9 -ros-ects and -atterns of each form , ase Studies+

+I" 3

Strategic Planning in M)s , once-t of Strategic Planning , )eed ,

#ocus modes , Planning for eB-ansion , Planning for com-etitive advantage and

mar7et leadershi- , Planning for core , com-etence , Environmental scanning

and -lanning , ase studies+

+I" 5

!rganisational strategies of M)s , !rganisational theories a--licable to

M)s , Structure of M)s , American9 Euro-ean and Ja-anese organisational

designs of M)s , Designing a--ro-riate strategy , !rganisational as-ects of(ntegration of subsidiaries+

+I" 6

Strategic ada-tation to local conditions , M) culture , 0usiness Ethics

, Social res-onsibility+

HG


78/271

#EFE#E+CE':

*+ (nternational 0usiness : S+ Shiva "amu

/+ Management : =riffin

1+ (nternational 0usiness : James & Taggart

2+ Strategic Management , Strategy formulation and im-lementation : John A Pearce

(( % "ichard 0 "obinnson

5+ Strategetic Planning for or-orate Success : ;+S+ "amasamy % S+ )ama7umari

G+ ases in Strategic Management : S+0+ 0udhira


79/271

3.3 =" - C+'"I""I+ A+ E#A"I+

+I" *

8T! #rame 8or7: Princi-le of 8T! Trading Systems , !verview of Trade

"ounds , =ATT , 8T!: Establishment Agreement , ey sub=ATS? , =ATT

and =ATS , Services su--ly , =eneral obligation , Articles of agreement+

+I" 3

Trade "elated As-ects if (ntellectual Pro-erty "ights >T"(PS?: Sco-e of T"(PS

, 0asic Princi-les , Minimum Standards , Enforcement and T"(PS , Agreement on

T"(PS+

H


80/271

Dis-ute Settlement System >DSS?: Elements of DSS , "ules % Procedure ,Dis-ute settlement+

+I" 5

Agreement on Trade "elated (nvestment Measures >T"(Ms?: Sco-e of T"(Ms ,

)ational Treatment , -ermitted eBce-tions , T"(Ms dis-utes , ommittee on T"(Ms+

+I" 6

Emerging (ssue: Trade 6abour , Movement of natural -erson , Trade %

environment , Trade facilitation , =ovt+ Procurement , Trade and om-etition -olicy

, Technology transfer and trade+

#EFE#E+CE'

*+ 8T! in the Third Millennium : Arun =oyal

HC


81/271

3.5: M$"I+A"I+A$ FI+A+CIA$ MA+AEME+"

+I" *

once-t of multinational financial management , #unctions , "is7

"eturn trade off , As-ects of multinational financial environment and system ,=lobal financial mar7ets+

+I" 0

#oreign Direct (nvestment by M)s , )eed9 strategy and o--ortunities ,Economic and -olitical ris7 , Planning , o-erating -olicies to deal with ris7+

+I" 1

a-ital budgeting: 0asics , )P; , ("" , (ncrement ash flows , Parent

;s Pro


82/271

(nstruments: 0onds )otes and Syndicated loans+ Short term financing: Sources ,Euro notes and Euro commercial -a-er , (nter firm financing methods+

ost of a-ital: ost of e4uity , ost of debt , ost of bac7 , to bac7

financing , !verall cost of a-ital structure of M): Theory9 Practice and

determinants , Debt ;s E4uity #low analysis+

#EFE#E+CE':

*+ Multinational #inancial Management: Sha-iro+A++

/+ (nternational financial Management : "odrigule and arter

1+ (nternational 0usiness #inance : 8ood+D9 0yrne+J

2+ (nternational a-ital Mar7ets : 8atson9 Marwell

*


83/271

Course : MBA (ro!ect Management)Pattern : Semester System




Medium : English


'u!ect

Code

Title "otal Marks

((( SEMESTE"

1+1 Pro


84/271

1.1: #JEC" F#M$A"I+ A+ A#AI'A$

+I" *

Economic Planning and Develo-ment: )eed in the globalisation era , Pro


85/271

1.3: #JEC" '#" ''"EM

+I" *

Pro


86/271

+I" 6

(nstitutional Su--ort: District (ndustries entre9 Small (ndustries Service

(nstitute , Small (ndustry EBtension Training (nstitute , S(D!9 #ASS(9 )ational

Science and Technology , Entre-reneurshi- Develo-ment 0oard , Management

consultancy organizations: entre for Entre-reneurshi- Develo-ment , )on

=overnmental !rganisations+

#EFE#E+CE'

*+ Machira


87/271

1.5: #JEC" C+"#$ ''"EM

+I" *

Pro


88/271

#EFE#E+CE'

*+ "ustom S Davar9&=ecutive )ecision-ma(ing: Modern concepts and techniues+

/+ Srivastava J etal9 uantitative Techniues *or Managerial )ecision-ma(ing+

1+ Pilcher "oy9Appraisal and $ontrol o* Proect $ost+

2+ Pitale " 69Proect Appraisal Techniue+

5+ hitale ; P9Proect >iability in +n*lationary $onditions: A Study o* $apital $ost

and Proect >iability+

H


89/271

3.*: #JE" #I' MA+AEME+"

+I" *

"is7 Management: once-t and ob


90/271

"is7 "etention: once-t and need , Methods of financing ris7 retention ,(nsurance , "einsurance+

+I" 6

A--roaches to selecting ris7 management tools: 3uantitative a--roaches: 6oss

method , EB-ected loss method , 8orry method , ritical -robability method , "is7

ad


91/271

3.0: #JEC" C+"#AC"I+ A+ C$EA#A+CE'

+I" *

rinciples o4 ro!ect contracts : once-t of contract9 offer and acce-tance9

contract ob


92/271

+I" 6

ro!ect Clearances :Soil (nvestigation "e-orts9 learance under om-etition

Act9 (ndustrial 6icense or 6etter of (ndent9 A--roval of #oreign ollaboration9

A--roval for A--ointment of #oreign consultant9 #oreign EBchange learances9 (m-ort

of a-ital =oods9 A--roval for setting u- EB-ort !riented Units9 Environmental I

Pollution control clearance9 clearance from the (nternational Air-ort Authority9 "ailway

clearance9 Electricity clearance9 EB-losives clearance9 #orest learance9 State

(ndustries De-artment learance+

#EFE#E+CE':*+ Joy P+9 Total Proect Management9 Macmillan+

/+ =o-ala7rishnan P9 "mamoorthy ;E9 Te=tboo( o* Proect Management9 Macmillan

C*


93/271

3.1: #JEC" ED#"'

+I" *

ro!ect Eports: Meaning , )ature and sco-e , Environment for -ro


94/271

3.3: I'A'"E# MA+AEME+"

+I" I

Disaster: Meaning , Ty-es , Manmade , )atural , )eed for disaster

management+

+I" II

Management of )atural Disaster: Earth4ua7e , Drought , yclone ,

Tsunami , #lood , ;olcano , &urricane , #ire , 6andslides , Dam failure+

+I" III

Management of Manmade Disaster: &ousehold hemical Emergency ,

Terrorism , )uclear Power Plant Emergency , &azardous Materials ,

Accidents: "oad9 Train9 #ire , #ood -oisoning+

+I" I9

Disaster in Events Management: #estivals9 Melas9 0ull #ight9 S-orts9

"aces , !rganisation of medical cam-s , Trans-ort management+

+I" 9

Disaster Management(: Pro


95/271

2+5: P"!JET P"EPA"AT(!)

+I" *

Pro


96/271

Course : MBA ("ourism)





Medium : English

COURSE OF STUDY & SCHEME OF EXAMINATIONS

'u!ectCode

"itle "otal Marks

((( SEMESTE"

1+1 Tourism and Accommodation *..

1+2 Tour !-erators and Travel Agencies *..

1+5 3uality in Tourism *..

(; SEMESTE"

2+* Tourism Entre-reneurshi- *..

2+/ Tourism Pro


97/271

1.1 : "#I'M A+ ACCMMA"I+

+I" *

Accommodation 4acilities in tourism: (m-ortance of accommodation in

tourism Ty-es of accommodation 0asic and additional facilities -rovided ,

)ature of demand for and su--ly of accommodation facilities+

+I" 0

'tar Hotels and "ourism: Star lassification of hotels riteria for

classification , #eatures of different star hotels Profile of guests =uest

relationshi- , M(E tourism in hotels Tariff -lans "ate structure and

concessions , Mar7eting by hotels !ccu-ancy and -enetration levels and

determinants Scarcity of "ooms+

+I" 1

'upplemental accommodation 4acilities and tourism:once-t9 ty-es

and significance of su--lemental accommodation facilities Profile of tourists

#actors influencing the choice+

+I" 3

Housekeeping and "ourism: leaning of guest roomIbathrooms 0edma7ing cleaning -ublic of areas #ood service area , Elevators and orridors ,

Maintenance of e4ui-ments leaning agents: safety in use and storage+

CG


98/271

+I" 5

#estaurant 'er8ice and tourism: Tourist -references9 including that of

#astidious tourists for multi cuisine services (ndian cuisines uisine: 0asics9

Made u-s and Aesthetics #ood Personnel: 7itchen hierarchy atering to

different categories: (ndividuals including eti4uettes? % grou-s , &ygiene: #ood

(tems and Personnel oo7ing Tas7s9 &azard and Precautions; A--roval of

"estaurants "estaurant industry ways to 7ee-ing customers+

+I"6

Human #esources in %otels and "ourism: &"s in &otels and tourism

develo-ment; Job -ositions "ecruitment om-ensation Satisfaction level+

#EFE#E+CE

03 Phili- otler9 et+al+9Mar(eting *or !ospitality and Tourism,Ed+1+

53 Anand9 Tourism and !otel +ndustry,(ndia

73 Douglas "obert 0rown 9 The .estaurant Managers !andboo( : !o" to Set 4p,

Operate, and Manage a Financially Success*ul Food Service Operation

83 Denney =+ "utherford,!otel Management and Operations9 Ed+1+

CH


99/271

1.3 : "# E#A"#' A+ "#A9E$ AE+CIE'

+I" *

"our perators: Meaning Ty-es , "ole and services of tour o-erators

once-ts of -ac7age tourism and #ree (nde-endent Tourists >#(T? , Significance

ustomised and "egularized -ac7ages+

+I" 0

Economics o4 "our peration: hoice of travel circuits , U-lin7ing ,Procurement of services , Strategic alliance or own facilities utilization , ost9 benefit9

return and ris7 as-ects+

+I" 1

"ra8el Agencies: Meaning Ty-es , "ole and services of travel agencies

Tic7et boo7ing services Strategic alliance, ost9 benefit9 return and ris7 as-ects+

+I" 3

=orld and #egional Bodies o4 "ra8el Agents: Pacific Area TravelAssociation >PATA? (nternational Air Trans-ortation Association , Travel Agents

Association !f (ndia >TAA(? , Structure9 om-osition and functions of these

organisations+

+I" 5

rolems o4 "our operator and "ra8el Agenc& 'er8ices: =eneral Problems

arising out of the nature of tourism industry li7e seasonality9 tariff fluctuations9 lac7 of

coordination9 ancellations S-ecial Problems: "iots and local disturbances9 Princi-al

Agent misunderstanding+

+I" 6

rospects o4 "our operator and "ra8el Agenc& 'er8ices : Tour o-erators and

Travel Agency Services , Potentials for develo-ment in the conteBt of #ree Trade and

=lobalisation , )ew roles in the contem-orary environment+

C


100/271

#EFE#E+CE

*+ harles "+ =oeldner9 0rent "itchie9 J+"+9 Tourism : Principles, Practices,

Philosophies

/+ Phili- otler9 et+al+9Mar(eting *or !ospitality and Tourism, Ed+13

1+ "oy A+ oo79 et+al+9 Tourism : The #usiness o* Travel, Ed+/+

CC


101/271

1.5 :


102/271

3.* :"#I'M E+"#E#E+E#'HI

+I" *

Entrepreneurs%ip concepts and reuisites: once-t and ty-es of

entre-reneurshi- 3ualities of successful entre-reneurs "e4uisites of entre-reneurshi-:

(nnovation9 reativity9 "is7 ta7ing9 etc+ Entre-reneurial o--ortunities in Tourism: An

overview+

+I" 0

Entrepreneurial pportunities in "ourism -I (Accommodation):

Entre-reneurial o--ortunities in Accommodation sector: )ature9 Sco-e9 "is7 and

"eturn as-ects of the o--ortunity Sources of finance , Determinants of success of the

venture ase studies of selected &otel Pro


103/271

+I" 6

Entrepreneurial e8elopment in "ourism : Programmes for develo-ing

entre-reneurshi- , Entre-reneurial culture , (ntra-reneurshi- , S-ecial Programmes of

assistance+

#EFE#E+CE

Peter # Druc7er9+nnovation and &ntrepreneurship

harles "+ =oeldner9 0rent "itchie9 J+"+9 Tourism : Principles, Practices, Philosophies.

Phili- otler 9 et+al+9Mar(eting *or !ospitality and Tourism, &d37Peter Mason9 Tourism +mpacts, Planning and Management

"oy A+ oo79 et+al+9 Tourism : The #usiness o* Travel, Ed+/

Douglas "obert 0rown9 The .estaurant Managers !andboo( : !o" to setup, Operate and

Manage a Financially Success*ul Food Service Operation

Denney =+ "utherford 9!otel Management and Operations, Ed+1

*./


104/271

3.0 : "#I'M #JEC" MA+AEME+"

+I" *

re - In8estment 'tage - I : (ndustrial bac7ground in (ndia ,

=overnment -olicies9 guidelines and investment -rocedures (dentification of

-ro


105/271

3.1: I+'"I""I+A$ F#AME=# F "#I'M

+I" *

loal Institutional Frame7ork I : 8orld Tourism !rganization :

!rganization and functions , Policies and Achievements "ole of 8orld Trade

!rganization in streamlining global tourism trade+

+I" 0

loal Institutional Frame7ork II : =lobal level associations of travelagents9 trans-ort o-erators and hoteliers , Pacific Area Travel Association PATA

(ATA9 (nternational &otel Association "ole and functions+

+I" 1

+ational $e8el Institutions ; I: Ministry of Tourism: "ole and functions

Tourism Develo-ment 0oardIor-oration : "ole and #unctions

+I" 3

+ational $e8el Institutions II: Associations of hoteliers9 Tour o-erators9Travel agents at the national level: "ole and #unctions+

+I" 5

'tate $e8el Institutions : Tourism and Develo-ment or-oration 6td+ , "ole

and functions , State level &oteliers Association , "ole and functions+

+I" 6

$ocal Institutions: 6ocal bodies , "ole and functions in augmenting and

regulating tourist facilities and creating tourist friendly local environment+

#e4erence Books:

*+ harles "+ =oeldner9 and 0rent "itchie9 J+ "+9 Tourism : Principles, Practices,

Philosophies

/+ Publications of relevant (nstitutions+

*.2


106/271

3.3 : $BA$ "#I'M

+I" *

loal tourism markets (=estern Europe and +ort% American Countries):

8estern Euro-e and )orth American mar7et segment , !utbound and inbound tourism

, Share in global tourism "enowned Tourism attractions in the mar7et segment +

+I" 0

loal tourism markets (Far East and Middle East Countries): #ar East and

Middle East ountries mar7et segment , !utbound and inbound tourism , Share inglobal tourism "enowned Tourism attractions in the mar7et segment +

+I" 1

loal tourism markets (+ort% and 'out% and 'out% East Asian

Countries): )orth and South and South East Asian ountries mar7et segment ,

!utbound and inbound tourism , Share in global tourism "enowned Tourism

attractions in the mar7et segment+

+I" 3

loal "ourism: 8orld tourism trend , =rowth and -ros-ects of tourims

Share of ma


107/271

3.5 : EME#I+ I''E' I+ "#I'M

+I" *

"ourism and International understanding: =lobal -eace and role of tourism

, (nternational tourists as ambassadors , ultural eBchanges across the world , ross

border tourism to reduce tensions across borders+

+I" 0

"ourism and International 'pread o4 Economic 7ell;eing: Tourist flows

tantamount to global resources flow S-ecial im-ortance to tourism for less develo-edcountries economies Tourism as a means of localized develo-ment Tourism as means

of em-loyment generation+

+I" 1

"ourism and Ecological and En8ironmental Balance: #ragile nature of

ecology and environment , &armful effects of unfettered tourism on ecology and

environment Methods of mitigating ill effects Sustainable tourism , Pollution free

tourism "ebuilding tourism affected by natural catastro-hes+

+I" 3

"ourism and olitics : Politics , Political Policies and their im-act on tourism

, ivil unrest , Terrorism and their im-act on tourism+

+I" 5

"ourism and Economic penness : Economic -olicy , Economic reforms ,

=lobalisation and its im-act on tourism+

+I" 6

Emerging "ourism pportunities: Medical tourism: &ealth s-as9 S-ecialist

medical facility =lobal Trade and (nvestment leading to s-urt in =lobal tourism

!verseas Education and tourism growth+

#e4erence Books:*+ harles "+ =oeldner and 0rent "itchie9 J+"+9 Tourism : Principles, Practices,

Philosophies

/+ Publications of 8orld Tourism !rganization+

*.G


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Course : MBA (Human #esource Management)





Medium : English and Tamil

!U"SES !# STUD$ A)D S&EME !# E'AM()AT(!)S

Sub


109/271

1.1: I+'"#IA$ #E$A"I+' MA+AEME+"

+I" *

onstitution of (ndia , Salient features , #undamental rights and directive

-rinci-les of State -olicy , 6abour movement , once-t of labour movement and

Union !rganization , Trade union movement and various -hases of the movement ,

Trade unions and economic develo-ment+

+I" 0

Develo-ment of Trade Unionism in (ndia , &istorical retros-ect , entral

organization of wor7ers in (ndia , "ole of internal trade union , (nter and intra union

rivalries , Union recognition , (nternational 6abour Movement: (#TU , 8#TU ,

(6! , &istory9 ob


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+I" 6

Em-loyee communication , &ouse


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1.3: $AB# $EI'$A"I+' ; I

+I" *

#actories Act9 *C2: ProvisionFs relating to health9 safety9 welfare9 wor7ing

hours9 leav