SWOT Analysis of

Sarah Taqui

• I. Presentation of Samsung

• II. SWOT AnalysisA. What is it?B. Application

I. Presentation of Samsung

II. SWOT Analysis

• A. What is it?• SWOT analysis is a strategic planning method used to evaluate the

Strengths, Weaknesses, Opportunities and Threats involved in a company or a project.

B. ApplicationInternal

Strengths• The widest range of product portfolio,• Predominance in market share in mobile

phones,• Samsung brand value expansion,• Heavy assets of technology. • Focus on the innovations,• Investments.

Weaknesses• Not proactive in introducing new

products,• Image of low quality products,• Samsung products are not user friendly.

ExternalOpportunities• Gain market share,• Introduction of unique products or more variety,• Launch of new user friendly mobile phones,• Opening of stores.

Threats• The competitors in mobile phones market: Nokia,

Apple, etc.• Samsung competitors in electronic market: Sony,

Panasonic, LG, etc.• Its competitors’ advertising,• Lack of fashion statement.

Conclusion