SWOT Analysis of JetBlueStrengthStrong management--- Strong management can helpJetBlue Airlinesreach its potential by utilizing strengths and eliminating weaknessesPricing Power-- Pricing Power will have a long-term positive impact on this entity, which adds to its value.Innovative culture--An innovative culture helpsJetBlue Airlinesto produce unique products and services that meet their customers needs. Innovative Culture has a significant impact, so an analyst should put more weight into it.Supply chain --A strong supply chain helpsJetblue Airlinesobtain the right resources from suppliers and delivery the right product to customers in a timely manner.Customer Satisfaction --Recipient of Highest in Customer Satisfaction among Low Cost Carriers in North America Award for 8 consecutive years thus has a very strong brand image in America.Single fleet-- New and efficient aircrafts (youngest fleet amongst any major U.S. airline)Profitability-- It was one of only few airlines which reported profit after the decline in airline industry post 9/11 attackFacilities-- High customer satisfaction due to various facilities such as satellite radio, T.V set on each seat and all this at a low fare as compares to other players in the industry.Low cost-- Serves as a popular low-cost airline across 75 destinations.Weakness

Online presence --A weak online presence can result in lost opportunities forJetBlue Airlines.Tarnished reputation-- A tarnished reputation can hurtJetblue Airliness brand in the eyes of a consumer.Bad acquisition --Bad acquisition can hurtJetBlue Airlinesby increasing their costs and reducing the value of their combined businesses.Destinations --It has less international destinations. Does not have presence in Asia and other markets.

Higher costs-- Higher costs linked to airline's several facilities are making the company less competitivePoor service delivery-- service delivery process is very poor and inappropriate which results the melts down.

Opportunity

Innovation --Greater innovation can helpJetBlue Airlinesto produce unique products and services that meet customers needs.New technology--New technology helpsJetBlue Airlinesto better meet their customers needs with new and improved products and services.Single market--America is the single largest market in the world.New planes--Introduction of new planes has created the opportunity for new routes.Expand market--Huge scope to expand in the Asian market.Threat

Cost reformation --Most of the major airlines have undergone cost reformation to reduce the airfare. Increase in fuel price --Rising fuel prices and problem of availability of fuel.

Fluctuation in the demand --Fluctuation in the demand of air travel especially after terrorists attack.Political Risk--Politics can increaseJetBlue Airlines risk factors, because governments can quickly change business rules that negatively affectJetBlue Airlines business.Competition-- Intense competition can lowerJetBlue Airlines profits, because competitors can entice consumers away with superior products.