SWOT ANALYSISSWOT ANALYSISON ON

SRIJONSHIL.COMSRIJONSHIL.COM

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

SCOPESCOPE• Understanding the SWOT concept and

Website SWOT analysis.• Outlook and Features of Srijonshil.com. • Vision of Srijonshil.com. • SWOT analysis of the Website.• Recommendations.

SWOT ANALYSIS

WEBSITE SWOT ANALYSIS

WHAT IS SWOT ANALYSIS ?WHAT IS SWOT ANALYSIS ?

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

WEBSITE SWOT ANALYSISWEBSITE SWOT ANALYSIS

A SWOT analysis is a way of examining your website marketing strategy through identifying the sites strengths, weaknesses, opportunities, and threats. It will identify: What is right. What needs improvement. What’s missing in the site. What could be used again in another way.

OUTLOOK AND FEATURES OUTLOOK AND FEATURES OF OF

SRIJONSHIL.COMSRIJONSHIL.COM

GENERAL INFORMATIONGENERAL INFORMATIONDaily Unique Visitors 13

Net Worth $ 139

Daily Ad Revenue $0USD

Alexa Rank (Traffic Rank) 14,476,813

Google Page Rank 0 (PR is Genuine)

Google Indexed Pages 07

Yahoo Indexed Pages 02

Google Backlinks 0

Yahoo Backlinks 02

Dmoz Listing Yes

Domain Name srijonshil.com

Owner unlisted

Registrar LAUNCHPAD.COM, INC.

Created 2011-01-12

Expires 2012-01-12

Site Age 7 months

Host IP 174.122.3.6

• To minimize discrimination between the rural area and city based students.

• To reduce discrimination of parent’s financial backup for their children.

• To create a common platform for all students in future.

VISION OF SRIJONSHIL.COMVISION OF SRIJONSHIL.COM

SWOT ANALYSISSWOT ANALYSIS

STRENGTHSSTRENGTHS

1. Students can get a basic idea about Srijonshil System from this site.

2. Students can give model test staying home, anytime of the day.

3. The tests are free for all.

4. Syllabus of model tests can be customized by each and every student. Students can judge themselves after reading a chapter or multiple chapters.

5. Students can compete with all the students throughout the country, not limiting themselves in their school only.

6. Audio visual classes will help the students to understand the hard topics.

7. Students who are going to appear in the university admission test can appear model test here.

8. Students who are taking preparation for Medical Exam can also appear model test here.

9. People who are interested for BCS cadre, can appear exams in this site.

CONTENT STRENGTHSCONTENT STRENGTHS

1. A unique idea to build an E-learning website for Bangla medium students.

2. Graphics of the site loads quickly.

3. The website is easy to navigate.

WEBSITE STRENGTHSWEBSITE STRENGTHS

WEAKNESSESWEAKNESSES

CONTENT WEAKNESSESCONTENT WEAKNESSES

1. Students are allowed to give model test for selective subjects only.2. Absence of positive direction for the students of SSC exam.3. Students are allowed to give model test only on objective question.4. Only the students of Kha & Gha unit for University admission can

appear model test.5. Very limited Model Test questions for school, college & university.6. As financial condition of the parents was not considered and viewed

properly by the site owner, the site cannot provide an equal opportunity for all students all over the country.

WEBSITE WEAKNESSESWEBSITE WEAKNESSES

1. Features of this site are very limited.2. Difficult for the visitors to instantly know what the website is about.3. No brief discussion about Srijonshil system in this site.4. Initial design doesn’t make an appeal to visitors.5. Lacks knowledge in the area of web design.6. The website is not listed high with search engines. Present “Traffic

rank” of the site is 14476813.7. The site is only about 7 months old.8. Absence of creative abilities to present information in an innovative

way.9. Niche is small to make idea viable.10. TQM (Total Quality Management) is low.11. Doesn’t offer unique contents (FAQ, Newsletters, e.t.c).12. Very short and poor audio-visual section with poor graphics.13. Site doesn’t have a strong online reputation.14. Absence of required number of Staffs with appropriate skill.

OPPORTUNITIESOPPORTUNITIES

CONTENT OPPORTUNITIESCONTENT OPPORTUNITIES

1. Covering all the classes from class one to university level in near future may help in flourishing the website.

2. Inclusion of more subjects for model test may attract more people to explore the site.

3. A brief discussion & guideline on Srijonshil Question System for the students of SSC level will attract more students.

WEBSITE OPPORTUNITIESWEBSITE OPPORTUNITIES

1. Innovative way of presenting information will make the site popular.

2. Attractive Web design will draw attention to the students.3. Niche should be focused properly.4. Improvement in audio-video section and graphics will make a

strong pillar for the site.5. Offering unique contents like Newsletters and FAQ will make the

site competitive with similar sites in future.6. Incorporation of modern technology and software will surely bring

benefit for the site.7. Providing articles, newsletters, twitters, linked pages in ‘Facebook’

or ‘MySpace’ will increase the website’s visibility.

THREATSTHREATS

1. New competitors with the same niche entering the web market will make a threat to the site.

2. Government mandates or policies for most effective educational system may have negative effect on the site.

3. Not paying attention to correcting weaknesses in future will be a threat to the site.

4. Ignorance of SWOT analysis will badly affect the site.

RECOMMENDATIONSRECOMMENDATIONS

1. Very attractive and innovative web design with unique contents should be incorporate to bring attention to all.

2. Niche should be focused properly.3. Efforts should be taken to publish articles, newsletters, twitters,

linked pages in ‘Facebook’ or ‘MySpace’ to increase the website’s visibility.

4. Incorporation of modern technology and software along with improvement of graphics to enrich audio-video section will help the site to flourish in future.

5. Opportunity should be made for the students of all ages to derive benefit from the site.