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ILHAM BAHAWALPUR

SWOT Analysis

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ABOUT ILHAM BAHAWALPUR

Since 1940, IlhamBahawalpurhas been a subscription based m

intellectual publication in which, youth, politics, religion, social-re

civil action, along with articles on current affairs and reader feed

published.

Ilham has been published on a monthly basis by Shihab A

Bahawalpur and its circulation reaches out to all parts of the count

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ILHAM

Parent Company Ilham Bahawalpur

Category Magazines

Sector Media

Tagline/ Slogan

Monthly Magazine( ... (

USP

It is considered to be one of the most historical magazines o

Bahawalpur.

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STP

Segment Youth, Politics, Religion, Social-Reform, Current Affairs

Target Group Students, Religious and Political people through out Pakista

PositioningA monthly magazine that covers religion, literature, politicsall events and news

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ITS COMPETITORS

Its competitors are;

Raza-e-Mustafa, Gujranwala

Al-Ashraf, Karachi

Zia-e-Haram, Sarghoda

Haqiqat, Bahawalpur

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SWOT ANALYSIS

SWOT is a tool that identifies the strengths, weaknesses,oppo

and threats of an organization.

Specifically, SWOT is a basic, straightforward model that assesses

organization can and cannot do as well as its potential opportun

threats.

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STRENGTH

One of the Most reputed and respected magazine brand in Bahaw

Rich History

Its founder (Shihab Dehlvi) has very good repute in Politics, Jou

Literature & Poetry

Currently have young energetic and highly qualified administration

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WEAKNESS

Don't have their own Press

Small target market due to which face stiff competition

Dont have their own website

The brand is comparatively not as popular as it is in Bahawalpur

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OPPORTUNITY

The magazine covers a variety of issues such as politics, busi

religion, hence it can appeal to a wide range of potential customer

The magazine has some very popular names associated with its

panel which the magazine can use for branding.

Integration, Social Media and Online Publishing

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THREATS

The magazine operates in a very competitive space with several b

competing for the same potential customer base

Print media is becoming weaker day by day due to the widespread

of internet all over the world

The distribution networks is not well developed as other magazine

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CONCLUSION

Print Mediabecome weaker

PoorDistribution

PotentialCustomers

New TargetMarket

Press Market Stiff

Competition

Rich History Good

reputation

Strength Weakness

ThreatsOpportunity