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Presentation by Joe Lynch on the application of bus smartcard technology in the South West.
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Towards a Smarter Region – The Opportunities
for Travel Plans from ITSO Smart Ticketing
South West Travel Plan Forum
March 22nd 2012
Joe Lynch
Setting the Scene – The Need For Standards
Regional Partnership Approach
• SWSCB
• RIEP
• CBA Model
• SWSAL Launch
• LSTF Award
Regional ITSO Architecture
£
The Value of ITSO & SWSAL
GPS
Real Time Info
Congestion Tracking
Dynamic Scheduling
Depot Efficiency
Improved Radio Comms
Automatic Module
Downloads
Ticketing
Off bus ticketing
Greater memory storage
Enhanced partnership products
ITS
Signal Prioritisation
SCOOT links etc.
Shared HOPs Provision (1 of 2)
Overall cost saving per transaction
Greater negotiation power
Enhancements per product type
Shared HOPs Provision (2 of 2)
Simpler Management
SCHOOLS
School Meals Entitlements
Post 16 Travel
Registration / Security
Age Identifiers / Library Card
LEISURE & LIBRARY SERVICES
Library Card
Loyalty Card (Plymcard)
Leisure Centre etc..
SOCIAL SERVICES / EMPLOYMENT
Job Centre Plus – Interview Support
Client Taxi / Travel Card
TRAVEL PLANNING
Workplace or Residential – Product Based
or Cash Based – Better Info – Monitor
Usage – Reimbursement Module
Core Efficiency Application Benefits
Shared HOPs (Back Office) Provision
Overall cost saving per transaction
Greater negotiation power
Enhancements per product type
Shared HOPs (Back Office) Provision
Simpler Management I
Simplifies
Technology
Multi Operator
Integration
Easier & Cheaper
Platform
The Value of ITSO & SWSAL
Other Transport Application Benefits
GPS
Real Time Info
Congestion Tracking
Dynamic Scheduling
Depot Efficiency
Improved Radio Comms
Automatic Module
Downloads
Ticketing
Off bus ticketing
Greater memory storage
Enhanced partnership products
ITS
Signal Prioritisation
SCOOT links etc.
New Travel
Plan Products
Better Data
for Travel Plan
Owners & Operators
The Value of ITSO & SWSAL
Other Transport Application Benefits
Shared HOPs Provision (2 of 2)
Simpler Management I
SCHOOLS
School Meals Entitlements
Post 16 Travel
Registration / Security
Age Identifiers / Library Card
LEISURE & LIBRARY SERVICES
Library Card
Loyalty Card (Plymcard)
Leisure Centre etc..
SOCIAL SERVICES / EMPLOYMENT
Job Centre Plus – Interview Support
Client Taxi / Travel Card
Multi-Use
Cards
Will Migrate to
Phones (NFC)
Supports Loyalty /
Rewards
TRAVEL PLANNING
Workplace or Residential – Product Based
or Cash Based – Better Info – Monitor
Usage – Reimbursement Module
The Value of ITSO & SWSAL
Current Position in SW Region
• Regional Back Office HOPS = Operational
• Customer Management System = Operational
• SWSAL Manager at ACT for Regional partners = Mar 12
• Call Off Contract for ETMs = complete
• Community Transport Pilot for SWSAL = CTA On-going
• Rail Pilot on Maritime Line = On-going with FGW
• Regional PAYG sQuid E-Purse = Live Test in April 12
E-Purse – How it Works (Overview)
ITSO
HOPS
Card presented
to Bus/Rail POST
Pay for journey
Card decremented
Pick up value
Card loaded
Online Consumer portal
Add value to
transit purse
View journey
transactions
Online Merchant portal
-View journey
Transactions
Gets Paid
sQuid Host
An ITSO First
Ability to demonstrate a relationship
with, and a travel history to, a passenger
and an operator via online account
management
Kernow Kard
ITSO
HOPS
Card presented
to collection point
Pick up value
Online Consumer portal
Top-up Transit purse
View previous transactions
View journey details
Online Merchant
portal
View purchase
transactions
MI and
Settlement reports
sQuid Host Consumer payment
Receipt from Bank
Credit or Debit card
payment via PSP
Cleared funds
Merchant settlement
Weekly BACS payment
for products purchased
10
1
2 3
4
5
6
7 8
11 Card presented
to Bus/Rail POST
Use for journey
Card decremented
Collection point
Top-up received and
collection notified
back to HOPS
Journey Info
Usage details sent
back to HOPS
from POST
9
12
E-Purse – How it Works (Detail)
Where the E-Purse May Go
sQuid purse for retail purchases Online or on-campus top up and use for purchases in enabled retail outlets.
Transit purse to pay for bus/rail travel Online or on-bus top up and pay using your card on the bus or train.
Online Consumer Portal
provides 24/7 access for account
management across purses
Kernow Kard
ITSO Shell to host Ticket Products Online or on-bus/rail addition of products to the card.
The Way Forward – Data Utopia?
Static Data
ETM Data
Static
Information
Data
Online Products
inc Smart
The Way Forward – Data Utopia?
What This Means For Travel Planning
• Easier for Multi-Operator Product Introduction
• Genuine Revenue Reimbursement Automation
• Better Product Accountability & Management Reporting
• Better Operational Data to Improve Quality
• Better User Data
• Supports Loyalty / Rewards
• Ability to Use Cards for Wider Applications / Value
Questions?
